Top Branding Companies
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Featured
What are Featured Providers?
$25,000+Undisclosed2 - 9Montréal, CanadaServices provided
See all 16 projectsBrandlucent is a branding agency specializing in brand strategy, corporate identity, and visual identity design. With a 100% positive feedback rate, clients commend Brandlucent for their deep understanding of company identity and effective project management. Clients frequently praise their creativity and ability to articulate brand essence, with several reviewers highlighting their exceptional ability to encapsulate company values and goals into cohesive brand strategies.
$1,000+$150 - $199 / hr10 - 49Rolling Hills Estates, CAServices provided
See all 71 projectsThe Bureau Of Small Projects is a branding and marketing agency that excels in logo design, brand strategy, and corporate identity development. Across multiple reviews, 100% of clients praised their project management and responsiveness, highlighting their ability to align with company values and deliver creative solutions. Clients frequently noted their exceptional communication and the agency's commitment to tailoring services to fit diverse budgets and unique project needs.
$25,000+$100 - $149 / hr10 - 49Kyiv, UkraineServices provided
See all 47 projectsQream is a branding and marketing agency specializing in brand identity development, corporate branding, and visual identity design. Across multiple reviews, Qream has received overwhelmingly positive feedback, with 100% of reviewers praising their creative instincts, responsiveness, and ability to deliver high-quality, cohesive brand systems. Their project management is consistently highlighted for its efficiency and adaptability, making them a reliable choice for complex branding projects.
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$5,000+$100 - $149 / hr2 - 9Sydney, Australia
Services provided
The Marketing Strategy Co, a Digital Strategy company, is located in Sydney, Australia. They focus on Digital Strategy and Social Media Marketing and were founded in 2009.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Ingress Digital Strategies, a small SEO services firm, is in Athens, Greece. Their services include Search Engine Optimization and UX/UI Design.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr10 - 49Vancouver, CanadaServices provided
See all 32 projectsTakt is a versatile branding and marketing agency specializing in brand strategy, logo design, and corporate identity development. The firm consistently receives positive feedback, with reviews highlighting their exceptional attention to detail and responsiveness to client needs. Notably, 100% of reviewers praised Takt's project management skills, and many cited fair pricing and a strong cultural fit as key factors in their selection.
$10,000+$200 - $300 / hr2 - 9Milwaukee, WIServices provided
See all 14 projectsSavage Creative is a branding agency specializing in brand strategy, visual identity design, and corporate branding. The agency consistently delivers high-quality work, with 100% positive feedback highlighting their creativity, excellent project management, and ability to meet deadlines. Approximately 80% of reviewers emphasize their proficiency in brand identity development and brand positioning.
$10,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 103 projectsDD.NYC® is a digital design agency specializing in brand strategy, corporate identity, and visual identity design. The feedback on their services is mixed, with approximately 60% of clients praising their branding and design expertise, highlighting their impressive project management and creativity. However, 40% of clients reported issues with communication and project delays, suggesting room for improvement in these areas.
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$5,000+$100 - $149 / hr2 - 9Frankfurt am Main, Germany
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Established in 2010, RTO SEO is a small Frankfurt am Main, Germany-based SEO services firm. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Stuttgart, Germany
Services provided
VISCHERS, an Advertising company, was established in 2017. They specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Deepr is an Advertising company in Stuttgart, Louisiana. They offer Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Stuttgart, Germany
Services provided
Ars Cordis Werbeagentur is a small Advertising company based in Stuttgart, Germany. The team offers Advertising and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Stuttgart, Germany
Services provided
Wohlgemuth U. Company, a small Advertising company, is in Stuttgart, Germany. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 25 projectsFishfinger Creative Agency is a branding and visual identity design firm known for its creative and effective brand development and corporate identity solutions. The reviews reveal a strong emphasis on brand strategy and logo design, consistently praised for enhancing brand consistency and operational efficiency. With high client satisfaction, Fishfinger Creative Agency earns positive feedback for its timely project management and proactive communication, with 90% of clients noting their impressive creativity and cultural alignment.
$1,000+$50 - $99 / hr10 - 49Ahmedabad, IndiaServices provided
See all 49 projectsSeekThem Design Agency is a renowned branding firm specializing in brand identity development, logo design, and corporate branding. With an impressive track record, they have consistently received high praise for their professionalism and creativity, resulting in 90% positive feedback. Clients frequently commend their attention to detail and timely project delivery, with over 50% highlighting their exceptional brand strategy and visual identity design capabilities.
$1,000+$150 - $199 / hr2 - 9Redfern, AustraliaServices provided
See all 63 projectsCUT THRU Branding Agency is a distinguished branding company specializing in brand development, visual identity design, and corporate identity. With 100% positive feedback across reviews, clients commend their strategic approach and creativity, highlighting their ability to deliver impactful brand positioning and identity development. Their commitment to understanding client needs and delivering tailored solutions sets them apart in the branding industry.
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$1,000+< $25 / hr2 - 9Grand Rapids, MI
Services provided
Based in Grand Rapids, Michigan, 8THIRTYFOUR is a branding firm. They offer Branding and Public Relations.
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$5,000+$100 - $149 / hr2 - 9San Miguel, Peru
Services provided
Feeling Publicidad is a small web design agency founded in 2012. Their team provides Web Design and Branding.
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Featured
What are Featured Providers?
$25,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 33 projectsPolar is a branding and visual identity design agency renowned for its expertise in brand development and strategy. The overall feedback is overwhelmingly positive, with 100% of reviewers highlighting timely delivery and effective communication. Approximately 90% of the reviews emphasize Polar's alignment with company values and cultural fit, showcasing their ability to integrate seamlessly with client teams while excelling in brand identity development and logo design.
$1,000+Undisclosed50 - 249London, EnglandServices provided
See all 58 projectsDuck.Design is a branding and design company that excels in brand identity development, corporate branding, and visual identity design. With over 90% of reviews highlighting their creativity, professionalism, and effective communication, they are praised for aligning brand strategies with client goals and delivering high-quality design solutions. Duck.Design ensures on-time delivery with notable improvements in brand visibility and user engagement across various platforms.
$25,000+$100 - $149 / hr10 - 49West Vancouver, CanadaServices provided
See all 8 projectsHooman Studio is a branding and marketing agency offering services in brand development, corporate branding, and visual identity design. The reviews indicate a strong emphasis on quality design work and timely project delivery, with 100% of clients expressing satisfaction with their brand strategy execution and project management effectiveness. Clients appreciate their creative approach and commitment to meeting business objectives efficiently.
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$5,000+$100 - $149 / hr2 - 9Cercado de Lima, Peru
Services provided
Agenciamk.com is a social media marketing company. The team provides Social Media Marketing and Web Design, and the company is in Cercado de Lima, Peru.
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$5,000+$100 - $149 / hr2 - 9Pueblo Libre, Peru
Services provided
TRESMEDIA is a SEO agency. Established in 2011, the agency is in Pueblo Libre, Peru. Their services include Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+< $25 / hr10 - 49Gurugram, IndiaServices provided
See all 21 projectsFlight Mode Studio is a branding and marketing agency specializing in brand identity development, logo design, and visual identity design. The overall feedback from their clients is overwhelmingly positive, with commendations for their technical expertise, creativity, and commitment to project timelines, resulting in enhanced user engagement and brand recognition. Notably, their branding efforts have led to measurable improvements in user engagement and organic traffic growth.
$10,000+$300+ / hr10 - 49Littleton, COServices provided
See all 33 projectsTaillight is a branding agency specializing in brand strategy, corporate identity, and visual identity design. Their reviews reflect a remarkable 100% positive feedback rate, highlighting their expertise in brand development and positioning. Clients frequently commend their deep industry knowledge, strategic approach, and exceptional project management skills. Taillight's founders are noted for their hands-on involvement, ensuring tailored solutions that align with clients' brand identity development needs.
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$5,000+$100 - $149 / hr2 - 9Asunción, Paraguay
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Social PY - Marketing Digital is a small branding firm in Asunción, Paraguay. Their services include Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Meguro City, Japan
Services provided
Just Another Agency, a Marketing Strategy company, is based in Meguro City, Japan. Established in 2010, the team provides Marketing Strategy and Advertising.
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$5,000+$100 - $149 / hr2 - 9
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Located in Lisboa, Portugal, Web Design Vip is a small web design company. The team offers Web Design and E-Commerce Development.
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$5,000+$100 - $149 / hr2 - 9Albufeira, Portugal
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Headquartered in Albufeira, Portugal, Portugal Web Design is a web design company. They focus on Web Design and Branding.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Turned On is a small Tokyo, Japan-based Digital Strategy company. Their services include Digital Strategy and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Arcozelo, Portugal
Services provided
Advertising company dot. Was launched in 2014. The firm offers Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Revenize is a small Faro, Portugal-based SEO services firm. The team specializes in Search Engine Optimization and Digital Strategy.
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UndisclosedUndisclosed2 - 9Rio Grande do Sul, Brazil
Services provided
Agência Visoart is a Rio Grande do Sul, Brazil-based graphic design company. Their services include Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Kuala Lumpur, Malaysia
Services provided
Dmnfamous Sdn Bhd is an UX design company located in Kuala Lumpur, Malaysia. The team focuses on UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9
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ThinkCrumbs is a small Pasig City, Philippines-based branding agency. The team focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Makati, Philippines
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TeamManila Graphic Design Studio is a print design company. The Makati, Philippines-based company was established in 2001. Their team offers Print Design and Video Production.
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UndisclosedUndisclosed2 - 9Tel Aviv-Yafo, Israel
Services provided
Established in 2002, Pepper Creative House, a small video production company, is based in Tel Aviv-Yafo, Israel. Their team focuses on Video Production and Branding.
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UndisclosedUndisclosed2 - 9Tel Aviv-Yafo, Israel
Services provided
Studio Elefant, a small video production company, is located in Tel Aviv-Yafo, Israel. Their services include Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Worcester, MA
Services provided
Applied Interactive LLC is a branding agency. Established in 1996, the agency is in Worcester, Massachusetts. Their team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Porto, Portugal
Services provided
Savage Agency is a small Porto, Portugal-based Digital Strategy company. The team specializes in Digital Strategy and Graphic Design.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
Services provided
Advertising company Alx Design offers Advertising and UX/UI Design. They are in Ciudad de México, Mexico.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
Services provided
Headquartered in Ciudad de México, Mexico, C2C Agencia Digital is a social media marketing firm. The team specializes in Social Media Marketing and Branding.
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$5,000+$25 - $49 / hr2 - 9Ciudad de México, Mexico
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Paradigma Cero is a social media marketing agency. The team is based in Ciudad de México, Mexico, and their services include Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9Port Harcourt, Nigeria
Services provided
Brandwone ICT is a web design agency. The firm is located in Port Harcourt, Nigeria. Their team offers Web Design and Web Development.
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UndisclosedUndisclosed2 - 9
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Skydraft is a web design company. Their small team is in Loulé, Portugal. Their services include Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Braga, Portugal
Services provided
Founded in 2015, The Bolt is a small Advertising company. Their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Valhalla, NY
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Buzz Creators, Inc., a public relations firm, is in Valhalla, New York. They offer Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Mbombela, South Africa
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SEOPros is a SEO agency. They specialize in Search Engine Optimization and Pay Per Click and were established in 2016. The agency is headquartered in Mbombela, South Africa.
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UndisclosedUndisclosed2 - 9Bengaluru, India
Services provided
Barefoot, a graphic design company, is located in Bengaluru, India. They offer Graphic Design and Branding and were established in 2012.
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UndisclosedUndisclosed2 - 9Hyderabad, India
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Headquartered in Hyderabad, India, Media 4 You is a small PR firm. The team provides Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Cardiff, Wales
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River & Bear is a PR company. They provide Public Relations and Branding and are located in Cardiff, Wales.
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UndisclosedUndisclosed2 - 9Halifax, Canada
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Launched in 1985, Burke & Burke is a graphic design agency. The team specializes in Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Sydney, Canada
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902 Advertising Group Ltd. Is an Advertising company. Their small team is located in Sydney, Canada and provides Advertising and Branding. The firm was established in 2011.
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UndisclosedUndisclosed2 - 9Hope, Wales
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Level Marketing, a Marketing Strategy company, was founded in 2012. The company specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Dublin 8, Ireland
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Cream Creative is a graphic design agency. Based in Dublin 8, Ireland, the agency provides Graphic Design and UX/UI Design.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Established in 2011, Workhouse is a branding company. The team offers Branding and Graphic Design and is located in Dublin, Ireland.
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UndisclosedUndisclosed2 - 9Loanhead, Scotland
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Launched in 2010, Gingersnap Design is a graphic design agency. Based in Loanhead, Scotland, the team provides Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Leeds, England
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Blue Digital is a small PR agency. They offer Public Relations and Branding and were launched in 2007.
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UndisclosedUndisclosed2 - 9Aldridge, England
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Web design company Sure Productions offers Web Design and Web Development. They were launched in 2001.
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UndisclosedUndisclosed2 - 9Sydney, Canada
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Vibe Creative Group is a graphic design company. They are headquartered in Sydney, Canada and have small team. Their team offers Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Urbandale, IA
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Small Advertising company Insight Advertising, is headquartered in Urbandale, Iowa. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Littleton, CO
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WORKHORSE 45 is a graphic design company located in Littleton, Colorado. The team offers Graphic Design and Product Design.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Seam Studios, Inc., a graphic design company, was founded in 2001. The small team specializes in Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Hudson, IA
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Established in 2008, Cohesive Creative & Code is a small app development firm. Their services include Mobile App Development and Web Design.
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List of the Best Branding Agencies
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39/40.019.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
85% Branding15% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
37.1/40.020/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
36.5/40.019.8/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.2/40.018.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
100% Branding -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
35/40.019.4/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
90% Branding10% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
34.8/40.019.8/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
34.7/40.018.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.4/40.018.6/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
55% Branding45% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
34.5/40.018.4/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
100% Branding -
$25,000+$100 - $149 / hr10 - 49Cádiz, Spain
Ability to deliver
34.3/40.018.8/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
34/40.019/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
75% Branding25% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
33.9/40.018.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
70% Branding30% Other -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
33.9/40.018.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
33.8/40.018/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
100% Branding -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
33.3/40.017/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Branding -
$25,000+$200 - $300 / hr10 - 49Freeport, ME
Ability to deliver
33.2/40.018/20 Reviews9.6/10 Clients & Experience5.6/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
33.2/40.017.2/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Branding40% Other -
UndisclosedUndisclosed2 - 9Los Angeles, CA
Ability to deliver
33.1/40.018/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Branding -
$25,000+$100 - $149 / hr50 - 249Warszawa, Poland
Ability to deliver
32.9/40.017.4/20 Reviews9.8/10 Clients & Experience5.7/10 Market PresenceService focus
70% Branding30% Other -
$10,000+Undisclosed10 - 49Philadelphia, PA
Ability to deliver
32.9/40.020/20 Reviews9/10 Clients & Experience3.9/10 Market PresenceService focus
85% Branding15% Other -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
32.8/40.016.8/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
32.7/40.017.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Branding30% Other -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
32.7/40.016.4/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
100% Branding -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
32.6/40.017.6/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
80% Branding20% Other -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
32.6/40.016.2/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
32.5/40.017.2/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Toronto, Canada
Ability to deliver
32.5/40.017.2/20 Reviews9.4/10 Clients & Experience5.8/10 Market PresenceService focus
80% Branding20% Other -
$25,000+Undisclosed2 - 9Montréal, Canada
Ability to deliver
32.4/40.016.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
100% Branding
Branding Agency FAQs
The right branding agency will help you create consistency across all marketing channels and make your brand more recognizable. Stay up to date on relevant branding services, costs, and how to go about making the right connection to ensure your project is as smooth and successful as possible.
Clutch features firms that develop visual identities and messaging strategies twice a year based on a proprietary methodology. The top branding agencies for Fall 2025 include:
A branding agency will specialize in creating, developing, and refining brand identities. This includes helping organizations identify their purpose, values, target audience, positioning, and messaging. To inform brand strategy and understand customer behavior, they will often collect data for market research and analysis.
With the information they collect, they can develop key messages and taglines that communicate the brand’s core values. They will also design visual elements like logos, color schemes, typography, and imagery that represent the brand.
Whether you’re looking to create a whole new brand identity or are looking to rebrand, a branding agency offers services to define, build, and enhance your business’s brand identity. Depending on your brand goals and your needs, they will create a brand strategy that is based on your company’s mission, values, audience, and positioning. To ensure that your brand is distinct, they will conduct market research to analyze competitors, trends, and audience behavior, providing valuable insights for strategic decisions.
Often, businesses will hire a branding agency specifically for their help with visual identity as well. By creating new logo designs, identifying a color palette, selecting typography, and creating a comprehensive brand style, businesses can become more easily identifiable and stand out in crowded marketplaces.
The visual identity of your brand goes beyond these items, though. For this reason, many branding agencies will also offer digital and print branding, which covers everything from website design and social media presence to packaging and advertising materials.
Most branding projects reviewed on Clutch are between $10,000–$49,999. The average cost of hiring a branding agency on Clutch is between $100–$149 per hour. How much your company will spend on branding depends on the scope of work. Companies that go through a full branding engagement will spend more than companies looking for a simple brand style guide.
Branding agencies offer packages that include various services and assets. On Clutch, branding packages start at around $1,000 per month.
There are many reasons for businesses to hire a branding agency. The number one reason is to craft a unique, recognizable, and professional brand identity. A branding agency will have the skills and experience to ensure that your brand stands out, helping your business build trust and customer loyalty. A branding agency is also able to look at your business objectively and review data and use this information to curate a brand identity that differentiates your from your competitors.
Hiring the right branding company is crucial for businesses looking to establish a consistent brand identity and stand out in competitive markets. An agency that doesn’t align with your business objectives and goals could lead to wasted budget, ineffective brand messaging, and loss of trust.
To find the perfect partner for your project, you need to consider the quality of work they provide, how quickly they can deliver, cost, and how easy it is to work with them.
To understand the impact of their work, you should review client reviews and testimonials and look for positive feedback and reliability. You can also examine portfolio items and case studies to get a better idea of their skill and what they can deliver.
As you interview each branding agency, look for partners that can provide a strategic approach and offer the full spectrum of branding support services. You should also note their communication and collaboration style. A great branding agency will be transparent and have clear processes in place to ensure that they deliver the results you’re looking for.
Many businesses looking to revamp their visual identity may be tempted to hire a graphic design agency because they focus on creating visual assets like logos, websites, and advertisements. However, a branding agency would be more involved in developing a brand strategy and formulating a brand identity that aligns with your positioning in the market. On top of that, they can help curate a brand message. At the same time, many branding agencies offer graphic design, but their core focus is strategic brand development.
The duration of a branding projects depends largely on the scope of your project and your long-term goals. The average timeline for a logo design project is between 2-6 weeks, while brand strategy and identity projects take 6-12 weeks, website branding and design takes 8-16+ weeks, and rebranding projects can take up to 3-6 months.
When hiring a branding agency, there are several red flags to watch for. First, a lack of a portfolio items or case studies is a major warning sign, as it indicates that the agency has little to no proven work to demonstrate their ability.
Another red flag is a lack of strategy. An effective branding agency should focus on more than just visuals; they should have a comprehensive plan that aligns with your business goals. Poor communication, such as delays or unclear processes, can severely impact the results and the overall experience. Lastly, be wary of agencies that overpromise results, as branding is a long-term investment and not a quick fix. If an agency promises rapid success, it’s likely they don’t fully understand the complexities of building a brand.
Both a branding agency and a freelancer will be able to deliver high-quality brand assets that can help your business stand out in the marketplace. However, a branding agency will have more resources than a freelancer, making them a better fit if you are looking to develop a full brand strategy.
They can provide market research and a team full of design experts and copywriters to help you create a brand identity. They may also be able to provide long-term branding support, helping your business continue to grow brand awareness. At the same time, a freelancer can be a great option if you need specific design work on a tight budget.
- Portfolio & Expertise - know when brands specialize in brand strategy vs. corporate branding vs. naming vs. product branding
- Communication & Collaboration - ensure that the branding agency has set communication tools in place, provides regular updates, and, most importantly, listens to your input.
- Budget - before the real work begins, there should be conversations regarding cost structure and payment terms.
- Strategic Approach - Ensure they understand your business goals, industry trends, and target audience
- Can you provide examples of successful branding projects you’ve completed?
- What’s your approach to developing a brand strategy?
- Can you walk me through the typical timeline of a branding project?
- How do you ensure consistency across different brand touchpoints?
- How do you incorporate feedback from clients during the branding process?
- Do you offer ongoing support after the initial branding project is completed?