Lead Gen Dept.

BACKGROUND

Please describe your company and your position there.

Commercial Director at a leading Automation software company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lead Gen Dept. , and what were your goals?

We were launching a huge upgrade of our solution which would make it applicable to a large new audience and we wanted a partner to help us generate leads, from various channels, in a cost effective fashion. We also wanted support for our pipeline conversion.

SOLUTION

How did you select this vendor and what were the deciding factors?

Various factors persuaded us to choose Lead Gen Dept. One of the main ones is they were totally upfront about the challenges, what would be required from both sides, and timescales to scale the campaigns. Too often you get 'sales' talk when as a business what you want is honesty so that everyone understands what is required. We also got a sense of how hard they were going to work to make our campaigns a success.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Key steps were:

• Identifying target audience
• Building up profiles for targets
• Planning marketing material to support approach
• Executing plan through multiple channels to secure a demo or trial of our solution
• Helping to support sales staff through the pipeline to closing.

How many resources from the vendor's team worked with you, and what were their positions?

We mainly dealt with the account manager, but we also had direct conversations with content writers and paid advertising specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We generated a ROI of approx 400% on what we spent v first year revenue. As a SaaS business though we hope to retain that business for years.

How effective was the workflow between your team and theirs?

Always excellent

What did you find most impressive or unique about this company?

Their honesty, frankness, and hard work are impressive.

Are there any areas for improvement or something they could have done differently?

None that come to mind - we really enjoy working with them

BACKGROUND

Please describe your company and your position there.

I'm the MD of a niche web development and SEO company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lead Gen Department?

We were looking to take on some more clients and grow our company, so we hired the Lead Gen Dept. to help us with outbound email marketing.

SOLUTION

How did you select this vendor?

They were highly recommended by an old colleague.

Describe the scope of their work in detail.

They helped with outbound email campaigns with the aim of driving more leads and appointments into our business. They took care of the approach, campaign creation, researching the leads and running the outbound approach. They add personalisation to each email which surprised me, as I know this takes a lot of time to research - but they have systems in place to take care of the whole process.

What was the team composition?

I work closely with Connor who leads and manages our campaign. His wider team are sometimes involved in our calls.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results have been strong with over 20 leads in the first 3 months which is great in the very competitive space of SEO/web development.

How effective was the workflow between your team and theirs?

Communication has been great - we have weekly progress meetings to help keep us in the loop of that week's activities. Additionally, we get monthly progress reports emailed over from the wider team.

What did you find most impressive about this company?

They have a unique approach to offering value to prospects, which makes the emails less pushy and more about giving. But the most impressive thing was the results.

Is there any area for improvement or anything that could have been done differently?

Their pricing isn’t the cheapest but was definitely worth based in the pipeline we have generated.

BACKGROUND

Please describe your company and your position there.

I'm the MD of a boutique digital marketing agency that specialises in search engine marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Lead Gen Department?

We have typically grown by referral since our launch in 2014, and we were looking into new lead generation channels. This is exactly what the Lead Gen Dept do, they find potential prospects and reach out to them on your behalf, in a respectful, detailed way. We work in an exceptionally challenging industry to cut through the noise with cold outreach, so I was intrigued by how this would go.

SOLUTION

How did you select this vendor?

Rather brilliantly, they got in touch with us, doing what they do best. I liked their approach, and speaking with a few other companies that provided the same service, they stood out in quality. Quality of communication and cold outreach content is very important for brand perception, so it was an obvious choice.

Describe the scope of their work in detail.

We sat down and figured out our target prospects first, before agreeing a plan of attack. The Lead Gen Dept then created the foundations for the mailbox to ensure emails would be delivered correctly (avoiding spam), then they began researching the right prospects for our business.

What was the team composition?

The strategy and onboarding was led by the MD, Connor, then the campaigns are managed by various campaign managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After a difficult (yet expected) start, we managed to achieve over 12 leads per month on our campaign. We sell a high-value service, so 12 leads is a great number for us, and we have gone onto convert some of those into good clients.

How effective was the workflow between your team and theirs?

The workflow is collaborative, and their is a level of ownership on the client side required to work effectively with a lead gen company. We were aware of that, and embraced that whilst trying to create a good working partnership.

What did you find most impressive about this company?

We are impressed with their personalized approach to outreach, and the level of thought and detail that goes into targeting the right prospects.

Is there any area for improvement or anything that could have been done differently?

Nothing I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director for Intercity Railfreight, and we’re a transportation company that primarily uses trains and low-emission first and last-mile vehicles to carry consignment around Great Britain.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Gravitas.io?

We were looking to increase our customer base. We needed help in driving more sales in our direction. 

SOLUTION

What was the scope of their involvement?

We started by giving Gravitas a brief so they could fully understand our company, unique selling points, and target market. From there, they developed a database of potential targets. 

Gravitas identified a considerable number of people who might be interested in our services. They directed those who expressed interest in our services to our team so we could discuss our services with them.

We asked Gravitas to focus on the medical industry. We were trying to attract interest from clinics, laboratories, and pharmaceutical companies. They filtered companies that would need our services from companies that wouldn’t be of any interest to us. 

Based on their research, they then engaged with key individuals through an email marketing campaign composed of primary and follow-up emails. They also cleaned up our database to ensure email addresses were correct. 

We ran our initial campaign for six months, and we assessed our campaign after. We’ve recently decided to take a different approach. Although the initial campaign has been successful, we’ve changed parameters to be more route-focused rather than sector-focused. 

What is the team composition?

I primarily work with Gravitas’ owner, but I’ve also interacted with some IT technicians.

How did you come to work with Gravitas.io?

Gravitas contacted us. 

How much have you invested with them?

So far, we’ve spent over 10,000 GBP.

What is the status of this engagement?

We started working together in February 2021, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Gravitas, our website traffic multiplied by a factor of 10. We’ve achieved phenomenal results in our first campaign, and I’m excited about how the second campaign will perform.

We’ve tried different approaches with various companies over the years — we’ve never found any of them to be as effective as Gravitas. The positive results of Gravitas’ work are due to the extent that they go to engage with targets. 

How did Gravitas.io perform from a project management standpoint?

Gravitas is brilliant at project management. We have regular and thorough feedback sessions, and if they have questions about the project, we would have an online conference call to discuss clarifications. We communicate through emails and phone calls.

Gravitas has delivered everything as scheduled, and there hasn’t been any need for me to chase them. I don’t need to ask if their efforts have been effective; I can see with the site’s metrics that they are. 

Additionally, Gravitas has a good mix of very talented people.

What did you find most impressive about them?

Gravitas’ approach is thorough, and they’ve built relationships with our prospective clients for us. The amount of research they put both on the company and individual is impressive.

Are there any areas they could improve?

I can’t think of anything. They are doing a great job. 

Do you have any advice for potential customers?

Let them do what they’re good at doing. Be clear about your objectives, goals, and timelines, and Gravitas can be left to get on with it. 

BACKGROUND

Please describe your company and your position there.

I am the MD of Bridge Coffee Roasters and also responsible for the sales function within the business

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gravitas.io?

We were looking to increase our lead generation capabilities and we were recommended to try Gravitas. After 2 quick meetings to create the email campaign we were sending out emails to our prospective clients with immediate success.

SOLUTION

How did you select this vendor?

We were recommended - no alternatives were considered

Describe the scope of their work in detail.

• Scoping out an email campaign.
• Identifying target customers.
• Emails flying out the door.
• Leads flooding in.

What was the team composition?

We worked closely with Connor and his team throughout the campaign

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within a 3 month campaign we generated 150 leads!

How effective was the workflow between your team and theirs?

The workflow between Bridge Coffee Roasters and Gravitas was really easy. They were very responsive and easy to deal with.

What did you find most impressive about this company?

We were impressed with their knowledge of creating a successful email campaign. Initially we were thinking the email campaign would include a lot of detail about our products and services, however, they advised us that keeping the email short and to the point was key to success.

Is there any area for improvement or anything that could have been done differently?

Nothing

BACKGROUND

Please describe your company and your position there.

I am a director at Grey Monarch who specialise in SAP security.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Gravitas.io?

We hired Gravitas to provide us with detailed Company Research for highly targeted prospects who use SAP.

SOLUTION

How did you select this vendor?

I received a LinkedIn Inmail from Gravitas which was very compelling so I contacted them and started with an initial trial which went really well.

Describe the scope of their work in detail.

Gravitas were provided with a large set of UK SAP users which they thoroughly researched with highly relevant new contact names, contact details and job titles being found. Gravitas made hundreds of new LinkedIN connections for us and new LinkedIn followers.

What was the team composition?

We work with the director of Gravitas and a researcher.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have hundreds of exceptionally high quality contact names from our prospect base plus over 3,000 new LinkedIn connections.

How effective was the workflow between your team and theirs?

Excellent - we have shared documents via GoogleDocs and also use Slack for day-to-day contact between the teams.

What did you find most impressive about this company?

gravitas are highly detailed in learning about what we do as a company and the kind of impression that we want to make. Their research is excellent and provides us with very high-quality contact names.

Is there any area for improvement or anything that could have been done differently?

No. We have now been a client for 18 months.

BACKGROUND

Please describe your company and position.

I am the Medical Director of Gelenkzentrum Mittelrhein

Describe what your company does in a single sentence.

The Middle Rhine Joint Center is a regional center for complete diagnostics as well as conservative and surgical treatment of orthopedic and sports medicine diseases.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lead Gen Dept. to accomplish?
Development of Mobile Apps for Healthcare

SOLUTION

How did you find Lead Gen Dept.?

• Online Search
• Clutch Site

Why did you select Lead Gen Dept. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Lead Gen Dept. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For the doctory group, the Lead Gen Department will design and develop a HIPAA-compliant healthcare mobile app that includes wearable device connectivity, telemedicine features, secure patient and physician portals, real-time appointment scheduling, and EHR/EMR integration. 
The app will also feature chatbot and AI-powered symptom screening features.   The project will involve UI/UX design, backend programming, third-party API interfaces, and thorough testing.   Post-launch support and updates will ensure optimal performance.   The end result will be a completed mobile application that is ready for deployment, fully functional, and compliant.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the project's measurable outcomes was the successful launch of a secure, user-friendly mobile application that connects patients and medical professionals. The app increased patient involvement by providing virtual consultations, real-time appointment booking, and easy access to medical information. 
It also improved healthcare procedures through EHR/EMR integration and data synchronization with wearable devices. The chatbot and AI-powered symptom checker feature faster patient inquiries and decision-making. The app's increased user engagement and uptake after launch demonstrated how well it satisfied healthcare needs and improved care delivery.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their superb planning, efficient project management, well-structured timeline, and clear communication all impressed us.   Every delivery was finished on schedule thanks to well-defined milestones at every stage of the development process. 
The staff complied with our requests; they promptly resolved any problems and provided regular updates.   They remained fluid and adaptive, making adjustments as necessary to meet evolving demands.   All things considered, their proactive approach ensured that the job was finished according to our specifications and on time.

What was your primary form of communication with Lead Gen Dept.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What most struck me about the Lead Gen Department was its deep understanding of AI-driven solutions and healthcare technology, which allowed it to create a very secure and user-friendly mobile application. 
In contrast to many other providers, it was able to immediately meet our particular demands by smoothly integrating features like wearable device compatibility, EHR/EMR access, and telemedicine.

Are there any areas for improvement or something Lead Gen Dept. could have done differently?

No improvements needed.

BACKGROUND

Please describe your company and position.

I am the CEO of Pixel Dreams

Describe what your company does in a single sentence.

Pixel Dreams is a branding agency that specializes in communications, design, and strategy to help organizations tell their stories and grow their impact.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lead Gen Dept. to accomplish?

• Our team built the front and back end but needed scalable resources to assist the public on phones, e-mail, and via our administrative application. We needed to scale quickly and maintain 500 agents per day and adapt with specialty support for our client.

SOLUTION

How did you find Lead Gen Dept.?

• Online Search
• Clutch Site

Why did you select Lead Gen Dept. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Lead Gen Dept. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Virginia Rent Relief Program (RRP) was established to offer short-term emergency rental assistance to promote housing stability during the COVID-19 crisis, with primary funding from federal stimulus grants issued by the U.S. Department of the Treasury. While our team developed both the front-end and back-end systems, we required scalable support to handle public inquiries via phone, email, and our administrative platform. Helpware brought the expertise and capacity needed to expand support operations, delivering results that surpassed our goals. Their agents managed incoming calls and emails, and processed applications through our system. We also leveraged Helpware’s IVR, quality assurance tools, language line services, and outbound calling for specialized support roles.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lead Gen Dept. consistently delivered high-quality talent for our project, maintaining strong performance across our primary support channels. They demonstrated exceptional flexibility when we required specialized assistance and successfully scaled operations to deploy 500 agents per day—meeting key targets that helped drive the program’s success. Their rapid scalability and responsiveness were truly impressive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The scale and complexity of our project were supported by layered management resources, ensuring that expert guidance was always accessible. While standing meetings were held twice weekly, urgent matters were addressed through direct calls at any time of day. Communication was direct, ongoing, and played a critical role in the program’s overall success.

What was your primary form of communication with Lead Gen Dept.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ramp up of resources was impressive and exceeded expectations. Helpware needed to deliver 500 agents, so their goal was to always have more than 500 agents trained and available to always meet the goal.

Are there any areas for improvement or something Lead Gen Dept. could have done differently?

Lead Gen Dept. has consistently exceeded expectations even when we have special support needs. If improvement was possible, Lead Gen Dept. delivered it up front.

BACKGROUND

Please describe your company and position.

I am the CEO of Mend.io

Describe what your company does in a single sentence.

Mend.io gives you all the tools you need to build a mature, proactive AppSec program that effectively manages application risk.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lead Gen Dept. to accomplish?

• Build brand awareness
• Drive sales

SOLUTION

How did you find Lead Gen Dept.?

• Online Search
• Referral
• Clutch Site

Why did you select Lead Gen Dept. over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Lead Gen Dept. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope was to create an effective influencer and social media strategy that would build brand awareness and drive in-store and online sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Total influencers worked with
• Content Collected
• Total Reach
• Overall Engagement rate
• Bump in in-store / online sales
• Growth of company social media account

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was thorough and timely. There were always speedy responses, and any concerns or thoughts were promptly addressed by their team. We also received timely project updates so we could track the project’s success.

What was your primary form of communication with Lead Gen Dept.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the main factors for us was their history of success, and unique ideas that they brought to the table when they were pitching us

Are there any areas for improvement or something Lead Gen Dept. could have done differently?

We were 100% satisfied with the work done, no room for improvement in our opinion.

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of My IELTS Guide

Describe what your company does in a single sentence.

My IELTS Guide is a free online platform offering comprehensive resources—like tips, practice exercises, and study materials—to help users prepare for the IELTS exam

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Lead Gen Dept. to accomplish?

• When I launched 'My IELTS Guide,' our mission was clear: become the go-to, free resource for IELTS candidates globally. We had meticulously crafted practice exercises, insightful tips, and comprehensive study materials, but our biggest hurdle was visibility. We were a small fish in a vast ocean of IELTS prep resources, many of them paid. Our specific goals in hiring Lead Gen Dept. were sharply defined: Firstly, we needed to significantly amplify our brand presence across key social platforms, particularly Instagram and LinkedIn, to attract our core demographics – students and young professionals. Secondly, we desperately needed to build a robust, engaged email subscriber base from our website traffic. Visitors were consuming content but vanishing without a trace. We knew the value was there; we needed Lead Gen Dept. to bridge the gap between our free offerings and a loyal, growing user community we could nurture long-term. The challenge was cutting through the noise and converting passive readers into active, returning users.

SOLUTION

How did you find Lead Gen Dept.?

Online Search

Why did you select Lead Gen Dept. over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Lead Gen Dept. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lead Gen Dept. didn't just offer services; they presented a cohesive, audience-first strategy. Their scope was comprehensive:

1. Social Media Marketing (SMM - Focus on Instagram & LinkedIn): They took complete ownership of our Instagram and LinkedIn presence. This wasn't just posting generic tips. They developed distinct content pillars: "Grammar Bites" (quick, visual grammar fixes), "Exam Day Real Talk" (addressing common anxieties with empathetic tips), "Practice Test Deep Dives" (showcasing how to use our specific exercises), and "Success Story Spotlights" (featuring real users). They created a consistent stream of visually engaging content – carousels breaking down complex writing tasks, short Reels demonstrating speaking test techniques, and insightful LinkedIn articles discussing broader IELTS preparation strategies and trends. Crucially, they managed community engagement, responding to comments and DMs promptly and helpfully, fostering a real sense of community.
2. Email Marketing: This was transformative. They audited our existing (minimal) efforts and built a sophisticated funnel from scratch. Key deliverables included: 1. High-Value Lead Magnets: They conceptualized and helped produce specific, downloadable resources like a "1-Week Speaking Booster Plan" and an "Academic Writing Task 1 Template Pack" that were irresistibly relevant to our visitors. 2. Segmented Welcome Series: New subscribers weren't just dumped into a list. They received a tailored sequence based on their download (e.g., speaking-focused tips for those who grabbed the Speaking Plan). 3. Nurture Campaigns: Regular, non-salesy emails delivering genuine value – exclusive practice questions not on the blog, reminders about upcoming free webinars they hosted, curated links to the most relevant blog posts based on user behavior. 4. Re-engagement Campaigns: Clever sequences targeting subscribers who hadn't opened emails or visited the site in a while, offering fresh content or a quick quiz to pull them back in.

In essence, they built a digital engine: Social media to attract and build brand love, compelling lead magnets to capture emails, and strategic email sequences to nurture and retain users, constantly driving them back to our core resources.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact was tangible and deeply encouraging. Our Instagram follower base didn't just grow; it became highly active. We saw a sustained surge in profile visits and, most importantly, a significant increase in clicks to our website, particularly to the practice test and blog sections they featured. Engagement rates soared – comments shifted from simple "thanks" to detailed questions and peer-to-peer advice, indicating a truly invested community. The email program was the game-changer. Our subscriber list expanded dramatically, far exceeding our initial targets. Open rates consistently outperformed industry benchmarks for the education sector. Crucially, we saw a direct correlation between their email campaigns and spikes in usage of specific resources on the platform itself. For instance, after an email highlighting our new reading comprehension exercises, downloads of those specific PDFs tripled within 48 hours. Sign-ups for our free, bi-weekly strategy webinars, promoted heavily via email and social, went from a handful to consistently full registrations, requiring us to increase capacity. The most telling result? A marked increase in users returning to the site multiple times per week, evidenced by our analytics – Lead Gen Dept. was successfully turning one-time visitors into dedicated learners.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Lead Gen Dept. felt like a true partnership. Their project management was exceptionally smooth. They implemented a clear workflow using a shared platform where we could see content calendars, email sequences, and project timelines weeks in advance. Deliverables consistently arrived on schedule – from monthly content plans to individual email copy and social graphics. What truly stood out was their responsiveness. When we noticed a particular Instagram Reel format resonating strongly, we mentioned it on a Friday call; by Monday, they had adjusted the next month's content plan to incorporate more of that style. When a technical glitch delayed a key practice test launch, they instantly pivoted their scheduled emails and social posts to focus on other valuable content without missing a beat. Their weekly progress reports were concise but insightful, highlighting key metrics and learnings, and our regular sync calls were always productive and agenda-driven. They anticipated needs – proactively suggesting A/B tests for subject lines or new content formats based on emerging trends.

What was your primary form of communication with Lead Gen Dept.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Beyond their technical skills, what truly set Lead Gen Dept. apart was their deep immersion in our audience's psyche. They didn't just create marketing; they became advocates for the stressed IELTS candidate. For example, they identified a common thread of anxiety around the Speaking test from social comments and support emails. They proactively proposed and developed an entire Instagram Story series called "Speaking Simulator," using interactive polls and quizzes mimicking examiner questions. This wasn't on the original scope, but they saw the need and executed it brilliantly. It became one of our most popular features. Their ability to translate complex IELTS challenges into relatable, engaging, and genuinely helpful content across both social and email channels demonstrated a unique blend of strategic insight and creative empathy. They treated our free resources with the same care and strategic promotion a premium product would receive.

Are there any areas for improvement or something Lead Gen Dept. could have done differently?

The experience was overwhelmingly positive. If pressed for an area to refine, earlier in the engagement, we sometimes craved even more proactive data storytelling alongside the raw metrics in reports. While the numbers were there, occasionally, deeper insights connecting specific campaign elements (like a particular email subject line or a specific social content pillar) directly to downstream user behavior on the platform (beyond clicks) could have been highlighted more explicitly without us asking. They were always capable of providing this when we inquired, but baking even more of that analytical narrative into their regular reporting would have been the cherry on top. That said, they were incredibly receptive to this feedback when mentioned and quickly adjusted their reporting depth.