Top Branding Companies
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Featured
What are Featured Providers?
$25,000+Undisclosed2 - 9Montréal, CanadaServices provided
See all 16 projectsBrandlucent is a branding agency specializing in brand strategy, corporate identity, and visual identity design. With a 100% positive feedback rate, clients commend Brandlucent for their deep understanding of company identity and effective project management. Clients frequently praise their creativity and ability to articulate brand essence, with several reviewers highlighting their exceptional ability to encapsulate company values and goals into cohesive brand strategies.
$1,000+$150 - $199 / hr10 - 49Rolling Hills Estates, CAServices provided
See all 71 projectsThe Bureau Of Small Projects is a branding and marketing agency that excels in logo design, brand strategy, and corporate identity development. Across multiple reviews, 100% of clients praised their project management and responsiveness, highlighting their ability to align with company values and deliver creative solutions. Clients frequently noted their exceptional communication and the agency's commitment to tailoring services to fit diverse budgets and unique project needs.
$25,000+$100 - $149 / hr10 - 49Kyiv, UkraineServices provided
See all 47 projectsQream is a branding and marketing agency specializing in brand identity development, corporate branding, and visual identity design. Across multiple reviews, Qream has received overwhelmingly positive feedback, with 100% of reviewers praising their creative instincts, responsiveness, and ability to deliver high-quality, cohesive brand systems. Their project management is consistently highlighted for its efficiency and adaptability, making them a reliable choice for complex branding projects.
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UndisclosedUndisclosed10 - 49Albuquerque, NM
Services provided
Small branding agency Reactive Consulting, LLC, is in Albuquerque, New Mexico. The team specializes in Branding and Email Marketing.
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UndisclosedUndisclosed10 - 49Duluth, MN
Services provided
Hailey Sault is an Advertising company. They are based in Duluth, Minnesota and have small team. They offer Advertising and UX/UI Design.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr10 - 49Vancouver, CanadaServices provided
See all 32 projectsTakt is a versatile branding and marketing agency specializing in brand strategy, logo design, and corporate identity development. The firm consistently receives positive feedback, with reviews highlighting their exceptional attention to detail and responsiveness to client needs. Notably, 100% of reviewers praised Takt's project management skills, and many cited fair pricing and a strong cultural fit as key factors in their selection.
$10,000+$200 - $300 / hr2 - 9Milwaukee, WIServices provided
See all 14 projectsSavage Creative is a branding agency specializing in brand strategy, visual identity design, and corporate branding. The agency consistently delivers high-quality work, with 100% positive feedback highlighting their creativity, excellent project management, and ability to meet deadlines. Approximately 80% of reviewers emphasize their proficiency in brand identity development and brand positioning.
$10,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 103 projectsDD.NYC® is a digital design agency specializing in brand strategy, corporate identity, and visual identity design. The feedback on their services is mixed, with approximately 60% of clients praising their branding and design expertise, highlighting their impressive project management and creativity. However, 40% of clients reported issues with communication and project delays, suggesting room for improvement in these areas.
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UndisclosedUndisclosed10 - 49Dallas, TX
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DOT Creative Services is a media planning & buying company. They are in Dallas, Texas, and their services include Media Planning & Buying and Web Development.
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UndisclosedUndisclosed10 - 49Palatine, IL
Services provided
Interline Creative Group is an Advertising company founded in 1990. The team focuses on Advertising and Branding and is in Palatine, Illinois.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
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Celtic, Inc. Is an Advertising company. Located in Milwaukee, Wisconsin, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Anoka, MN
Services provided
VantagePoint Marketing, LLC - Minnesota is a SEO services firm. Launched in 1999, their team specializes in Search Engine Optimization and Branding.
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UndisclosedUndisclosed10 - 49Madison, WI
Services provided
LSB is a branding firm. They specialize in Branding and Public Relations and were founded in 1978. The agency is located in Madison, Wisconsin.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 25 projectsFishfinger Creative Agency is a branding and visual identity design firm known for its creative and effective brand development and corporate identity solutions. The reviews reveal a strong emphasis on brand strategy and logo design, consistently praised for enhancing brand consistency and operational efficiency. With high client satisfaction, Fishfinger Creative Agency earns positive feedback for its timely project management and proactive communication, with 90% of clients noting their impressive creativity and cultural alignment.
$1,000+$50 - $99 / hr10 - 49Ahmedabad, IndiaServices provided
See all 49 projectsSeekThem Design Agency is a renowned branding firm specializing in brand identity development, logo design, and corporate branding. With an impressive track record, they have consistently received high praise for their professionalism and creativity, resulting in 90% positive feedback. Clients frequently commend their attention to detail and timely project delivery, with over 50% highlighting their exceptional brand strategy and visual identity design capabilities.
$1,000+$150 - $199 / hr2 - 9Redfern, AustraliaServices provided
See all 63 projectsCUT THRU Branding Agency is a distinguished branding company specializing in brand development, visual identity design, and corporate identity. With 100% positive feedback across reviews, clients commend their strategic approach and creativity, highlighting their ability to deliver impactful brand positioning and identity development. Their commitment to understanding client needs and delivering tailored solutions sets them apart in the branding industry.
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UndisclosedUndisclosed10 - 49Waukesha, WI
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Z2 Marketing is a Marketing Strategy company. They are located in Waukesha, Wisconsin and have small team of experts. Their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
Services provided
Launched in 1991, Trefoil Group, a small Advertising company, is based in Milwaukee, Wisconsin. Their team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$25,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 33 projectsPolar is a branding and visual identity design agency renowned for its expertise in brand development and strategy. The overall feedback is overwhelmingly positive, with 100% of reviewers highlighting timely delivery and effective communication. Approximately 90% of the reviews emphasize Polar's alignment with company values and cultural fit, showcasing their ability to integrate seamlessly with client teams while excelling in brand identity development and logo design.
$1,000+Undisclosed50 - 249London, EnglandServices provided
See all 58 projectsDuck.Design is a branding and design company that excels in brand identity development, corporate branding, and visual identity design. With over 90% of reviews highlighting their creativity, professionalism, and effective communication, they are praised for aligning brand strategies with client goals and delivering high-quality design solutions. Duck.Design ensures on-time delivery with notable improvements in brand visibility and user engagement across various platforms.
$25,000+$100 - $149 / hr10 - 49West Vancouver, CanadaServices provided
See all 8 projectsHooman Studio is a branding and marketing agency offering services in brand development, corporate branding, and visual identity design. The reviews indicate a strong emphasis on quality design work and timely project delivery, with 100% of clients expressing satisfaction with their brand strategy execution and project management effectiveness. Clients appreciate their creative approach and commitment to meeting business objectives efficiently.
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UndisclosedUndisclosed10 - 49Toledo, OH
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Founded in 1986, Thread Marketing Group is a small branding agency headquartered in Toledo, Ohio. Their team provides Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Toledo, OH
Services provided
Concentrek is a branding agency. The firm is located in Toledo, Ohio. Their services include Branding and Content Marketing.
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Featured
What are Featured Providers?
$10,000+< $25 / hr10 - 49Gurugram, IndiaServices provided
See all 21 projectsFlight Mode Studio is a branding and marketing agency specializing in brand identity development, logo design, and visual identity design. The overall feedback from their clients is overwhelmingly positive, with commendations for their technical expertise, creativity, and commitment to project timelines, resulting in enhanced user engagement and brand recognition. Notably, their branding efforts have led to measurable improvements in user engagement and organic traffic growth.
$10,000+$300+ / hr10 - 49Littleton, COServices provided
See all 33 projectsTaillight is a branding agency specializing in brand strategy, corporate identity, and visual identity design. Their reviews reflect a remarkable 100% positive feedback rate, highlighting their expertise in brand development and positioning. Clients frequently commend their deep industry knowledge, strategic approach, and exceptional project management skills. Taillight's founders are noted for their hands-on involvement, ensuring tailored solutions that align with clients' brand identity development needs.
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UndisclosedUndisclosed10 - 49Newark, NJ
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DreamPlay Media is a video production company. Their small team is in Newark, New Jersey. Their services include Video Production and Advertising.
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UndisclosedUndisclosed10 - 49Richmond, VA
Services provided
Bergman Group is a Richmond, Virginia-based Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49Norfolk, VA
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Otto Design & Marketing, an Advertising company, was founded in 2000. The agency provides Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49Roanoke, VA
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Access Advertising & Public Relations is an Advertising company. Founded in 1996, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Norfolk, VA
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Brite Brand Illumination is a Marketing Strategy company. They were founded in 2004, and their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49Charlottesville, VA
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Good Soil Agency is a graphic design agency. The Charlottesville, Virginia-based company was launched in 2013. Their services include Graphic Design and Branding.
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UndisclosedUndisclosed10 - 49Melbourne, FL
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Launch Snap is a small user experience design agency. They specialize in UX/UI Design and Branding and were launched in 2012.
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UndisclosedUndisclosed10 - 49Charleston, WV
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Jim Strawn & Company is a small Charleston, West Virginia-based branding company. The team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Union City, NJ
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Launched in 2018, ANJ Web Tech is an application development company. The team offers Mobile App Development and Web Development.
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UndisclosedUndisclosed10 - 49
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Established in 2017, 31south, a small UX company, is located in Atlanta, Georgia and New York, New York. Their services include UX/UI Design and Branding.
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UndisclosedUndisclosed10 - 49Newport Beach, CA
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Big Hype Marketing is a small branding company in Newport Beach, California. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Lake Park, FL
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StarGroup International is a Broadcast Video company launched in 1993. The team offers Broadcast Video and Video Production and is headquartered in Lake Park, Florida.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
Services provided
O'DONNELL AGENCY is an Advertising company. Their small team is in West Palm Beach, Florida. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
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HedgeCo - A Financial Services Media Co. Is a web design company. The firm is in West Palm Beach, Florida. Their services include Web Design and Web Development.
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UndisclosedUndisclosed10 - 49Lublin, Poland
Services provided
Vena Art is a branding firm founded in 1998. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Washington, DC
Services provided
Bendure Communications Inc, a public relations firm, is based in Washington, District of Columbia and Middleburg, Virginia. Their services include Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Ventura, CA
Services provided
Launched in 1997, Fausset Printing is a web design agency. Their services include Web Design and Web Development.
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UndisclosedUndisclosed10 - 49București, Romania
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In București, Romania, Creative-ones is a web design company. Their services include Web Design and Web Development.
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UndisclosedUndisclosed10 - 49Stockton, CA
Services provided
Never Boring is a branding agency. Founded in 1983, the firm is in Stockton, California. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Yuma, AZ
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Limelight Creative Group is an Advertising company launched in 2011. The small team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Las Condes, Chile
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Inbrax is a small Advertising company based in Las Condes, Chile. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Providencia, Chile
Services provided
Agencia González, a small branding company, is headquartered in Providencia, Chile. The team focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Providencia, Chile
Services provided
Located in Providencia, Chile, La Patota is an Advertising company. Established in 1985, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Las Condes, Chile
Services provided
Launched in 2018, Agencia Guapa is an Advertising company. The agency offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Las Condes, Chile
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Empodera Consulting Group, a Corporate Training & Coaching company, was established in 2013. The firm focuses on Corporate Training & Coaching and Business Consulting.
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UndisclosedUndisclosed10 - 49
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Launched in 2018, Cuantico Marketing Digital is a branding firm. In Ciudad de México, Mexico, the team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Hazlo Posible MKT is a small branding company. They specialize in Branding and Digital Strategy and were founded in 2015.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Raga Digital Startup is a branding agency. Located in Ciudad de México, Mexico, their small team focuses on Branding and Digital Strategy. The firm was launched in 2016.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Branding firm Lithiumpr México is headquartered in Ciudad de México, Mexico. They specialize in Branding and Digital Strategy and were launched in 2010.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Small Digital Strategy company Cristal Líquido. Agencia Creativa, is based in Ciudad de México, Mexico and Ciudad de México, Mexico. Their services include Digital Strategy and Web Design.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Serikat Diseño is a small branding agency established in 2009. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49São Luís, Brazil
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Quadrante is an Advertising company. The small São Luís, Brazil-based team offers Advertising and UX/UI Design. The firm was founded in 1992.
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UndisclosedUndisclosed10 - 49Rosario, Argentina
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Surhive Design is a custom software development firm. Established in 2005, their team focuses on Custom Software Development and Branding.
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UndisclosedUndisclosed10 - 49Rosario, Argentina
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Advertising company Nueva Comunicación Rosario was founded in 1997. The team offers Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
Services provided
Soluciones Corporativas UR is an Accounting company. Their small team of employees is located in Ciudad de México, Mexico. Their team focuses on Accounting and Branding.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Gricorp Comunicación is an Advertising company. Their team is located in Ciudad de México, Mexico. The firm specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Band of Insiders is a Ciudad de México, Mexico-based Event Marketing company. Founded in 2013, the team provides Event Marketing and Event Management.
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UndisclosedUndisclosed10 - 49Alacant, Spain
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SEO company Urban Marketing is based in Alacant, Spain. They focus on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Small branding agency Lead Image, is located in Ciudad de México, Mexico. Their services include Branding and Digital Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Branding Agencies
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
85% Branding15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
37.1/40.020/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.5/40.019.8/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.2/40.018.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
100% Branding -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
35/40.019.4/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
90% Branding10% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
34.8/40.019.8/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
34.7/40.018.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.4/40.018.6/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
55% Branding45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
34.5/40.018.4/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
100% Branding -
$25,000+$100 - $149 / hr10 - 49Cádiz, Spain
Ability to deliver
34.3/40.018.8/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
34/40.019/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
75% Branding25% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.9/40.018.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
70% Branding30% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
33.9/40.018.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
33.8/40.018/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
100% Branding -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
33.3/40.017/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Branding -
$25,000+$200 - $300 / hr10 - 49Freeport, ME
Ability to deliver
33.2/40.018/20 Reviews9.6/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
33.2/40.017.2/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Branding40% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.1/40.018/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding -
$25,000+$100 - $149 / hr50 - 249Warszawa, Poland
Ability to deliver
32.9/40.017.4/20 Reviews9.8/10 Clients & Experience5.7/10 Market PresenceService focus
70% Branding30% Other -
$10,000+Undisclosed10 - 49Philadelphia, PA
Ability to deliver
32.9/40.020/20 Reviews9/10 Clients & Experience3.9/10 Market PresenceService focus
85% Branding15% Other -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
32.8/40.016.8/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
32.7/40.017.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Branding30% Other -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
32.7/40.016.4/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
32.6/40.017.6/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
80% Branding20% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
32.6/40.016.2/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
32.5/40.017.2/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+Undisclosed2 - 9Montréal, Canada
Ability to deliver
32.4/40.016.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
100% Branding -
$25,000+$100 - $149 / hr10 - 49Faro, Portugal
Ability to deliver
32.4/40.017/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Branding30% Other
Branding Agency FAQs
The right branding agency will help you create consistency across all marketing channels and make your brand more recognizable. Stay up to date on relevant branding services, costs, and how to go about making the right connection to ensure your project is as smooth and successful as possible.
Clutch features firms that develop visual identities and messaging strategies twice a year based on a proprietary methodology. The top branding agencies for Fall 2025 include:
A branding agency will specialize in creating, developing, and refining brand identities. This includes helping organizations identify their purpose, values, target audience, positioning, and messaging. To inform brand strategy and understand customer behavior, they will often collect data for market research and analysis.
With the information they collect, they can develop key messages and taglines that communicate the brand’s core values. They will also design visual elements like logos, color schemes, typography, and imagery that represent the brand.
Whether you’re looking to create a whole new brand identity or are looking to rebrand, a branding agency offers services to define, build, and enhance your business’s brand identity. Depending on your brand goals and your needs, they will create a brand strategy that is based on your company’s mission, values, audience, and positioning. To ensure that your brand is distinct, they will conduct market research to analyze competitors, trends, and audience behavior, providing valuable insights for strategic decisions.
Often, businesses will hire a branding agency specifically for their help with visual identity as well. By creating new logo designs, identifying a color palette, selecting typography, and creating a comprehensive brand style, businesses can become more easily identifiable and stand out in crowded marketplaces.
The visual identity of your brand goes beyond these items, though. For this reason, many branding agencies will also offer digital and print branding, which covers everything from website design and social media presence to packaging and advertising materials.
Most branding projects reviewed on Clutch are between $10,000–$49,999. The average cost of hiring a branding agency on Clutch is between $100–$149 per hour. How much your company will spend on branding depends on the scope of work. Companies that go through a full branding engagement will spend more than companies looking for a simple brand style guide.
Branding agencies offer packages that include various services and assets. On Clutch, branding packages start at around $1,000 per month.
There are many reasons for businesses to hire a branding agency. The number one reason is to craft a unique, recognizable, and professional brand identity. A branding agency will have the skills and experience to ensure that your brand stands out, helping your business build trust and customer loyalty. A branding agency is also able to look at your business objectively and review data and use this information to curate a brand identity that differentiates your from your competitors.
Hiring the right branding company is crucial for businesses looking to establish a consistent brand identity and stand out in competitive markets. An agency that doesn’t align with your business objectives and goals could lead to wasted budget, ineffective brand messaging, and loss of trust.
To find the perfect partner for your project, you need to consider the quality of work they provide, how quickly they can deliver, cost, and how easy it is to work with them.
To understand the impact of their work, you should review client reviews and testimonials and look for positive feedback and reliability. You can also examine portfolio items and case studies to get a better idea of their skill and what they can deliver.
As you interview each branding agency, look for partners that can provide a strategic approach and offer the full spectrum of branding support services. You should also note their communication and collaboration style. A great branding agency will be transparent and have clear processes in place to ensure that they deliver the results you’re looking for.
Many businesses looking to revamp their visual identity may be tempted to hire a graphic design agency because they focus on creating visual assets like logos, websites, and advertisements. However, a branding agency would be more involved in developing a brand strategy and formulating a brand identity that aligns with your positioning in the market. On top of that, they can help curate a brand message. At the same time, many branding agencies offer graphic design, but their core focus is strategic brand development.
The duration of a branding projects depends largely on the scope of your project and your long-term goals. The average timeline for a logo design project is between 2-6 weeks, while brand strategy and identity projects take 6-12 weeks, website branding and design takes 8-16+ weeks, and rebranding projects can take up to 3-6 months.
When hiring a branding agency, there are several red flags to watch for. First, a lack of a portfolio items or case studies is a major warning sign, as it indicates that the agency has little to no proven work to demonstrate their ability.
Another red flag is a lack of strategy. An effective branding agency should focus on more than just visuals; they should have a comprehensive plan that aligns with your business goals. Poor communication, such as delays or unclear processes, can severely impact the results and the overall experience. Lastly, be wary of agencies that overpromise results, as branding is a long-term investment and not a quick fix. If an agency promises rapid success, it’s likely they don’t fully understand the complexities of building a brand.
Both a branding agency and a freelancer will be able to deliver high-quality brand assets that can help your business stand out in the marketplace. However, a branding agency will have more resources than a freelancer, making them a better fit if you are looking to develop a full brand strategy.
They can provide market research and a team full of design experts and copywriters to help you create a brand identity. They may also be able to provide long-term branding support, helping your business continue to grow brand awareness. At the same time, a freelancer can be a great option if you need specific design work on a tight budget.
- Portfolio & Expertise - know when brands specialize in brand strategy vs. corporate branding vs. naming vs. product branding
- Communication & Collaboration - ensure that the branding agency has set communication tools in place, provides regular updates, and, most importantly, listens to your input.
- Budget - before the real work begins, there should be conversations regarding cost structure and payment terms.
- Strategic Approach - Ensure they understand your business goals, industry trends, and target audience
- Can you provide examples of successful branding projects you’ve completed?
- What’s your approach to developing a brand strategy?
- Can you walk me through the typical timeline of a branding project?
- How do you ensure consistency across different brand touchpoints?
- How do you incorporate feedback from clients during the branding process?
- Do you offer ongoing support after the initial branding project is completed?