We help early-stage tech founders build brands that punch above their stage.
Most founders get branding wrong the first time. They either overpay a big agency that never really gets them, or gamble on a freelancer who can't deliver at scale.
Good Habit is the bridge: a small, senior studio led by Chris Smyth, where the people who win the work are the people who do it. No account layers, no handoffs, no juniors learning on your budget.
We've delivered 90+ projects over the past decade, but we don't just do design. Highlights include:
π Rebranding Kazam, acquired by GoPuff for Β£120M π° Branding startups that have raised millions, from Five's $6M seed to Penny's Gradient Ventures round ποΈ Designing Five, now processing 374,000+ palm payments across the UK & Ireland π± Branding Shoorah, into the App Store's global Top 10 within a day of launch π€ Building brands for AI tools now used by teams like Salesforce and Maersk π Winning 9 branding awards and an Awwwards honourable mention β 26 five-star reviews from the founders we've worked with on Clutch π° Featured across the design press, from Creative Boom to Brand New
We believe the best brands aren't built in one big swing. They're built the way good habits are: the right decisions, made consistently, again and again, until they're unmistakably yours. It's why we do this, and it's in our name.
Whether you're launching from scratch or rebranding to raise, we build brands that turn heads, earn trust, and get remembered. If you're ready to build a brand that punches above its stage, let's talk.
Good Habit offers competitive pricing, with projects typically costing between $10,000 and $49,999. Clients appreciate the value for money, highlighting effective communication, timely delivery, and strong cultural alignment as key strengths.
Clients appreciate Good Habit's meticulous attention to detail, ensuring that every aspect of the project is carefully considered and executed to high standards.
High-Quality Deliverables
Good Habit consistently delivers high-quality work, with clients praising the professional and polished outputs that enhance their brand's credibility and engagement.
Expertise in Branding and Design
Good Habit has consistently been praised for their expertise in branding and design, creating cohesive and modern brand identities across various industries. Their work includes logos, brand guidelines, and visual assets that align with the client's vision.
Strong Cultural and Value Alignment
Many clients chose Good Habit due to their alignment in company values and culture fit, which facilitated smooth collaboration and mutual understanding throughout projects.
Challenges in Website Migration
One client noted issues during the website migration process, highlighting basic errors such as placeholder texts not being replaced. This suggests the need for improved quality checks during migrations.
Cost-Effective Solutions
Clients report that Good Habit provides excellent value for money, delivering high-quality work at competitive prices, which is particularly appreciated by startups and budget-conscious businesses.
Good Habit provided branding services for an IT company. The team was responsible for establishing brand typography, color palette, and iconography and designing the client's website and product flows.
Good Habit successfully established a cohesive brand identity across all of the client's materials. The team delivered on time, responded to needs, and communicated primarily through virtual meetings. Their high-quality work impressed the client, resulting in a positive engagement.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co-Founder of Five
Describe what your company does in a single sentence.
Weβve created the fastest, simplest way to pay, access, and experience the world. All powered by your palm.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Good Habit to accomplish?
Design and establish company brand
Design company website
SOLUTION
How did you find Good Habit?
Online Search
Why did you select Good Habit over others?
High ratings
How many teammates from Good Habit were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
"How great Good Habit was at looking at it all from many perspectives."
Jan 20, 2025
Owner, SPRO COFFEE CO LTD
Jordi van Dyk
Hospitality & leisure
England
1-10 Employees
Online Review
Good Habit provided branding services for a coffee shop. The team helped the client establish a brand identity and rolled it out from concept to launch.
Good Habit delivered a strong, recognizable brand identity to the client. The team delivered all milestones on time, responded to the client's inquiries, and communicated via virtual meetings, email, and messaging apps. Overall, the team's perspective on the project stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner of SPRO COFFEE CO LTD
Describe what your company does in a single sentence.
Coffee shop
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Good Habit to accomplish?
Help establish a strong recognisable brand
Brand roll out
Over all identity
SOLUTION
How did you find Good Habit?
Online Search
Why did you select Good Habit over others?
High ratings
Pricing fit our budget
Great culture fit
How many teammates from Good Habit were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
I absolutely loved working with the team at Good Habit on this project. They are a hands on personable group that help me establish strong brand identity and roll out, from concept to launch. Highly recommend
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
A strong recognisable brand identity
Describe their project management. Did they deliver items on time? How did they respond to your needs?
I always felt like my vision was at the forefront
What was your primary form of communication with Good Habit?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
How great Good Habit was at looking at it all from many perspectives.
Are there any areas for improvement or something Good Habit could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding, Web & Graphic Design for Defense Technology Co
AdvertisingGraphic DesignWeb Design
Banner & Signage DesignBrochure & Pamphlet Design
Confidential
Oct. 2024 - Jan. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I was impressed by the quality of the work."
Jan 17, 2025
Executive, Delian
Anonymous
Verified
Information technology
United Kingdom
1-10 Employees
Online Review
Verified
Good Habit designed a new website for a defense technology company. The team also created new brand guidelines and marketing materials, including brochures with a company overview, pitch decks, and banners.
Good Habit delivered a website and marketing materials that received positive feedback from the client's staff and investors. The team delivered good quality work considering the project's tight deadlines. Good Habit was clear about progress and really responsive, offering quick turnaround times.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am an executive of Delian
Describe what your company does in a single sentence.
Defence tech.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Good Habit to accomplish?
New website
New marketing materials - e.g. brochures, 1 pagers, banners etc
SOLUTION
How did you find Good Habit?
Referral
Why did you select Good Habit over others?
Referred to me
How many teammates from Good Habit were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We asked them to design us a new website, brochure with a company overview, pitch decks, banners, 1 pagers, brand guidelines and more.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The website and other materials have received high praise from people across our company, as well as our investors.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Extremely efficient project management. Always very clear what progress they were making. And really responsive, with quick turnarounds on everything.
What was your primary form of communication with Good Habit?
Email or Messaging App
What did you find most impressive or unique about this company?
I was impressed by the quality of the work, especially considering the tight timeframes and often pretty vague brief.
Are there any areas for improvement or something Good Habit could have done differently?
No.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Logo Design for Mental Health & Wellness SaaS Co
BrandingGraphic DesignLogo
Business Card DesignBrand messagingBrand strategyProduct branding
$10,000 to $49,999
June 2022 - Sep. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Good Habit's bespoke service and understanding of our needs were impressive."
Jan 16, 2025
CEO, Shoorah Ltd
Lorri Haines
Other industries
United Kingdom
11-50 Employees
Online Review
Good Habit provided branding services for a mental health and wellness SaaS company. The team's tasks included logo design, brand strategy development, and mobile app UI design support.
Good Habit delivered the project on time and was highly accommodating. The team demonstrated structured project management, bespoke service, and a clear understanding of the client's needs. They maintained communication with the client through virtual meetings, email, and messaging apps.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Shoorah Ltd
Describe what your company does in a single sentence.
Mental Health & Wellbeing SaaS Health Tech startup
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Good Habit to accomplish?
Branding
App UI
Strategy
Design
SOLUTION
How did you find Good Habit?
Online Search
Why did you select Good Habit over others?
High ratings
Great culture fit
Good value for cost
Company values aligned
How many teammates from Good Habit were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Branding, design and logo creation, brand strategy and mobile app UI support
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Amazing delivery, on time and super accommodating
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes always on time and structured
What was your primary form of communication with Good Habit?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Good Habit's bespoke service and understanding of our needs were impressive.
Are there any areas for improvement or something Good Habit could have done differently?
Na
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Product Design for Coffee Shop
BrandingGraphic DesignProduct Design
Less than $10,000
July - Aug. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their personal service was impressive."
Sep 25, 2024
Director, Midgar Coffee
Stuart Hansord
Verified
Hospitality & leisure
Bury St Edmunds, England
1-10 Employees
Online Review
Verified
Good Habit provided branding and design services for a coffee shop. The team worked on the client's new image, website, and design collaterals such as bag stamps, signages, cups, and gift cards
Thanks to Good Habit's efforts, the client experienced increased brand recognition, sales trends, and employee engagement. The team was fully supportive and communicated via virtual meetings and email. Overall, their personal service approach was impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Midgar Coffee
Describe what your company does in a single sentence.
Coffee Shop
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Good Habit to accomplish?
Re Brand
Modernise
Personalise Brand
SOLUTION
How did you find Good Habit?
Referral
Why did you select Good Habit over others?
High ratings
Company values aligned
How many teammates from Good Habit were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
New Brand image overall
Take away cups
Bag stamps
Store Signage
Retail Prodcuts
Take away packaging
Gift Cards
Website
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increased brand recognition
Sales trends
Employee engagement
Consistency in brand usage
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Fully Supported
What was your primary form of communication with Good Habit?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Their personal service was impressive.
Are there any areas for improvement or something Good Habit could have done differently?
Nope
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding Services for Mental Health Company
Branding
Less than $10,000
July 2024 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Good Habit's enthusiasm, ideas, positivity, and slick deliverables are impressive."
Sep 2, 2024
Founder, MindClass
Philip Bridges
Verified
Other industries
Liverpool, England
1-10 Employees
Online Review
Verified
Good Habit has provided branding services for a mental health company. The team has been responsible for creating the client's branding.
Good Habit has delivered an incredible brand. The team completes all tasks on time, remains personable, positive, and enthusiastic, and provides impressive ideas and slick deliverables. They maintain communication with the client through virtual meetings.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of MindClass
Describe what your company does in a single sentence.
MH platform
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Good Habit to accomplish?
Branding
SOLUTION
How did you find Good Habit?
Online Search
Why did you select Good Habit over others?
Great culture fit
How many teammates from Good Habit were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Branding
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
An incredible brand
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Timely
Personable
What was your primary form of communication with Good Habit?
Virtual Meeting
What did you find most impressive or unique about this company?
Good Habit's enthusiasm, ideas, positivity, and slick deliverables are impressive.
Are there any areas for improvement or something Good Habit could have done differently?
Nope
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding, Naming & Web Design Services for Logistics Company
"They had amazing communication and culture and were really enjoyable people to work with."
Aug 9, 2024
CEO & Founder, Gently
Quaid Combstock
Verified
Other industries
City of London, England
1-10 Employees
Online Review
Verified
Good Habit provided branding, naming, and web design services for a logistics company. The team developed a brand name and a brand and provided design services, including the website's look.
Good Habit successfully delivered the project on topic and within the timeline and budget. The team offered timely responses and communicated through in-person and virtual meetings, emails, and messages. Their good communication and company culture has laid the foundation for future collaborations.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO & Founder of Gently
Describe what your company does in a single sentence. Luxury hyper local logistics.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Good Habit to accomplish?
Develop a brand name
Develop a brand
Design the cosmetic side of a website
SOLUTION
How did you find Good Habit?
Referral
Why did you select Good Habit over others?
Great culture fit
Good value for cost
Referred to me
How many teammates from Good Habit were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We we to Good Habit with the goal of creating a brand, from naming to design. We had no inclinations prior to Good Habit, but they brought our theories to cosmetic reality.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Delivering something on topic, in budget, and on time.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Timely responses and all projects delivered on time, if not ahead of time.
What was your primary form of communication with Good Habit?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They had amazing communication and culture and were really enjoyable people to work with.
Are there any areas for improvement or something Good Habit could have done differently?
N.A. - I'd merrily work with them again!
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding, Graphic Design & Web Dev for Governance Tech Co
BrandingGraphic DesignWeb Development
Brand strategyCorporate identity
Less than $10,000
July 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
4.0
"They went the extra mile to meet our requirements."
Jul 5, 2024
Founder, Lighthouse
Arnold Almeida
Verified
Other industries
London, England
1-10 Employees
Online Review
Verified
Good Habit provided branding services for a governance technology company. They designed a logo and a poster, created social media collateral and merchandise examples, and created a website landing page..
Good Habit established an aesthetic brand for the client that was well-received by everyone. The team delivered the project in a timely manner, ensured prompt turnaround times, and was highly responsive to feedback. Overall, Good Habit went above and beyond to meet the client's needs.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of Lighthouse
Describe what your company does in a single sentence.
Governance technology for on-chain communities
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Good Habit to accomplish?
Branding
Social collateral examples
Palette
SOLUTION
How did you find Good Habit?
Online Search
Other
Why did you select Good Habit over others?
Pricing fits our budget
Great culture fit
Good value for cost
How many teammates from Good Habit were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Logo + wordmark
Social collateral examples
Merch examples
Website landing page direction
Poster design
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Brand aesthetics, everyone had it well received.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Quickly and timely
What was your primary form of communication with Good Habit?
Virtual Meeting
What did you find most impressive or unique about this company?
Quick turnaround, response to feedback.
They went the extra mile to meet our requirements.
Are there any areas for improvement or something Good Habit could have done differently?
More communication, but given the tight budget, we kept this to a minimum to avoid draining their resources. However, we had a tight brief which made feedback and iteration very easy.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.0
NPS
Branding & Logo & Web Design for Automotive Recruitment Co
Good Habit provided branding services, such as web design and brand tone, for an automotive recruitment company. The team began with consultation services and logo design and expanded to a complete rebranding.
Good Habit's efforts resulted in an expanded, modernized rebrand of the client's name, logo, website, and tone. The team's approachability, culture, design delivery, and out-of-the-box ideas impressed the client. The team communicated primarily through virtual meetings, email, and messaging apps.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Recruitment Director of theo
Describe what your company does in a single sentence.
We are The Automotive Recruitment Specialists
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Good Habit to accomplish?
Rebrand
Improve our designs
SOLUTION
How did you find Good Habit?
Referral
Why did you select Good Habit over others?
Great culture fit
Referred to me
Company values aligned
How many teammates from Good Habit were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Our company was founded in 2012 - fast forward to 2024 and our brand looked dated and was in need of a refresh. Initially, the scope of work was consultation and design on our logo but the project was expanded into full company rebrand.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Rebranding consultation which resulted in the company name changing.
Modernised logo and website
Advice on tone of voice and messaging
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The initial scope was for a logo consultation only however, as the logo work was underway and progressing the works were expanded into a 'sprint rebrand' - They hit all deadlines that were set.
What was your primary form of communication with Good Habit?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Approachable
Design delivery
Out of the box ideas
Good culture
Are there any areas for improvement or something Good Habit could have done differently?
None :-)
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Product Design for Singing Lesson Platform
BrandingDigital StrategyProduct Design
Brand messagingBrand strategyProduct branding
Confidential
Oct. 2023 - Jan. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their attention to detail and ability to present the work was inspiring."
May 20, 2024
Director, Singing Lesson Platform
F Streek
Arts, entertainment & music
United Kingdom
1-10 Employees
Online Review
Good Habit provided branding services for a singing lesson platform. The goal was establishing a working brand to launch the client's business.
Although the project is still in its infancy, the client is confident it will be a positive attribute of their efforts. Good Habit has delivered everything on time and with exemplary professionalism. Their attention to detail and ability to present the work were impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of SingCentral
Describe what your company does in a single sentence.
Offering vocal based tuition, classes and courses, SingCentral is building the new singing community near you!
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Good Habit to accomplish?
Establish working branding to launch company
SOLUTION
How did you find Good Habit?
Previous contact
Why did you select Good Habit over others?
High ratings
Great culture fit
Company values aligned
Trusted contact
How many teammates from Good Habit were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
I reached out to the team at GoodHabit for help with my fledging business. I needed a clearer idea of how best to brand, design and convey my aims to potential clientele.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
This project is still very much in its infancy but I am very confident that the work received from GH will only ever be a positive attribute to my efforts as the project builds.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
All work was delivered in good time and furthermore, was delivered with exemplary professionalism as they talked through all of their design suggestions and strategic advice.
What was your primary form of communication with Good Habit?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The quality of not only the work but the clear passion, knowledge and creativity with which each project is considered and commited to. Their attention to detail and ability to present the work was inspiring - even in a project I was already passionate about.
Are there any areas for improvement or something Good Habit could have done differently?
I honestly couldn't fault my experience with this company.
RATINGS
5.0
"Highly, highly recommend. Good Habit is a beautiful company with beautiful people who will take true care and time over the work they undertake."
Quality
5.0
Service & Deliverables
"The entire package of work, advice and design I received was exemplary."
Schedule
5.0
On time / deadlines
"I had a flexible window but nevertheless, was sent in very good time."
Cost
5.0
Value / within estimates
"Absolutely worth every penny for this personalised experience!"
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