Wild Idea

Wild Idea is a fractional AI search, SEO, and content strategy practice founded by Karli Jaenike.

Wild Idea works on organic search performance for companies whose buyers research before they buy. Rankings, traffic, and qualified pipeline from content that earns trust. The same work now has to satisfy a second channel, because AI assistants answer a growing share of those research questions before anyone reaches a search result, and they cite whichever sources they can verify.

Wild Idea builds that credibility out of expertise your company already has, using a method we call Authority Engineering. We interview internal experts, structure what they know into content search that AI can retrieve, and set up the corroboration that makes a model treat your company as a source worth naming.

Engagements start with an audit of your current organic performance and how search and AI assistants answer the questions your buyers ask, including which sources they pull from. That shows you where you already have standing and where a competitor is being mentioned in your place.

From there, we map the topics your experts can own, build the publishing structure around it, and integrate AI-assisted workflows so that it's efficient and accurate. Wild Idea works with growth-stage companies whose credibility lives in the heads of internal experts.

Services

• SEO and AI search audits
• Keyword and topic strategy tied to your product
• Content audits, pruning, and refresh strategy
• SME interviews and expertise extraction
• Content briefs and editorial systems
• Content operations, team building, and QA
• Content distribution and off-site strategy
• AirOps Certified Content Engineer, building custom content and research workflows your team can run in-house
• Measurement and reporting on organic and AI-driven visibility

Recent results include 154% organic traffic growth and 650 AI citations in 90 days, 1,200% organic growth, and 75% content ops cost reduction