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ClaimThe Science Behind What People Really Want
UserEmotion is a consumer neuroscience and customer experience consultancy founded in Estonia, operating across Latin America and Europe — with clients in Mexico, Colombia, Peru, Ecuador, Chile, Argentina, Spain, and the UK.
For 13 years, we've helped brands in retail, banking, telecom, FMCG, and technology understand the emotional and cognitive drivers behind customer decisions — and turn those insights into measurable business results.
We combine applied neuroscience methodologies (EEG, eye tracking, facial coding, implicit association) with CX strategy and proprietary technology to deliver insights that go beyond what surveys alone can capture.
Our proprietary platform, EmotioCX, powers two core service lines:
SmartVOC — A managed Voice of Customer program measuring NPS, CSAT, CES, and Net Emotional Value across multiple channels. Includes real-time dashboards, expert CX consultants, and weekly reports with actionable recommendations.
Cognitive Lab — Advanced UX and market research using cognitive tasks, attention prediction, navigation flow, and external panel access for deep behavioral studies.
Our clients partner with us to:
- Launch products that connect emotionally from day one
- Reduce churn by fixing the friction points that metrics alone miss
- Validate advertising, branding and packaging with biometric evidence
- Build CX programs with clear, auditable ROI
120+ active programs · 98% annual retention · 7-day average implementation
Stop guessing. Start making decisions backed by human neuroscience.
→ www.useremotion.com/ue
→ https://www.linkedin.com/company/useremotion/
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Min project size
$5,000+
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Hourly rate
$100 - $149 / hr
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Employees
10 - 49
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Year founded
Founded 2022
Service Lines
- Market Research
- 40%
- UX/UI Design
- 25%
- AI Consulting
- 20%
- Product Design
- 10%
Select Focus Area
- AI Expertise
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- Machine Learning
- 35%
- Computer Vision
- 10%
- AI Consulting Focus
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- AI Strategy
- 35%
- AI Deployment
- 30%
- AI Maturation
- 25%
- Digital and IT Strategy Consulting Focus
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- IT Assessment
- 30%
- Virtual CIO Services
- 20%
- Market Research Focus
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- Market Research Data Analysis
- 30%
- Market Research Interviews
- 20%
- Market Research Data Reporting
- 15%
- Market Research Surveys
- 15%
- Market Analysis
- 10%
- Product Design Focus
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- Prototype Design
- 100%
- User Experience Focus
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- User Research
- 35%
- UX Strategy
- 20%
Industries
- Food & Beverage
- 25%
- Consumer products & services
- 20%
- Financial services
- 20%
- Retail
- 15%
- Manufacturing
- 10%
- Medical
- 10%
Clients
- Enterprise (>$1B)
- 60%
- Midmarket ($10M - $1B)
- 35%
- Small Business (<$10M)
- 5%
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Our Story
UserEmotion was founded to bridge the gap between what people say and what they truly feel. We combine consumer neuroscience, UX research, and design to help organizations make better decisions with less risk. Our team works across Latin America and Europe, delivering practical, evidence-based insights that translate human behavior into measurable business impact.
What Sets Us Apart
Neuroscience-driven UX & CX research
We combine consumer neuroscience methods such as EEG, eye tracking, facial coding, and GSR with UX research to uncover emotional and behavioral drivers that traditional research often misses.Evidence-based decision making (not assumptions)
Our work is grounded in scientific evidence and behavioral data, helping organizations reduce risk, validate decisions, and move forward with confidence instead of relying on intuition alone.Strong expertise in Spanish-speaking markets
We specialize in projects across Latin America and Spain, with deep cultural and market understanding that allows us to design experiences truly aligned with Spanish-speaking users.
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