KlientBoost

BACKGROUND

Introduce your business and what you do there.

I’m CMO of Roof Maxx, a disruptive cleantech startup. We have opened 600 locations in the first two years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

Since we invented an industry, we were having a little bit of a challenge educating the market and getting those people to convert back to leads that we could then push out to our dealer installers across the country.

SOLUTION

What was the scope of their involvement?

We have two sides to our business. We have a dealer-development side, so we’re bringing dealers in under a business opportunity. Then, we’re generating leads for our dealers. KlientBoost handles our Facebook Ads management. That has been our lowest hanging fruit; as a new business, there isn’t a lot of Google Search yet. KlientBoost is managing display ads for us.

KlientBoost is unique for an ad management company because they take a very scientific, CRO (conversion rate optimization)-based approach to generating results. They have in-house teams that do all kinds of stuff, including people who help with messaging, editing videos, or building out landing pages. 

What is the team composition?

We have an account manager and a designer. Those are the main people we work with, but I’d say we interact with five in total.

How did you come to work with KlientBoost?

Our SEO firm referred two companies to us. I was familiar with one of the companies and had already checked them off of our list just because of what they specialized in. We interviewed KlientBoost. Initially, it sounded too good to be true, so we went in another direction.

However, we didn’t get very good results, so we went back to KlientBoost in late May or early June. We wanted to give them a shot, and it’s been incredible. I see KlientBoost as a true under promise, over deliver, which doesn’t happen; it’s always the other way around.

How much have you invested with them?

At this point, we pay them about $8,000–$10,000 a month. Our spend is typically $80,000–$100,000 a month.

What is the status of this engagement?

Our work together began around May or June 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We doubled our lead volume right out of the gate, within about eight weeks. At the same time, our lead quality dramatically improved. We used to get 5–10% SQLs (sales-qualified leads), and now, it’s more like 25–30%. We’ve seen a huge, dramatic jump in the number of SQLs. Not only did the number of leads double, but the number of good leads also went up dramatically.

We’d worked with multiple other agencies, so we can definitely tell that these improvements are due to KlientBoost. I don’t have exact numbers, but our sales team literally cheers during our weekly calls.

How did KlientBoost perform from a project management standpoint?

They’re good. They use a tool called Asana, and it’s very transparent.

KlientBoost is very accountable, and they’re good communicators. They’re also very low BS, which is great. They don’t promise things and then not deliver. It’s pretty seamless and easy for me. They’re about as close to a ‘said it and forget it’ vendor as I’ve ever found in my career.

What did you find most impressive about them?

I can really sum them up in one story. After they’d been around for about a month, we got an email from Graham (Team Director), and he’s the head of the client happiness team. They have an internal team that checks in about every two weeks with me and asks for honest feedback on how they’re doing and what they could be doing better.

I let them know that our onboarding process was a bit overly technical and that we didn’t understand a few things. They were right on it and super proactive about solving those problems and working with our team to create a more seamless, simple collaboration. I’ve worked in marketing for more than 15 years, and I’ve worked with lots of vendors. In my experience, once the sale is done, everything goes downhill. Even with the good ones, things plateau and then go downhill. With KlientBoost, everything has gotten better post-sale. Their delivery is unbelievable. The companies that not only deliver what they say they’re going to but then way over-deliver are rare diamonds. Finding that with any vendor just doesn’t happen, so that’s what sets KlientBoost apart.

Normally, even decent-sized ad management firms just do ad management and nothing else. The nice thing about KlientBoost is that they’re a one-stop-shop. You can get nearly everything that you need as it relates to ad management, ad creation, copywriting, and design done by them. We have our own internal copywriters and designers, but they have seamlessly collaborated with our team.

Are there any areas they could improve?

Sometimes, they get a little too technical for us. We’re not technical people; we do have a CTO and tech department, but I’m not the most minutia-driven technician, as most CMOs aren’t. My background is entrepreneurial, and I’ve been a marketing strategist for a long time.

For somebody that isn’t technical, all of these technologies and integrations can be a little bit overwhelming. Not only did we have to pull resources from our company, but we really had to collaborate with their team. There was a week or two when things were a bit confusing. However, that happening a couple of times would be my only complaint. I’d say they are smarter than I am, and they did work with us to get through that. 

Any advice for potential customers?

First of all, I would hire them. They’re insanely good.

Secondly, clear and honest communication is important. I feel like a lot of companies don’t communicate well with their vendors; they don’t tell them what they really want or set proper expectations. That would be a big mistake with KlientBoost, because the more information you give them, the more they’re able to help drive toward your goals. They take a CRO approach, so the more data we’ve been able to provide them from our backend, the more KlientBoost has been able to optimize our ads and increase our performance.

BACKGROUND

Please describe your company and your position there.

I'm the head of marketing for a SaaS company providing customer feedback software to enterprise and mid-market businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We were in a phase of rapid growth and needed more capacity in the marketing team but couldn't hire the right people to give us extra capacity internally. We were also heavily reliant on inbound leads from SEM campaigns, but without the bandwidth to properly manage these internally, we knew we were giving budget away.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

We had talked to a few local agencies, bit larger and smaller and had one trial project that never really got off the ground. Kientboost's experience in the SaaS industry, in particular made a big difference.

The other thing we got with Kientboost that we didn't with other agencies we talked to was a really fully rounded team.

Our primary need was around management of our ad campaigns, but to support that we also needed to increase the amount of new content assets, landing pages and ad creative we were producing, and KlientBoost gave us all the capacity and skill we needed to do that.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

There was an initial piece of work to bring our existing campaigns up to speed and stand-up a few additional campaigns. We had a ton of really poor performing existing stuff that needed sifting through to optimise and improve.

We also wanted to diversify the channels we were using, and the CTAs we had to offer as we were pretty much solely reliant on AdWords pushing people to a free trial. In the first phase, KlientBoost helped us optimise our spend, and dramatically reduced the CPA on new free trial leads, largely just by cutting out poor performing keyword traffic.

In the second phase, we started bringing in content downloads as a call to action and extending into paid social to generate leads further up the funnel.

We then continued the relationship with KlientBoost to support our ongoing marketing efforts and moved into a weekly cadence of reviews and optimisation of existing campaigns along with at least one full new piece of content per quarter, and a new campaign each month.

How many people from the vendor's team worked with you, and what were their positions?

We had three primary contacts who were involved in every meeting: an account manager, a designer and an assistant. We also had regular check-ins with the CEO or client services manager and quarterly account reviews.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Average CPA for a free trial registration went from about $70USD to $50. We were able to increase pre trial leads (content downloads) from almost nothing to about 300 per month at a much lower cost per lead than trials, which made our effective cost per trial across all paid channels about $40.

Describe their project management style, including communication tools and timelines.

One of the things I liked the most about working with Klientboost, was the fact that they worked like they were part of our team (despite the fact that we were thousands of miles away). Regular meetings and constant contact inbetween times meant that we always felt like we knew what was going on.

As time went on, they got more familiar with our business and were able to act really efficiently without the need for a lot of oversight.

What did you find most impressive or unique about this company?

The range and quality of work that we were able to get out of them for a relatively low cost. I've had the experience with agencies before where you have a few skilled people at the top, but never really get access to them.

The difference with KlientBoost was that we had a really skilled team assigned to our account from the start. Also, at the same time, they were really enthusiastic and keen to try new things.

Are there any areas for improvement or something they could have done differently?

The only thing I'd say is that over time, we got into a bit of a standard operations pattern where nothing was going badly wrong, and was ticking over as normal, but at the same time, there were probably opportunities to keep improving in some areas.

So maybe just applying some of that early account creative thinking to more of the ongoing work to find little extra wins. In general though, certainly don't feel like there was anything major that was missed.

BACKGROUND

Please describe your company and your position there.

I was working as the director of marketing for a Team Building company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We were running multi-national ad campaigns that weren't performing well.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

I came across KlientBoost at the Unbounce CTA Conference in 2018. Johnathan Dane, the CEO, delivered an amazing presentation on SKAGs.

A few months later, after letting our previously ad manager go, I reached out to KB alongside a few other agencies. Johnathan personally walked me through their process and approach... it didn't take long to realize these guys would do great things with our PPC campaigns.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

After putting pen to paper on our contract, Johnathan introduced me to our account manager. The three of us met to reiterate my objectives, the targets we agreed upon, the critical components I was hoping to see in our campaigns, and the approach we'd be taking moving forward.

Shortly after our initial discussion, the KB team hit the ground running. They put together a series of stunning landing pages that incorporated geography-based dynamic text replacement, created a series of location-based campaigns, and started optimizing them.

In the short time we worked together, the team was able to successfully reduce our CPA to the the targets Johnathan and I had originally agreed upon.

How many people from the vendor's team worked with you, and what were their positions?

4 people: CEO Account Manager PPC & CRO Team Director Designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In the short time we worked together, the team was able to successfully reduce our CPA to the the targets Johnathan and I had originally agreed upon.

Describe their project management style, including communication tools and timelines.

We met weekly to start, then scaled back our meetings to a bi-weekly cadence. Every two weeks, we'd talk about new tests to run, campaign optimizations to make, and new campaigns to test out.

They were continuously adding new geo-based campaigns as well. I'm a very hands on person, and I found that our meetings always went smooth and covered a lot in a short amount of time.

What did you find most impressive or unique about this company?

What I loved most about working with the KB team was that, while you may have one account manager assigned to your account, you have a whole team of account managers sharing their successes and failures on a weekly basis.

Our account manager would share successes that his colleagues had on other accounts, and we would test implementing them on ours. It felt like we were getting a team of 10 account managers for the price of one.

Are there any areas for improvement or something they could have done differently?

Originally, there were a few discrepancies on the landing pages that didn't align with our offerings. They were quickly fixed. My only recommendation here would be to ensure that they've collected as much info from the client as possible before creating the content.

BACKGROUND

Please describe your company and your position there.

We are a private equity company that invests into founder / family-owned businesses to help them grow. I lead new investment sourcing for my firm and seek to generate leads for new deals that we can invest in.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We wanted to experiment with PPC advertising on Google to see if we could generate leads from new sources.

What were your goals for this project?

Generate a new source of investment leads that our competition was not also seeing. Big picture goal was to see 1 new actionable investment per month from these efforts.

SOLUTION

How did you select KlientBoost?

Local vendor that had reached out to us initially to get introduced. They also had a very strong SEO presence, and we came across them frequently through Google searches.

Describe the scope of their work in detail.

Put in place the processes / systems to initiate PPC advertising on our behalf. They also managed the PPC campaigns once they were set up.

What was the team composition?

Client account manager w/ supporting team members helping out for various tasks.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

PPC was not successful for us, but I attribute this to our industry, not due to a failing on the part of KlientBoost. They helped us pivot to SEO which was very successful and they also had strong capabilities w/ graphics support to help make our blogging more aesthetically appealing.

How effective was the workflow between your team and theirs?

Very. Once we figured out what was working, KlientBoost played an important role in supporting our content marketing strategy. They were responsive, reliable, and produced strong work product.

What did you find most impressive about this company?

Very strong marketers with particular emphasis on SEO. Also very nimble / entrepreneurial and showed a strong wilingness to evolve our working relationship to focus on what was producing desired results.

Are there any areas for improvement?

More expertise in working w/ private equity funds would make them more effective in speaking in the vernacular of our industry and understanding how success is defined differently in our sector than others.

BACKGROUND

Please describe your company and your position there.

I'm the Digital Marketing Director for BariatricPal. BariatricPal is an online store for Bariatric patients and people who are looking to purchase health foods and supplements.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired KlientBoost to come in and optimize our PPC ads. Our goals were to increase our overall sales and ROAs.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

I interviewed about 6 companies before deciding to go with KlientBoost. I managed all of the marketing myself before bringing on KlientBoost for the 3 month-contract to help optimize our PPC and consult with them. Deciding factors included: expertise level pricing experience with ecommerce overall presentation & proposal

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

KlientBoost was expected to take over our PPC advertising efforts, including Google Ads, Bing Ads, and Facebook/Instagram Ads. They were expected to update brands advertised on our ads, update graphics, run weekly specials ads, A/B test ads, and make suggestions on a consulting level. Campaigns included sales campaigns and brand campaigns.

How many people from the vendor's team worked with you, and what were their positions?

I had an account manager who worked 1-on-1 with me and he had a team with him that he communicated with, including copywriters and graphic designers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to improve our ROAs and by the time our initial contract was up we were ready to take over the Paid ads again to try and replicate this on our own.

Describe their project management style, including communication tools and timelines.

My account manager was very thorough with weekly calls, providing his plans and reasoning, as well as providing updates on the analytics. He communicated with me via email and through google calls.

What did you find most impressive or unique about this company?

My account manager was outstanding. Every week he had new suggestions, he would manage competitors and even send emails over the weekend to make sure we never missed anything.

Are there any areas for improvement or something they could have done differently?

I don't believe so, I was satisfied and would recommend them.

BACKGROUND

Please describe your company and your position there.

I run a marketing agency. I'm the founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

PPC (Specifically Google Ads) strategy and tactics.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

I know the founder of KlientBoost from many years ago. I learned that the founder started this agency and as a result of keeping in touch, I've leaned on them for the past few years.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

PPC advertisement management. Reporting and managing ad spend as well as landing page creation. Also, really digging into the core strategy of the company to align the campaigns correctly.

How many people from the vendor's team worked with you, and what were their positions?

3 people. Manager, designer and founder.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Met desired customer acquisition costs after months of campaign iteration.

Describe their project management style, including communication tools and timelines.

I'm not sure if I have a special relationship compared to what others experience as I'm close with the founder. It can range from texting directly to emails.

What did you find most impressive or unique about this company?

Actually, their attention to design. I saw their proposal template and started to notice how they design everything (graphically) in general - and that was huge differentiator compared to other agencies that don't excel at design.

Are there any areas for improvement or something they could have done differently?

I think when the agency was younger they had some growing pains. Processes weren't completely ironed out yet. But now, they have definitely iterated their own company design to run very smoothly. I am very impressed.

BACKGROUND

Please describe your company and your position there.

We're a personal bartending, floral and event coordination/design concept company. We specialize in fun, inventive, and high-end events. I'm the owner of the company, and I started this business 10 years ago.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We were looking to broaden our company's clientele.

What were your goals for this project?

We were looking to broaden our company's small niche to higher-end, long standing clientele.

SOLUTION

How did you select this vendor?

We had looked around to find a local company to work with who would help us look out side the box.

Describe the scope of their work in detail.

After contacting them, then went in full detail of all of our services, where we wanted to see our company grow to, and then set a plan on how to get those big fish client we were looking for.

What was the team composition?

We had a small, personal one on one group of people working with us and keeping up on us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We now have multiple long-standing companies that we do all of their holiday events for. We're growing with our new clients now, as well as our own personal growth.

How effective was the workflow between your team and theirs?

We worked very closely. They kept up with us to make sure we were also on top of what we needed on our end. They were very helpful.

What did you find most impressive about this company?

The fact that they take you on first hand. We had personal people assigned to just us to make sure we were using them to our full potential.

Are there any areas for improvement?

Not really. We were pretty specific on what we needed on our end, and our needs were met.

BACKGROUND

Introduce your business and what you do there.

I’m an executive for an aerial services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

We needed lead generation for our licensees' sales and licensee services.

SOLUTION

What was the scope of their involvement?

KlientBoost runs Facebook and Google ad campaigns for us.

What is the team composition?

We work with 1–2 people, including Matt (Director of Paid Social).

How did you come to work with KlientBoost?

They were referred to us by a friend of mine who had great success with their services.

How much have you invested with them?

We’ve spent $11,000–$12,000.

What is the status of this engagement?

The partnership started 3–4 months ago and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We use analytics and Facebook to track their results. We’re very happy with KlientBoost’s work and the leads generated.

How did KlientBoost perform from a project management standpoint?

KlientBoost does very well. They use a project management tool to manage our account.

What did you find most impressive about them?

The work KlientBoost does, along with their communication, is great. Overall, we’re quite happy with them.

Are there any areas they could improve?

None that I know of.

Any advice for potential customers?

Definitely start working with them. I highly recommend them. They’ve done a great job generating leads for us.

BACKGROUND

Please describe your company and your position there.

I am the founder and owner of Crush Groovin headquartered in Fort Lauderdale, Florida. We primarily sell premium trucker hats and sunglasses inspired by the extreme sports movement of the 1980s through our website crushgroovin.com

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We engaged KlientBoost to launch and run our social media advertising and marketing. Our paid social media presence was very small and haphazardly run. We turned to KlientBoost for their expertise in this area.

What were your goals for this project?

First and foremost we wanted to set up a real marketing campaign structure and to increase our sales. We are somewhat of a niche company with a unique culture so it was important that our ads reached and resonated with the right audience.

SOLUTION

How did you select this vendor?

Our team spoke with several ad agencies and were either not the right fit or too small for many of the legit players with expertise in the space. KlientBoost seemed to have a fun and creative culture and, importantly, was willing to work within our budget.

Describe the scope of their work in detail.

Our team spoke with several ad agencies and were either not the right fit or too small for many of the legit players with expertise in the space. KlientBoost seemed to have a fun and creative culture and, importantly, was willing to work within our budget. After we chose to go with KlientBoost, we had a kickoff phone call to discuss how our relationship would work, what we could expect from them and what they would expect from us. It was important that we were both eye to eye on how things would work. From then on, they made a plan and launched our campaign on Instagram and Facebook.

What was the team composition?

I worked closely with an account manager who oversaw our campaigns and was regularly checked in on from various other senior members at KlientBoost.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We immediately saw increased traffic to our website that resulted in significant conversions and sales. Over time KlientBoost continued to scale the marketing effort and increase our return on ad spend.

How effective was the workflow between your team and theirs?

Our account manager was always available via email and always responded to us quickly. We spoke by phone every two weeks to discuss the ongoing campaigns and he was very transparent and honest about both the results and any recommendations he had.

What did you find most impressive about this company?

It was very evident from the get-go that they had the expertise and industry knowledge to get us up and running. Our account manager was always timely in making changes and proactive in staying ahead of our competition. We had a very positive experience with KlientBoost and would certainly use them for all of our marketing needs in the future.

Are there any areas for improvement?

This was our first time hiring a company to run our social media marketing and it was a smooth operation from the get go.

BACKGROUND

Please describe your company and your position there.

2ndKitchen helps businesses without a kitchen such as bars, breweries, hotels, and multifamily buildings serve a food menu to its customers, guests, and residents by partnering them with local restaurants. I am the Director of Marketing at 2ndKitchen

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

To let someone with more time and more experience handle our PPC ads.

What were your goals for this project?

I knew that PPC ads worked and were a great channel for driving low-cost, high-quality leads - but I didn't have the time available to spend the time required to optimize our ads. So we outsourced them to Klientboost.

SOLUTION

How did you select this vendor?

I had worked with the Klientboost content marketing team previously and knew people that worked for the company. Since I already had a relationship with their marketing team, I figured why not use their ad agency service as well.

Describe the project in detail.

Klientboost creates Google PPC ads to target US breweries and bars who don't have an on-site kitchen.

It's a unique problem because a large portion of these businesses don't have a kitchen - but don't realize there is a solution that can help them serve food, so they're not even searching for related keywords.

Klientboost was figuring our the right keyword groups to target and were increasing our conversions while also lowering the cost per lead.

What was the team composition?

I was sold by an account manager, and then was paired with a PPC ad manager. So only two people. Both have been great.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I've had monthly meetings with my account manager Michael. He is great. I can ask him to test certain keywords or do some experiments for me to test out.

He also is great at teaching me the things he's doing to increase conversions and lower cost, helping me build the skills to run ads in the future with the tools and strategies he is teaching me.

They also have been amazing post-COVID, allowing us to pause our contract and have ongoing dialogue on when and how we will relaunch our ad campaigns.

How effective was the workflow between your team and theirs?

Amazing. Like I said, we have monthly video meetings and exchange emails multiple times a month. They've also set us up with a Google Dashboard to have in-depth insights into campaigns and results at any time.

What did you find most impressive about this company?

The tailored, personal experience. Michael is an amazing account manager who I feel is actually there to help me with the problems I have - in terms of both improving our PPC campaigns, as well as answer any questions I may have on the general process or on PPC ads in general.

Are there any areas for improvement?

Not that I can think of on the top of my head. My experience with Klientboost has been nothing short of outstanding, and they're my go-to recommended PPC agency I would recommend others to.