Igor Naming Agency

BACKGROUND

Please describe your company and your position there.

I'm a consultant specializing in working with early-stage companies, as well as large organizations launching new products in the location-based entertainment market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Igor Naming Agency?

One of my VR clients needed a new name. Their existing name had trademark issues and it suggested one particular genre of VR experiences.

What were your goals for this project?

A name that was family-friendly, fun, active, exciting, genre neutral, simple to understand around the globe, and available to trademark worldwide

SOLUTION

How did you select Igor Naming Agency?

I was mentoring a VR company on go-to-market strategies when I found their Naming Guide online and loved it.

Describe the scope of their work in detail.

They created brand positioning documents, a visual map of the names of others in the VR space, trademark screening and multiple rounds of names.

What was the team composition?

We worked with the CEO and their trademark attorney

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new name they gave to the VR company is SPREE. It’s been wildly successful for them.

How effective was the workflow between your team and theirs?

They worked very efficiently and productively with our team.

What did you find most impressive about this company?

They understood our space and how to navigate worldwide trademarks to secure us a great name.

Are there any areas for improvement?

There are not.

BACKGROUND

Please describe your company and your position there.

CEO of a consultancy that provides digital services for companies looking to succeed and grow online. We help companies grow their business by creating and developing cohesive digital strategies and technology solutions across media channels. The result is a richly authentic experience for clients and their customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Igor Naming Agency?

A startup client of ours in the bespoke fashion space needed a new name.

What were your goals for this project?

A name that better aligned with their positioning and that grabbed some attention. The name they had was too similar to others in their space.

SOLUTION

How did you select Igor Naming Agency?

I’d worked with their founder on previous projects.

Describe the scope of their work in detail.

Igor turned their brand positioning deck into a series of name positioning strategies, did a competitive evaluation of their space, delivered three rounds of names and trademark screening

What was the team composition?

Igor’s founder, two support creatives and trademark person.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The client was blown away by the names Igor produced, an overabundance of great choices. Their new name gives them a significant competitive advantage. They’re thrilled with the name.

How effective was the workflow between your team and theirs?

Extremely. Their energy and creativity is unrivaled and a tremendous benefit to any team that has the opportunity to work with them.

What did you find most impressive about this company?

Their ability to deliver exactly what our third-party client was looking for was impressive.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

I’m a board member of a marketing association. We foster and promote professional learning and career advancement opportunities for all members. The chapter hosts a wealth of monthly programs, events, workshops, and discussions that introduce the latest industry trends and developments, along with valuable networking events that bring together the best marketing minds in the region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Igor Naming Agency?

To name our virtual marketing convention.

What were your goals for this project?

A unique name that was inspirational and was a nod to the challenges presented by COVID.

SOLUTION

How did you select Igor Naming Agency?

They’re one of three well-known naming agencies in the SF Bay Area that we interviewed. We felt Igor was the best fit with our culture.

Describe the scope of their work in detail.

There was a deep dive with all our stakeholders. Igor took the brand positioning guidelines we provided and refined them into name positioning statements. They presented several rounds of names and then facilitated buy-in with our decision makers.

What was the team composition?

We worked directly with Steve.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The name was enthusiastically embraced by senior leadership, which is a home run.

How effective was the workflow between your team and theirs?

Great chemistry and energy. They were a pleasure to work with.

What did you find most impressive about this company?

The ability to take a large set of positioning requirements and produce names that captured them in fresh, interesting ways.

Are there any areas for improvement?

I wouldn’t change a thing.

BACKGROUND

Please describe your company and your position there.

I am the Executive Producer of MediaMeet, a video and film production

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Igor Naming Agency?

We hired Igor to name a new company that we formed with another production company to produce TV commercials

What were your goals for this project?

We needed a name that got noticed, remembered, was disruptive and tied into the advertising business

SOLUTION

How did you select Igor Naming Agency?

We interviewed 5 different naming agencies. Igor's extensive experience and understanding of naming in the TV space won us over.

Describe the scope of their work in detail.

They did a several hour intake meeting were we laid out our business goals and desires for the names. Igor created an extensive competitive name study, laying out what kinds of names our competition was using. It gave us a clear path to the type of name we wanted.

What was the team composition?

We worked directly with co-founder Steve Manning as well as a couple of support people and their trademark attorney.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome was better than we could have imagined. The new production company is called Crave.

How effective was the workflow between your team and theirs?

The workflow was energized, informative and a lot of fun. Work was on time and the consistently overdelivered.

What did you find most impressive about this company?

We were impressed by how many great names they presented and how well they communicated complex ideas and their knowledge of the TV business.

Are there any areas for improvement?

No areas for improvement! We were throughly impressed.

BACKGROUND

Please describe your company and your position there.

i am chief strategy officer at a national independent $330 million ad agency

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Igor Naming Agency?

start up naming naming architecture

What were your goals for this project?

i have worked with igor on several naming projects over the past 20 years

SOLUTION

How did you select Igor Naming Agency?

word of mouth recommendation originally

Describe the scope of their work in detail.

naming: from initial discovery thro a well organized collaborative strategic process which includes taxononomy, workshopping, presentation, documentation, trademarking etc

What was the team composition?

typically working directly with their founder steve manning

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

strategic ownable self propelling name

How effective was the workflow between your team and theirs?

very effective and collaborative

What did you find most impressive about this company?

more knowledgeable, creative and passionate about naming than anyone i've ever met

Are there any areas for improvement?

n.a

BACKGROUND

Please describe your company and your position there.

Chief Creative Officer at a digital agency

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Igor Naming Agency?

I hired Igor to help me rename a prominent non-profit.

What were your goals for this project?

The non-profit hadn't got traction with their original name and was looking for a name that would resonate and drive more donations.

SOLUTION

How did you select this vendor?

I had worked with Igor previously as CCO of Kirshenbaum Bond when Igor named Fast Track for Cisco Systems - so I had a high level of trust.

Describe the scope of their work in detail.

Immerse themselves in the company, use their proprietary tools to name the company, present and sell through options of names.

What was the team composition?

I dealt mainly with Steve Manning the Founder as I had before.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Igor renamed the company successfully in only three months and the new name and branding have been embraced by the board and more importantly by donors.

How effective was the workflow between your team and theirs?

The workflow was totally seamless and it felt as if Igor was driving us towards a successful from Day 1.

What did you find most impressive about this company?

I felt like I was their only client. Igor was an enormous help navigating me through the potential pitfalls of naming and selling through something in a very tricky and often subjective business environment.

Are there any areas for improvement?

None.