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The Wayward Co.

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Building marketing systems that actually work.

The Wayward Co. is a technical marketing and go-to-market (GTM) systems partner based in London. We help CMOs, growth leaders, and ambitious founders eliminate marketing friction, automate revenue pipelines, and scale without growing operational bloat.

We aren't slide-deck consultants or traditional creative agencies. We are technical practitioners who build, integrate, and ship functional marketing engines that drive measurable growth.

Core Capabilities & Services:

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2025

Overview by:

Reviewer avatar
Jimmy McLellan
Co-founder About the Team

Service Lines
Account-Based Marketing
10%
Advertising
10%
Demand Generation Marketing
10%
Email Marketing
10%
Fractional CMO Services
10%
Other Digital Marketing
10%
Other Marketing
10%
Performance Marketing
10%
Product Marketing
10%
Search Engine Optimization
10%

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Our Story

Marketing teams don’t fail for lack of ideas; they fail because of broken engines. We founded The Wayward Co. to be the technical back-up for leaders tired of seeing strategy stall in a backlog.

Vision: To turn technical friction into growth momentum. We live in the "how" so your team can focus on the "why."

Values:

  • Momentum Over Perfection: We ship instead of over-analyzing.

  • Radical Transparency: No jargon, just ROI.

  • Execution: We build the engine; we don't just sell the deck.

Meet the Team

Jimmy McLellan

Jimmy McLellanCo-founder

As a technical specialist for marketing leaders, I bridge the gap between "big idea" and "it’s working." I help directors kill backlogs, optimise stacks, and automate the "how" so their teams can focus on growth. Momentum beats perfection.

What Sets Us Apart

We are "Execution-First," Not "Strategy-Only"

Most agencies sell 50-page decks and leave the implementation to you. We do the opposite. We log in, build the workflows, and clear the technical backlog ourselves. We are the hands-on technical back-up that turns your marketing strategy into a live, functioning engine.

Specialised Technical Advocacy

We don’t do creative or branding. By staying 100% focused on marketing technology and systems, we provide a level of expertise that generalist agencies can't match. We identify "vampire" software costs, kill redundant tools, and ensure your data actually talks to each other.

The Momentum Philosophy

We believe that momentum beats perfection every time. We don't believe in endless workshops; we believe in getting campaigns live. Our "Momentum Sessions" and subscription models are designed to remove friction at speed, moving projects from "someday" to "results" in days, not months.

Tools and Technology

HubSpot
Zapier
Make
Salesforce
ActiveCampaign
Airtable
Slack
Figma
Canva
Typeform
SurveyMonkey
Zoho CRM

Commonly Asked Questions

No. We are the technical execution partner for teams that already have their strategy and creative in place. We don’t write your copy or design your brand; we build the automation, integrate the systems, and clear the technical backlogs that allow your creative vision to actually go live and scale.

We act as your "Technical Back-up." We don’t replace your internal marketers or developers; we amplify them. We take the specialized marketing-tech tasks (CRM architecture, API integrations, tracking audits) off their plate so they can focus on their core product and high-level strategy.

It’s a 30-minute high-intensity diagnostic call. We audit your current tech stack, identify bottlenecks, and map out a 90-day technical roadmap. You walk away with a "Momentum Blueprint"—a clear action plan you can hand to your team or have us execute, with no obligation.

Both. We offer fixed-price Project Packages for specific high-stakes launches (like a new funnel or CRM migration) and Subscription Plans for teams that need an ongoing technical partner to handle their weekly backlog and system maintenance.

We specialize in the "Modern Marketing Stack," including HubSpot, Salesforce, Zapier, Make.com, GA4, and Segment (the list goes on to dozens for expertise, and hundreds that we are comfortable with). We are platform-agnostic, meaning we focus on the workflow and the data flow rather than just one specific tool, ensuring your entire ecosystem talks to itself.

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