WebFX

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Rejuvenation Clinic of Sauk Prairie, a small privately-held cosmetic dermatology office. We have been in business for five years, and we have five employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

When we first opened, we had a basic website that a family member designed. We realized we weren’t utilizing the power of the web, so we started researching companies that could help us have a bigger presence on the internet. We were referred to a company and used them for a year, but it was not a good experience. They redesigned our website and there were some good things that came from it, but it was a bad experience overall. Our old web platform was not adequate for us to be able to grow and do some core things. For example, it didn’t show up on Google analytics because there were a lot of things on the backend that were not set up correctly or weren’t upgraded. We knew we had to change providers.

SOLUTION

What was the scope of their involvement?

We had a couple of meetings over a couple weeks, and WebpageFX collected information from us. They gave us direction about the content they needed from us. They helped us completely redo the programming on the backend to make it as optimal as possible. That let us have new pages, content, a blog, etc. We overhauled a lot of the content, headers, and banners. They added a contact form. We had been hacked a couple of times, and they ended up rewriting a majority of the code. They also did a lot with helping us do AdWords. We took our marketing money and used it for the web and radio since our target market is local. We don’t worry about our site anymore; they just take care of it. They host and support our web page and take care of updates on AdWords, etc. The relationship was very collaborative.  

How did you come to work with WebpageFX?

We talked to several businesses in the area and asked what agency they used. We took those names and performed short interviews. WebpageFX was extremely organized and had a very detailed project planning process. They were also reasonably priced. We felt we would get a decent value for what we were going to spend.

How much have you invested with WebpageFX?

We spend $12,000 a year with them.

What is the status of this engagement?

We started working with them in July 2015, and the work is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Our web traffic has grown. We are number one on Google for certain keywords. There has been an uptick in everything, including the length of time people spend on the site. All of the AdWords work that was done has provided more conversions.

How did WebpageFX perform from a project management standpoint?

Their project management is outstanding. They have one of the best project management tools that I’ve seen in the industry. They have an internal program that we can all log into and see timelines, calendars, and tracking of all communication. They’ve never missed a deadline. There is one person who coordinates all the work. It’s very rarely handed off to someone else unless there’s someone on vacation. They’ve been very transparent and have taken the time to explain how their work will contribute to our business.

What did you find most impressive about WebpageFX?

They’re extremely knowledgeable and organized. Their ability to communicate technical language to people who are non-technical is amazing. I trust them 100%.

Are there any areas WebpageFX could improve?

We write more of the content ourselves than we use their content writers. For our industry, we’re particular about the content that gets written, and their writers don’t have a medical background. That could be something they want to add in the future.

BACKGROUND

Please describe your organization.

American eBuilder provides 10-year new-home warranties to member builders. These programs are typically required for a HUD [US Dept. of Housing and Urban Development] warranty or loan on a person's home; therefore, it's necessary for builders to purchase them. We work across the US, and most of our business is digital. We have a physical office, but clients don't come in under normal circumstances.

What is your position?

I am the graphics and marketing specialist of the company. I am in charge of digital and print design. 

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with WebpageFX?

When I started working for the company 2 years ago, I noticed that the website was not responsive and that we were getting a lot of traffic from smartphones and tablets. It could become a liability for the company, so I approached our owners about it. This wasn't a part of our budget, but I was contacted by WebpageFX's team, who gave me a good offer for upgrading the site. 

SOLUTION

Please describe the scope of their involvement in greater detail.

WebpageFX applied responsive design to the entire site, although there were pages which were deemed more important—namely, the ones getting the most traffic from Google. It was a somewhat lengthy process, beginning with their creation of wireframes for us to review. I made some suggestions and passed the designs down the company, and everyone else gave their opinion. I was ultimately the one who decided on what was or wasn't acceptable. Following our approving the wireframes, WebpageFX did an initial build and then gave us a link to the staging site for more review. After our build, WebpageFX continued to work on a few edits.

How did you come to work with WebpageFX?

They were chosen before my time, so I couldn't say definitively. But, from what I've heard, the company looked at a number of options and chose the most affordable one for the best product.

WebpageFX has been our web-design company since we've developed the website, and they provide SEO marketing services as well. It was a natural progression for them to have an interest in the current project.

Could you provide a sense of the size of this initiative in financial terms?

The cost of WebpageFX's work was less than $10,000.

What is the status of this engagement?

We started our latest project with WebpageFX in the fall of 2016. It was finished in January 2017.

The timing was a little odd since there were a number of things going on, in addition to the front-end development. We also have data on the backend, and its server needed to be upgraded and moved. Timewise, even though WebpageFX started talking about the project with us in September, we only started to actively work with them later in the year. We received our first wireframe in mid-October. The actual work started in November, and we received the first version in December, which we tested with our internal team. We submitted any issues, made changes, and went live on January 31st. WebpageFX offered changes free-of-charge for the period immediately following the launch.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We feel that the site will serve our clients much better, given that many of them are contractors working on job sites, so they're not going to log in from a computer in order to order warranties.

It's early in the process to have any metrics. As an anecdotal note, we've been getting a lot more phone traffic, which I attribute to the fact that our phone number is a live link which clients can hit. When they are in the middle of a job and find a need, they will call us. I have just asked WebpageFX to start tracking that link, so it's early to tell. My feeling is that the traffic increased.

How did WebpageFX perform from a project management standpoint?

WebpageFX is very good at being informative, staying in touch, and responding to us when we identify a problem.

What distinguishes WebpageFX from other providers?

I appreciate their culture. WebpageFX is a very upbeat, encouraging, and positive team.

Is there anything WebpageFX could have improved or done differently?

The mockups we saw had misaligned elements at times. We also requested fixes which weren't done for certain elements and needed to ask the same thing again. There were also some broken links on the site, which I fixed myself. There were only 1 or 2 issues, so nothing huge. If we didn't have someone with coding experience on our end, we would have had to ask them to repair the broken links.

Do you have any recommendations for others considering working with WebpageFX?

Communicate your expectations clearly and ask questions when you don't understand something. 

BACKGROUND

Introduce your business and what you do there.

I’m the office manager at a flooring company dealing with antique and new flooring, antique and reclaimed beams, paneling, and siding. We work mainly with boutique floors consisting of higher-end jobs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We needed to increase our online visibility and get a return on investment with being able to track and see what’s coming in from their work and how’s it helping us broaden our audience.

SOLUTION

What was the scope of their involvement?

We’re doing a couple of things with them. We first started with search engine optimization, which we’ve been happy with. We’ve recently launched a pay-per-click campaign on our heirloom antique flooring series. We’re also contemplating soon doing an antique paneling PPC campaign.

How did you come to work with WebpageFX?

Due to our difficulties with previous web companies, we tried to be very careful this time. We had a panel of people that did interviews with different companies, asking them questions and for references to vet what kind of company they were and what they would be able to do for us.

How much have you invested with WebpageFX?

We paid $2,500 for the initial services where they did in-depth analytics, and then $1,500 per month for ongoing maintenance and growth of SEO.

What is the status of this engagement?

We started with them in 2016, and it’s been ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

At this point, we are very satisfied with the campaign. We can see a continued growth. SEO isn’t a fast process, but we can see that it’s definitely affecting our views and the customers that are viewing our information. I don’t personally focus in-depth on the analytics because I have someone else that looks at those. However, the number over last year was 47% up, which is a huge difference, so we’ve seen progress and results. I don’t know the conversion numbers, but we’re definitely getting more inquiries which, in result, will give us more conversions. Although we’re still fine-tuning and trying to get the right people calling, I’m sure it’s resulted in sales and hope it’ll continue to result in more sales.

How did WebpageFX perform from a project management standpoint?

I’m sure they all do but our contact, Stevie, takes an interest. They are patient and caring. They respond quickly and listen. It’s really good customer service. We like working with them.

What did you most impressive about WebpageFX?

They’ve been transparent and have done what they’ve said.

Are there any areas WebpageFX could improve?

I can’t think of anything at this point. Because of our past experiences with companies, we’re happy with what they’re doing.

What tips or recommendations could you share that might increase the likelihood of success with WebpageFX?

If you don’t understand something, ask questions. They’ll help you through it. Their advice and transparency are very good. Give them a try, even if it’s on a trial basis. I think that they can definitely help any company increase their views and visibility.

BACKGROUND

Introduce your business and what you do there.

We are business advisors for manufacturers in South Central Pennsylvania. I am the marketing manager in charge of websites, business development leads, marketing, email, and such. I was the lead on the project with WebpageFX.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We had worked with another firm for our new web page site development. At the very end of that project, we realized that the SEO was set up horribly. That’s when we turned to WebpageFX to help fix the SEO.

SOLUTION

What was the scope of their involvement?

WebpageFX was tasked with redeveloping the site to improve the SEO. They corrected the errors made by the other firm and got us back into compliance with Google. Our site had been rebuilt three times over nine years, and remnants from those rebuilds were apparently confusing Google. There were a number of redirects, so the first priority was to ensure that what Google was classifying took the user to a page that still existed. They also improved content on the site, although that was a smaller part of the project. Additionally, we had another person working on a social media campaign involving Facebook ads.

How did you come to work with WebpageFX?

One of our business advisors had the initial conversations with them, so he made that introduction.

How much have you invested with WebpageFX?

My budget for the project was $2,500. However, I believe they invested more resources than that, due to the partnership we’ve started and the referrals I’ve made to other manufacturers.

What is the status of this engagement?

The project started in November 2016. The work is mostly completed, although I do plan to engage them again in July when my budget resets. Going forward, they will be my resource of choice.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The most recent report I’ve received shows a 22.65% organic increase. Apart from the reports, I can tell that we’re getting more web inquiries and they’re good leads in the right demographic. Our sales staff confirms that potential clients are finding us through Google searches.

I’m not a content writer, so I love that they took on that project. They provided detailed and inviting content that is bringing the right people to our site. Sarah has done a great job in understanding exactly what we do. She has targeted the SEO to our specific, regional audience, and she provides reports verifying that we’re reaching that audience.

How did WebpageFX perform from a project management standpoint?

We use Basecamp, and all the information and conversations get funneled through that platform wonderfully. They’re very responsive.

What did you find most impressive about WebpageFX?

They have people on their staff who work with nonprofits exclusively, which I think is wonderful. When I visited their office, it was amazing to see all the nonprofit work they do. They essentially profit-share with other organizations around the world that need assistance. I was impressed with how organized they are. They have a lot of people doing great work.

Are there any areas WebpageFX could improve?

I don’t have anything negative to say about them.

BACKGROUND

Introduce your business and what you do there.

We are a garage door and spring manufacturing company based out of Minneapolis, Minnesota. We have plants in Arizona and Ohio.

I’m sales and marketing coordinator.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebageFX?

We wanted to find a way to bring more traffic to our website. We wanted to improve the content that we had and make sure it was valuable to the people visiting the site.

SOLUTION

What was the scope of their involvement?

We are working with them on 2 different sites. They’re working on a PPC [pay-per-click] campaign as well as SEO [search engine optimization]. They help us select the right words to advertise and making sure the clicks are bringing in revenue.

How did you come to work with WebageFX?

I wasn’t involved in that process but I know they work with other garage door companies and know a lot about what we do already. Because of that, it cut down on the process of educating them before the project began.

How much have you invested with WebageFX?

I’m not sure of the cost.

What is the status of this engagement?

We began working with them in 2014 and it’s an ongoing project.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The number of phone calls we’ve gotten changed 3,100%. We went from 7 calls in 2015 to 224 calls in 2016. Our click through rate increased 252% from 2015 to 2016. The number of organic visits we had on one of our sites went from 3,347 to 8,105.

How did WebageFX perform from a project management standpoint?

The rep that I work with has been more than helpful. He’s very responsive.

What did you find most impressive about WebageFX?

The responsiveness is really helpful because sometimes you have an idea you want to pass on to them and I know they will see it and respond.

Are there any areas WebageFX could improve?

I can’t think of anything.

BACKGROUND

BACKGROUND

Introduce your business and what you do there.

I am the brand and marketing manager for Flagger Force Traffic Control Services. We are a traffic control and safety company in the mid-Atlantic region with 1,600 employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

Our business goal was a website redesign. We had a website that was over 5 years old, and it needed to be modernized in terms of mobile responsiveness, search engine optimization, as well as other information architecture and user experience requirements.

SOLUTION

What was the scope of their involvement?

Our goals were specifically around brand marketing and employee recruitment. We had 5 dedicated team members, including an SEO [search engine optimization] staff, build staff, and design staff. We had an excellent project manager for the bills and SEO manager for all that work.

How did you come to work with WebpageFX?

They are located in Harrisburg, Pennsylvania. They’re in the publication called the Central Pennsylvania Business Journal, a regional business journal. They were featured in there and have been the top 50 fastest growing companies in Central Pennsylvania for a number of years. Our company has also been on the top 50 fastest growing list, so we were aware of them. Through that awareness, we researched them and checked out some references.

What is the status of this engagement?

We have been in discussions with them for over a year, but the project officially started in September. The initial phase 1 has been completed. We launched on December 29th. The website is live. The SEO is in place, and all the monetary and measurement pieces are in place. We are now in phase 2 of SEO and then building out a few additional features such as the press room and other items. There’s an ongoing relationship with WebpageFX and more projects in the works.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We’ve gotten a very good response for the design inside and outside the company in terms of functionality and the actual design elements. Its functions regarding mobile responsiveness are excellent. Regarding analytics and backend analysis capability, it’s been excellent, and we’ve gotten a lot of new information about who’s visiting our site and other user behavior details that we never had before. We’re already utilizing that for a lot of strategy development.

How did WebpageFX perform from a project management standpoint?

I can honestly say that it has been the best-managed project I have ever been involved with. WebpageFX used Basecamp. It worked out extremely well.

What did you find most impressive about WebpageFX?

I feel they are extremely capable. From the sales process, through the project planning, through the project execution, they were always able to address every question we had and every problem we had immediately and adequately. There’s never been anything where they’ve said, “We’ll get back to you.” WebpageFX usually has an immediate response and rationale for everything that they do. It’s created extreme confidence in their opinions and recommendations. It’s a partnership that is really valuable.

Are there any areas WebpageFX could improve?

Not really. It was a complicated project. We had essentially two projects running simultaneously: an SEO work stream and a site sales work stream. Sometimes, the work overlapped and it was an aggressive timeline. But overall, everything worked out very well.

BACKGROUND

Introduce your business and what you do there.

We are a psychiatry recruitment firm. We’ve been in business 20 years, and there’s one employee with occasional consultant use. I’m the owner and president.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We wanted to maximize search engine optimizations to increase the number of psychiatrists who are interested in the practice openings that I represent.

SOLUTION

What was the scope of their involvement?

The only thing they’ve done is SEO work.

How did you come to work with WebpageFX?

I searched online and interviewed 3 different companies. They were recommended to me by someone, and when I talked to them, they seemed to be the ones that knew the most what they were doing.

How much have you invested with WebpageFX?

Our average monthly budget is $400.

What is the status of this engagement?

We’ve been working together for 2 or 3 years.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I am satisfied with their work. We see growth in the keywords we’re targeting. My company is on page one when searching for psychiatry recruitment. 

How did WebpageFX perform from a project management standpoint?

The project manager is responsive and returns my calls within a few minutes. She has been responsive to my requests to tailor my needs regarding SEO.

What did you find most impressive about WebpageFX?

I’m impressed that they’re not just a local organization but nationwide. They’re not just providing work for small companies but also large companies. I’m located in the same town as they are and they’re becoming a major employer.

Are there any areas WebpageFX could improve?

A year ago I wasn’t feeling like I was getting the individual attention I needed. When I approached them about that, they now have monthly phone calls with me.

What tips or recommendations could you share that might increase the likelihood of success with WebpageFX?

Make a point from day one to request that they give attention to your unique needs.

BACKGROUND

Introduce your business and what you do there.

We are a manufacturer of commercial cabinetry and countertops, and also remodel residential kitchen and bathrooms. I am the controller, I work in human resources, and I also handle our website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We wanted a website designed for our business.

SOLUTION

What was the scope of their involvement?

They designed our website, provided search engine optimization, wrote articles for us, and continue to monitor our website on an ongoing basis. We did not utilize their pay-per-click or consulting services as we did not feel the need for it for our business.

How did you come to work with WebpageFX?

Our company used a local firm before, but we were not happy with them. We then found Webpage FX, who provided more overall services compared to our previous firm, and hired them.

How much have you invested with WebpageFX?

Between $5,000 and $6,000 annually.

What is the status of this engagement?

We have been with them for three years now, and it is ongoing. I will say that our website took a long time to develop, but the fact that it took long was on us, not on WebpageFX. Our company owner had a hard time making final decisions, which dragged out the project for a year.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We get face-to-face feedback from our residential customers coming into our business and saying they looked at our website. On the commercial side, we get email inquiries from companies. Although I do not know exactly how many sales we had as a result of the website, it is useful in our business to have a website out there for people to look at and contact us. We absolutely could not be without the website. I hope to reach out to them soon about making our website mobile.

How did WebpageFX perform from a project management standpoint?

We are very satisfied with them. Kate-Lynn Scheib, my representative from WebpageFX, is awesome and does a great job for us.

Are there any areas WebpageFX could improve?

They could do a little better in educating their customers on what exactly it is they do with search engines, how it works, and what else is involved in it. It is all behind the scenes to me, so I would like to know more about how they do it.

What tips or recommendations could you share that might increase the likelihood of success with WebpageFX?

Be certain that your site is going to load up nicely on mobile devices because I wish that we had done that first when our website was designed three years ago.

BACKGROUND

Introduce your business and what you do there.

We are a cloud-based media processing company working with media and entertainment clients that have large amounts of video or other content to process. Among our clients are companies like Discovery Network, BBC, AOL, Viacom, and Turner. I am the client marketing and billing manager of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

Our SEO strategy and target market were initially lower level in terms of job titles. We've since moved up to CTO and CFO targets, so we needed help increasing our SEO presence within that clientele.

SOLUTION

What was the scope of their involvement?

WebpageFX has helped us with some web design, but most of our work has been around SEO. They've looked at our website and provided content suggestions as well as identifying broken links and non-optimized areas.

How did you come to work with WebpageFX?

I made some research myself for top SEO companies. I interviewed around 10 candidates and narrowed it down to 2. I thought that WebpageFX had the best pitch and the most comprehensive suite of services to offer. They didn't have any customers identical to our company, but WebpageFX had worked with other tech companies and startups, which we found attractive. My CEO and I met with their team and came to choose WebpageFX.

How much have you invested with WebpageFX?

The cost of WebpageFX's services has been around $3,500 in the first month and around $2,800 per month onward. The total estimated cost in our first year is around $30,000.

What is the status of this engagement?

We started the interview process in April 2016 and have been working with WebpageFX since the end of August. We have a yearlong contract and plan to go from there.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Since we started the SEO work, our ranking has increased by 40 percent. Our conversions have also increased. I hear praise from our account manager every day, and I've been pleased with WebpageFX's work. We still need to make some changes to the website but, so far, it's been good.

What did you find most impressive about WebpageFX?

WebpageFX's team is very thorough. They don't simply do the work, but actually go above-and-beyond in terms of making content suggestions and getting to know our business. We have a technical business, and I was impressed with the amount of background work done by WebpageFX in order to ramp things up.

Are there any areas WebpageFX could improve?

No. WebpageFX is doing a great job.

What tips or recommendations could you share that might increase the likelihood of success with WebpageFX?

Clients should have clearly stated goals and be open to suggestions. WebpageFX is a thorough team, and they know their stuff.

BACKGROUND

Introduce your business and what you do there.

We are a real estate auction firm selling quality residential land and commercial properties, typically for private sellers. We don't offer traditional listings. I am the vice president of the company and the marketing department reports to me.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

Our primary objective was to generate leads for new incremental business through the website. In order to get leads to the sales team, we wanted to attract leads through a form and contact number on our site.

SOLUTION

What was the scope of their involvement?

Our website was already existing when we started working with WebpageFX. They are helping us find new real estate sellers, but they haven’t been involved in the buyers' side at this point. WebpageFX has provided SEO, SEM, and pay-per-click management. They’ve also done consultation regarding the content on our website and blog. WebpageFX has made substantial changes to the page in terms of flow, architecture, and content.

How did you come to work with WebpageFX?

WebpageFX was a referral from a national auction company in our network.

How much have you invested with WebpageFX?

The cost of WebpageFX' services for 2016 is around $35,000.

What is the status of this engagement?

WebpageFX is a vendor in good standing. We started working with WebpageFX in January 2016. We don't know how long our relationship will last since it depends on additional reports. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

WebpageFX has increased our digital exposure on several fronts by running a variety of digital ads. The consulting relationship we have with WebpageFX is very valuable. We've been able to contact them for any venture outside of our contract and receive an opinion. WebpageFX has continued to put relevant ideas on the table on what we could do differently.

Our business is different in the sense that leads are coming from numerous directions, beyond the advertising done by WebpageFX. That makes it difficult to tie leads specifically to their activity. Many of the leads getting generated aren't suitable for our goals. This isn't necessarily a negative, but we have factored those out. I don't have very clean metrics, unfortunately.

How did WebpageFX perform from a project management standpoint?

WebpageFX is exceptionally responsive. They use Basecamp as a platform for communication and information. It has worked very well for us, given that we have several people working with WebpageFX from different offices. We have monthly calls. WebpageFX has always given us the time to explain things, answer questions, and set new projects in place. In addition, WebpageFX has adjusted and adapted based on new information and feedback from our team.

What distinguishes WebpageFX from other providers?

Our specific contact is key to the whole process. She has been easy to work with, responsive, and is a quick study. She’s learning about our business, which is a more unusual one. Our key marketing person works out of an office in Florida and when the recent hurricane struck, our contact from WebpageFX sent her a personal card.

Are there any areas WebpageFX could improve?

I wish that we had a better way of getting metrics, but this may be because we don't have the personnel necessary for going deep into the data. WebpageFX has given us an overabundance of data. The team is proficient in giving us what we want to look at, and not more. It is difficult to tie what WebpageFX is doing to what we're seeing because we have multiple marketing avenues.

What tips or recommendations could you share that might increase the likelihood of success with WebpageFX?

Clients should share as much information in as many ways possible at the beginning of the relationship. WebpageFX has the ability to learn a business well, which is the key for them to achieve results. I have spent a lot of time providing education and training WebpageFX on our business. We never do exactly the same thing month to month, given that WebpageFX is learning more about us and we're learning more about the results.