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Wit & Craft

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Brands Made Different®

Wit & Craft is a brand strategy and design studio in Grand Rapids, Michigan, serving B2B service providers and manufacturers. Founded by Jon Czeranna, who spent two decades building brands for companies from Ford Motor Company to independent workshops, the studio helps small and mid-sized businesses uncover what genuinely sets them apart and turn it into positioning that commands premium pricing. Engagements cover competitive analysis, brand positioning, messaging, identity design, and implementation. Recent work includes repositioning artisan barrel maker Croze Nest away from factory price competition toward craft distillers, a move that took the company from selling one barrel to one customer to handcrafting more than 500 custom barrels per year. Wit & Craft also runs The Brand Lab™, a positioning program, and Brand Voice Engine, an app that turns positioning into on-brand content.

  • Min project size
    $1,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Locations
    Grand Rapids, MI
  • Year founded
    Founded 2015

1 Locations

  • Grand Rapids , MI

Service Lines
Branding
50%
Logo
25%
Graphic Design
15%
Marketing Strategy
10%
Select Focus Area
Branding Focus
Brand strategy
30%
Corporate identity
30%
Brand messaging
20%
Naming
10%
Product branding
10%
Design Focus
Brochure & Pamphlet Design
20%
Banner & Signage Design
15%
Magazine & Book Cover Design
15%
Annual Reports & Newsletter Design
10%
Business Card Design
10%
Merchandise Design
10%
Postcard Design
10%
Greeting Card Design
5%
Invitation Design
5%
Industries
Automotive
20%
Consumer products & services
20%
Non-profit
20%
Medical
15%
Business services
10%
Retail
10%
Politics
5%
Clients
Small Business (<$10M)
60%
Midmarket ($10M - $1B)
40%

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Locations (1)

2536 Michigan Street Northeast Grand Rapids, MI, United States 49506

2 - 5

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