Perspektiva 360

BACKGROUND

Please describe your company and position.

I am the Former Marketing coordinator of Universidad El Bosque

Describe what your company does in a single sentence.

We are a leading private higher education institution, specializing in undergraduate and postgraduate programs, as well as tailored courses for recent high school graduates, with a focus on excellence in the field of medicine.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perspektiva 360 to accomplish?

• We engaged Perspektiva 360 with the goal of boosting enrollments by providing a virtual immersive experience to compensate for the inability to visit our campus during the pandemic.
• We hired Perspektiva 360 to embark on an innovative project that would digitize our spaces, enabling engaging virtual presentations and adapting to the changing circumstances of remote work and studies.
• To create a unique and immersive experience for students, offering a virtual alternative that replicates the immersion provided by in-person visits to the university.

SOLUTION

How did you find Perspektiva 360?

• Referral
• I knew the company because Perspektiva 360 was a supplier of the previous company where I worked.

Why did you select Perspektiva 360 over others?

• High ratings
• Perspektiva 360 offered great quality in the work delivered.

How many teammates from Perspektiva 360 were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Photography and 360-degree video were conducted at two key university locations: the main campus in Usaquén, Bogotá, and additional facilities in the municipality of Chía, Cundinamarca. Approximately 150 interior spaces and 15 exterior spaces were captured. As an initial phase of the project, the development of a web application was undertaken. Subsequently, a virtual reality experience was created, incorporating a gamification component designed to engage the target audience, namely students.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Approximately 55% of semester enrollments, constituting the majority, were attributed to students who experienced the virtual campus tour. Also, the entirety of university presentations, accounting for 100%, exclusively utilized the virtual tour, with no in-person sessions conducted.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management commenced with thorough meetings, where Perspektiva 360 diligently explored the university's requirements. Then Perspektiva 360 crafted a comprehensive visual and commercial proposal, which we approved and subsequently brought to reality. Our focus was on highlighting key locations for each academic program. Perspektiva 360 executed static photography, 360-degree imagery, and video, tailoring elements to suit each space. 

The project progressed smoothly, and the deliverables, including the website and virtual reality application, were provided within the university's specified timeframe. In general, the project management was highly meticulous and customized to ensure the successful execution of the Project.

What was your primary form of communication with Perspektiva 360?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most about Perspektiva 360 was their unwavering commitment to the project. The way we collaboratively and innovatively tackled challenges that arose during the project development was impressive. Additionally, the professional and upbeat attitude of the team made the entire work process enjoyable and efficient.

Are there any areas for improvement or something Perspektiva 360 could have done differently?

here are no specific areas for improvement. Perspektiva 360 is highly organized and innovative, delivering excellent quality. They consistently strive to understand the unique needs of businesses to provide the best possible solutions. Congratulations to them for their outstanding work and successful Project delivery.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Coordinator of Constructora Bolívar

Describe what your company does in a single sentence.

We are a real estate development company. For more than 40 years, we have designed, managed, built and sold homes, fulfilling the dreams of investment, development and home ownership of more than 200,000 Colombian families who have trusted us.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perspektiva 360 to accomplish?

• Improving the customer experience generating innovate initiativers
• Factilitate the sales process
• Make the diffetence againts the competence.

SOLUTION

How did you find Perspektiva 360?

• Online Search
• Other

Why did you select Perspektiva 360 over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Perspektiva 360 were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We experienced a significant increase in our website traffic and virtual tour participation. This information provided us with valuable data on visitor behavior, such as which specific areas of our virtual properties attract the most attention and how much time users spend in each section.

Using these metrics, we gained data we previously didn't have access to, such as the number of people exploring the kitchen, bedrooms, and gender preferences for areas of interest. This data was instrumental in customizing and improving the presentation of our virtual tours more effectively. 

Another outstanding achievement has been the successful sale of the Hacienda San José project and 127 Link in just 40 days. The implementation of augmented and virtual reality in this project allowed us to present the properties in an impressive and realistic way, without the need to build expensive physical models, resulting in a significant reduction in costs and a more efficient sales process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We make a process to measure how much people go to our virtual tours and what was the places that they used to stay more time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Generally speaking, we experienced very positive response times, as the material was delivered on time as agreed.

What was your primary form of communication with Perspektiva 360?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most and found unique about Perspektiva 360 is its ability to go a step further compared to other competitors, standing out especially for its creativity and delivery of projects.

Are there any areas for improvement or something Perspektiva 360 could have done differently?

Not necessarily. Although there are obstacles in every project, the development of all the products was satisfactory.

BACKGROUND

Please describe your company and position.

I am the Director of Get Up and Go Colombia NGO

Describe what your company does in a single sentence.

We promote tourism projects and language learning programs as a tool for sustainable development and peacebuilding in Colombia’s regions affected by armed conflict.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perspektiva 360 to accomplish?

• To develop an immersive virtual reality experience based on 360 photography and video that showcases the region of El Tambo, highlighting its transformation after the peace agreement in Colombia, and promoting it as a tourism destination.
• To create impactful audiovisual and photography content that effectively showcases the beauty, culture, and unique offerings of El Tambo for marketing and promotional purposes to further enhance the region's visibility and attract tourists.
• To create a web app with a virtual tour of El Tambo, utilizing innovative 360 technologies to provide an engaging and informative experience for potential tourists, and to support the region's efforts in rebuilding and developing its tourism industry.

SOLUTION

How did you find Perspektiva 360?

Referral

Why did you select Perspektiva 360 over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

What was the size of Perspektiva 360’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Immersive Virtual Reality (VR) Experience: 

The company conducted special requirements studies to ensure that the chosen technology was suitable for the development of an immersive virtual reality (VR) experience showcasing the region of El Tambo. They also planned and executed high-quality photographic and audiovisual shots to capture the biodiversity, tourism experiences, cultural heritage, and lodging in the region. The VR application was designed with a responsive user experience (UX) and included storytelling elements, music, and 3D animations to enhance immersion. 

The final product was optimized and tested for the Oculus Quest platform to ensure compatibility and provide a smooth experience. Key deliverables included an immersive VR experience optimized for Oculus Quest with a series of 360 photographs and videos, responsive UX design, storytelling elements, music, 3D animation and user manuals for the VR goggles and VR application. 

2. Web App Development: 

The company developed a web app that adapted the VR experience to a web-based platform, including a responsive version for use on different devices through web browsers. The web app also included analytics that provided valuable insights into user behavior within the application, benefiting my company as the beneficiary of this technology. Manuals were also added to ensure the proper use of the virtual reality goggles, VR application, and web app. 

Key deliverables for the web app development included an adapted VR experience for web-based platforms, a responsive version for different devices, analytics for user behavior insights, and manuals for the proper use of the web app. The company not only developed the VR experience and web app but also provided training to my company personnel on how to use the applications effectively. 

They also offered web hosting services and technical support whenever required, ensuring smooth operations and ongoing assistance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The VR and web app products developed by the company have been utilized in more than 15 in-person and virtual events with more than 400 people being able to live this experience, resulting in increased visits to the dedicated tourism webpage for El Tambo and for the region. 

More than 200 people in the region and surrounding cities have been able to gain a new perspective of the area through these products, and this tool has also served as key tools in facilitating relationships with more than 80 of national and international tourism agencies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Perspektiva 360 team provided continuous support throughout the entire project, starting from the planning phase, which was crucial due to the rural location where the photographs were taken. Two team members were onsite and available 24/7 to ensure smooth progress of the activities in the El Tambo area. 

Previews were communicated and modifications were promptly addressed in subsequent meetings. This efficient and agile development approach resulted in a successful and optimal project outcome.

What was your primary form of communication with Perspektiva 360?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me the most about Perspektiva 360 is their cutting-edge technology that enables immersive tourism experiences through 360-degree photos and videos. These experiences allow people to feel like they are actually in that location, with each section of the media showcasing a unique aspect of the tourism experience in that area. 

Moreover, their ability to develop and adapt applications for different devices, including web, virtual reality with or without internet access, is truly remarkable. This versatility in usability is particularly valuable for showcasing our product in various scenarios, such as in El Tambo and other locations where internet connectivity may be limited.

Are there any areas for improvement or something Perspektiva 360 could have done differently?

Based on our previous experience with other projects, we have seen how Perspektiva 360 has continuously improved their services and developments. One area that could benefit from further improvement is the quality of 360-degree video recording, as it tends to differ from their 360-degree photography which is really good. 

However, I understand that the state of technology for video recording, as well as challenges related to poor internet connectivity that we faced in our region could have been potential causes of this too.

BACKGROUND

Please describe your company and position.

I am the Marketing Specialist of Constructora Bolívar

Describe what your company does in a single sentence.

We are a real estate development company. For more than 40 years, we have designed, managed, built and sold homes, fulfilling the dreams of investment, development and home ownership of more than 200,000 Colombian families who have trusted us.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Perspektiva 360 to accomplish?

• Firstly, to expand our reach, targeting both local and international clients, leveraging the digital platform. This includes providing access to virtual tours and photos of our model apartments.
• Secondly, to spearhead new initiatives, focusing on innovation and technology. This involves conceptualizing and testing novel ideas.
• Lastly, to ensure the production of top-notch multimedia productions, emphasizing quality in every aspect of the process. This encompasses everything from ideation to final execution.

SOLUTION

How did you find Perspektiva 360?

Referral

Why did you select Perspektiva 360 over others?

• Pricing fit our budget
• Good value for cost
• High Quality

How many teammates from Perspektiva 360 were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of their work is meticulously refined, characterized by an exceptionally high level of quality. They consistently meet and even exceed unexpectedly high standards. Furthermore, their approach is highly proactive. They consistently go above and beyond the initial requirements, demonstrating their commitment to delivering exceptional results. 

Additionally, they pride themselves on providing extensive client support. This includes offering advice and recommendations on products, ensuring that their clients feel supported and informed throughout the process. In summary, their work is marked by precision, a commitment to surpassing expectations, and a dedication to client satisfaction and support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Perspektiva 360 has produced photography and multimedia content and developed tours and virtual experiences for more than 100 real estate projects throughout Colombia.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Regarding their project management, Perspektiva 360 demonstrated commendable efficiency. They consistently met deadlines, ensuring timely delivery of products. Additionally, they were highly responsive to our needs. We provide them with clear instructions, and Perspektiva 360 executes them flawlessly. 

In cases where there might be uncertainties on how to execute a task, we collaborate closely to ensure clarity. Any doubts are promptly resolved through effective communication with the sales team, resulting in swift and satisfactory solutions. Their commitment to clear communication and quick responses greatly facilitated the smooth progress of our projects.

What was your primary form of communication with Perspektiva 360?

Email or Messaging App

What did you find most impressive or unique about this company?

What struck me as most impressive and unique about Perspektiva 360 is their invaluable contribution to the actual production of transformative elements. They exhibit a remarkable level of competence, coupled with a genuine sense of humanity that instills a strong desire to continue collaborating with them. This combination of expertise and genuine care for their work sets them apart and makes them a truly valuable partner in driving positive change.

Are there any areas for improvement or something Perspektiva 360 could have done differently?

It is recommended that Perspektiva 360 consider revisiting their product portfolio and tailoring it to cater to other market niches. Their potential and capabilities to deliver substantial value in the digital sphere present a significant opportunity for expansion and diversification. 

By adapting their offerings, they can tap into new markets and further leverage their strengths in the digital arena. This strategic move has the potential to yield substantial growth and open up exciting avenues for business development.