PPC guru

PPC Guru is a Toronto-based digital marketing agency helping local service businesses across Canada and the USA turn ad spend into booked jobs and qualified leads. Founded in 2021, the agency is a Google Partner and Meta Business Partner, giving clients verified platform expertise and direct access to platform support and product betas.

PPC Guru's core services include Google Ads management (Search, Performance Max, Shopping), Meta Ads management (Facebook and Instagram), SEO and local search optimization, conversion-focused landing page and website design, creative production, CRM and marketing operations, and tracking and analytics setup (GA4, GTM, conversion tracking).

The agency works primarily with local service businesses in industries such as physiotherapy and healthcare, dental and orthodontics, HVAC and home services, construction and renovation, immigration consulting, real estate, legal, and med spa and aesthetics — building repeatable playbooks specific to each vertical rather than applying a one-size-fits-all approach.

PPC Guru's process runs on a four-stage loop: audit, build, optimize, and scale. Every account starts with a detailed audit of tracking, campaign structure, and competitor activity to quantify where budget is being wasted, followed by a rebuild focused on the client's most profitable services and cost per booked job. The agency uses AI to accelerate research, testing, and reporting, while strategists retain full control over budget decisions, offer positioning, and client communication.