Gerard Agency

BACKGROUND

Please describe your company and position.

I am the Sr. Manager /Director Field Channel Content Marketing and Product of a B2B Marketplace

Describe what your company does in a single sentence.

It's a B2B platform that offers Office, Janitorial, Cleaning, Breakroom, Technolgy and Furniture - products, solutions and services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Gerard Agency to accomplish?

• content creation
• production
• research
• website design and hosting
• SEO and blogs

SOLUTION

How did you find Gerard Agency?

• Online Search
• company merger vendor

Why did you select Gerard Agency over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Quick Turnaround and transprency

How many teammates from Gerard Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Gerard was an extension of our Marketing Team and our creative partner that designed and built all our marketing and sales collateral and digital assets for many years including, newsletters, direct mail, online, social, websites, sell sheets case studies, sales plays, email campaigns, signage, PPT presentations, blogs, landing pages, industry trend reports, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

performance metrics on all campaigns

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are great at project management, had weekly status meetings and they responded quickly to all correspondence. There communication was excellent, reaching out immediately if they needed clarity or had a question. Their turn around times beat the best of agencies out there and the staff working with us truly were an extension of our team. They delivered all tasks on or ahead of schedule.

What was your primary form of communication with Gerard Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Gerard agency is transparent in their pricing, there quotes are always aligned to the final invoice, It was so wonderful how seamlessly they integrated into being an extension of our team. 

Most agencies just give you a project manager to communicate with but with Gerard you always had access to everyone - the writers, designers and production people too, so we didn't have our comments and feedback go through middlemen that would of elongated the timelines and things would get lost in translation. 

And lastly, their turn around times are super quick, which enabled us to be nimble which was a benefit supporting the Sales team who needed material for RFPs and pitches with tight deadlines.

Are there any areas for improvement or something Gerard Agency could have done differently?

I cannot think of any improvements or any constructive feedback at this time, they have just been an excellent partner to work with and I hope to continue working with them in the future.