Suits Social Inc.

BACKGROUND

Introduce your business and what you do there.

I am the owner and head trainer at Waterdogs K9 Center, a full-service dog facility. We offer training, behavior modification, and hydrotherapy for injured or rehabilitating dogs. We also do grooming, boarding, and training for police dogs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Suits Social Inc.?

I lacked the social media skills needed to market my business online. Being a business owner, you often have to juggle responsibilities and wear multiple hats. I was really dropping the ball on social media and needed outside help.

My goal was to raise brand awareness and offer valuable content to people, not just fluff. I wanted to appeal to people and let them know they’re not alone. We’re here to help and I wanted people to know that we all have similar stories to share.

SOLUTION

What was the scope of their involvement?

Suits Social Inc. was responsible for all of our social media marketing, primarily on Instagram and Facebook. Their team created content for us, including short video clips. Their team also performed lead generation services and allowed me to get on the phone and have quick conversations to book clients.

Their team also performed ad marketing through television and print media. Suits Social Inc. put out a lot of great information so that people could see our different areas of training as well as tips and tricks. They kept it very neutral so that we didn’t target one service area specifically.

What is the team composition?

My main correspondent is Brianna (Account Manager, Suits Social Inc.), but I deal directly with Darren (CEO & Founder, Suits Social Inc.) when we have our sit down meetings. The whole team is always present, which is a level of service I appreciate.

How did you come to work with Suits Social Inc.?

It’s actually quite funny, I was driving through a parking lot and saw a billboard for Suits Social Inc. and they were exactly what I was looking for. The fact that I didn’t even find them on social media is hilarious. I had been in the market for a company but no other vendor had been the right fit. 

After I reached out to Suits Social Inc., they followed up with a quick phone call to see if we were suited to work with each other. They just jumped right into the project. 

How much have you invested with them?

We have invested between $5,000–$10,000.

What is the status of this engagement?

Our ongoing engagement with Suits Social Inc. began in June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Suits Social Inc. has introduced m to a much warmer audience. I had previously had to rely on cold calling, but they put me in front of the right people. The video content they provided helped share my story and other people’s god stories in a fantastic and engaging way. 

They have helped increase my brand awareness and provide me with leads. Dog training requires timing, but multiple clients have expressed interest in starting up at Watersports K9 Center soon. From about 80 leads they have provided, I have generated business from six and had many more express interest.

Their team is very proactive. When he started to notice a slowdown, Darren reached out to me with the next steps. They coach me through the entire process and make sure I’m aware of everything they’re doing. Suits Social Inc. always has their finger on the pulse. They’re now helping me individually promote different events for the winter.

How did Suits Social Inc. perform from a project management standpoint?

We primarily communicate through e-mail, but the option is always there for a phone call. We had two in-person meetings are the beginning to see how we were gonna go about promoting my company. They keep in touch with me regularly about what is and isn’t working and what we need to change.

Their team always sends me ads ahead of time and is absolutely on point with deadlines. They allow me to make changes and do all of the editing for me. Suits Social Inc. completely took over but always get my input, which is exactly what I wanted. Nothing happens without my approval and anytime I needed help, it was quickly dealt with.

What did you find most impressive about them?

Suits Social Inc. is incredibly professional and knowledgable in their area. They’re just amazing at what they do and always make everything look flawless. Something that would have taken me a week, takes their team an hour. Their communication goes above and beyond the industry standard. Suits Social Inc. is such a warm and welcoming group of people. They let you in and explain every step of their process.

Are there any areas they could improve?

At the beginning of the process, we had an introductory phone call which felt a little rushed. I understand why because it was only 15 minutes long and had a script, but it felt like the questions were rushed through. I didn’t get the warm fuzzy feeling when I hung up the phone because it was just too much. I didn’t get any real feeling from the scripted text.

Do you have any advice for potential customers?

Trust the process. These guys are professionals, but they can go further if you trust them. Communication helps you stay on track. They will be able to give you great results as long as you give them clear directions.

BACKGROUND

Introduce your business and what you do there.

I own a kickboxing fitness club. I've purchased the rights to three locations of a franchise, but only one is open at this time.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Suits Social?

I hired Suits Social to coordinate social media advertising campaigns on Facebook and Instagram.

SOLUTION

What was the scope of their involvement?

Suits Social manages my Facebook and Instagram advertisements, and they also produce a monthly email newsletter for me. They develop landing pages for when people click on advertisements for promotions, and they have set up an automated email campaign based on specific actions by online customers.

What is the team composition?

Darren (CEO, Suits Social) and Brianna (Account Executive, Suits Social) are my main points of contact for the project. Hayley (Marketing Manager, Suits Social) manages the newsletter.

How did you come to work with Suits Social?

They came highly recommended by another business owner friend of mine as well as a member of my gym who uses Suits Social with his real estate company. I met with Suits Social’s team and learned that we have similar mindsets and marketing approaches.

How much have you invested with them?

I’ve spent about $1,500 per month.

What is the status of this engagement?

Our engagement began in October 2018 and remains ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My gym experienced a 12% conversion rate for one program, which brought in new members, but by and large, I have yet to see the results I hoped for. I think Suits Social’s methodology is sound, however. I’ve spoken with other franchise owners, and despite the fitness industry being very seasonal, this year has nevertheless seen a weird and slow season. The other owners and I agree that marketing efforts that have worked well in the past are not what works well right now.

How did Suits Social perform from a project management standpoint?

They are a small team, but they have a big-agency feel about them. They’re organized and extremely responsive. They’re transparent in their abilities, and they’re willing to work with me to craft solutions.

What did you find most impressive about them?

I’m pleasantly surprised their small team has such mature business processes in place. They are thorough and articulate in their process and their planning. I have confidence in them that we’re covering everything we need to cover.

Are there any areas they could improve?

Despite the early results, I am firm in my belief that no other firms could provide a better method. That said, I still need Suits Social to crack the code on what works and what doesn’t.

Do you have any advice for potential customers?

I found it advantageous to have candid conversations with them. They’re very grounded and open to new ideas. Having honest interactions with them will be productive.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Titan Investment Real Estate.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Suits Social Inc.?

Like any business, we always need more leads. I tried to oversee our marketing efforts myself, but I’m not an expert in that field. Therefore, I hired Suits Social Inc. to manage and execute our direct marketing campaigns.

SOLUTION

What was the scope of their involvement?

Darren (CEO, Suits Social Inc.) knows more about marketing than most people. After a short initial meeting with him, he demonstrated his ability to apply advanced principles of direct marketing to social media platforms. Once our engagement began, Suits Social Inc. developed an awareness campaign to help position me as an authority figure within the real estate industry. I’ve received multiple high-level business awards, but the challenge was communicating that to people.

To further establish my business’s ethos and presence within the marketplace, Darren helped me craft offers to potential customers. I also wrote a small book and created short videos per his recommendation. That content was posted to Facebook, so it’s accessible to our audience. Darren focuses on my company’s marketing initiatives, but he’s also consulting on many holistic parts of my business portfolio.

What is the team composition?

Darren is my main point of contact, but I’ve spoken with some of his employees as well.

How did you come to work with Suits Social Inc.?

They were referred to me by a colleague.

How much have you invested with them?

We’ve spent over $25,000 thus far.

What is the status of this engagement?

We started working together in October 2018, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Suits Social Inc. pushes us to convert each new business idea to a bigger scale. Also, the Facebook content has been a hit among potential customers. As a result, we’re receiving significantly more leads than usual. We hit our goals for January within the first 10 days of the month. Considering how slow this month usually is for us, that kind of customer engagement is highly impressive. All of our metrics are currently trending in the right direction.

How did Suits Social Inc. perform from a project management standpoint?

Their extensive discovery process complements our sales-driven approach. We recently had our quarterly review with them, and I appreciate how well everything was organized. We usually communicate via text, LetsApp, phone, and email. We also have a meeting with them each month to touch base on everything.

What did you find most impressive about them?

Darren is an entrepreneur and a visionary. He’s one of the brightest people I’ve ever met.

Are there any areas they could improve?

No. I only wish I could allocate a more significant portion of our budget to them.

Do you have any advice for potential customers?

I delegate responsibilities to Suits Social Inc., and they always come through for me. I don’t expect that they’d work as well with people who like to micromanage projects.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Carefree Boat Club. We’re a membership-based club with several locations around North America.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Suits Social?

We were expanding to the US from Canada and needed to educate the boating industry and the public on the services we offer. We decided that social media campaigns would be an effective way to reach our target demographic.

SOLUTION

What was the scope of their involvement?

Suits Social manages our social media campaigns across channels. We had a Facebook page before the engagement, but they revitalized our presence and also established new profiles on popular social platforms like LinkedIn and Google Plus. They create and schedule content for posting while educating us on campaign strategies and best strategies through seminars and other guidance activities. We’ve focused heavily on Facebook campaigns and have seen positive results.

What is the team composition?

I communicate regularly with Darren (CEO & Founder, Suits Social), but I work with other members of the team as well.

How did you come to work with Suits Social?

I met them at a local Business Chamber event.

How much have you invested with them?

I invest about $1,500 per month on their services.

What is the status of this engagement?

We started working together in January 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a significant increase across lead generation efforts and resulting qualified leads.

How did Suits Social perform from a project management standpoint?

I’ve never had any trouble getting a hold of someone on their team when I have questions or concerns. They push for follow-up when necessary, which I greatly appreciate as a business owner. Their approach to communication has been second to none. They take ownership of their projects and are vested in our success. We’ve spoken primarily via phone and email with occasional face-to-face meetings. They’ve attended member events of ours, which we really appreciated. I’ve had an especially good relationship with Darren (CEO & Founder, Suits Social), whose experience and overall approach has been key in our success.

What did you find most impressive about them?

Social media content is often lacking in originality, but the Suits Social team brings a sense of passion to the project that sets them apart from other agencies. They genuinely care about the services that they provide, which is clearly reflected in the outcomes of the project. We’re looking forward to continuing our partnership with them.

Any advice for potential customers?

If you find someone that you can connect and collaborate with, give them a chance to act on what they’re offering. I’m usually skeptical around the promises that social media agencies tend to make, but Suits Social never promises anything they can’t deliver. I was seeing results within two weeks of starting the engagement.

BACKGROUND

Introduce your business and what you do there.

I'm the general manager at SuiteWorks Business Center. Our facility offers flexible office space solutions for full-time and part-time commercial clients, home-based businesses, entrepreneurs, and others. We also rent out meeting spaces.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Suits Social?

Our goal was to keep our funnel full, but we weren't seeing good results from the vendor we had been working so we decided to look for a new partner.

SOLUTION

What was the scope of their involvement?

We had a few in-depth meetings with Suits Social, going over our goals and objectives. Their team outlined projects to help us fill our facility with clients. They oversee our social media marketing (Facebook, Twitter, Instagram), provide SEO services, and write content for blogs. They've also helped run a few events for us. Although we provide some input on content, their team generally takes the lead on writing most of the social media posts and blogs.

What is the team composition?

I work directly with Darren (CEO and Founder, Suits Social).

How did you come to work with Suits Social?

Darren used us when his company was just moving to our area. We got to know more about him and his company through social media posts and decided to engage him based on that. He was probably the first person that we've talked to over the last 13 or so years who genuinely understood what we did—we clicked right away.

What is the status of this engagement?

We've been working with Suits Social since January 2018 and the project is expected to wrap up in January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Suits Social has been instrumental in generating awareness of our business. Within a couple months of working with them, we've been able to completely fill our funnel. Our engagement has reached new levels and we've signed on five new clients who found us through social media.

How did Suits Social perform from a project management standpoint?

Darren really does his homework when it comes to approaching each project. It's as if he puts himself in our shoes and treats the scope of work the same way he would for his own company. He's been very responsive to both phone and email throughout.

What did you find most impressive about them?

Suits Social delivers on its promises. Many vendors will overpromise and underdeliver, but Darren has the knowledge and background to actually pull of each task his commits to. 

Are there any areas they could improve?

No. Suits Social is either meeting or exceeding all of our expectations thus far.

Do you have any advice for potential customers?

Take the time to listen to Darren walk through all the steps, whether it seems repetitive or not. Don't miss out on any of the discussion he offers throughout the process, because it's phenomenal what he's able to do by taking that thorough approach.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of an apparel company called GG Athletics.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Suits Social?

We had no experience running social media accounts and, as a result, our Facebook and Instagram were essentially dormant. We hired Suits Social to manage those platforms for us.

SOLUTION

What was the scope of their involvement?

They came up with ideas for our Facebook and Instagram accounts to increase brand awareness, reach new demographics, and increase leads. For instance, we sponsored an annual event our local radio stations held. Darren Cabral, Suits Social’s CEO, filmed the event, edited the content and posted it on our Facebook and Instagram pages. Darren and his team also found us a model and a photographer well-within our budget that we continue to use for our brand advertisements.

What is the team composition? 

We worked with Darren.

How did you come to work with Suits Social?

We researched local companies and got the opportunity to speak with a few of them. We decided to work with Darren because he’s personable and down-to-earth.

What is the status of this engagement?

We began partnering together in June 2017 and finished our engagement in December 2017. If we have future events that he could assist with, we intend to reach out to him for those.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When Darren took over, we noticed a spike in engagement in both our social media platforms and our website, which has led to more customers and more sales.

How did Suits Social perform from a project management standpoint?

Darren’s done a great job. He responds quickly to my phone calls or text throughout the day. He’s also more than willing to meet up with me and discuss ideas and strategies. We’d meet up formally a couple times a month to discuss metrics and future strategies.

What did you find most impressive about them?

Darren is very personable and easy to talk to. I’m not worried about asking him a dumb question or suggesting a bad idea because he won’t react poorly. He’s reasonable and doesn’t make me feel uncomfortable in giving my input.

Are there any areas they could improve?

It would have been nice to have worked on more than just Facebook and Instagram with Suits Social, but otherwise, they did a great job.

Do you have any advice for potential customers?

If you’re looking for someone who will work hard and remain honest with you, Darren and his team are it. 

BACKGROUND

Introduce your business and what you do there.

Minotaur Sports and Recreation is a recreational facility that offers a unique blend of kid activities, adult activities, and combined activities such as axe throwing, archery, dodgeball, and nerf battles. I am the president and CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Suits Social?

We wanted to build our brand in the city.

SOLUTION

What was the scope of their involvement?

They helped us with our social media presence, including Facebook, Instagram, and Twitter. They took our ideas, created the content, and posted it on schedule. They rebuilt all our AdWords campaigns and focused on what we needed to build the business.

On Facebook, they created ads and posted multiple times a week. They monitored our Facebook messaging daily and responded to any questions we couldn't get to.

Though I handled any website changes, they made recommendations and helped out with keywords and what the metadata should be.

How did you come to work with Suits Social?

We connected on Instagram. Darren [CEO & Founder, Suits Social Inc.] approached us and made recommendations on what we needed to do to improve. He also did a full analysis and had a report to give us, showing where we were at that time and where he wanted us to go. His proposals and value from his past clients seemed to work for us.

We worked with another marketing agency prior to Darren, but he had a better hands-on approach and was more responsive to our questions and suggestions. Anything we needed was done right away. It made sense to move our stuff over to them, as we felt it would be a much closer experience.

How much have you invested in them?

We spent less than $10,000.

What is the status of this engagement?

We began working with them in March of this year, and the project ended in September.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They did a great job helping us build up our site over the last year. Our user engagement has increased quite a bit. We've had a lot of response and good commenting and shares on the posts.

How did Suits Social perform from a project management standpoint?

They were responsive to any feedback, and everything was done on time. They always sent us the copies prior to anything being posted, so if minor changes were needed, it was quick and easy to do. We mostly used email and Dropbox to communicate and send images.

What did you find most impressive about them?

They are a smaller house and treated us much more responsively than the other agency. We had a much better relationship with them overall.

Are there any areas they could improve?

There might have been an occasional disconnect between myself and Darren, where I asked for something and had to explain what I wanted. But overall, they did a really good job for us.

Do you have any advice for potential customers?

You, as the owner, must really know your business because they won't at the beginning. They'll ask many questions, so the more information you can provide on what you do and what your goals are, the better off they'll be with the structural marketing plan and the process going forward, so they can maximize what you're getting out of their services.

BACKGROUND

Introduce your business and what you do there.

I'm the New Car Sales Manager at the Team Honda Powerhouse auto dealership of Milton, Ontario.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Suits Social?

We’ve had a lack of online social media presence and the ability to respond to online reviews (both negative and positive) through engagement with customers. Given the fact that most people utilize these tools, we needed help addressing our lack of outreach online.

SOLUTION

What was the scope of their involvement?

Suits Social set up our social media profiles for Facebook and Instagram and also helped with our Twitter account (even Twitter wasn’t included in our original deal). Although Suits Social offered to take photos on site, we provided most of the content to be posted, including photos of cars in stock and sold, special pricing, charity events, etc.

The team also responded to all of our online reviews, sending personalized messages to customers based on a general template we provided. This process was modified for negative reviews, in which case Suits Social would reach out to our team to bring it to our attention.

Another deliverable included increasing our posting awareness, with a goal of ranking our dealership in the top 3 local dealerships on Google.

How did you come to work with Suits Social?

The company was referred to us by a friend I knew personally. We were the first auto dealership that Suits Social worked with, but they’ve worked with a handful of others since developing a relationship with us.

Before working with them, I reached out to a couple of their previous clients who all said the same thing: Suits Social pays attention to detail and is willing to work with any aspect of a particular project and make improvements immediately.

How much have you invested with them?

About $3,000

What is the status of this engagement?

We have a 12-month agreement that started in February 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Suits Social showed us how we were performing online early in our relationship; those metrics have improved since. We’ve had a significant increase in likes on Facebook, the number of reviews online, and in our search rankings. We’re now one of the top 3 auto dealerships listed on Google in the local area.

We don’t have exact metrics to report because we’ve mostly been focused on building our profiles properly in the initial phase. We’re going to continue to track the progress of online metrics over the next stage of work with Suits Social.

How did Suits Social perform from a project management standpoint?

Suits Social focuses on the exact task at hand and is very productive. The team was always accessible and responsive to e-mails—there weren’t any delays. Most communication happened through calls, texts, and emails.

What did you find most impressive about them?

Their level of efficiency stands out the most. The team was able to upload posts and respond to customer reviews quickly, letting us know if we ever had a particularly angry response in need of our attention. They also reported back to us regularly on other aspects of their work and the content that was being posted.

Are there any areas they could improve?

I would suggest they include additional communication on the individual metrics of social media feeds, so we have a constant stream of updates. Not everyone in our office is savvy with social media performance, so it would be helpful to receive monthly reports that give a general overview.

Do you have any advice for potential customers?

Trust them and be sure to hand over enough content to make your online profiles strong.

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