Five, an Endava company

BACKGROUND

Please describe your organization.

Farmigo is an online farmer’s market. It’s a traditional e-commerce shopping experience. We sell a whole range of products that you can find in the grocery store, all sourced locally. Customers can now order through our website or mobile app. 

What is your position?

I am the director of design. I focus on all the user-experience and any design component around our digital products which are our website and mobile app as well as the offline experience - the pickup experience and packaging of the food.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Five?

We had a specific product challenge. Our web experience had hit a glass ceiling and we needed a native mobile app that would allow us to break out and leverage that technology. We have a particular model that requires ordering food in advance. There’s a lot about the native mobile experience, particularly push notifications and location-based items that would improve our overall user experience. 

SOLUTION

Please describe the scope of their involvement in greater detail.

Five was initially contracted to provide the app design and wire framing. After successful completion of that, we brought them on for the development of the app. We started the project with design sprints. It was meant to be a user experience contract. It was great working with them on the design, so we went ahead and signed a new contract to do the development.

Could you provide a sense of the size of this initiative in financial terms?

The completed project is in the $50,000 to $200,000 range.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We have a roll out strategy for the mobile app and we initially targeted the goal out to a particular set of customers, which are the organizers. Only recently, have we released it to all of our customers. We’re still pulling in data to find out what’s working and what isn’t. What we’ve noticed is that there’s a very substantial difference in average order value. The app has been great at prompting our customers to purchase more items. 

What distinguishes Five from other providers?

The team at Five is very communicative. Our internal development team is in Tel Aviv and the Five team has most of their development presence in Croatia, with some people on the ground in New York. It’s been great for us to be scattered across time zones. It feels like they’re a member of our team and less of a contracted shop. We’ve built a great relationship with Five over time. They’ve gotten to know us and we’ve gotten to know them. It’s gotten a lot more fluid. They’ve been phenomenal at building that process.

Is there anything Five could have improved or done differently?

The one thing we are looking forward to is Five having a stronger presence in New York. Everything we do utilizes remote work. Working remotely is always a challenge and the feedback loops with communication are always drawn out. I do see Five taking steps to increase their presence in New York.

BACKGROUND

Please describe your organization.

Rhapsody Music is a music service that provides on-demand premium access to music.  A user will pay us some amount of money to gain access to on-demand and downloaded content across a number of major labels and Indie labels.  Users can access 30 to 35 million songs depending on the catalog they have access to around the world. 

What is your position?

Vice President of engineering.  I oversee client development.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Five?

We use Five as an augmented staff agency.   We use them for development staff augmentation for various platforms whether it’s iOS, Android, web, development or testing.  We’ve used them to some amount for design as well when needed.  The problem that we had was that we’re in a very competitive space.  We are always trying to achieve as many feature enhancements to our products or we’re trying to add new products.  We need the ability to expand our development staff as needed.  We are primarily based in Seattle.  We’ve worked with Five for a number of years, whether it’s on mobile applications or web applications, they’ve always delivered excellent work.

SOLUTION

How did you come to work with Five?

Back before Rhapsody spun out of Real Networks we had a previous relationship with Five.  

BACKGROUND

Please describe your company and your position there.

I am the co-founder and CTO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Five?

We hired Five for their excellent services in user acquisition across different social media channels, Google ads, and Apple search ads.

What were your goals for this project?

Our goal was to lower our cost per install below industry standards.

SOLUTION

How did you select Five?

We selected Five after extensive research on top marketing and development firms for the ed-tech space.

Describe the scope of their work in detail.

Five manages our user acquisition campaign entirely. They optimize our different channels by testing new campaigns and changing or pausing existing ones. They also optimized our Apple Store and Google Play Store page to attract more downloads.

What was the team composition?

We worked with a growth analyst that oversaw our project, and they had designers and editors to manage and create our campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We crushed industry standards across different acquisition statistics.

How effective was the workflow between your team and theirs?

We had weekly meetings to discuss analytics and changes to be made. They were always extremely responsive and transparent about the data that we were obtaining.

What did you find most impressive about this company?

I found most impressive their desire to see us succeed. My partner and I really felt like they were a part of our own team and that we were working together to reach our goals.

Are there any areas for improvement?

We are satisfied with their work every step of the way.

BACKGROUND

Please describe your company and your position there.

The company is building software products. I am part of the executive team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Five?

We had a product idea and we used the agency to help vet the product using market research.

What were your goals for this project?

To get a better understanding of the validity of our product idea.

SOLUTION

How did you select this vendor?

We met a few vendors and did a qualification process to select the right one.

Describe the project in detail.

it is a confidential project. Overall it is an app that focuses on consumers.

What was the team composition?

The agency had 5 people involved in the project. lead creative, designer, product manager and 2 people doing the interviews and research.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We got all the info we needed so overall good results. but the true knowledge would come in 6 months after we test the idea with real audiences. 

How effective was the workflow between your team and theirs?

It was great with almost daily standups and their team was very engaged.

What did you find most impressive about this company?

Their openness to collaborate together for better results sets them apart.

Are there any areas for improvement?

From the experience we had - we have no comment on this.

BACKGROUND

Please describe your company and your position there.

I’m the director of product and mobile development for Leaf Group, an internet brand creation company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Five?

We need user acquisition services focusing on Facebook, Instagram, and Snapchat for one of our apps.

What were your goals for this project?

We wanted to acquire users at a specific cost per install (CPI) and cost per subscriber (CPS).

SOLUTION

How did you select this vendor?

They were referred to us.

Describe the scope of their work in detail.

They went through a creative optimization process involving A/B testing to deliver CPI and CPS results.

What was the team composition?

We worked with a project manager, a creative, an optimization analyst, and a client representative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They drove down our CPI.

How effective was the workflow between your team and theirs?

We communicated easily through weekly meetings.

What did you find most impressive about this company?

The professionalism and dedication were outstanding.

Are there any areas for improvement?

No, not that I saw.