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Top Global Naming Agency # 1 Ranked NYC

<p>River + Wolf is a New York City based naming agency with clients around the globe. But whether working with clients in the United States, or in the UK, the Middle East, Europe, Asia, or Latin America, our goal is always the same: to develop extraordinary company, product, and service names. We work in all industries, including healthcare innovation, personal care, food and beverage, apparel, education, and technology, to mention a few. River + Wolf also provides total branding packages for our naming clients, from strategy and name development to design.&nbsp;</p>
<p>River + Wolf ranks in the Clutch Leader's Matrix for a reason: not only have we been widely quoted or featured in media such as AdAge, NBC, the New York Times, Crains, The Next Web, and Fast Company, but we do whatever it takes to provide are clients with the best possible names and best possible service experience, from strategy and name development to trademarking, global linguistic checks, and, if needed, design and taglines.</p>
<p>Clients includes: De Beers, NBC Universal, Kia, Hyundai Motor Group/Innocean, Medical Micro Instruments, Bangkok Bank, HeinzKraft, Calvin Klein, Starbucks, Nexon Games, Coca Cola, Ghostery, Sephora, The Frank Mason Group, Unilever, Korean Ginseng Company, the Universith of California Santa Cruz, Auberge Resorts, and Burt's Bees--and that's just for starters. Our combination of professionalism and true caring for our clients--whether Fortune 500s or start-ups--sets us apart from all other agencies. But don't take our word for it. Read our reviews.</p>
<p>&nbsp;</p>

  • Min project size
    $10,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    2 - 9
  • Locations
    New York, NY
  • Year founded
    Founded 2014
  • Languages
  • Timezones

1 Language that we service

  • English

1 Timezone that we service

EST
Eastern Standard Time (EST)

1 Locations

  • New York , NY

Service Lines
Select Focus Area
Branding Focus
Industries

No Industries have been added yet…

Clients
Midmarket ($10M - $1B)
35%
Small Business (<$10M)
35%
Enterprise (>$1B)
30%
Certified in:
Branding Naming

Pricing Snapshot

Min. project size $10,000+
Avg. hourly rate $200 - $300 /hr
Rating for cost 4.7 /5

What Clients Have Said

River + Wolf offers good value for cost, with project fees ranging from $8,000 to $77,000 depending on complexity. Clients appreciated their thoroughness, responsiveness, and ability to deliver high-quality naming options that align with brand identities, often exceeding expectations.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 65 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Select a service to see pricing information

River + Wolf Review Insights

Overall Review Rating

5.0
  • Quality 4.9
  • Schedule 5.0
  • Cost 4.7
  • Willing to Refer 4.9

Top Mentions

Review Highlights

  • Culturally and Linguistically Aware

    River + Wolf demonstrates cultural and linguistic awareness in their naming process, ensuring that proposed names are suitable for global markets and do not carry negative connotations in different languages.

  • Challenges with Creative Direction

    A few clients noted challenges with creative direction, where some names proposed were off-brief. This suggests a potential area for improvement in ensuring initial alignment on creative concepts.

  • Personalized Client Approach

    Clients appreciate River + Wolf's personalized approach to each project. The team takes the time to understand the client's business, goals, and personal preferences, which helps in crafting names that are meaningful and relevant.

  • Effective Trademark and Legal Support

    River + Wolf provides effective trademark and legal support, conducting preliminary screenings and working with IP attorneys to ensure that selected names are legally viable and protectable.

  • Responsive and Collaborative Team

    River + Wolf is noted for their responsiveness and collaborative approach. They maintain open communication with clients, ensuring that feedback is incorporated and that the naming process is aligned with the client's vision and goals.

  • Timely and Efficient Delivery

    The team at River + Wolf is commended for their timely and efficient delivery of project milestones. Clients appreciate the adherence to timelines, especially in projects with tight deadlines.

River + Wolf Reviews

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Branding for Oil & Gas Company

  • Branding
  • Confidential
  • Feb. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Their personalized service, prompt feedback, and attention to detail set them apart."

Mar 31, 2022
CEO, Medallo Energy
Abdirizak Abdi
  • Energy & natural resources
  • Nairobi, Kenya
  • 51-200 Employees
  • Online Review

River + Wolf is providing branding services for an oil and gas company. They’ve initially studied the client’s business by asking relevant questions and providing a questionnaire. 

Brand Name for Clothing Brand Consulting Firm

  • Branding
  • $10,000 to $49,999
  • June 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"We've been happily working with them and we'd be happy to do so again."

Jul 30, 2021
Owner, Clothing Brand Consulting Firm
Anonymous
Verified
  • Other industries
  • Austin, Texas
  • 1-10 Employees
  • Online Review
  • Verified

River + Wolfz is tasked to develop a brand name for a new clothing brand consulting firm. They were chosen out of three options, thanks to their strong chemistry together.

Company Renaming for Financial Services Firm

  • Branding
  • $10,000 to $49,999
  • Nov. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Margaret's direct involvement in the project as the founder, and her guidance throughout the process is impressive."

Jan 12, 2021
Project Lead, Financial Company
Anonymous
Verified
  • Financial services
  • Hong Kong
  • 11-50 Employees
  • Online Review
  • Verified

A financial services company partnered with River + Wolf to help them rename their business with something that reflected their vision and long term goals.

Renaming for Computer Software & Analytics Company

  • Branding
  • $10,000 to $49,999
  • Apr. - June 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"The workflow was very clear and flexible as needed."

Jul 12, 2019
VP of Marketing, Computer Software Company
Anonymous
Verified
  • Other industries
  • New York, United States
  • 11-50 Employees
  • Online Review
  • Verified

River + Wolf led the naming efforts for a computer analytics and software company. The team created a list of names that would be inspiring and fit the company's message. 

Premier Verified means Clutch independently confirmed River + Wolf is a legally registered business,
financially sound (Creditsafe: Low Risk), and backed by 76 verified client reviews averaging 5.0 stars.

Learn More
Verified Client Reviews
76
Overall Review Rating
5
Source
Clutch
Last Updated
May 5, 2026

Business Entity

Business Entity Name RIVER AND WOLF LLC
Source NYS Department of State
Jurisdiction of Formation New York
Date of Formation March 3, 2014
Status Active
Last Updated October 29, 2020
ID 4537121

Credit Report Results

International Credit Risk Assessment Low Risk
Source Creditsafe
Last Updated October 29, 2020
Learn More About The Clutch Verification Process

Locations (1)

276 Fifth Avenue, Suite 704-3049 New York, New York 10001 New YorkNY, United States 10001

2 - 5

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