Uplers

BACKGROUND

Please describe your company and your position there.

A Director and owner of Direct Digital Solutions for the last 20 years a digital marketing company providing innovative solutions to businesses of all sizes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

Uplers Provided SEO & SEM Services for a website. Their work included, creatinga keyword Master list, Keyword Prioritisation & Mapping, Content Gap Analysis, technical recommendsation & blog articles for SEO. In SEM, their work include running Google search Ads for two of my websites.

What were your goals for this project?

To increase customer inbound traffic, conversions into leads and sales.

SOLUTION

How did you select this vendor?

Online recommendation.

Describe the scope of their work in detail.

With a number of varied clients with new and existing web sites we were looking to work with an experience company that could deliver results and support and work with us.

Their work included, creating keyword Master list, Keyword Prioritisation & Mapping, Content Gap Analysis, technical recommendation & blog articles for SEO. In SEM, their work include running Google search Ads for two of my websites.

What was the team composition?

Including SEO and SEM we had a team of 6 members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been happy with the consistent support and results that has been delivered to our clients. They are cost effective and are easy to work with and the results for our clients speak for themselves.

How effective was the workflow between your team and theirs?

Having worked with Archana & Divyani for a number of years their experience, support and continual dedication to our clients needs and outcomes has always been first class.

What did you find most impressive about this company?

Their professionalism and experience within their industries, particularly related to SEO and SEM.

Are there any areas for improvement?

Not that i can think of.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a full-service marketing and advertising agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Uplers?

We were looking for additional bandwidth for some of our projects.

SOLUTION

What was the scope of their involvement?

Uplers has done creative work and Google Ads campaign optimization. The team has also done Google Analytics and Google Data Studio reporting.

What is the team composition?

We work with a day-to-day point of contact, a salesperson, and a teammate who does all of the work.

How much have you invested with them?

So far, we’ve spent more than $40,000.

What is the status of this engagement?

We began working with them in October 2018, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Uplers does a great job of providing day-to-day optimization for Google Ads campaigns that we’re working on. They provide recommendations for lead form testing and other optimization techniques.

Additionally, they help us with certain analytics projects to make sure that everything is tracking the way we expect it to. 

How did Uplers perform from a project management standpoint?

We communicate via email and Google Docs.

What did you find most impressive about them?

Uplers is eager to optimize campaigns above and beyond set goals. The team does a great job of staying on top of upcoming and new opportunities in the Google world. It’s been great to work with them.

Are there any areas they could improve?

They don’t speak English as a first language, which can sometimes be a bit of a challenge. We sometimes experience a translation gap.

Do you have any advice for potential customers?

Give them a chance and let them do what they do best. Make sure you’re working to their strengths because they’ve got a lot to offer. 

BACKGROUND

Please describe your company and your position there.

The Catherine Hamlin Fistula Foundation is an independent charity established in Australia to raise funds for Hamlin Fistula Ethiopia, to eradicate obstetric fistula (a childbirth injury) in Ethiopia. My position is the Communications Coordinator.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

Our organisation needed support to maximise our SEM, driving traffic and subsequent conversions from Google to our website.

What were your goals for this project?

Our goals were to utilise our NFP Google Grant the best we can. We wanted to maximise our spend on this in order to reach and convert more people to take action on our site. We needed to optimise our existing ad structure so we were targeting higher-ranking key words and creating more relevant ads.

SOLUTION

How did you select this vendor?

We were recommended this vendor from another supplier.

Describe the scope of their work in detail.

We engage with Uplers on a monthly retainer. They are responsible for continually optimising our Google Adwords account. The involves our grant account, paid search and sometimes paid display. We have a video call each month to discuss a monthly report and our goals and aims for the following month - based on our marketing calendar and ongoing campaigns.

What was the team composition?

We work with one main project manager, Dhrumi, however occasionally speak with developers or account managers. Two people from Catherine Hamlin Fistula Foundation are involved with the Uplers relationship.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since engaging with Uplers, we have seen a steady increase in our Google Grant spend and conversions on our site. Our CTR has remained healthy as well as our CPC. They have streamlined SEM management and do constant health checks to ensure we are complying with Google guidelines.

How effective was the workflow between your team and theirs?

The workflow works well. Dhrumi is responsive and proactive. We have regular emails and catch up calls to ensure workflow is efficient.

What did you find most impressive about this company?

Uplers are great to work with. They have good communication and provide prompt monthly reports. We are pleased with the results so far and are very excited to see more results in the future.

Are there any areas for improvement?

Whilst there are no real areas for improvement, we look forward to continually improving our results month on month.

BACKGROUND

Please describe your company and your position there.

Nephila Marketing is a digital marketing agency that helps emerging technology companies define, develop and scale their search marketing initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

We were looking for outsourcing vendors and one of there sales executives got in touch with us and we then started working together.

SOLUTION

How did you select this vendor and what were the deciding factors?

Price and skill level. We needed a team that could work across multiple platforms in a timely manner. The team also guaranteed they could work within our timezone/schedule.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We have used Uplers for most of their services, mainly focusing on SEO, SEM and design services. They would have a kick off call for all of our clients, which makes sure that they understand the clients objectives for their online marketing. Their deliverables are comprehensive and quite eassy to understand. We have used them for pretty much all paid marketing platforms.

How many people from the vendor's team worked with you, and what were their positions?

They have dedicated account managers for each of their partners. Apart from dedicated account managers, they have a project coordinator who are experienced in their respective fields. They the coordinate within their internal teams for all the different clients and services that we have.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They have helped us immensely with design and getting action items to the

Describe their project management style, including communication tools and timeliness.

Their management is quite flexible and is the perfect fit for people who would like to out source their execution and just focus on sales to grow their company. Since they have dedicated people who work with you day in and out, they can very easily adapt to your PMS and internal protocols that you already have set for your company.

They work 24x5 and have different shifts to make sure that the communication is fast and smooth. This is quite important especially when you are working in different time zone.

What did you find most impressive or unique about this company?

Uplers are quite straight forward and transparent. They also have a great team who take their work seriously. They deliver on time with the quality. They also have a lot different payment models that you can select that's the best fit for your company.

Are there any areas for improvement or something they could have done differently?

They are a growing company and they have done a great job keeping everything on track. I have no complaints as such.

BACKGROUND

Please describe your company and your position there.

MAX Solutions are a human services organisation providing employment, support and community services on behalf of government. I am the General Manager of Marketing and Communications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

With a change to a more consumer driven model in some services, we engaged uplers to help identify customer behaviour, optimise ad strategies and bring clarity to a dense SEO strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were with Uplers after an acquisition/consolidation of the former agency Octos. The original recommendation was from an industry colleague. Since then, their communication has been key to success. They take a pracical, client focused approach where we can be honest and direct. This is quite different to the a-typical low hanging fruit/standardised reporting method of SEO.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Drive PPC performance across multiple campaigns Identify customer behaviour and perform ongoing competitive set review Improve PPC tactics against website/landing page objectives and lead gen methodology Conduct site review including Google My Business optimisation Deliver ongoing SEO strategy and refine quarter by quarter

How many people from the vendor's team worked with you, and what were their positions?

2 main people. A client success/account manager and a technical account manager,.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Significant increase in ranking for key search terms Significant improvement in GMB performance Reduction in CPC and clear metrics of CPA, closing the loop on data gaps to ensure we have true understanding of cost per acquired customer Increase in lead volume

Describe their project management style, including communication tools and timeliness.

It is a difficult balance when looking for strategic advice and aligning it to internally held business goals and objectives. the articulation, presentation and alignment of both is, from my experience, difficult to achieve. I would describe Uplers as very flexible to the client needs. Rather than enforcing a 'best practice' mindset, they accomodate requests and discuss options with clients.

What did you find most impressive or unique about this company?

Flexibillity as described above.

Are there any areas for improvement or something they could have done differently?

As with a lot of agencies, there is a desire to show reporting and proof of effort. Sometimes, the effort to do that gets in the way of clarity of what real success looks like for the client. They have gotten much better at that but i understand that might not be the same requirement for all clients of theirs.

BACKGROUND

Please describe your company and your position there.

Business Manager. We are a digital agency in Kentuckiana specializing in video production. In addition to video production we design and hosts websites, places and optimizes digital & social ads, manage social media and public relations, handle media buying, design print pieces, and, much more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

We hired Uplers to help with Keyword research and Google campaign management.

What were your goals for this project?

The goals are to increase the value of the product we offer to our clients. While anyone can sell and place ads, it takes an in depth knowledge to execute them well.

SOLUTION

How did you select this vendor?

I inherited this vendor, but an very satisfied with their services.

Describe the scope of their work in detail.

Uplers is responsible for the initial account setup and keyword research for our clients and well as maintaining the monthly campaign while making sure to reach a monthly goal.

What was the team composition?

We have been working with Kartik, Rahul, and Aman.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the past we have had issues with campaigns not running as they should, or employees not paying attention to those campaigns once they were launched. Since we have started with Uplers over a year ago, we have had nothing but success with our campaigns and are very happy with the outcome.

How effective was the workflow between your team and theirs?

We work very easily with the team. We communicate regularly with them in "Teams" and "Basecamp". Although we have had some recent staff changes, Uplers has worked with us and adapted to the new procedures and communication tools we have implemented.

What did you find most impressive about this company?

The ease of communication and availability.

Are there any areas for improvement?

None that I can speak of at this time.

BACKGROUND

Please describe your company and your position there.

I am the CEO of 610 Marketing & PR. We are a boutique Marketing & PR agency located in Houston Texas.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

Google and FB Ads PPC

SOLUTION

How did you select this vendor and what were the deciding factors?

Found them on LinkedIn and did some research before I contacted them directly.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Managing of PPC spend for my agency.

How many people from the vendor's team worked with you, and what were their positions?

Kartik Poduval is by far the most amazing analyst and strategist I have ever worked with. Super easy going and highly intelligent. He listens and then he gets results. I highly recommend him and his team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

All my clients that do PPC campaigns with me are still with me because they are getting results. All my campaigns are managed by Kartik and he delivers said results.

Describe their project management style, including communication tools and timeliness.

Normal highly paced PPC campaign

What did you find most impressive or unique about this company?

Their accessibility and the communication between our teams impressed us. It fits our business model.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

We are an Energy, Natural Resources and Infrastructure (“ENRI”)-focused Expert Network. We support our clients – ENRI businesses with information needs – by bringing them together with custom-sourced subject matter experts, vetted specifically for their requirements. Through the facilitation of direct, on-demand consultancy with relevant industry experts, we enable the companies we work with to make better-informed decisions at greater speed. I work as a Senior Marketing Manager and I’m responsible for our marketing and advertising efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

We wanted to expand our online presence and were considering of using SEO as a marketing channel for this objective. Better organic visits, improved keyword ranking, etc. were a few of our marketing goals, for which we were looking for an experienced agency to help us achieve this. That is why we got in touch with Uplers.

What were your goals for this project?

We wanted to improve our ranking for existing key terms, as well as show up in search results for the terms related to our new service. The overall goal was to get high-quality organic traffic for SEO enquiries.

SOLUTION

How did you select this vendor?

Although I had worked with a few different agencies in the past. I knew that we required an agency that could achieve specific results for our business. After researching potential SEO partners online, Uplers were chosen after their impressive pitch and proposal to us.

Describe the scope of their work in detail.

We started off with a series of meetings, calls, emails with them to make sure they are in-line with our brand identify and goals. They helped us revise and also suggested a few additional keywords that we can target. Along with that, they also helped us in giving on-page recommendations and suggested a few technical changes to our website.

What was the team composition?

We had Karan, the Project Coordinator who was the primary POC for us at Uplers. He and his team made sure they are regularly in touch with me, gave results-driven recommendations, took necessary follow ups, etc. to make sure we get the results that we are expecting from them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We achieved a significant improvement in our keyword ranking, organic traffic and Domain Authority. Being happy with the work they did, we extended our business relationship with them for the next six months.

How effective was the workflow between your team and theirs?

The workflow and project management became more efficient as our campaign progressed. Utilising the latest online tools to assist us, the work activities were transparent with structured reports, tasks and feedback. Our communications were frequent and effective and really helped our campaign results.

What did you find most impressive about this company?

Aside from growing results, their professionalism and knowledge stands out the most. They took time to understand our industry and competitive landscape before executing any plan. The due diligence they put in at the beginning of the process, and their execution have made all the difference.

Are there any areas for improvement?

During the initial setup of our campaign, we required some specific reporting templates to align with how we monitor marketing ROI. After a few iterations we were able to get this component up to our required standard. Uplers were very giving with their time and accommodating. They took on board our feedback and ensured a quicker turnaround for our extended campaign.

BACKGROUND

Please describe your company and your position there.

I am the Co-Director of Little Bird Online Marketing. Based in Queensland, Australia, we are a small digital marketing agency working with small businesses from the Sunshine Coast to the Gold Coast.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

We outsource a few of our services to the team at Uplers, including PPC, social media advertising and website development. These services are provided on a whitelabel basis to support our team and our client needs.

What were your goals for this project?

Improved website traffic and enquiries; specific KPI's have included improved CPL and improved ecommerce transactions.

SOLUTION

How did you select this vendor?

A sales rep emailed my business partner and approached her to set up a time to chat. Initially, as we were just starting up, we didn't have a direct need for any services but over the following months, as we got some new clients, we were able to offer PPC services to new clients, as we had spoken with Uplers, had their pricing and inclusions on hand and were able to sell these services to our clients knowing we had the additional support of the Uplers team.

Describe the project in detail.

Our first project was PPC for a new client - we were doing a range of marketing services for them, but specifically outsourced the PPC component to Uplers for their expertise in this field. This project remains ongoing, and since then we have outsourced other clients for ongoing support, as well as once-off projects.

What was the team composition?

We have an Account Manager and a Project Co-Ordinator that we liaise with on a daily/weekly basis. They manage and co-orindate the execution of our projects, as well as quoting and set up of new projects.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The client from our initial project has been very happy with their results - they are consistently at a level where they are booked out and unable to schedule further work.

How effective was the workflow between your team and theirs?

We have always found it easy to work with the Uplers team. We have worked with a number of different Project Co-ordinators and Account Managers, and the transition has always been smooth and the new point of contact has always been fully across the job/projects at hand.

We always get a prompt response to emails, can schedule calls whenever they're needed and we find the team to be very proactive, rather than waiting for instruction from us all of the time.

What did you find most impressive about this company?

Our client results speak for themselves - if our clients are happy, then we're happy, and the Uplers team have been a big part of this success. The team is professional, friendly, and hard-working. They always take the time to find out how our clients our doing, how we're doing, and how they can improve their services to us and our clients.

Are there any areas for improvement?

At the beginning there could have been a better explanation of the different roles and who we would be working with. We've come to understand this over time, but it could have been done better at our initial onboarding.

BACKGROUND

Please describe your company and your position there.

We are a digital marketing agency that assists clients with their digital presence - be it SEM, SEO or website optimisations and development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

One of our clients was looking to upgrade their ecommerce website, in order to improve conversions and sales.

What were your goals for this project?

The website had to have the functionality the clients were looking for, including quick view for products, specific product categories, and filter by price functionality. It needed to be built into their main website.

SOLUTION

How did you select this vendor?

We have previously worked with Uplers before for other projects, and were looking to have their help with optimising their website.

Describe the project and the services they provided in detail.

They designed, implemented, and configured the website for us.

What was the team composition?

We had Maitri as our main project coordinator with a development team that helped with coding and building the site.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The client was very happy with the website, however, it is early days and we can't comment on the business performance as of yet.

How was project management arranged and how effective was it?

Maitri was very clear on project deadlines and was able to go above and beyond to help with client expectations of turnarounds. She is also great to communicate with as she responds very quickly to any questions the client or myself had and is very helping in clarifying any details over call.

I never had any doubts with communication when it came to working with Maitri. She was also working on a similar schedule to us in Australia, so it works well communication-wise.

What did you find most impressive about this company?

Uplers is great at helping with all aspects of digital presence for clients, they have been a great partner. They have a comprehensive team that can help us achieve our goals efficiently with our clients.

Are there any areas for improvement?

With website development projects I think that QA is vital in the end product, as there can always be room for improvement from the client's perspective. I think being proactive about these improvements and getting a second or third pair of eyes to point these out may be helpful to reduce the excess back-and-forth post-production, however in this particular project the website has delivered what was requested minus some very minor things.