GSM Marketing Agency

BACKGROUND

Introduce your business and what you do there.

I'm a co-owner of Wood’s Plumbing. We provide plumbing services to customers in Tucson, Arizona, and other local areas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GSM Marketing Agency?

We needed to improve our website and Google Advertising strategies.

SOLUTION

What was the scope of their involvement?

The GSM Marketing Agency team analyzed the performance of our website and advertising efforts. Within one week, the team built a new website with more targeted SEO strategies. Once they highlighted specific areas for improvement, they suggested and implemented changes to both our paid and organic search campaigns and our Google Maps ads. GSM Marketing Agency helped get our business approved by Google and certified on Google Local Services. They tracked all of our progress using Google Analytics and provide a report once a month.

What is the team composition?

We worked with the director of operations and the director of sales at GSM Marketing Agency.

How did you come to work with GSM Marketing Agency?

Previously, a friend of our started his own business and used GSM Marketing Agency. He recommended we hire them for our digital marketing needs. We met with them and were impressed by their team’s potential and professionalism.

How much have you invested with them?

We spend about $8,600 a month on their services.

What is the status of this engagement?

We started working together in May 2018 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As a result of GSM Marketing Agency’s efforts, we’ve experienced an increase in cash flow. Their team monitors our calls, which helps our internal processes flow more efficiently. Their services have changed our business. I can tell that they are fully invested in our company’s success.

How did GSM Marketing Agency perform from a project management standpoint?

They manage our relationship and their work extremely well. We mainly communicate through emails, phone calls, and text messages.

What did you find most impressive about them?

There is a personal layer to our partnership. I am confident in their services and they are always available to help.

BACKGROUND

Introduce your business and what you do there.

I’m the manager of Taz Plumbing, a full-service residential plumbing contractor in the Tucson area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GSM Marketing Agency?

We're looking for a stronger presence in the market. We wanted an agency to help us find new clients, provide good service to existing clients, and establish a strong brand name.

SOLUTION

What was the scope of their involvement?

They’re managing the pay-per-click [PPC] and internet marketing campaigns. GSM also helps us respond to negative reviews and get more positive reviews. We sit down once a month to go over results and what keywords they're using. I don't recall them making many changes to our website other than updating some of our coupons and monthly promotions.

What is the team composition?

We mainly deal with one point of contact to keep things simple, but we’ve had meetings with the rest of the team as well.

How did you come to work with GSM Marketing Agency?

They marketed their services to us. We also had an existing relationship with one of their team members. We liked what we heard so we decided to give them an opportunity.

What is the status of this engagement?

The ongoing engagement began last year, but I’m not sure of the month.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our call volume has definitely gone up thanks to the PPC and SEO marketing. We track incoming calls so we’re able to see what needs to improve and what is doing well. We basically just let them do their thing. Whatever they're doing is making the phones ring, so we're very pleased.

How did GSM Marketing Agency perform from a project management standpoint?

We have a strong relationship with Joey [director of operations, GSM Marketing Agency]. If we have an issue or a question, it's very easy to reach out and we always get a response the same day or the next day.

What did you find most impressive about them?

It's a very individual relationship; we don't feel like we're just a number to them. We're still learning so I really appreciate how they show us what's working and what's not working in their system. They’re good about giving us input on what they're seeing in the market, which keeps us informed and ahead of the game.

Are there any areas they could improve?

Like anyone else, we'd like to see more call volume but they’re doing an excellent job based on our budget. I don't have anything negative to say about them.

BACKGROUND

Introduce your business and what you do there.

I'm the practice manager for Perfection Plastic Surgery & Skin Care in Tucson, Ariz. We offer plastic surgery and medical spa services and have been in business for almost 30 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GSM Marketing?

Since our original website was launched in 2015, we were looking to redesign it and enhance our SEO in order to attract more business.

SOLUTION

What was the scope of their involvement?

GSM developed a comprehensive marketing strategy for us that included redesigning the website and incorporating SEO-friendly content. They also provided PPC, social media ad campaigns, and email marketing services.

One of the key new features they created for the website is a “beauty quiz,” which helps us learn about our site visitors and prompts them for a consultation.

What is the team composition?

I work with three directors in operations, marketing, and sales.

How did you come to work with GSM Marketing?

I had been in touch with GSM's Director of Operations and Director of Sales when they worked for another company. Once they launched their own business, I became their first client based on previous conversations I had with them.

How much have you invested with them?

We've invested in the range of $100,000-$250,000, excluding advertising expenses.

What is the status of this engagement?

We've been working together since February 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our website traffic increased over 1,200% from 2016 to 2017 and continues to grow about 20% every month. We've had close to 4,000 conversions from phone calls and consultation appointment forms filled out through the site. The Google profile they helped us put together received 978% more views than our competitors in 2017.

How did GSM Marketing perform from a project management standpoint?

Their approach to project management is one of their greatest competitive advantages. Because they're a local startup, I have access to their top staff and can get in touch with them right away. They're available day and night by phone, email, and text—and they respond within minutes.

They provide monthly analytics reports that we go over in day-long meetings, which is hugely helpful in understanding what's working and what we should focus on next.

What did you find most impressive about them?

I've been really impressed with their passion, constantly striving to stay ahead of the curve within their industry. They're able to grasp new concepts in a short period of time.

I get 3-4 calls from competitors on a weekly basis, all promising to increase the number of patients inquiring about our practice. GSM, however, actually delivers results and backs it up with analytics reporting that allows us to pinpoint exactly what's working for our customers. They provide solution-driven decisions that will have a big impact on our business.

Their approach is comprehensive, which saves us from having to contract multiple vendors. Our relationship has really evolved into more of a friendship.

Are there any areas they could improve?

For us, we only have to worry about losing some of their attention to new clients, but it's not a problem yet—they've been great.

Do you have any advice for potential customers?

As with any collaboration, the more effort you put into communication and being transparent with your partner, the better your results will be. They can't read your mind or put together a quality marketing strategy if they don't know what your true goals are.