UI, UX Design for Financial App Startup
-
UX/UI Design
- $10,000 to $49,999
- May 2017 - Mar. 2018
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"They delivered and provided everything they promised."
- Financial services
- Poland
- 11-50 Employees
- Phone Interview
- Verified
Flying Bisons provided UI/UX design for a fintech payment services platform. Working from visual process maps, they provided consumer-oriented input and then created the platform's visual layer.
The design is excellent, receiving praise from customers for its easy to follow processes and scenarios. The team displayed their expertize throughout the project, ensuring the design met the consumers' needs and delivering according to the tight schedule.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
BACKGROUND
Introduce your business and what you do there.
BeamUp Payments is a fintech startup that provides financial and payment services for individual customers and merchants. It connects them on one platform through a mobile application. The user can purchase or conduct transactions and the merchant can put their own products for sale on the same platform. I designed it and I’m the CEO.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Flying Bisons?
We were looking for someone who has broad experience in UX/UI. We needed someone who has previously designed a mobile application for financial sectors, which is pretty unique, as well as with in-depth knowledge and experience in designing payment processes.
SOLUTION
What was the scope of their involvement?
We had maps of processes for each and every process that exists in the application. Those visual maps show in a 2D diagram how each component and each consumer path ends or starts. We handed those over to Flying Bisons, which they analyzed thoroughly and challenged us. They made us rethink a few details about the processes and made them a little more consumer oriented. Then, they created the visual layer of how the process will look in the final application.
The first phase was finalized in November 2017. Due to the way we were implementing and launching new services and products, they were always on top of everything we did. They were designing processes and creating web designs and graphics for the landing pages—each and every service or functionality was also supported by a landing page to which a deep link was created within the application. The deep link led to the landing page; from the landing page to Google or the App Store; then to downloading the application.
What is the team composition?
At every stage of the process, the company's partners were involved and were designing and creating stuff for us. They not only created for us, but they were always monitoring and checking whether or not the material that someone else was providing for us was accurate and met the demand. We’ve been working with the partners, the designers, and process people.
How did you come to work with Flying Bisons?
We inquired with a few companies and they proved to have the most experience. They had been designing mobile applications for the banking industry in Poland that are very popular. They'd gained a lot of experience, which is why we chose them.
How much have you invested with them?
$35,000–$50,000.
What is the status of this engagement?
We started working together in May 2017 until March 2018.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
They designed the application’s look and feel, starting from the screens, the color, the graphics, the look, and everything. They designed based on the processes and the technology wisdom we had and gave it a consumer’s touch.
We did a few studies of our own to check if the design we created with them was understandable. Based on the chats we had with customers, the feedback was very positive. The processes are appropriate. It wasn’t cumbersome and didn’t lead to inefficient processes where customers reach a dead end. The way it’s created is very clear. Even if there were unsuccessful scenarios, the information that was provided by the application was very accurate and clear.
How did Flying Bisons perform from a project management standpoint?
They worked very fast and didn't waste any time. They never met without a specific purpose and always came back to us well prepared. The collaboration was very good. We had tight deadlines and because of them, we were able to achieve them. We used Jira for our own purposes and Envision for our visualization. We used Sketch for them to visualize to us how the process would look in a more graphical view.
We were working with them, as well as other teams. We had a few IT boutiques designing the different components of the IT infrastructure. We had a weekly scrum meeting with everyone involved in the project, to which Flying Bisons were inputting the content from their side. They were always honest and always attended the meetings. We had calls when it was necessary.
What did you find most impressive about them?
I’ve had 20 years of experience with a lot of vendors. Most of the companies I worked with tend to sell very well, then when they start rendering the service, the magic disappears as the team that’s selling the service is very different than the team that’s delivering the service. Flying Bisons doesn’t do that. The same people selling the service are the ones working on the project. They have the hands-on experience and their wisdom derives from their experience. They really understand what’s going on in the payment world. They delivered and provided everything they promised. I’m really happy working with them.
Are there any areas they could improve?
They have very strong feelings when they develop something. When they have an idea, they defend it very strongly. They sometimes have difficulty accepting that the consumer might have a little different view. They don’t argue, but because of their experience, they’re trying to impose the best practices and benchmarks that they’ve found and identified on the market. Sometimes I prefer to do it differently and they have problems accepting that.
There were no over promises during the sales pitch process. They have a very versatile experience not only in the European Union, but also in the Middle East. With every assignment that they do, they bring a lot of new expertize to the project. For a young team, they really did a lot.
Do you have any advice for potential customers?
The better you prepare and know what you want to do and the better you prepare in terms of the documentation, the more accurate they’ll deliver. If we weren’t that detailed about what we wanted as an outcome, the project would probably have lasted longer because they’d be providing a lot of different examples of how the process could look. They’re open to proposing processes based on their experience. They’re good at listening and understanding. If you know what you want, they move very fast.
RATINGS
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Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
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Cost
5.0Value / within estimates
"They weren’t the cheapest, but they were cheaper than some competitors."
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Willing to Refer
5.0NPS
