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ClaimFull-Service Ecommerce Agency & Accelerator
Fifth Shelf is a full-service ecommerce accelerator and marketplace operator for consumer brands (supplements, food/CPG, beauty, home & kitchen, bulky goods).
We run marketplace and DTC sales through three models:
DWP (Direct Wholesale Partner): We purchase your inventory at wholesale, fund advertising, and sell your products through our channels.
CSP (Custom Solutions Partner): You retain inventory and accounts; we operate as your agency-of-record providing full service support.
Fulfillment & Logistics (3PL): bi-coastal warehouses (FL/CA) with FBA prep, kitting, cold-chain, and pallet/LTL.
Services (by area)
- Marketplace operations (Amazon/Walmart/eBay)
- Catalog setup, variations, listing/A+ content,
- Brand Store Search optimization (Amazon SEO), retail readiness, image/video assets
- Pricing/MAP governance, buy-box stewardship, unauthorized-seller actions
- FBA prep/inbounds, inventory forecasting, returns and customer service
Advertising & analytics
- Amazon PPC (prospect/harvest/defend), DSP when unit economics support it
- Walmart Connect, eBay Ads; Meta/TikTok and Google Shopping/PMAX when needed
- Weekly pacing to margin targets; reporting on sales, share of search, conversion,
- ROAS/ACOS/TACOS, unit-level contribution
- Creative & content
- Studio-level product photos/video, graphics and callouts
- Amazon A+ modules, comparison tables, Brand Story
- Launch assets, storefront updates, seasonal refreshes
- DTC & CRM Shopify builds and maintenance, onsite basics, offer/CRO tests
- Email/SMS flows (welcome, abandon, repeat)
Compliance & brand protection
- Brand Registry, IP enforcement, counterfeit/action workflows
- Category documentation
- Claims/label review, restricted products support, messaging and review policy adherence
Fulfillment & logistics (3PL)
- FBA prep, subscription box kitting, cold-chain storage
- Pallet/LTL for wholesale and restocks; negotiated carrier rates (incl. bulky/heavy)
- Multi-channel fulfillment (Amazon, Walmart, Shopify) with order/inventory dashboards
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Min project size
$10,000+
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Hourly rate
$25 - $49 / hr
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Employees
10 - 49
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Year founded
Founded 2021
Service Lines
- Advertising
- 20%
- Branding
- 20%
- Pay Per Click
- 20%
Select Focus Area
- Branding Focus
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- Brand messaging
- 25%
- Brand strategy
- 25%
- Product branding
- 25%
- Advertising Focus
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- Other advertising
- 20%
- eCommerce Marketing Focus
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- Shopify Marketing
- 70%
- Etsy marketing
- 20%
- eBay Marketing
- 10%
- Platform SEO Focus
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- Shopify SEO
- 100%
- SEO Focus
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- SEO Reputation Management
- 20%
- Technical SEO
- 20%
- PPC Focus
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- Google Adwords
- 20%
- Retargeting Advertising
- 20%
Industries
- eCommerce
- 70%
- Beauty
- 10%
- Food & Beverage
- 10%
- Retail
- 10%
Clients
- Small Business (<$10M)
- 85%
- Midmarket ($10M - $1B)
- 15%
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