iMark Infotech Pvt. Ltd.

BACKGROUND

Please describe your company and position.

I am the Owner of GorillaMovers

Describe what your company does in a single sentence.

Moving Services. Local, Long Distance Moving and Storage

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMark Infotech Pvt. Ltd. to accomplish?

• SEO
• Google PPC

SOLUTION

How did you find iMark Infotech Pvt. Ltd.?

Clutch Site

Why did you select iMark Infotech Pvt. Ltd. over others?

• Pricing fits our budget
• Great culture fit
• Good value for cost
• Company values aligned
• They understood my needs

How many teammates from iMark Infotech Pvt. Ltd. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. SEO (Search Engine Optimization) Services: 

• Website Analysis: The company initiated a comprehensive website audit to understand our current online presence and identify areas of improvement. This analysis gave insight into site speed, user experience, content gaps, and technical errors. 
• Keyword Research: Extensive keyword research was conducted to determine the most relevant and high-traffic keywords for our business. This served as the foundation for our content and SEO strategy. 
• On-Page Optimization: Based on their findings, the company made several on-page adjustments to our website. This included optimizing meta tags, header tags, content, and the site's overall structure to enhance its search engine visibility. 
• Off-Page Optimization: A strategic link-building campaign was put into action to boost our site's authority and trustworthiness. This involved garnering high-quality backlinks from reputable websites in our industry. 
• Content Creation: The team provided content suggestions and also helped create several high-quality articles, blogs, and other content assets optimized for SEO. This not only enhanced our online presence but also offered value to our target audience. 
• Performance Tracking: We were given monthly performance reports that detailed our website's organic traffic growth, keyword ranking improvements, and other important metrics. 

2. PPC (Pay-Per-Click) Services: 

• Account Setup: The company set up and structured our PPC campaigns, ensuring that our account was organized efficiently, with appropriate ad groups and keywords. 
• Keyword Selection: Based on our business goals and budget, a specific set of high-converting keywords were chosen for our PPC campaigns. 
• Ad Creation: Multiple ad copies were drafted, tested, and optimized to ensure the highest click-through rates and conversion rates possible. 
• Landing Page Optimization: To ensure maximum conversion from our ads, the company suggested and implemented optimizations to our landing pages, making them more relevant to our ad content and more user-friendly. 
• Bid Management: The company managed our bids to ensure we got the best possible ad placements within our budget. 
• Performance Analysis: Regular reports on our PPC campaign's performance were provided, detailing metrics like click-through rate, conversion rate, cost per conversion, and overall ROI.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Organic Traffic Growth: There was a significant increase in organic website traffic. Over a period of six months, organic sessions increased by 45%, with new users accounting for 60% of this growth. 
• Improved Keyword Rankings: Previously, our website ranked on the second page or beyond for most of our target keywords. Post-optimization, 15 of our primary keywords now rank on the first page of search engine results, with 8 of them in the top three positions. 
• Decreased Bounce Rate: The website's bounce rate reduced by 25%, indicating improved user engagement and relevance of our content. 
• Backlink Acquisition: Our domain's authority improved with the acquisition of 120 quality backlinks from reputable websites in our industry. 
• Content Engagement: Articles and blogs produced during the campaign period witnessed an average increase of 35% in pageviews and 20% longer average session durations. 
• PPC (Pay-Per-Click) Outcomes: 
• Increased Click-through Rate (CTR): The average CTR for our ads increased from 2.5% to 4.5%, indicating more effective ad copy and keyword targeting. 
• Higher Conversion Rate: Our ad campaigns achieved a conversion rate of 6%, a growth of 50% from before the campaign's initiation. 
• Reduced Cost Per Conversion: The optimization strategies employed reduced our average cost per conversion from $25 to $18, leading to a more efficient budget expenditure. 
• ROI on PPC Campaigns: For every dollar spent on our PPC campaigns, we witnessed a return of $6, an ROI increase of 120% from our previous campaigns. 
• Landing Page Performance: Landing pages optimized during the project saw a 40% increase in conversions, with a reduced bounce rate of 30%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Organized Framework: From the outset, it was clear that iMark had a well-defined process. We began with a kickoff meeting where they outlined the project's phases, set milestones, and established timelines. This provided us with a roadmap and helped set clear expectations for the entire project duration. 
• Timely Deliveries: One of the most commendable aspects of their management was their punctuality. Every task, from the initial audit to the final report, was delivered right on schedule. There were instances where unforeseen challenges arose, but iMark was quick to communicate any potential delays and always proposed solutions to keep the project on track. 
• Regular Updates: Communication from iMark was consistent and transparent. We received weekly status updates, which kept us informed of the project's progress, what was completed, what was pending, and what was next on the agenda. This regularity ensured we were never left in the dark. 
• Adaptive to Feedback: iMark's response to our needs and feedback was exceptional. Whenever we had concerns or wanted adjustments, they were not only receptive but also proactive in implementing changes. Their attitude was collaborative, making us feel like valued partners rather than just clients. 
• Dedicated Project Manager: Our dedicated project manager from iMark was a key asset. Having a single point of contact streamlined communication and ensured that there was always someone familiar with our specific requirements and preferences. 
• Digital Tools & Platforms: iMark employed modern project management tools, which allowed us to track progress in real-time, communicate seamlessly, and access important documents and reports on-demand. This digital approach made collaboration efficient and user-friendly. 

In conclusion, iMark's project management was a testament to their professionalism and commitment. Their punctuality, transparency, adaptability, and efficient use of digital tools made the entire process smooth and productive. It was evident that they prioritized client satisfaction and results, which was reflected in their timely deliveries and attentive responsiveness to our needs.

What was your primary form of communication with iMark Infotech Pvt. Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most about iMark was the personalized touch they brought to our project. Particularly, our project manager, Sakshi Kesar, was nothing short of exceptional. Sakshi's attention to detail, proactive communication, and deep understanding of our needs made the entire process seamless. She was always available for queries, ensuring that we felt valued and heard. 

Her dedication and expertise turned our collaboration with iMark into a remarkable experience. It's rare to find such dedication and personal commitment in the industry, and Sakshi truly set a gold standard for project management.

Are there any areas for improvement or something iMark Infotech Pvt. Ltd. could have done differently?

No. They are the best!

BACKGROUND

Please describe your company and position.

I am the Marketing Director 

Describe what your company does in a single sentence.

Our company specializes in the design, manufacture, and application of Diamond and CBN grinding wheels and dressing tools, providing a wide range of products for industrial applications.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMark Infotech Pvt. Ltd. to accomplish?

• Improve SEO Rankings
• Manage Google Ads
• Increase online conversions

SOLUTION

How did you find iMark Infotech Pvt. Ltd.?

Online Search

Why did you select iMark Infotech Pvt. Ltd. over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from iMark Infotech Pvt. Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

iMark is doing ongoing Search Engine Optimization for our company and brand. Their services include competitor research, website health analysis, onsite optimization, offsite link building, guest article generation and publishing, conversion rate optimization, goal setting and tracking, and weekly reporting. 

We have also hired them to manage our Google Search Ad Campaigns which includes keyword research, account oversight, and campaign and landing page optimization, and weekly reporting. The key deliverable is increased conversions (lead generation), as well as defending our brand against competitor ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the past year and half that iMark InfoTech has been working on our account, we've recorded steady increases in website authority, clicks, backlinks, and ultimately conversions (more contact form submissions, phone calls, etc.).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

iMark's service has been top notch. Their reports are detailed and always on time, and they are always available for a scheduled call to discuss any concerns or changes to our strategy. They do everything they say they will do, and they are excellent at communicating. They proactively look for ways to improve our account performance and offer suggestions. We're very happy with their service.

What was your primary form of communication with iMark Infotech Pvt. Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their follow-through and the consistency in their approach are very much appreciated. And they get results!

Are there any areas for improvement or something iMark Infotech Pvt. Ltd. could have done differently?

Honestly, they are very good at soliciting feedback, and they act on it. Early on we suggested some ways to improve communication to better fit with our internal reporting and they quickly adapted to fit our needs. If you see an area for improvement, just talk to them about it and they will work with you to set it right. We really have no complaints.

BACKGROUND

Please describe your company and position.

I am the Co-Owner of RS Gonzales

Describe what your company does in a single sentence.

RS Gonzales provides digital marketing and sales services for service businesses in the Washington, DC region.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMark Infotech Pvt. Ltd. to accomplish?

• Search Engine Optimization
• backlink building

SOLUTION

How did you find iMark Infotech Pvt. Ltd.?

Upwork

Why did you select iMark Infotech Pvt. Ltd. over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from iMark Infotech Pvt. Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

iMark provides full SEO services for our website, which include backlink building, keyword research, on-site SEO and technical SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have only been working with iMark for 3.5 months, which is early to see results from an SEO project. But we have been impressed with how comprehensive and efficient their work is. They have done keyword research for us and built out a content plan for an entire year, which is easy for our content writers to follow and produces copy that is both SEO and reader-friendly.

They have generated for us hundreds of backlinks through guest blog posts, directories and other venues. And they have done a full technical SEO audit of our website, correcting any on-site issues that could impede our SEO.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They use Basecamp for project management, which is efficient and easy to use. All projects were delivered on time. When I had questions or issues, they responded to them proactively.

What was your primary form of communication with iMark Infotech Pvt. Ltd.?

Virtual Meeting

What did you find most impressive or unique about this company?

iMark has a very good system to insure that all work gets done quickly and efficiently. Unlike most SEO companies, they don't just focus on one aspect of SEO -- they focus on all the on-page and off-page factors that get you more high-intent traffic. I really like working in Basecamp because it makes it easy to track deliverables.

Are there any areas for improvement or something iMark Infotech Pvt. Ltd. could have done differently?

iMark's strength is not copywriting. They don't claim to be copywriters, so that wasn't a disappointment to me. But I think if someone wants to truly outsource all their content, they should hire a freelancer writer to do the copywriting work, based on the keyword research that iMark does.

BACKGROUND

Please describe your company and position.

I am the Founder, SEO Manager of an SEO company

Describe what your company does in a single sentence.

Helps local businesses rank on page one of Google and double their organic traffic.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMark Infotech Pvt. Ltd. to accomplish?

• Rank my client's website on page one of Google.
• Double their organic traffic.

SOLUTION

How did you find iMark Infotech Pvt. Ltd.?

• Online Search

Why did you select iMark Infotech Pvt. Ltd. over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from iMark Infotech Pvt. Ltd. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

So far iMark has completely optimized the website, focusing on page speed, and fixed all technical errors. Moving forward, they have started to build backlinks and optimize pages for specific keywords.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Seeing that page speed has increased and backlinks have started being built is a great sign. I can see iMark really takes the time to have a seamless client experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

iMark has incredible communication and organization. Any questions are answered within hours, and they do amazing work.

What was your primary form of communication with iMark Infotech Pvt. Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their organization on basecamp really ensures a smooth process and quick communications.

Are there any areas for improvement or something iMark Infotech Pvt. Ltd. could have done differently?

Honestly not really. I think small areas like dealing with GMB reviews could help but they cover pretty much everything.

BACKGROUND

Please describe your company and position.

I am the Master Electrician, President of a construction company

Describe what your company does in a single sentence.

Electrical Contractor serving residential, commercial and industrial clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMark Infotech Pvt. Ltd. to accomplish?

• Improve SEO and organic traffic
• Make changes to website to improve look, flow and client engagement

SOLUTION

How did you find iMark Infotech Pvt. Ltd.?

Upwork

Why did you select iMark Infotech Pvt. Ltd. over others?

• High ratings
• Good value for cost
• Good communication, response time and initial intake call built trust

How many teammates from iMark Infotech Pvt. Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Perform market research and improve website rankings and SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Quick response times and clear outlined tasks for client and service provider aided in quickly getting to the work starting. This work takes time to see results but for first month we have seen some improvements. Their detailed and day to day reporting is visible to clients and is great to see the progress live and current...not waiting a week or a month to see improvements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time and response times to my queries were quick. Their communication is clear, effective, and concise. I would recommend iMark to other businesses

What was your primary form of communication with iMark Infotech Pvt. Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Structure and use of their CRM and the client and service provider to dos check list, expectations and deliverables were well laid out.Very quick response times to my questions and implementation of strategies was fast as well.

Are there any areas for improvement or something iMark Infotech Pvt. Ltd. could have done differently?

As of right now we are satisfied with the progress to date. Only very minor thing would be their virtual meeting times are often in the middle of the night or early morning in our timezone. But they have generally always had a mid day time slot for our meetings but it may be a couple days later.

BACKGROUND

Please describe your company and position.

I am an executive at PRO Home Buyers

Describe what your company does in a single sentence.

We're a Top Cash Home Buying Real Estate Company. We Buy Houses Cash!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMark Infotech Pvt. Ltd. to accomplish?

• Rank #1 organically on Google for multiple Keyword searches in my local market through professional SEO work.
• Eventually look deeper into PPC, Google Ad words, FB marketing, etc.
• Work with a team I can grow and scale my business with in the online marketing space.

SOLUTION

How did you find iMark Infotech Pvt. Ltd.?

Online Search

Why did you select iMark Infotech Pvt. Ltd. over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost

How many teammates from iMark Infotech Pvt. Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Imark Infotech has started off with analyzing my website and URL and where it stands currently as far as ranking organically on Google. Then immediately started to take steps towards getting my website and domain dusted off so they can begin to rebuild my image and my ranking on Google and online presence in general. They have also been great in consulting me when it comes to my new WordPress web design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are in the first month of SEO so as far as Google rankings I need to be patient, however the behind the scenes work they are doing seems to be consistent and steady with SEO work and getting me ranking soon. Things such as link building, Citations, Keyword research, GMB, etc. I have a new website that is about to go Live soon so I'm sure there will be much more on-site visual progress as well as off-site progress which I really look forward to.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been absolutely great! Service is excellent Ashima and Prasant have been my number one and two go to project managers so far and both are very helpful, responsive, and informative. Prashant has even guided me in selecting a web designer giving me tips on what to look for and what not to look for which is highly appreciated and Ashima is always there when I need a question answered and is always working on the next task in regards to my campaign. So far so Great! TY

What was your primary form of communication with iMark Infotech Pvt. Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

So far its the customer service and the team atmosphere they've been providing. Also they have a lot of convenient tools that help keep my campaign organized and allows me to keep an eye on everything in real time. In the end though I hope to be able to report that they are the #1 SEO and online marketing company. As for right now it's to early to tell but based on their work ethic I have faith together we will be ranking on Google Top 3 for all my local locations and keywords.

Are there any areas for improvement or something PRO Home Buyers could have done differently?

So far so good!

BACKGROUND

Please describe your company and position.

I am the Creative Director of Finepoint Design and Marketing

Describe what your company does in a single sentence.

We area website development company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMark Infotech Pvt. Ltd. to accomplish?

Help our clients rank well in Google search results

SOLUTION

How did you find iMark Infotech Pvt. Ltd.?

Referral

Why did you select iMark Infotech Pvt. Ltd. over others?

• Pricing fit our budget
• Good value for cost

How many teammates from iMark Infotech Pvt. Ltd. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

When we brought in a new client who needed SEO services, we presented the info to iMark, who then did a full analysis of the client's website and current SEO standings. They gave us suggestions on keywords to go after and what terms we should not try and rank for. They then provided us with a list of things needed to correct on that website, then began doing the off-site SEO work. What is great is that over time, they would review the client website and make additional suggestions on ways to improve it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We get weekly reposts on how things are going and then we track month to month reposts internally.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're always ahead of the project and work fast; I can't even keep up with them sometimes. I always appreciate a company that continues to nudge me into getting something done that I miss.

What was your primary form of communication with iMark Infotech Pvt. Ltd.?

Virtual Meeting

What did you find most impressive or unique about this company?

They don't just take the data and run with it, they like to start with a full review over a Skype call to ensure clear expectations are laid out and then begin the work.

Are there any areas for improvement or something iMark Infotech Pvt. Ltd. could have done differently?

I get a chance to review my project manager once every 6 months and get this same question. In the last few years of working with them, I have yet to have a suggestion on ways they can improve what they do.

BACKGROUND

Please describe your company and position.

I am the Found and CEO of an advertising & marketing company

Describe what your company does in a single sentence.

We are a digital marketing agency serving K12 schools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMark Infotech Pvt. Ltd. to accomplish?

• We hired iMark Infotech to help improve our clients SEO rankings.

SOLUTION

How did you find iMark Infotech Pvt. Ltd.?

Online Search

Why did you select iMark Infotech Pvt. Ltd. over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

I hired iMark Infotech to serve a full white-labeled SEO solution for my clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

iMark InfoTech shares weekly and monthly reports with their work completed and the results from each project individually. I never have to guess where they are in the project or where my clients rank in search.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

iMark Infotech uses Basecamp to manage all of my projects, and they are INCREDIBLY responsive to my messages. They have done great work and deliver items on time. While most of our communication is through Basecamp. We have been on numerous Zoom calls talking about projects, deliverables, and results.

What was your primary form of communication with iMark Infotech Pvt. Ltd.?

Email or Messaging App

What did you find most impressive or unique about this company?

They say what they are going to do and then they do. Period. I have appreciated their transparency and honesty as we have partnered together. Most importantly, they are delivering results for my clients.

Are there any areas for improvement or something iMark Infotech Pvt. Ltd. could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Owner of an advertising & marketing company

Describe what your company does in a single sentence.

We do SEO and google ad words for small businesses in the US and Canada.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMark Infotech Pvt. Ltd. to accomplish?

• Create a PPC & SEO campaign for our client in Texas

SOLUTION

How did you find iMark Infotech Pvt. Ltd.?

Online Search

Why did you select iMark Infotech Pvt. Ltd. over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from iMark Infotech Pvt. Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our client has a fairly new website (about 2 years old) and is up against big competitors in his area. Google is currently not ranking him as high as his competitors so we are doing a combined PPC & SEO campaign to bring him up on the search results. It was critical that he gets immediate success which is why we layered the PPC on top of the SEO. Some important deliverables are the backlinks and the tracking results/goals in the PPC campaign so we can ensure the client is not wasting money.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Due to weekly reporting we are already seeing a bump in clicks and organic website visits measured by our tracking components. The client is pleased so far!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

There are 2 teams working for us so the client is successful. I like the transparency in the "basecamp" messaging system ;-) So far they've delivered on what they promised.

What was your primary form of communication with iMark Infotech Pvt. Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They provide excellent value for the prices they charge. We have multiple accounts with them and it's great when you ask a question and it's answered always within 24 hours but usually much faster than that.

Are there any areas for improvement or something iMark Infotech Pvt. Ltd. could have done differently?

We don't have anything negative to say about iMark! Thank you for your diligent efforts making us look good to our client!

BACKGROUND

Please describe your company and position.

I am the CEO of a web development and design company

Describe what your company does in a single sentence.

Website design and development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMark Infotech Pvt. Ltd. to accomplish?

• Increase website traffic
• Increase inbound phone calls

SOLUTION

How did you find iMark Infotech Pvt. Ltd.?

Online Search

Why did you select iMark Infotech Pvt. Ltd. over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from iMark Infotech Pvt. Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our website is fairly new so iMark had to increase traffic and google awareness by various backlink methods. They implemented a keyword mapping sheet, meta tag creations, site speed optimization, google analytics goal setup and optimized our blog for internal linking.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've seen an increase in website traffic through our google search console!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our project manager has done a great job communicating deliverables. So far they've delivered on what was promised and in the rare case something didn't make sense they were quick to explain and meet up if necessary.

What was your primary form of communication with iMark Infotech Pvt. Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The cost for the amount of work they are doing is an excellent value for the small to medium sized business. They really go above and beyond to ensure our success.

Are there any areas for improvement or something iMark Infotech Pvt. Ltd. could have done differently?

At this point we are highly satisfied with iMark and can't think of anything.