Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$5,000+$50 - $99 / hr2 - 9San Francisco, CA
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See all 1 projectsSapiens Growth Marketing Agency specializes in web design, rebranding, and content development, offering services that align with clients' strategic objectives and budgets. Their reviews indicate overwhelmingly positive feedback, with clients appreciating their attentiveness and adaptability, resulting in unanimously positive public reactions to project outcomes. However, some suggest earlier implementation of project management protocols could enhance efficiency.
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$1,000+$100 - $149 / hrFreelancer
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See all 1 projectsAngel Automation is a digital services company specializing in website creation and chatbot development. The feedback from their reviews is overwhelmingly positive, with 100% of reviewers noting their effective communication and timely delivery. Clients appreciate Angel Automation's ability to improve lead quality and conversion rates, with 100% expressing satisfaction with the value of solutions provided.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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Undisclosed< $25 / hrFreelancer
Services provided
See all 1 projectsOliveweb Creative is a web development company praised for its high-quality, professional work and exceptional client relations. In the reviews, 100% of clients express satisfaction, highlighting the company's personalized approach and effective communication. The director of a sports company specifically appreciated their patience and understanding, resulting in a successful website overhaul.
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UndisclosedUndisclosed2 - 9Cape Town, South Africa
Services provided
FixOak Marketing Solutions is a small pay per click company founded in 2016. Their team specializes in Pay Per Click.
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$1,000+< $25 / hr10 - 49
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Agentia Promos, a PPC company, was founded in 2013. The team focuses on Pay Per Click and Search Engine Optimization and is based in Bucarest, Romania.
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$5,000+$100 - $149 / hr2 - 9
Services provided
See all 2 projectsStars Media IT GmbH is a web development company specializing in creating customized online strategies and enhancing digital presence through website and landing page development. With 100% positive feedback, clients praise their attention to detail, timely project management, and innovative leadership, notably from CEO Guntram, resulting in improved site metrics and increased engagement.
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$1,000+< $25 / hr50 - 249Noida, India
Services provided
XenelSoft Technologies, a Digital Strategy company, offer Digital Strategy and Search Engine Optimization. They were launched in 2014.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed10 - 49Aloma, FL
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See all 1 projectsDocRokit is a digital advertising company specializing in Pay-Per-Click advertising and SEO services. The reviews highlight their success in boosting site rankings and generating new business, with evidence of one client securing 30 new appointments in a month. Reviewers note their hands-on project management and willingness to go the extra mile, although they acknowledge the company's potential for growth.
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UndisclosedUndisclosed10 - 49
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See all 1 projectsBest Solution of IT is a digital marketing company specializing in guest posting, blog writing, and local SEO services. Reviews highlight their professionalism and timely communication, with 100% of reviewers noting prompt responses and guaranteed results within three months. Clients appreciate their competitive pricing and quality-focused approach, although they suggest using project management dashboards for future enhancements.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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Undisclosed< $25 / hr50 - 249Ahmedabad, India
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See all 1 projectsWebindia Inc offers advertising and marketing services, specializing in running profitable Google Ads campaigns. Overall feedback highlights their clear project management, commitment, and ability to drive significant sales and leads for clients. Clients are particularly impressed with their organization and effective communication, with no noted areas for improvement.
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$1,000+< $25 / hr250 - 999
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See all 1 projectsVirtual Assistant India offers specialized services in managing Amazon PPC campaigns, focusing on keyword research, ad copy creation, bid management, and performance analysis. Reviews highlight their tailored approach, timely delivery, and significant improvements in key metrics such as click-through and conversion rates, demonstrating their effectiveness in enhancing paid search visibility and performance. The company's dedication to transparency and understanding of client needs further underscores their professional service.
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Undisclosed$100 - $149 / hr2 - 9
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Pay per click company PPC Professionals was established in 2012. The agency offers Pay Per Click and Conversion Optimization.
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$25,000+$150 - $199 / hr10 - 49Middlesbrough , England
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Pay per click agency Mabo Media offers Pay Per Click. They are in Middlesbrough , England.
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$10,000+$150 - $199 / hr2 - 9Oxfordshire, England
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Established in 2013, Digital Gearbox is a small pay per click company based in Oxfordshire, England. Their team provides Pay Per Click.
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$1,000+$150 - $199 / hr10 - 49
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DP Online Marketing Ltd, a PPC company, is based in Nottingham, England and SKEGNESS, England. The team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Oakville, Canada
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Established in 1996, DRMG is a midsize Oakville, Canada-based Direct Marketing and PPC agency. Their team focuses on Direct Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Pécs, Hungary
Services provided
Launched in 2018, Adlab Pro is a PPC company. The company offers Pay Per Click and Digital Strategy, and is small.
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$1,000+$50 - $99 / hr2 - 9Wellingborough, England
Services provided
Jcammidge.co.uk is a PPC agency. Their small team is based in Wellingborough, England and offers Pay Per Click. The company was launched in 2014.
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$5,000+Undisclosed2 - 9Petah Tikva, Israel
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PPC agency BOOSTIT is located in Petah Tikva, Israel. They specialize in Pay Per Click and were established in 2017.
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$1,000+$150 - $199 / hr2 - 9West Hartford, CT
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AdWords Nerds is a pay per click company. Their team is in West Hartford, Connecticut. The firm focuses on Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Poznań, Poland
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Small pay per click agency ADSRight, is in Poznań, Poland. The team provides Pay Per Click and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Croydon, England
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Pay per click company Clear Ads is headquartered in Croydon, England. They specialize in Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Katy, TX
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Appdore Agency is a PPC agency. The firm is headquartered in Katy, Texas. Their team offers Pay Per Click and Conversion Optimization.
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$1,000+$50 - $99 / hr10 - 49Eatontown, NJ
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See all 2 projectsAmazonXperts is a digital advertising agency specializing in Pay-Per-Click Advertising and SEO campaigns. Reviewers consistently praise their effective PPC management, with a reported 400% increase in sales and reduced costs. Their team is lauded for honesty, integrity, and dedicated client attention, with approximately 90% of feedback highlighting their optimization efforts and adaptability.
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Undisclosed< $25 / hr10 - 49Panchkula, India
Services provided
See all 1 projectsOutsourcing Technologies provides web design, search engine optimization (SEO), and website maintenance services. Overall, their reviews highlight prompt communication, quick responses, and effective project management. Clients appreciate the good value for cost and the successful achievement of their SEO and web design objectives.
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Undisclosed$25 - $49 / hr2 - 9Long Grove, IL
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KeyKit is a social media marketing firm launched in 2020. In Long Grove, Illinois, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Kyiv, Ukraine
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EMIND is a PPC agency. They provide Pay Per Click and Marketing Strategy and were established in 2015. The agency is located in Kyiv, Ukraine and Moskva, Russia.
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$1,000+$100 - $149 / hr10 - 49Dublin, Ireland
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Adaptive & co is a pay per click company. The company is located in Dublin, Ireland. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Hawthorn East, Australia
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ROI Growth Agency - AI Marketing is a Conversion Optimization company. The Hawthorn East, Australia-based firm specializes in Conversion Optimization and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49
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EdvanceMedia is a PPC agency. Located in London, England and New York, New York, their team focuses on Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hrFreelancerThane, India
Services provided
Element Web Architecture is a pay per click company. Their team is located in Thane, India. The agency offers Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Delhi, India
Services provided
Intelnet Computer services Pvt Ltd is a pay per click agency. Headquartered in Delhi, India, the team focuses on Pay Per Click and Other Digital Marketing.
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Undisclosed$150 - $199 / hr10 - 49Chicago, IL
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The PPC Guys is a PPC agency. Established in 2010, the agency is located in Chicago, Illinois. Their team provides Pay Per Click and Conversion Optimization.
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$1,000+$25 - $49 / hr10 - 49București, Romania
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Today's is a small PPC agency established in 2005. Their team focuses on Pay Per Click and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9
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Search South is a PPC agency. Located in New Alresford, England, the firm focuses on Pay Per Click and Content Marketing.
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UndisclosedUndisclosed2 - 9Wythenshawe, England
Services provided
Hot Click Marketing Ltd is a PPC agency. The Wythenshawe, England-based firm was founded in 2011. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Englewood, CO
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Denver PPC is a small Englewood, Colorado-based pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+Undisclosed10 - 49
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Pay per click company SalesX Inc. Is located in Foster City, California. The team offers Pay Per Click and Conversion Optimization.
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$1,000+< $25 / hr50 - 249Sydney, Australia
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AdWordsWise Aus is a midsize Sydney, Australia-based pay per click company. The team specializes in Pay Per Click.
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$1,000+Undisclosed2 - 9
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HelloClicks is a pay per click company. Headquartered in St. Helier, England, their small team specializes in Pay Per Click and Conversion Optimization. The firm was launched in 2019.
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$1,000+< $25 / hr10 - 49Tumakuru, India
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Launched in 2015, Busyorders.com Marketing, a small PPC company, is in Tumakuru, India and London, England. Their services include Pay Per Click and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9Cape Town, South Africa
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In Cape Town, South Africa, SCOPE is a pay per click company. They provide Pay Per Click and were founded in 2016.
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$1,000+Undisclosed10 - 49
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Starweb.co is a small pay per click company launched in 2021. Their services include Pay Per Click and Social Media Marketing.
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$5,000+$150 - $199 / hr10 - 49Austin, TX
Services provided
Established in 2016, Adspace is a PPC agency. The team focuses on Pay Per Click and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Hadera, Israel
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SFB Digital Marketing is a pay per click agency. They specialize in Pay Per Click and Advertising and are located in Hadera, Israel.
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$1,000+$50 - $99 / hrFreelancerRohr, France
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Small pay per click agency Steeve Belair : Freelance Google Ads Expert, is in Rohr, France. Their services include Pay Per Click.
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$10,000+$25 - $49 / hr10 - 49دبي, United Arab Emirates
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See all 1 projectsAiwa Digital offers SEO services, website optimization, and brand building. Reviews highlight their exceptional project management, top expert team, and ability to deliver results ahead of schedule, leading to significant improvements in Google rankings, website traffic, and brand presence. Overall, Aiwa Digital is praised for its expertise, responsiveness, and positive client impact.
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$5,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
See all 3 projectsPingaaksh System is a web development company known for its expertise in creating visually stunning and highly functional web applications. Client reviews highlight their professionalism, responsiveness, and ability to deliver projects on time, with 100% of reviews expressing satisfaction and no areas for improvement noted. Their services are praised for providing great value for cost and aligning with client values.
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$1,000+$100 - $149 / hr10 - 49Lince, Peru
Services provided
InboundPlus Agency offers services in digital marketing and paid search, including PPC campaigns on platforms like Google Ads. According to client reviews, their methodology and experience, particularly in real estate projects, deliver effective results, exceeding goals in attracting new clients. The agency is praised for its committed team, strategic approach, and ability to meet objectives within set timelines.
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$1,000+$150 - $199 / hr50 - 249Islamabad, Pakistan
Services provided
See all 2 projectsESOLS offers website redesign, SEO, PPC, and comprehensive digital marketing strategies. Reviews highlight their significant impact on lead generation and search engine rankings, coupled with a high level of client satisfaction. Clients commend ESOLS's technical expertise, effective communication, and agile project management capabilities, noting their ability to work closely with clients to achieve desired results.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.4/40.019.4/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.