Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed50 - 249
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Smart Strategies 360 is a SEO services firm. They were established in 2021 and specialize in Search Engine Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 2 projectsUrban Effect Media is a UI/UX design and branding company known for creating engaging websites and brand identities. They have a strong focus on client engagement and product research, with 100% of reviewers praising their timely delivery and professionalism. Their ability to understand client perspectives and turn ideas into reality is highly impressive, though support post-launch could be improved.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+Undisclosed10 - 49Bangkok, Thailand
Services provided
See all 1 projectsMarketyze-Digital Marketing Agency specializes in managing and monitoring ad accounts, as well as creating advertisements for clients. Reviews highlight the agency's excellent responsiveness, communication, and cost-effective services. Clients are particularly impressed with the agency's performance, knowledge sharing, and ability to exceed expectations.
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$1,000+$150 - $199 / hr10 - 49Bellingham, WA
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Founded in 2016, Intellitonic, a small PPC agency, is headquartered in Bellingham, Washington and Seattle, Washington. Their team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Burleigh Heads, Australia
Services provided
Accentuate Web Design and Marketing, a social media marketing agency, is based in Burleigh Heads, Australia. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr50 - 249Budapest, Hungary
Services provided
PPC company INTREN was established in 2008. The team focuses on Pay Per Click and Conversion Optimization and is based in Budapest, Hungary.
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$5,000+$150 - $199 / hr10 - 49Baltimore, MD
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Gigawatt Group is a PPC company. Located in Washington, District of Columbia and Baltimore, Maryland, the company was established in 2013. Their services include Pay Per Click and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$5,000+$50 - $99 / hr10 - 49
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See all 1 projectsStarterX is a technology firm specializing in automation and business process optimization. Reviews highlight their impressive understanding of automation, resulting in a 35% increase in operational efficiency for clients like Futuron. While 90% of feedback is positive, noting their tailored solutions and responsive project management, some suggest improvements in onboarding and response times to further enhance service delivery.
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsInvictus Web Solutions is a digital marketing firm known for its expertise in Pay-Per-Click Advertising and web design, showcasing a high level of professionalism and customer satisfaction. Approximately 100% of reviewers highlight the company's outstanding service, timely delivery, and excellent value for cost, making it a preferred choice for digital advertising projects.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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Undisclosed< $25 / hr10 - 49
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See all 1 projectsEcomndev is a web development company specializing in creating tailored digital solutions, such as professional websites and custom POS systems. Feedback indicates a strong emphasis on technical expertise and development capabilities, with 100% of reviewers noting improved operational efficiency and increased website traffic. While minor communication improvements were suggested, their professionalism and project management were praised.
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$1,000+$300+ / hr2 - 9
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SAM CONTROL LTD is an IT consulting company specializing in CRM implementation and cybersecurity services. Reviews highlight their effective communication and accessibility, with 100% noting timely delivery and a strong cultural fit. Reviewers also found their pricing competitive and aligning well with project budgets. Overall, clients were satisfied with their project management and outcomes.
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$10,000+$50 - $99 / hr10 - 49Berlin, Germany
Services provided
Bissfest, a branding company, is in Berlin, Germany. The team offers Branding and Web Design.
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$100,000+Undisclosed10 - 49Toronto, Canada
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Other. Is a media planning and buying agency. In Toronto, Canada and Toronto, Canada, the team provides Media Planning & Buying and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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SEOPLUS.AM specializes in Pay Per Click (PPC) services, effectively directing traffic through Google Ads to achieve measurable outcomes such as increased traffic and customer inquiries. The company is praised for its timely project delivery, attentive client care, and alignment with client values, making it a preferred choice for managing Paid Search campaigns.
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$1,000+Undisclosed10 - 49London, England
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Algebra is a PPC company founded in 2018. Their team provides Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Altrincham , England
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PPC Evolved is a PPC company based in Altrincham , England. The team focuses on Pay Per Click.
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$1,000+$100 - $149 / hr1,000 - 9,999Stockton on Tees, England
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Web.com Agency is a large Stockton on Tees, England-based web design agency. Their services include Web Design and Pay Per Click.
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$1,000+< $25 / hr2 - 9Bacolod, Philippines
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Cellconversion is a pay per click company. Established in 2008, the agency is in Bacolod, Philippines. Their services include Pay Per Click and Conversion Optimization.
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$1,000+$25 - $49 / hr10 - 49Prague, Czech Republic
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Pay per click company Top-Rated Team 🇺🇦 was established in 2017. The team provides Pay Per Click and Recruiting.
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$5,000+$150 - $199 / hr2 - 9London, England
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Velocity Advertising is a PPC agency. They were founded in 2016, and their services include Pay Per Click and Conversion Optimization.
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$50,000+$150 - $199 / hr50 - 249Los Angeles, CA
Services provided
ROYALSEOANDSEM, a midsize PPC agency, is in Los Angeles, California and. The team offers Pay Per Click and Digital Strategy.
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Undisclosed$100 - $149 / hr2 - 9Montreal, Canada
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Buzztronic Marketing is a small PPC company founded in 2017. Their team provides Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Perth, Scotland
Services provided
PPC Direct Ltd is a Perth, Scotland-based PPC company. They focus on Pay Per Click and were founded in 2019.
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$5,000+$100 - $149 / hr10 - 49London, England
Services provided
Pay per click company Digitopia was founded in 2009. The company specializes in Pay Per Click and Search Engine Optimization, and is small.
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$1,000+Undisclosed2 - 9Spearfish, SD
Services provided
Pay per click agency Creatively Innovative is based in Spearfish, South Dakota. They specialize in Pay Per Click and Search Engine Optimization.
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$1,000+$300+ / hr2 - 9Franklin, TN
Services provided
Established in 2018, 99MEDIA is a pay per click company. Their team provides Pay Per Click and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Markham, Canada
Services provided
Founded in 2019, Airwave One Media is a small PPC agency. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Blackburn, England
Services provided
EClick Search is a Blackburn, England-based PPC company. They offer Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Manchester, England
Services provided
54 Digital is a pay per click agency. The team is located in Manchester, England, and their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Rawalpindi, Pakistan
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Digicrawl is a pay per click company. Headquartered in Rawalpindi, Pakistan, the agency was launched in 2018. Their services include Pay Per Click.
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UndisclosedUndisclosed10 - 49Houston, TX
Services provided
Founded in 2019, PPC REV, a small PPC company, is headquartered in Houston, Texas. Their team focuses on Pay Per Click.
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UndisclosedUndisclosed2 - 9Bellerose, NY
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BambooLeadGen is a small pay per click agency located in Bellerose, New York. The team provides Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Da Nang, Vietnam
Services provided
Located in Da Nang, Vietnam, Leads Hunt is a small pay per click company. The team provides Pay Per Click and Email Marketing.
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$1,000+$150 - $199 / hrFreelancerLos Angeles, CA
Services provided
PPC Specialists is a PPC company. The small Los Angeles, California-based team offers Pay Per Click. The company was launched in 2017.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Legal Marketing Arm is a pay per click agency. Launched in 2002, the agency is headquartered in San Diego, California. Their team focuses on Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Chandigarh, India
Services provided
Catsflare is a pay per click company. They were founded in 2018 and specialize in Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Henderson, NV
Services provided
SparksBoost, a small PPC agency, is in Henderson, Nevada. The team specializes in Pay Per Click and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9
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Established in 2019, Journalname is a small pay per click company. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Reston, VA
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Founded in 2016, Hash Metric is a PPC company. The team focuses on Pay Per Click and Digital Strategy.
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$1,000+Undisclosed10 - 49Detroit, MI
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The Shepler Group is a PPC company. Founded in 2019, the team specializes in Pay Per Click and Search Engine Optimization. The agency is based in Saginaw, Michigan and Detroit, Michigan.
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$1,000+$25 - $49 / hr10 - 49New York, NY
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In New York, New York, Adbricks is a pay per click agency. Founded in 2019, the team provides Pay Per Click.
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Undisclosed$25 - $49 / hr2 - 9
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SeoCodex is a Faridabad, India-based PPC agency. Launched in 2020, the team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Union, NJ
Services provided
PPC agency SearchDemon was launched in 2020. The agency focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Higher Whitley, England
Services provided
Helped.co.uk is a pay per click company. They are based in Higher Whitley, England and have small team of experts. Their services include Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Bzns Monster is a PPC company. They are in Istanbul, Türkiye and Sheridan, Wyoming, and their services include Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Farsley, England
Services provided
Colossal Search Ltd is a pay per click company. Established in 2011, the team focuses on Pay Per Click.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
1CentPPC is a PPC agency. The team is in Lima, Peru and Los Angeles, California, and their services include Pay Per Click.
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UndisclosedUndisclosed2 - 9Victoria, Canada
Services provided
WaveFlow Marketing is a PPC company. The team provides Pay Per Click and Social Media Marketing and is based in Victoria, Canada.
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$1,000+$100 - $149 / hr2 - 9Hvidovre, Denmark
Services provided
Established in 2023, DERU Digital is a pay per click company. The team focuses on Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Services provided
Scaling Peak is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) services. The company received overwhelmingly positive feedback, with clients noting their expertise in campaign optimization and exceptional customer service. Key outcomes include a 42% increase in website traffic and a 30% improvement in conversion rates, demonstrating their effectiveness in enhancing online presence and executing successful PPC campaigns.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.4/40.019.4/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.