Publicity For Good

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of a probiotic water company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Publicity For Good?

When we started our business, we didn’t have marketing or PR at all. We were growing steadily, so we felt that we needed to take the next step in the process of becoming a business. We hired Publicity For Good to provide PR services and shift our social media.

SOLUTION

What was the scope of their involvement?

They helped us leverage everything that we had and take it to the next level of business. They put our name out there to help us become more established.

Publicity For Good took over our social media. They organized a plan and had different people within their team to help with specific points that we wanted to touch on as a company. 

They reached out to all sorts of media outlets and successfully attained those positions within the media. This included television interviews. They have taken over and grown my social media accounts; they are currently helping me with Twitter and Instagram.

What is the team composition?

We regularly work with about four people.

How did you come to work with Publicity For Good?

A relative referred PFG to me. I contacted Heather (CEO), and we hit it off right away. She’s been absolutely amazing and professional. She has also been extremely successful in every avenue that we’ve spoken about and that I’ve hired her to take on.

How much have you invested with them?

We signed a 4–5-month contract that cost about $7,000. However, they’re also providing ongoing services related to social media, which is separate from the PR management.

What is the status of this engagement?

We started working in January 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of their work is a 10 out of 10. We previously worked with another agency that did a great job, but we had something different in mind. Working with PFG has been wonderful because they don’t just say they can do something; they actually do it above and beyond. 

We’ve seen increases within all outlets. Our social media is growing daily and getting more engagement. Their media positioning work has gotten us in front of many people on websites, television, newsletters, and podcasts. It’s incredible what they’ve been able to accomplish.

How did Publicity For Good perform from a project management standpoint?

They introduced us to Slack and they also have a media tracker that we get sent once a week. They keep things organized, updated, and easy to follow up.

What did you find most impressive about them?

They’re dialed into the PR industry, and they’re knowledgeable and professional. Also, there’s no wasted time; when they say they’re going to do something, I hear about it within 24 hours. They’re on top of everything, and they don’t take any shortcuts.

Are there any areas they could improve?

I wish I could give them some constructive criticism, but they’ve executed what I had in my head. I can’t think of anything they could improve at the moment.

Any advice for potential customers?

If they’re ready to go to the next level, I’d definitely recommend PFG. Also, be clear with what you want. They work differently with every client; there’s no one-size-fits-all. They’re going to tailor it to fit each client’s specific needs. That’s been an amazing aspect of the partnership as well; I can ask them for very specific things.

BACKGROUND

Please describe your company and position.

 I am the Owner of a healthcare company 

Describe what your company does in a single sentence.

Healthful supplements with a responsible supply chain. For women by women.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Publicity For Good to accomplish?

• Get us good PR!

SOLUTION

How did you find Publicity For Good?

Referral

Why did you select Publicity For Good over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Publicity for Good (aka "Raptor") was to gather PR information and materials from us and then pitch our story to various media that might be interested in sustainability stories. They were to get us the best media possible. We had a baseline of relatively prominent tier 1 publications an many years of success.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They did get us several small 'hits' but mostly with extremely small influencers, sites, or blogs.  At least half of these "websites" had traffic so small that it was not measurable by web analytics platforms. The 'influencers' they found had extremely offensive positions (conspiracy theorists) or their channels were shut down already, or they were totally unrelated. 
Apparently, they never pitched us to any "big" or prominent media. We had in the past had no problem getting coverage but Raptor never got us any.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This is one of the worst relationships I have ever had with a service providder. They refused to communicate, usually never responding to my emails. Heather refused to ever connect or respond to me after the initial 20 minute meeting. She has hired a team of extremely junior overseas young women who seem to have been instructed to never respond to the client.  They frequently put out information that was inaccurate, used the wrong assets, and made things up that were not true.  They almost never followed up on leads as far as I can tell, beucase when there was a small good lead I myself had to follow up with the person. I feel that I was scammed by this company. They provided absolutely horrendous services.

What was your primary form of communication with Publicity For Good?

Email or Messaging App

What did you find most impressive or unique about this company?

Heather's idea to ccreate a streamlined replicable PR service for a "budget" price of $500 is a good concept, but the approach is unforgiveable. She attempted to do all the work by delegating to utterly unskilled overseas people who she does not communicate with, who put out damaging and erroneous information, and who refuse to talk to the customer. They don't put names on the main CS email so you dont know who you are talking to and they dont respond. 
Beside service, she pretended to have a solid rolodex of contact in big magazines but SHE HAS NO SUCH THING. The material she sent out was EXTREMELY poorly written - if I was a magazine I would steer clear of any company that sent out this kind of pony poo. I woudl not be surprised if she harmed our reputation in ways I'm not even aware of. 

Are there any areas for improvement or something Publicity For Good could have done differently?

Please refer to the rest of this review.