Top Branding Companies
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Featured
What are Featured Providers?
$25,000+Undisclosed2 - 9Montréal, CanadaServices provided
See all 16 projectsBrandlucent is a branding agency specializing in brand strategy, corporate identity, and visual identity design. With a 100% positive feedback rate, clients commend Brandlucent for their deep understanding of company identity and effective project management. Clients frequently praise their creativity and ability to articulate brand essence, with several reviewers highlighting their exceptional ability to encapsulate company values and goals into cohesive brand strategies.
$1,000+$150 - $199 / hr10 - 49Rolling Hills Estates, CAServices provided
See all 71 projectsThe Bureau Of Small Projects is a branding and marketing agency that excels in logo design, brand strategy, and corporate identity development. Across multiple reviews, 100% of clients praised their project management and responsiveness, highlighting their ability to align with company values and deliver creative solutions. Clients frequently noted their exceptional communication and the agency's commitment to tailoring services to fit diverse budgets and unique project needs.
$25,000+$100 - $149 / hr10 - 49Kyiv, UkraineServices provided
See all 47 projectsQream is a branding and marketing agency specializing in brand identity development, corporate branding, and visual identity design. Across multiple reviews, Qream has received overwhelmingly positive feedback, with 100% of reviewers praising their creative instincts, responsiveness, and ability to deliver high-quality, cohesive brand systems. Their project management is consistently highlighted for its efficiency and adaptability, making them a reliable choice for complex branding projects.
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UndisclosedUndisclosed1,000 - 9,999Maple Grove, MN
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Established in 2011, The Garage Door Experts, a large Advertising and branding agency, is based in Maple Grove, Minnesota. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Seattle, WA
Services provided
Awful Good is a branding firm. They are based in Seattle, Washington and have small team. They offer Branding and Corporate Photography.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr10 - 49Vancouver, CanadaServices provided
See all 32 projectsTakt is a versatile branding and marketing agency specializing in brand strategy, logo design, and corporate identity development. The firm consistently receives positive feedback, with reviews highlighting their exceptional attention to detail and responsiveness to client needs. Notably, 100% of reviewers praised Takt's project management skills, and many cited fair pricing and a strong cultural fit as key factors in their selection.
$10,000+$200 - $300 / hr2 - 9Milwaukee, WIServices provided
See all 14 projectsSavage Creative is a branding agency specializing in brand strategy, visual identity design, and corporate branding. The agency consistently delivers high-quality work, with 100% positive feedback highlighting their creativity, excellent project management, and ability to meet deadlines. Approximately 80% of reviewers emphasize their proficiency in brand identity development and brand positioning.
$10,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 103 projectsDD.NYC® is a digital design agency specializing in brand strategy, corporate identity, and visual identity design. The feedback on their services is mixed, with approximately 60% of clients praising their branding and design expertise, highlighting their impressive project management and creativity. However, 40% of clients reported issues with communication and project delays, suggesting room for improvement in these areas.
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$5,000+Undisclosed10 - 49
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Branding firm VAGUE was launched in 2022. Located in New York, New York, the team specializes in Branding and Advertising.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
Founded in 2020, Burban Branding is a branding agency. The company provides Branding.
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Undisclosed$150 - $199 / hr2 - 9London, England
Services provided
Ascents Group, a branding firm, was launched in 2021. The team provides Branding and Marketing Strategy.
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$10,000+Undisclosed2 - 9
Services provided
SOCRATICA is a branding firm. They are headquartered in Tucson, Arizona. Their team offers Branding.
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$1,000+$50 - $99 / hr50 - 249Abu Dhabi, United Arab Emirates
Services provided
Exxon Marketing is a branding firm. Founded in 2018, the firm specializes in Branding and Advertising.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 25 projectsFishfinger Creative Agency is a branding and visual identity design firm known for its creative and effective brand development and corporate identity solutions. The reviews reveal a strong emphasis on brand strategy and logo design, consistently praised for enhancing brand consistency and operational efficiency. With high client satisfaction, Fishfinger Creative Agency earns positive feedback for its timely project management and proactive communication, with 90% of clients noting their impressive creativity and cultural alignment.
$1,000+$50 - $99 / hr10 - 49Ahmedabad, IndiaServices provided
See all 49 projectsSeekThem Design Agency is a renowned branding firm specializing in brand identity development, logo design, and corporate branding. With an impressive track record, they have consistently received high praise for their professionalism and creativity, resulting in 90% positive feedback. Clients frequently commend their attention to detail and timely project delivery, with over 50% highlighting their exceptional brand strategy and visual identity design capabilities.
$1,000+$150 - $199 / hr2 - 9Redfern, AustraliaServices provided
See all 63 projectsCUT THRU Branding Agency is a distinguished branding company specializing in brand development, visual identity design, and corporate identity. With 100% positive feedback across reviews, clients commend their strategic approach and creativity, highlighting their ability to deliver impactful brand positioning and identity development. Their commitment to understanding client needs and delivering tailored solutions sets them apart in the branding industry.
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UndisclosedUndisclosed2 - 9
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Launched in 2014, Holistic Branding is a branding company. The team focuses on Branding.
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UndisclosedUndisclosed10 - 49
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WebQuick Ltd is a branding firm in Tel Aviv-Yafo, Israel. They provide Branding and Advertising and were launched in 1995.
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Featured
What are Featured Providers?
$25,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 33 projectsPolar is a branding and visual identity design agency renowned for its expertise in brand development and strategy. The overall feedback is overwhelmingly positive, with 100% of reviewers highlighting timely delivery and effective communication. Approximately 90% of the reviews emphasize Polar's alignment with company values and cultural fit, showcasing their ability to integrate seamlessly with client teams while excelling in brand identity development and logo design.
$1,000+Undisclosed50 - 249London, EnglandServices provided
See all 58 projectsDuck.Design is a branding and design company that excels in brand identity development, corporate branding, and visual identity design. With over 90% of reviews highlighting their creativity, professionalism, and effective communication, they are praised for aligning brand strategies with client goals and delivering high-quality design solutions. Duck.Design ensures on-time delivery with notable improvements in brand visibility and user engagement across various platforms.
$25,000+$100 - $149 / hr10 - 49West Vancouver, CanadaServices provided
See all 8 projectsHooman Studio is a branding and marketing agency offering services in brand development, corporate branding, and visual identity design. The reviews indicate a strong emphasis on quality design work and timely project delivery, with 100% of clients expressing satisfaction with their brand strategy execution and project management effectiveness. Clients appreciate their creative approach and commitment to meeting business objectives efficiently.
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UndisclosedUndisclosed50 - 249北京, China
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Landelion is a branding firm and Translation company. The team focuses on Branding and Translation, and the firm is in 北京, China.
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$1,000+$50 - $99 / hr2 - 9
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Facelift is a branding agency. Based in Cardiff, Wales and Bristol, England, the team provides Branding.
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Featured
What are Featured Providers?
$10,000+< $25 / hr10 - 49Gurugram, IndiaServices provided
See all 21 projectsFlight Mode Studio is a branding and marketing agency specializing in brand identity development, logo design, and visual identity design. The overall feedback from their clients is overwhelmingly positive, with commendations for their technical expertise, creativity, and commitment to project timelines, resulting in enhanced user engagement and brand recognition. Notably, their branding efforts have led to measurable improvements in user engagement and organic traffic growth.
$10,000+$300+ / hr10 - 49Littleton, COServices provided
See all 33 projectsTaillight is a branding agency specializing in brand strategy, corporate identity, and visual identity design. Their reviews reflect a remarkable 100% positive feedback rate, highlighting their expertise in brand development and positioning. Clients frequently commend their deep industry knowledge, strategic approach, and exceptional project management skills. Taillight's founders are noted for their hands-on involvement, ensuring tailored solutions that align with clients' brand identity development needs.
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$5,000+$100 - $149 / hrFreelancer
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Kibria Studio is a branding agency. In London, England, the company was established in 2022. Their services include Branding.
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UndisclosedUndisclosed10 - 49Noida, India
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Small branding agency Stagnate Research, is headquartered in Noida, India. The team specializes in Branding and Content Moderation Services.
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UndisclosedUndisclosed2 - 9Gurugram, India
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The Back Wood Media is a branding firm in Gurugram, India. The team offers Branding.
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$5,000+Undisclosed2 - 9
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Evolution: Full-Spectrum Branding is a branding firm launched in 2020. Based in Sherwood Park, Canada, the team specializes in Branding and Market Research.
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$1,000+$50 - $99 / hrFreelancer
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Located in Cepagatti, Italy, Distilio is a small branding company. Their services include Branding.
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$1,000+$25 - $49 / hr10 - 49
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Yaxel Incorporations is a branding firm launched in 2024. The company offers Branding, and is small.
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UndisclosedUndisclosed10 - 49Bengaluru, India
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Vichithram Design Studio is a branding firm. Their small team is located in Bengaluru, India and Kozhikode, India. Their services include Branding and UX/UI Design.
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Undisclosed$100 - $149 / hrFreelancerKortrijk, Belgium
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Logo Fabriek is a small Logo company headquartered in Kortrijk, Belgium. The team provides Logo and Branding.
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$5,000+Undisclosed2 - 9
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Founded in 2016, Projects by AG is a small branding firm and Marketing Strategy company. Their services include Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Long Island City, NY
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Lingo is a branding firm and Marketing Strategy company. Based in Long Island City, New York, the team specializes in Branding and Marketing Strategy.
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Undisclosed$200 - $300 / hr2 - 9Los Angeles, CA
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Launched in 2022, UrBrand Studio is a small Los Angeles, California-based branding company. Their team specializes in Branding and Marketing Strategy.
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$1,000+Undisclosed10 - 49Adelaide, Australia
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ZEV Digital is an Advertising company. They focus on Advertising and Branding and were founded in 2014.
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$1,000+$50 - $99 / hr2 - 9Manchester, NH
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Abigail White Co. Is a branding agency. They are based in Manchester, New Hampshire, and their services include Branding and Graphic Design.
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$25,000+$150 - $199 / hr2 - 9South Jakarta, Indonesia
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\\' Brand Agency is a branding company. Based in South Jakarta, Indonesia and South Jakarta, Indonesia, the company offers Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr50 - 249Singapore
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See all 1 projectsEvolve Digitas is a digital marketing agency that offers services such as app store optimization, social media management, and advertising. However, feedback is overwhelmingly negative, with approximately 100% of reviewers expressing dissatisfaction due to unmet sales targets, poor project management, and inadequate strategy implementation. A consistent theme is the lack of organization and accountability, significantly impacting client trust and project success.
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$10,000+Undisclosed10 - 49Toronto, Canada
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Carte Blanche Studio is a branding firm established in 2019. The agency provides Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Cairo, Egypt
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Fisheye Solutions is a branding agency. They specialize in Branding and UX/UI Design and were founded in 2013.
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$5,000+$150 - $199 / hr2 - 9Dublin, Ireland
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.beyondcomms, a branding company, was established in 2022. The small team focuses on Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49
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Located in Noida, India, DN Designs is a branding company and Packaging Design company. The team specializes in Branding and Packaging Design.
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$1,000+< $25 / hr250 - 999Houston, TX
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See all 2 projectsZyne Ventures is a digital marketing company specializing in enhancing client market presence through comprehensive strategies, including website optimization and cold calling. Their reviews highlight a 100% satisfaction rate, with clients praising their exceptional project management and attention to detail. Multiple clients noted a significant increase in their customer base and profits, with timely and professional communication being a consistent theme.
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$5,000+$50 - $99 / hr10 - 49New Delhi, India
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Lazy Eight Design is an user experience company. They are headquartered in New Delhi, India, and their services include UX/UI Design and Branding.
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$10,000+$300+ / hr2 - 9Kuala Lumpur, Malaysia
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5 Blocs is a small Advertising company based in Kuala Lumpur, Malaysia. The team offers Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49Colchester, England
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Reach Digital Ltd, a branding agency, offers Branding and Social Media Marketing. The agency is in Colchester, England.
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$10,000+$50 - $99 / hr2 - 9Rīga, Latvia
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Vahrushev Branding & Design, a small branding agency, is based in Rīga, Latvia. The team provides Branding and Web Development.
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$1,000+$25 - $49 / hr10 - 49
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Fuego Yámana is a branding agency. Their team is based in Sant Just Desvern, Spain and Mar del Plata, Argentina. The company offers Branding and Graphic Design.
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$1,000+$50 - $99 / hr10 - 49
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Established in 2023, STRE is a branding agency. In Bangkok, Thailand, the team focuses on Branding and Marketing Strategy.
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Undisclosed$50 - $99 / hr10 - 49Madrid, Spain
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Small branding agency TOTEM Branding, is located in Madrid, Spain. Their services include Branding.
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UndisclosedUndisclosed2 - 9Sandton, South Africa
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See all 1 projectsBrand Spanking Marketing is a digital marketing and e-commerce company offering services such as web development, maintenance, and social media support. However, feedback indicates significant challenges with execution, particularly in WooCommerce integration, leading to project delays and dissatisfaction. The reviews reflect 100% negative feedback, highlighting issues with communication, follow-through, and trustworthiness. Despite their organizational skills, the company struggled with handling complex projects effectively.
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$10,000+$200 - $300 / hr2 - 9
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Seedhouse is a branding company launched in 2010. The team provides Branding and Logo and is headquartered in Chicago, Illinois.
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$5,000+$200 - $300 / hr2 - 9Kansas City, MO
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Small branding agency Storyworthy Studios, is headquartered in Kansas City, Missouri. Their services include Branding and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Matosinhos, Portugal
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See all 1 projects4por4 | creative agency offers comprehensive services including Branding, Marketing, Corporate Identity, and Logo Design. Reviews highlight their creativity, adherence to deadlines, and customer-focused approach. Clients particularly appreciate their ability to develop memorable brands and effective marketing strategies, showcasing a high level of professionalism and detailed attention to client needs.
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$25,000+Undisclosed50 - 249New York, NY
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Branding company VIVALDI_ is based in New York, New York and London , England. The team offers Branding and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9
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See all 1 projectsBe Creative Agency offers comprehensive branding services, including brand development, logo design, and marketing strategies. Their reviews highlight a strong ability to transform corporate identities into luxury brands, with particular praise for their detailed strategic approach and attention to design and messaging. Clients value their creativity, responsiveness, and effective project management, all of which contribute to increased brand recognition and engagement.
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UndisclosedUndisclosed10 - 49New York, NY
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Soocial is a branding agency and Digital Strategy company. Their small team is based in New York, New York. Their services include Branding and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49
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All In Motion is a small branding company founded in 2020. Their team specializes in Branding and Digital Strategy.
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$5,000+$50 - $99 / hr2 - 9Chișinău, Moldova
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Launched in 2012, Cutline Agency is a branding firm. Their team focuses on Branding and Packaging Design.
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$5,000+$50 - $99 / hr250 - 999Ottawa, Canada
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See all 1 projectsSMITH is a consulting firm specializing in SAP Commerce implementations, primarily employing a waterfall methodology. Feedback suggests that while 100% of reviewers acknowledged SMITH's expertise in providing essential staff, 100% also criticized their incompatibility with agile methodologies and lack of ongoing engagement, indicating a mixed experience for clients seeking agile project management.
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$50,000+$200 - $300 / hr10 - 49Los Angeles, CA
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Founded in 2006, Innovation Protocol is a branding company. The team provides Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Point Pleasant Beach, NJ
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Netwave Interactive, a small Advertising company, is based in Point Pleasant Beach, New Jersey. Their services include Advertising and Branding.
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List of the Best Branding Agencies
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39/40.019.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
85% Branding15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
37.1/40.020/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.3/40.019.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
100% Branding -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
35.2/40.019.4/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
90% Branding10% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.9/40.018.6/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
34.8/40.019.8/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
55% Branding45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
34.5/40.018.4/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
34.4/40.018.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$100 - $149 / hr10 - 49Cádiz, Spain
Ability to deliver
34.3/40.018.8/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
75% Branding25% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
34.3/40.018.8/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Branding -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
34.3/40.018.4/20 Reviews10/10 Clients & Experience5.9/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
34/40.019/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
75% Branding25% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.9/40.018.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
33.5/40.018/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Branding -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
33.3/40.017/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Branding -
$25,000+$200 - $300 / hr10 - 49Freeport, ME
Ability to deliver
33.2/40.018/20 Reviews9.6/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
33.2/40.016.8/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
33/40.017.2/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Branding40% Other -
$10,000+Undisclosed10 - 49Philadelphia, PA
Ability to deliver
32.9/40.020/20 Reviews9/10 Clients & Experience3.9/10 Market PresenceService focus
85% Branding15% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
32.7/40.017.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Branding30% Other -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
32.7/40.016.4/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
32.6/40.017.6/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
80% Branding20% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
32.6/40.016.2/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
32.5/40.017.2/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
32.5/40.016.8/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$100 - $149 / hr50 - 249Warszawa, Poland
Ability to deliver
32.5/40.017.4/20 Reviews9.8/10 Clients & Experience5.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Toronto, Canada
Ability to deliver
32.5/40.017.2/20 Reviews9.4/10 Clients & Experience5.8/10 Market PresenceService focus
80% Branding20% Other -
$25,000+Undisclosed2 - 9Montréal, Canada
Ability to deliver
32.4/40.016.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
100% Branding
Branding Agency FAQs
The right branding agency will help you create consistency across all marketing channels and make your brand more recognizable. Stay up to date on relevant branding services, costs, and how to go about making the right connection to ensure your project is as smooth and successful as possible.
Clutch features firms that develop visual identities and messaging strategies twice a year based on a proprietary methodology. The top branding agencies for Fall 2025 include:
A branding agency will specialize in creating, developing, and refining brand identities. This includes helping organizations identify their purpose, values, target audience, positioning, and messaging. To inform brand strategy and understand customer behavior, they will often collect data for market research and analysis.
With the information they collect, they can develop key messages and taglines that communicate the brand’s core values. They will also design visual elements like logos, color schemes, typography, and imagery that represent the brand.
Whether you’re looking to create a whole new brand identity or are looking to rebrand, a branding agency offers services to define, build, and enhance your business’s brand identity. Depending on your brand goals and your needs, they will create a brand strategy that is based on your company’s mission, values, audience, and positioning. To ensure that your brand is distinct, they will conduct market research to analyze competitors, trends, and audience behavior, providing valuable insights for strategic decisions.
Often, businesses will hire a branding agency specifically for their help with visual identity as well. By creating new logo designs, identifying a color palette, selecting typography, and creating a comprehensive brand style, businesses can become more easily identifiable and stand out in crowded marketplaces.
The visual identity of your brand goes beyond these items, though. For this reason, many branding agencies will also offer digital and print branding, which covers everything from website design and social media presence to packaging and advertising materials.
Most branding projects reviewed on Clutch are between $10,000–$49,999. The average cost of hiring a branding agency on Clutch is between $100–$149 per hour. How much your company will spend on branding depends on the scope of work. Companies that go through a full branding engagement will spend more than companies looking for a simple brand style guide.
Branding agencies offer packages that include various services and assets. On Clutch, branding packages start at around $1,000 per month.
There are many reasons for businesses to hire a branding agency. The number one reason is to craft a unique, recognizable, and professional brand identity. A branding agency will have the skills and experience to ensure that your brand stands out, helping your business build trust and customer loyalty. A branding agency is also able to look at your business objectively and review data and use this information to curate a brand identity that differentiates your from your competitors.
Hiring the right branding company is crucial for businesses looking to establish a consistent brand identity and stand out in competitive markets. An agency that doesn’t align with your business objectives and goals could lead to wasted budget, ineffective brand messaging, and loss of trust.
To find the perfect partner for your project, you need to consider the quality of work they provide, how quickly they can deliver, cost, and how easy it is to work with them.
To understand the impact of their work, you should review client reviews and testimonials and look for positive feedback and reliability. You can also examine portfolio items and case studies to get a better idea of their skill and what they can deliver.
As you interview each branding agency, look for partners that can provide a strategic approach and offer the full spectrum of branding support services. You should also note their communication and collaboration style. A great branding agency will be transparent and have clear processes in place to ensure that they deliver the results you’re looking for.
Many businesses looking to revamp their visual identity may be tempted to hire a graphic design agency because they focus on creating visual assets like logos, websites, and advertisements. However, a branding agency would be more involved in developing a brand strategy and formulating a brand identity that aligns with your positioning in the market. On top of that, they can help curate a brand message. At the same time, many branding agencies offer graphic design, but their core focus is strategic brand development.
The duration of a branding projects depends largely on the scope of your project and your long-term goals. The average timeline for a logo design project is between 2-6 weeks, while brand strategy and identity projects take 6-12 weeks, website branding and design takes 8-16+ weeks, and rebranding projects can take up to 3-6 months.
When hiring a branding agency, there are several red flags to watch for. First, a lack of a portfolio items or case studies is a major warning sign, as it indicates that the agency has little to no proven work to demonstrate their ability.
Another red flag is a lack of strategy. An effective branding agency should focus on more than just visuals; they should have a comprehensive plan that aligns with your business goals. Poor communication, such as delays or unclear processes, can severely impact the results and the overall experience. Lastly, be wary of agencies that overpromise results, as branding is a long-term investment and not a quick fix. If an agency promises rapid success, it’s likely they don’t fully understand the complexities of building a brand.
Both a branding agency and a freelancer will be able to deliver high-quality brand assets that can help your business stand out in the marketplace. However, a branding agency will have more resources than a freelancer, making them a better fit if you are looking to develop a full brand strategy.
They can provide market research and a team full of design experts and copywriters to help you create a brand identity. They may also be able to provide long-term branding support, helping your business continue to grow brand awareness. At the same time, a freelancer can be a great option if you need specific design work on a tight budget.
- Portfolio & Expertise - know when brands specialize in brand strategy vs. corporate branding vs. naming vs. product branding
- Communication & Collaboration - ensure that the branding agency has set communication tools in place, provides regular updates, and, most importantly, listens to your input.
- Budget - before the real work begins, there should be conversations regarding cost structure and payment terms.
- Strategic Approach - Ensure they understand your business goals, industry trends, and target audience
- Can you provide examples of successful branding projects you’ve completed?
- What’s your approach to developing a brand strategy?
- Can you walk me through the typical timeline of a branding project?
- How do you ensure consistency across different brand touchpoints?
- How do you incorporate feedback from clients during the branding process?
- Do you offer ongoing support after the initial branding project is completed?