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Get a custom proposalFractional CMO for B2B SaaS and Hospitality
Graystone Consulting is a fractional CMO and growth operations practice for B2B SaaS and hospitality brands doing $3M to $50M in revenue. We run marketing for founder-led companies that have outgrown random acts of marketing but are not ready for a full-time CMO.
Most fractional CMOs hand you a strategy deck and wish you luck. We diagnose what is broken, build the infrastructure, and execute. Campaigns live by Week 2. Full GTM audit in 30 days. Measurable pipeline impact by Month 2.
Every engagement starts with a 30-Day GTM Diagnostic ($7,500, fixed fee, $75K Revenue Opportunity Guarantee). You get a full audit of your ICP, channels, funnel, tech stack, and unit economics, plus quick wins shipped during the diagnostic window. From there, we scope a retainer: Growth Operating System (mid-tier) or Fractional CMO (full ownership).
Our methodology is the Growth Operating System, a five-phase framework: Diagnose, Architect, Build, Execute, Optimize. It is repeatable, documented, and built to transfer. When you are ready to hire in-house, the system stays.
What we do:
Paid media across Google, Meta, LinkedIn, and programmatic
Demand generation, lifecycle marketing, and CRM operations
Marketing infrastructure: tracking, attribution, dashboards, server-side GTM
Team and vendor management, agency oversight, in-house hiring support
Go-to-market strategy, positioning, ICP definition, pricing
Why clients hire us:
Execution from Day 1, not Week 8
AI-forward operations that compress timelines and cost
Operator-level fluency across paid, lifecycle, analytics, and ops
Founder-direct engagement, no account manager layer
Built-to-transfer systems, not dependency
Track record: $250M+ revenue influenced across career, $5M+ via consulting since 2017. Active engagements include a fast-casual restaurant brand (36 locations, NYC metro) and a B2B AI SaaS company.
Based in Lexington, KY. Remote-first. Three to four active clients at a time.
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Min project size
$5,000+
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Hourly rate
$200 - $300 / hr
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Employees
2 - 9
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Locations
Lexington, KY
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Year founded
Founded 2016
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Languages
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Timezones
1 Language that we service
- English
1 Timezone that we service
- EST
- Eastern Standard Time (EST)
1 Locations
- Lexington , KY
Service Lines
- Digital Strategy
- 20%
Select Focus Area
- Business Consulting Focus
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- Digital and IT Strategy Consulting Focus
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- Mobility Strategy
- 30%
- IT Assessment
- 20%
- Influencer Marketing Platforms
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- Influencer Marketing Services
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- Influencer Management
- 25%
- Social Media Focus
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Industries
- Information technology
- 40%
- Hospitality & leisure
- 35%
- Business services
- 15%
- Financial services
- 10%
Clients
- Midmarket ($10M - $1B)
- 50%
- Small Business (<$10M)
- 50%
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