Velove Branding House

BACKGROUND

Please describe your company and your position there.

I work as Manager and Partner of the company CAROL INSPIRE & CREATE SAS BIC. CAROL is a company dedicated to the import and marketing of supplies for the manufacture of jewelry, we are a facilitator for the creative processes of entrepreneurs in the business of assembling jewelry accessories.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Velove Branding House, and what were your goals?

We contracted VeloVe to change the name of our company and give a new corporate image to our company, which had the name of Varieties and Fantasies Carol Cia. SAS, a very long name and that we had identified that we should change since one of the objectives is to have a more international projection in our company.

With VeloVé we found an excellent Partner for the development of the new brand, the logo, the branding manual, the new commercial name of our company and the new web address of our ecommerce.

SOLUTION

How did you select this vendor?

We had already had an experience with previous companies that only offered the design part without getting very involved in understanding our company and our business. We saw the good work that VeloVe had done with companies such as the Cali Chamber of Commerce, Bidda (WeKall).

We asked their references to these companies about the work and the level of satisfaction, and this gave us the confidence to select for this very project. important for the continuity of our company and for this reason we selected VeloVe.

Describe the scope of their work in detail, including any steps and the final deliverables.

We received from VeloVe the following that corresponds to the scope of the project:

1. Selection of the new name: CAROL INSPIRE AND CREATE
2. Definition of the new Logo: We received the manual for the use of the logo with all the different variations since it is a dynamic logo . Logo in .gif format
3. Brand color palette definition
4. Iconography Master
5. Typography Master
6. Packaging Master
7. BrandBook
8. Uniform Master
9. Morphology Master
10. Social Network Master

How many people from the vendor's team worked with you, and what were their positions?

Paulo Ledesma, director of the studio, and Camila Castaño, who was part of his staff, worked with us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The objective of having a more international brand was achieved, customers quickly identified with the name CAROL, removing the word VARIEDADES which we did not like, the new brand was much easier to communicate, within the name of our company we communicate part of our purpose which is to INSPIRE AND CREATE.

It was also possible to position the name of Carolshop as the name of our ecommerce in a very short time. The change of brand and image was very well received by our customers.

Describe their project management style, including communication tools and timeliness.

With VeloVe we had sessions where the information was collected that allowed the VeloVe Studio to know the essence of the brand. In these sessions, feedback was given on the progress and the project was completed within the planned times.

What did you find most impressive or unique about this company?

The way they studied and understood the business before working was impressive. They know our values ​​and its essence, which allowed them to make a very successful proposal for the objectives sought at the beginning of the project.

Are there any areas for improvement or something they could have done differently?

The development of the communication video, with which we launched the brand. In this part I think it can improve, select better partners for these developments since the company with which the video was made did not meet our expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the manager at an agribusiness, food production, and distribution company. We have three business lines.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with  Velove Branding House?

We wanted to achieve uniformity among our business lines. We wanted to do all the new branding for the three lines, including our spices brands, one of our oldest with 11 years on the market.

SOLUTION

What was the scope of their involvement?

We initially had a briefing process with Velove Branding House. We’d done it ourselves in the past with another company to determine our competitors, how they communicated with their clients, their colors, and more. We provided Velove Branding House with these results and had a couple of sessions to translate that into an action plan.

What was the team composition?

We worked with Paulo (Creative Director), and he had two teammates supporting him in the creative area.

How did you come to work with the Velove Branding House?

We did an analysis to gather information about the best local studios for the project. We chose about four service providers and had a series of interviews. With Velove Branding House, we had a great understanding from the first meetings. We also liked their proposal and style, so they were an excellent match for our business.

How much have you invested in them?

We spent between $4,000–$5,000.

What is the status of this engagement? 

We started working together in November 2021, and they finished the project around March 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We loved the results; we grew our sales after the project, so we already have tangible results. Moreover, our product now looks better than highly positioned or imported brands that are our competitors.

How did Velove Branding House perform from a project management standpoint?

They were great. We took a bit longer than planned, but it was because we added new things along the way. Nonetheless, Velove Branding House respected our budget; we had no additional costs.

What did you find most impressive about them?

Velove Branding House was great at helping us identify new names to make our brand sound more in tune with what our consumers look for. They also made our logo match the product while maintaining a certain level of originality. Overall, we trusted their criteria to find areas of opportunity in every project.

Are there any areas they could improve?

They’ll always find ways to improve their work, but I couldn’t point anything out in particular.