Forest City Digital

BACKGROUND

Introduce your business and what you do there.

I’m the owner and president of an online automotive parts company, and we mainly provide aftermarket auto parts to the trucking and off-road community.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Forest City Digital?

We needed someone to improve our online visibility in the e-commerce industry.

SOLUTION

What was the scope of their involvement?

Forest City Digital provides us with SEO and digital marketing. The project started with a discovery phase where we provided them with our data, website performance, and analytics to understand what we need to implement.

We then moved to fix immediate issues we had on the platform and once that’s done, they’re going to be developing content for us.

What is the team composition?

I’ve only been interfacing with Kenny (Owner), but I know he also has a team that I don’t directly work with.

How did you come to work with Forest City Digital?

I was introduced to them by a mutual associate, and we chose to hire them based on their total transparency and honesty — which are quite rare to see in this particular space.

How much have you invested with them?

We’ve probably invested around $12,000.

What is the status of this engagement?

The ongoing partnership started in June 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a significant increase in our Google Analytics feed and started seeing good engagement thanks to Forest City Digital.

How did Forest City Digital perform from a project management standpoint?

They’re very organized and detail-oriented when it comes to project management — there’s transparency in their development performance and the project’s progress.

What did you find most impressive about them?

Aside from their transparency, we’re quite impressed with their authenticity and results-driven approach.

Are there any areas they could improve?

One thing they could improve on is having more consistently scheduled meetings instead of having to play it by ear.

Do you have any advice for potential customers?

I would say be honest with what you want and educate yourself on how this industry works, so you can appreciate the value that a company like Forest City Digital can provide.

BACKGROUND

Please describe your company and your position there.

I am the co-owner of an Indianapolis, IN based gym that focuses on bringing a small town gym feel to the big city through personal training, 24 hour access, and free fitness assessments!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Forest City Digital, and what were your goals?

We hired Forest City Digital to take the lord of marketing off of us as we start to grow the business in other ways. They were and are responsible for improving our SEO and getting us found on Google!

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched around for companies to do this for us and the majority were very expensive, so we were put in contact with them through someone else we hired for our website and they allowed for us to save some money

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We spent roughly 6 weeks monitoring, setting up ads, and putting things in place that would work most efficiently with the current market. From there, we update things once a month or sometimes every other week to stay current and on top of things.

How many resources from the vendor's team worked with you, and what were their positions?

We had two individuals, the owner along with one of his marketing team members

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The SEO and search ability of our company increased by over 100% within the first month and continues to remain high, along with the phone calls being received and the map searches.

How effective was the workflow between your team and theirs?

We have phone conversations once a week to go over key things that they are seeing along with things that we would like to change. They are very responsive and accommodating of our changes and concerns.

What did you find most impressive or unique about this company?

I am impressed with the knowledge they bring to the table in terms of reaching our goals.

Are there any areas for improvement or something they could have done differently?

Everything has been great thus far! We have year goals that we would like to accomplish with them, so it’s been slow and steady ramping things up but feel optimistic for the next 9 months!

BACKGROUND

Please describe your company and position.

I am the CEO of Covenant Technologies

Describe what your company does in a single sentence.

We are a staffing firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Forest City Digital to accomplish?

• Email Sequences
• Automations

SOLUTION

How did you find Forest City Digital?

Referral

Why did you select Forest City Digital over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Forest City Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Provided email sequences and thought leadership on the content as well as creating automations that have saved us time and money across the organization. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen an increase in revenue due to email sequences and a reduction in operational costs due to internal automations.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. They deliver on time and are VERY responsive.

What was your primary form of communication with Forest City Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Jeff. He is very knowledgeable in the space and does what he says he is going to do.

Are there any areas for improvement or something Forest City Digital could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a home services company 

Describe what your company does in a single sentence.

Provides services for exterior home improvement

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Forest City Digital to accomplish?

• SEO
• PPC

SOLUTION

How did you find Forest City Digital?

Referral

Why did you select Forest City Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Forest City Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Primary Objectives:

Increase qualified leads relevant to your industry.
Enhance brand visibility among target audiences.
Drive conversions that align with business objectives.
Secondary Objectives:

Establish thought leadership.
Provide valuable content for stakeholders and partners.
Improve website authority to support various marketing initiatives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in organic google traffic

High ranking keywords

Leads from PPC efforts 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they went over and above many times. They work hard to deliver on time even when we don't give clear instructions.

What was your primary form of communication with Forest City Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

Forest City Digital went ahead with things even when they didn't have 100% of the information. They didn't wait, they got the job done. 

Are there any areas for improvement or something Forest City Digital could have done differently?

More insight into project completion dates 

BACKGROUND

Please describe your company and position.

I am the Artist / entrepeneur of Rinske Douna

Describe what your company does in a single sentence.

I'm an Art Influencer with ecommerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Forest City Digital to accomplish?

• brainstorming ideas
• Webshop manager
• email marketing

SOLUTION

How did you find Forest City Digital?

Referral

Why did you select Forest City Digital over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Forest City Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Forest City Digital created my e-commerce website, set up all the email marketing & flows, manages the accounts (vendors/customers) & back office of the webshop. But not only that, we call every week to brainstorm new ideas and set them in motion. They have been a tremendous help!!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

everything really. More orders, higher click & open rate emails, more personal connection with the customers, higher visit rate website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

very responsive, even on sundays! always on time and always in action when something needs to be done

What was your primary form of communication with Forest City Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They provide a very personal touch and really understand the values of my company.

Are there any areas for improvement or something Forest City Digital could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the System Administrator of Office

Describe what your company does in a single sentence.

Our Office's website was about 15 years out dated (2008ish and no mobile support) and we were in the market for a redesign. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Forest City Digital to accomplish?

• Web site Redesign

SOLUTION

How did you find Forest City Digital?

Referred

Why did you select Forest City Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Forest City Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

After speaking with a few companies, we got in touch with Forrest City Digital and Kenny who is the owner, we were excited for this company. They met our expectations on every level and really showed an interest in working with us. 

Anything and everything we asked for they were able to complete and we were very excited and pleased with where our website is now. I would recommend this company to anyone looking for a redesign, or anyone looking to have a website created for them. FCD/Kenny was very easy to work with and we are very pleased with how things turned out and can only say good things about this company. Highly recommend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Progress Meetings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was met in a good timely manner.

What was your primary form of communication with Forest City Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ability to work with our Office. Smaller companies are easier to work with.

Are there any areas for improvement or something Forest City Digital could have done differently?

None

BACKGROUND

Please describe your company and position.

I'm an executive at Pro Home Cooks

Describe what your company does in a single sentence.

Digital cooking Content and e-commerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Forest City Digital to accomplish?

• E-commerce Opperations
• E-commerce Marketing

SOLUTION

How did you find Forest City Digital?

Referral

Why did you select Forest City Digital over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Forest City Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• running the operations and marketing for a cooking multi brand e-comm shop

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• shift entire email list and marketing over to Klayvio 
• shift ecomm backend operations from past owners to new ownership 
• create and run marketing campaigns through email list and website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes they delivered on time and responded well to all needs

What was your primary form of communication with Forest City Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• ability to culturally fit in with my company and see the bigger picture 
• They understand the world of e-commerce in order to improve current backend operations and marketing.
• They have incredible knowledge to help consult in e-commerce

Are there any areas for improvement or something Forest City Digital could have done differently?

no

BACKGROUND

Please describe your company and your position there.

I am the co-owner of a custom handmade furniture business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Forest City Digital, and what were your goals?

We needed a refresh of our website.

SOLUTION

How did you select Forest City Digital and what were the deciding factors?

We wanted to work with someone local to us and who could really build us a great website and potentially more after.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We met through google calls and talked over the whole process. I gave all information and photos needed and then Forest City took charge and created a great site for us while clarifying the complicated customization options for potential customers to have an easy purchasing process.

How many people from the Forest City Digital team worked with you, and what were their positions?

Just one and he is the owner.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The site is so much more user friendly and really brings clarity to all the options we have

Describe their project management style, including communication tools and timeliness.

Kenny was great to work with- I work from home with small children who often joined my calls and he was very accommodating of my time and schedule.

What did you find most impressive or unique about this company?

The process itself was very easy and I felt comfortable voicing my opinions. I never felt like he was trying to sell me things I didn't need. The team is easy-going and great to work with.

Are there any areas for improvement or something they could have done differently?

Not really, great experience all around.

BACKGROUND

Please describe your company and your position there.

Private Equity Marketing Consultant / Vice President of Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Forest City Digital?

Overall Strategic Marketing Plan for 2022

SOLUTION

How did you select this vendor and what were the deciding factors?

Kenny and his team are the best in the state of Ohio

Describe the project in detail and walk through the stages of the project.

Full Calendar review of all initiatives for digital marketing, advertising, design and acquisition

How many resources from the vendor's team worked with you, and what were their positions?

Kenny T. drove the entire deep dive into my consulting business

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With campaigns launched we are seeing the highest ROI in company history

How effective was the workflow between your team and theirs?

Seamless communication and workflow

What did you find most impressive or unique about this company?

They are growing at an astonishing rate, yet never lose site of the most minute detail. They felt more like family than business partners.

Are there any areas for improvement or something they could have done differently?

Covid has not slowed down this digital first company in anyway and in fact, it seems to have made them more nimble and even quicker to respond - if that is even humanly possible.