NameStormers

BACKGROUND

Introduce your business and what you do there.

I’m a senior insights manager. I oversee all the insights for some of our branded products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We had an innovation and wanted to come up with a name that would differentiate it. We needed a way to make the product unique so that we could build our equity.

SOLUTION

What was the scope of their involvement?

We provided them with ideas, and they brought together a diverse team to brainstorm for us. Their team completed preliminary trademark and .com searches. NameStormers then did consumer tests, and the results came back quickly. Their team helped us to sort through a decent number of name ideas and identify the best ones.

What is the team composition?

We worked with a team from NameStormers. Mike (Managing Director) kicked off the project, and Sarah (Director of Client Services) managed our account. We also worked with Kay (Director of Research) who conducted the research.

How did you come to work with NameStormers?

I talked with Mike a couple of years ago. When I acquired this project, I thought NameStormers would be a helpful addition. He reached out again, and I brought them on board.

What is the status of this engagement?

We collaborated between April–May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The research and work done to generate the names and check the trademarks were great. However, we weren’t blown away by the names themselves. They provided a lot around our naming needs that we couldn’t get elsewhere. Their team has great speed and customer service. I’d work with them again.

How did NameStormers perform from a project management standpoint?

Their team communicated clearly and had a sense of urgency. They gave us a timeline and kept the project humming along. The main part of the engagement progressed at the right speed. Following the project’s completion, their team talked with us about the experience and whether or not we used the name. There was good follow through on their part.

What did you find most impressive about them?

The speed and quality of their service differentiate NameStormers from their competitors. The quality of the service matters in market research more than people realize. We were also impressed by the depth of their work. From ideation to the organization of names, their team was thorough. NameStormers knows their industry backward and forward.

Are there any areas they could improve?

No, nothing jumps out.

Do you have any advice for potential customers?

Go into the engagement with realistic expectations. Don’t expect to come out with a name you never expected. Know that you’ll thoroughly explore names and churn through the bad ones, which is what you want.

BACKGROUND

Introduce your business and what you do there.

I’m a senior manager at a global consultancy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We were looking to rename one of our internal asset products to something that was a little more descriptive and conveyed the assets of the product.

SOLUTION

What was the scope of their involvement?

We set up an initial meeting to go over an overview of the product, who our competitors were, what we wanted in the name, and the history of what we had called it in the past and the challenges that came with that. 

NameStormers let us know the steps that we were taking and made sure that the key stakeholders were involved. We then set up three subsequent sessions in which the team provided a series of names based on our feedback.

After receiving our feedback, the team provided a detailed list of notes and some trademark analysis that they had performed on each of the names. They concluded with a finalized report based on all of the feedback that we had to give us a recommended selection.

Additionally, we asked them to help us in a voting process with our stakeholders through which we decided the best fitting name. 

What is the team composition?

We worked with Mike (Managing Director) and Sarah (Director of Client Services).

How did you come to work with NameStormers?

We had worked with them for other product naming projects, so NameStormers was familiar with our naming standards.

How much have you invested with them?

We spent $12,000.

What is the status of this engagement?

We worked with them from May–June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We ended up using one of the names that we got as a result of their efforts, and we’ve started marketing it internally. The name has received very good responses from our internal audience. NameStormers was quick in terms of coming back with names and results.

How did NameStormers perform from a project management standpoint?

They performed very well. They were very clear about the schedule, their role, and deliverable expectations. Even though we had some delays on our side, the team was very good at following up and managing the overall timeline.

Additionally, they set action items well, implementing feedback from earlier sessions. Mike and Sarah coordinated the meetings, sent out materials, and did read-throughs of all the names. We communicated with them every couple of days and met every other week. 

What did you find most impressive about them?

The volume of names and options that NameStormers was able to generate was impressive. We tried to do some of the brainstorming internally for a couple of months, but the volume of suggestions that the team was able to produce in a short amount of time was great. 

Are there any areas they could improve?

No, not that I can think of. 

Do you have any advice for potential customers?

Follow the guidance they provide in the beginning. For example, NameStormers was very clear that our key stakeholders should be involved in the process to avoid additional back and forth.

BACKGROUND

Introduce your business and what you do there.

I work for an organization with a larger technology company. My organization designs bespoke solutions for original equipment manufacturers (OEMs) from around the world. My position is global strategist.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

My organization’s name had some issues. The company had reorganized the divisions that did the bespoke work and aligned them under one umbrella and one GM. We wanted to take the opportunity to change the name so that it would fit everybody, not just the legacy part of the division.

SOLUTION

What was the scope of their involvement?

First, I wrote a brief with all of the important information in it. NameStormers came back to us with questions about the brief and the direction in which we wanted to go. Our corporation’s marketing team has really specific ways of thinking about how something is named, and we went through those guidelines together.

After we discussed all of that, they spent a week coming up with names that fit those particular guidelines, although that didn’t mean that the names would work internally. Out of about 30 names they proposed, we chose four and added another four we had come up with. NameStormers spent another week on the refined names and came back and presented those to us as well. We decided what of that group could be used.

What is the team composition?

We worked with two people from their team.

How did you come to work with NameStormers?

They were recommended to us by our division GM; he’d worked with them before and really liked them.

How much have you invested with them?

My company spent between $15,000–$20,000.

What is the status of this engagement?

We began working together at the beginning of April 2020. The goal was to have it done by the end of the month, which it was.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They gave us opportunities to think outside of what we were already thinking. What they did for us wasn’t just about names; it was about the way of thinking about what the name could be. They helped us vet our thinking and the directions that we had thought about going in. They also helped us understand the lay of the land when it came to a name and how it would fit in what we do—being able to know what direction to go in was a great baseline.

How did NameStormers perform from a project management standpoint?

Project management was really succinct and well done. We communicated via email. They set up the meetings to discuss the brief, the first round of names, and the second round of names. They met the deadlines.

What did you find most impressive about them?

NameStormers communicated what their rationale was for those names they gave us. They did a good job of letting us know what to expect and offering a variety of thinking by way of names. 

Are there any areas they could improve?

Outside of actually coming up with the name that we chose, which they didn’t (and I'm sure that happens often), I don’t think so. They handled themselves really well.

Any advice for potential customers?

With any external partner, vendor, or agency, the very first thing is to write down everything that they need to know in a brief. Without the brief, I think we would’ve gone back and forth a lot more, and it would’ve taken more than a month. Having the brief created a really good foundation, from which they could ask a few questions and then get to work.

BACKGROUND

Introduce your business and what you do there.

I am the product marketing director for the automotive vertical of a technology solutions firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We were building out a new series of products, and we needed to come up with a name for a platform and solution we were offering.

SOLUTION

What was the scope of their involvement?

First, NameStormers created a brief in order to understand more about the product that we were trying to take to market. They really delved deep into the specifics, the value pillars, and all the marketing we had created to date. 

They wanted to familiarize themselves with what the product was going to be like and going to be used for. The team then took us through the naming process in which they did a lot of research, came up with hundreds of names, and presented them to us. 

The team researched each name thoroughly, listing all of its pros and cons from many angles. NameStormers also made sure to conduct legal research. If there was a brand name already in use, they made sure to let us know, but they wanted us to get our creative juices going and make sure that we captured the essence of the product.

After several of those iterations, we involved a wider team of five internal stakeholders and then we narrowed down the list some more. After each session, NameStormers narrowed the options down based on our likes, dislikes, and recommendations.

We then narrowed it down to five names that we thought would be good for us. Based on that, the team took those five names and ran a consumer survey where they presented the names and consulted a panel of consumers that fit our end-user profile. 

Afterward, they presented their findings and allowed us to have an internal conversation and decide what the final name would be. We had two names. After running and internal check, our first choice was rejected by legal, so we went with the second choice.

What is the team composition?

We worked with two teammates.

How did you come to work with NameStormers?

I did not personally hire them; it was the CMO’s decision. It is my understanding that we had prior experience with them, and he brought them back for this project.

What is the status of this engagement?

I was onboarded in December, and the project went from January–April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NameStormers was very helpful. They provided us with very thorough background checks of each name. The panel of consumers and the survey they took were also very helpful because they allowed us to look at positives and negatives as the names were impacting the audience.

We accepted the new name internally, but we haven’t released it to the public yet. We are in the process of preparing all the marketing collateral to go with it and I assume it will take a few more months. 

How did NameStormers perform from a project management standpoint?

The team was very transparent about the whole process. They really explained how it would go and controlled the process really well. For example, during the name discussion duration, they made it very clear to us that they preferred that we first looked at the positives even though there many negatives.

They did this to encourage us to engage in a meaningful and creative discussion. From that point of view, it was a very well managed process. NameStormers was on top of it and delivered on time, so I have no complaints about this aspect.

What did you find most impressive about them?

I haven’t worked with a naming firm in the past. However, I really liked that NameStormers did not try to fleece us for additional funds. They told us they would include a lot of research in the process. 

They did the survey and also let us know their goal was to help us find the right name for the business. The team also told us that if we felt that we couldn’t settle on a good name, they would repeat the process at no cost. That was very helpful, and they were very positive, which I enjoyed that part.

Are there any areas they could improve?

No, not that I can think of. Since I am new to this, I really have no way of saying they did a good job or a bad job in terms of naming.

Do you have any advice for potential customers?

Trust the process. They are professionals and really know what they are doing. They have a process in mind as they have done this for a long time so they know how to drive the whole process, come up with the names, and do the research. 

Go along with their process. It may seem a little unorthodox in some ways because it might not be what you are used to, but they do a very thorough job.

BACKGROUND

Introduce your business and what you do there.

CoorsTek is a global manufacturer of technical ceramics, which are highly engineered materials that can outperform metals and plastics in certain applications. I’m the global marketing communications manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We’re developing a new material and we hired them to develop a name for the product.

SOLUTION

What was the scope of their involvement?

We knew who our market and targets were, and it was pretty specific. So we knew what emotion we wanted to convey with the product name. We provided that information to NameStormers and they came back to us with a list of potential names that conveyed that information in a variety of ways. They provided a lot of information on the legal status on the names and if the URL is available.

What is the team composition?

We worked with Mike and Sarah.

How did you come to work with NameStormers?

My colleague on another project did a fair amount of research into product naming agencies. As a team, we vetted them considerable. We really liked the way they format their contracts. Basically, they’ll continue to work with their clients until everyone is satisfied with the results. They cut straight to the point and they don’t waste a lot of time. They have a good reputation and they’ve done similar projects for other companies like ours.

What is the status of this engagement?

The project lasted from January–April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

NameStormers provided a wide variety of options, and everyone in the room found some that they really liked.

How did NameStormers perform from a project management standpoint?

They were on top of everything. They’re very structured and they checked-in regularly. Their process is streamlined and they have it narrowed down well. We had a bunch of phone and video calls and used email.

What did you find most impressive about them?

The best thing about NameStormers is that they only have necessary team members on phone calls. I’ve worked with other agencies that have had 50 people on a call before.

It’s a small team, they’re all involved from beginning to end, and they’re very focused.

They don’t need to schedule more than an hour-long phone call and they tell us ahead a time what they’re going to ask and if we need to follow up with anything. There’s no ambiguity when it comes to how they work and what they do for their clients.

Are there any areas they could improve?

This may be because of my lack of experience, but I would have appreciated more of an explanation. Had I known more about it. I would have said that we only wanted names with associated URLs available.

Do you have any advice for potential customers?

Be very clear on your internal process before engaging NameStormers. It will be helpful on both sides. We were newbies, so we went back and forth unnecessarily on our own internal team. By preparing ahead of time, you can reduce a lot of that.

BACKGROUND

Introduce your business and what you do there.

I work under the inventory management side of an automotive division within an enterprise.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We had two projects. One involved us moving into a new vertical. Internally, we struggled to think of a name that stood out but was also relevant to our clients and fit into our broader set of solutions. For the second project, we similarly wanted to figure out the best way to position our mobile app from a naming perspective. 

SOLUTION

What was the scope of their involvement?

The projects operated similarly. NameStormers provided us with a wide range of different names for our product offerings. They walked us through why their team landed on the names. Their team explained what positioning they recommended under those names from a marketing perspective. They explained the different levels of risk associated with copyrights and trademarking specific names. Their team helped us to remove names that we wouldn’t want to pursue because of potential legal issues. That helped us to prioritize our direction.

What is the team composition?

We worked with 2–3 different people. The owner of the company worked across the projects for their entire durations.

How did you come to work with NameStormers?

A few of our executes knew the NameStormers team through past relationships.

How much have you invested with them?

We spent between $10,000–$15,000, which fit within our budget. They took on a lot of the heavy lifting.

What is the status of this engagement?

We started our engagement with NameStormers in November 2019 and wrapped it up in March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The projects are still in development, so we haven’t put the names out there yet, but the quality of their work was high. NameStormers gave us an objective perspective on the products’ names. With these projects, everyone becomes a product naming expert. Their team helped us to align and remain customer-focused instead of making decisions based on our opinions. Their team helped to move the project along. They allowed us to attack the process in a different way and stay aligned across our various stakeholders.

How did NameStormers perform from a project management standpoint?

The calls were organized and straightforward. By the end of the project, we knew their flow. Our team was working with them because we were aware of their process. There's a lot going on in our businesses, so their team was diligent about documentation and following up, which we needed. Their project management was good.

What did you find most impressive about them?

It was a better exercise working with them than completing the naming project internally. Their expertise stands out from the competition. They’re good at naming products as well as getting feedback on the names. Their team’s good at checking the trademarks too.

Are there any areas they could improve?

Graphic design would be a good extension of their services. It would’ve been helpful to select a few names for them to actually test creatively. It would’ve been great if they could provide creative examples of what a name could look like to visualize the marketing.

Do you have any advice for potential customers?

Come prepared with the information about your product, business, or challenge. The more information that you can give on the key market problems, the better the quality of the names will be.

BACKGROUND

Introduce your business and what you do there.

I do marketing innovation for PepsiCo.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers ?

As we’re looking to reinvest and transform our juice drink business, we hired NameStormers to deliver a new positioning centered around fun and vibrancy. We needed to make sure the names for these products matched that attitude.

SOLUTION

What was the scope of their involvement?

To start, we briefed their team on what we were looking for. They launched their process and came back to us with multiple iterations—we went through about four rounds of giving feedback and adjusting the options. NameStormers developed over 15 names for 20 different flavors of potential juice drinks. 

What is the team composition?

I mostly worked with Mike (CEO, NameStormers), but Sarah (Director of Client Services, NameStormers) and one other teammate supported us directly too. Since having more opinions and voices is better for the project, close to 12 people were contributing overall. 

How did you come to work with NameStormers?

I followed an internal referral. They’d done some previous work on a different brand in our company’s portfolio, so I followed a recommendation from someone who’d worked with them on that project. 

How much have you invested with them?

We spent around $40,000. 

What is the status of this engagement?

We worked together from November 2019–February 2020. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The names were helpful in getting us to where we’re landing now. We used a lot of their work as inspiration and we’re actively using a good amount of the names they suggested. 

How did NameStormers perform from a project management standpoint?

Overall, they were good. Mike stayed close and asked us for whatever information he needed. They delivered everything on time and as they said they would. 

What did you find most impressive about them?

They promised to work with us until we were satisfied and they kept their word. No matter how many rounds it took, we knew they’d work continue even if they didn’t get it right on the first try for no additional charge. Working with them gave me confidence and reassurance that we’d eventually get there. 

Are there any areas they could improve?

They should really make sure they understand the brief, since the first round wasn’t as close to what we wanted. However, that’s the nature of doing this subjective work and we could make the brief crystal clear, too. 

Do you have any advice for potential customers?

Make sure you know what you want. If it’s clear, you can provide a better scope so they can do their job as best as possible. When things change and evolve, it makes more work for everyone so it’s important to know what you want for deliverables. 

BACKGROUND

Introduce your business and what you do there.

I’m a researcher for a credit union.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We’ve worked with them on multiple occasions for naming business products, feature sets, and digital online assets.

SOLUTION

What was the scope of their involvement?

They help us in the process of coming up with names for our products and white label product tools. In our naming process, there are a number of different stakeholders involved and invested in the final naming choice. Because of that, we have to generate significant buy-in throughout the whole process, whether they’re involved in brainstorming or not.

They offered a framework for evaluating names, which made our conversations more productive. That’s where we got the most value from working with them. We’ve done internal naming brainstorms, but their process and ability to get stakeholders to buy-in has been hugely beneficial. Some of the products that are named by them are intended to be trademarked, and others are not intended to be used for that purpose. 

Our reasoning for requesting naming services is largely alignment-based. Some names are a little off when it comes to our consumer versus business solutions within the financial space. When developing products for vendors, we have to come up with a name that conceptualizes the purpose of the product. Looking at what the solution may be in copy helps define the direction for the future. 

What is the team composition?

I had one main point of contact, but our calls had up to three supporting resources. 

How did you come to work with NameStormers?

While I don’t have the full history of our work together, we started developing many more projects than usual. Our need prompted a few naming projects. In the past year, we’ve done four. Our team also has an additional four projects in mind for next year.  

How much have you invested with them?

Our projects with them typically cost between $15,000–$16,000 depending on whether we need research done. 

What is the status of this engagement?

We started collaborating around November 2018, and our last project ended in January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There are tons of routes that we take when it comes to naming digital products with multiple features. That process involves understanding nuanced distinctions. They’re great at focusing in on key attributes of products to keep everyone on the same page. The team is great at guiding us through the entire process. It’s important to us to get an outside perspective on naming just for the sake of risk. 

Additionally, they’ve been able to capture the vision of the product in each of their names. When naming less creative projects, it’s easy to run into challenges because it relies heavily on the material we provide. They help us find a sense of direction throughout the development.  

How did NameStormers perform from a project management standpoint?

They did a great job of framing conversations with our many business units, so everyone was clear on what we were naming and what goes into making an impressive name. Their team also offered a lot of guidance.

They’re very reliable and responsive over email, open to calls even last-minute. We also follow up regularly. So, if we miss an email or haven’t responded, they’re good at making sure that everything continues to move forward. We communicated primarily through email and calendar invitations.    

What did you find most impressive about them?

Their methodology for critiquing name ideas is very helpful. They emphasize thinking of the opportunity a name presents rather than what we may initially dislike about it. When dealing with names outside the context of marketing copy, it can be difficult to evaluate and get buy-in from users. There’s a structure for talking about what you like about the name first before going into risks.

Are there any areas they could improve?

When you work with them, you recieve an unlimited number of naming rounds. With that, keep in mind that you need the resources to provide additional input for each round you undertake with them.

You can’t work off the same brief five rounds in a row. Then, you’ll just keep digging the same hole. There is a level of effort that the client has to put in. I’d recommend that they set those expectations upfront.  

Do you have any advice for potential customers?

Be open about business objectives in your initial creative brief. If you do your due diligence, you will have a better understanding of your needs and can be a little more productive. You’ll find names you like more on a quicker timeline.

BACKGROUND

Please describe your company and your position there.

I am the CEO and co-founder of a software consultancy that provides custom software solutions to our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NameStormers?

We are developing a new product internally and needed a name to match the branding we were developing.

What were your goals for this project?

We wanted to find a name that would resonate with our users that could walk the line between professional and intriguing.

SOLUTION

How did you select this vendor?

Our team did some online research and then we interviewed three different companies that had experience in our domain and whose work we liked. NameStormers provided the market research component that we liked to be able to validate that our top name choices would resonate with our market.

Describe the scope of their work in detail.

We started off sharing the branding efforts that we had done prior to meeting with them then they took enough time to understand and review the product that we already had to discuss what we all needed to keep in mind during the process. We went through three rounds of names and then actually combined a few alternatives together to come up with a final name.

In each round, they provided a wide range of names and their process of how we each responded to the names was very helpful to progress through the rounds. In the end we ended up with two names that worked well and they promptly sent over all the materials for the work when we were satisfied.

What was the team composition?

We worked with three different people but mostly two were on the calls.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have received very positive feedback from the name so far prior to launch.

How effective was the workflow between your team and theirs?

Documents were sent via email and the video conferences were very effective.

What did you find most impressive about this company?

They never rushed through the calls or the presentations. They provided a lot of tips on what to consider for naming along the way and listened carefully to our input.

They fit us in quickly due to some time constraints we had and the process moved at the pace they had explained upfront. They explained the process clearly, and there were no surprises. They also worked very collaboratively in the market research verification stage.

Are there any areas for improvement?

Not that I can think of.

BACKGROUND

Introduce your business and what you do there.

I am a service line marketing manager of a life science company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NameStormers?

We had a new platform service that we were taking to market. We struggled with coming up with a suitable name that would give us freedom to operate—a name that people would buy into and one that wasn’t covered by other vendors who compete with us.

SOLUTION

What was the scope of their involvement?

We turned to NameStormers after an unsuccessful attempt at an internal name to provide us with some support of coming up with a suitable alternative that we could then take to our managers and gain approval from them.

This was the first time I had worked with a naming agency directly. From that perspective, essentially, we had an intake call where we talked about the technology. NameStormers had worked with our operations in the US before, so they were reasonably familiar with the background of what we do and the kind of clients that we serve.

We were quite appreciative of them having at least some understanding of our industry, as it can be quite difficult sometimes to explain what we do and how we do it so it was good that they had that background.

We talked them through the solution that we had from a reasonably technical level to a high level of the service, and also talked about the customer benefits of the service that we were providing. We also gave them a little bit of background and discussed the key attributes that we wanted the name to fulfill and to represent with the services we were offering.

We had also indicated that we were considering that this name needed to be applicable, not only to the service but also to a product just in case we were able to go down that route of turning that into a product that customers could use themselves directly.

After that initial intake where we talked about the solution, they went away and came up with a matrix of names. Some were related and some were variations, and others were much more invented. We had a really good mix of names within that matrix and they would talk us through the names, and we would then go back and pick the ones we thought were our favorites. They had done some preliminary assessments on the status of these names and whether they were available. There was a good bit of due diligence on their side in each of the suggestions that they had.

There was a second round of name generation which really focused in on one of our key requirements: freedom to operate. They had gone from names that were quite descriptive to names that conjure up feelings. We were quite happy with the process of narrowing down the options.

In the end, they actually helped us with trying to secure the .com address, because it looked as if it was available. It wasn’t a fast-moving project where we need to be really careful and diligent over the name. It was very much a relatively small project from that respect.

What is the team composition?

We had a team of three with one main point of contact. During the naming presentation, he was tag-teaming with a couple of others.

How did you come to work with NameStormers?

They were recommended to us by other people in the company who had worked with them.

How much have you invested in them?

We spent about $20,000 USD.

What is the status of this engagement?

We worked together from June–September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback we have had internally has been a bit mixed, but we were expecting that because it is what they had termed as an empty bucket name. It was a name that doesn’t really have any feelings associated with it, and it means that we then have the job of creating meaning for that name. Internally, native English speakers have liked it, but non-native English speakers have sometimes struggled to understand why we went with that name.

The response has been generally positive or at least neutral, which is fine for us. Externally, we have talked to some other agencies we are working with about it and they have been very positive about the name. They genuinely seem positively disposed towards the name that we chose. We haven’t taken it to customers yet.

How did NameStormers perform from a project management standpoint?

They performed really well. They came back on time with the suggestions we were looking for. I was very happy with the way that they managed the project.

We mostly communicated through a mix of telephone calls and emails. As it was quite a small project, there wasn’t a need for a huge amount of communication. We preferred phone calls because of the nature of the project and the fact there were a few different stakeholders from our side that needed to be involved.

What did you find most impressive about them?

They went above and beyond the initial scope and agreed to take on the additional work of trying to secure the .com for us.

Are there any areas they could improve?

The one thing I think that would have been beneficial for us, rather than to have a large matrix which they presented, would have been to really focus in on one or two names and sell them and tell us the reasons why we should have them. Having mock customers to test against to give their opinion on a good name would have been good as well. I would have preferred not having a massive selection box, and just having one or two to pick from.

Do you have any advice for potential customers?

Give them as much background as you can so that they can work with it.