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ClaimGet Found in AI Search. More Than SEO.
Toto SEO is an AI-driven SEO and Generative Engine Optimization (GEO) agency that helps businesses increase their visibility across modern search platforms, including Google, ChatGPT, Perplexity, and other AI-powered systems. We specialize in transforming traditional websites into structured, authoritative digital assets that are easily understood, indexed, and cited by both search engines and large language models.
Our approach goes beyond basic keyword optimization. We focus on semantic SEO, entity mapping, and structured content strategies that align with how search has evolved. By building clear relationships between your services, expertise, locations, and credentials, we help search engines and AI systems accurately interpret your business and recommend it in high-intent search scenarios.
Toto SEO develops comprehensive content architectures, including Facts Pages, Fact Blocks, service clusters, and internal linking systems that strengthen topical authority and improve discoverability. We also implement schema markup, optimize Google Business Profiles, and create high-quality, conversion-focused content designed to support both human users and machine understanding.
Our clients include local service providers, professional firms, and mid-sized businesses looking to compete in an increasingly AI-driven search landscape. Whether your goal is to rank higher in traditional search results or to be cited in AI-generated answers, Toto SEO provides the strategy, structure, and execution needed to achieve sustainable visibility and long-term growth.
If your website is not being found, understood, or recommended by AI systems, it is not working as hard as it should. Toto SEO ensures your business is positioned to be discovered, trusted, and chosen in the new era of search.
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Min project size
$5,000+
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Hourly rate
$150 - $199 / hr
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Employees
2 - 9
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Locations
Estero, FL
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Year founded
Founded 2022
1 Locations
- Estero , FL
Service Lines
- Web Development
- 20%
- Web Design
- 10%
Select Focus Area
- Application Platforms
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- Other app platform
- 100%
- CMS Focus
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- WordPress CMS
- 100%
- Frameworks and CMS
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- Other frameworks and CMS
- 100%
- Platform SEO Focus
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- WordPress SEO
- 80%
- Shopify SEO
- 20%
- Programming & Scripting
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- PHP
- 50%
- HTML5
- 20%
- JavaScript
- 20%
- XML
- 10%
- SEO Focus
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- Local search
- 40%
- Technical SEO
- 20%
Industries
- Construction
- 20%
- Medical
- 20%
- Business services
- 15%
- Legal
- 15%
- Manufacturing
- 15%
- Advertising & marketing
- 5%
- Non-profit
- 5%
- Retail
- 5%
Clients
- Midmarket ($10M - $1B)
- 60%
- Small Business (<$10M)
- 30%
- Enterprise (>$1B)
- 10%
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Our Story
We’re Toto SEO, led by Jennifer DeRosa — a web and search strategist whose career spans the 1990s through today’s AI-driven search. Our team blends long-term technical depth, semantic SEO, entity mapping, site architecture, schema and facts pages to make businesses understandable to people and AI. We serve SMBs nationwide with SEO, GEO, custom sites, AI audits and coaching, delivering measurable visibility gains and trusted client partnerships.
What Sets Us Apart
We Optimize for Google AND AI Search
Most agencies only think about Google rankings. We also optimize for AI tools like ChatGPT, Perplexity, and Google AI Overviews through Generative Engine Optimization (GEO) - so our clients get cited, not just ranked.Founded by a Published SEO Author
Toto SEO was founded by Jennifer DeRosa, author of "Building DIY Websites For Dummies" (Wiley). Every strategy we build is backed by deep expertise, not guesswork - and we explain our work so clients actually understand what's happening.Every Website Is Built SEO-Ready From Day One
We don't bolt SEO on after a site launches. Every WordPress site we build includes structured data, schema markup, internal linking, and AI-ready content architecture - so clients start ranking faster and stay visible longer.Locations (1)
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