Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Klients Growth, a SEO agency and pay per click company, was launched in 2024. In Surat, India, the team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9
Services provided
Abracadabra PPC, a SEO company and pay per click agency, focus on Search Engine Optimization and Pay Per Click. They were founded in 2021.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+Undisclosed2 - 9
Services provided
BlackWire is a social media marketing agency and PPC agency founded in 2024. The agency focuses on Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Adelaide, Australia
Services provided
SummiTouch is an Adelaide, Australia-based SEO company and pay per click agency. The team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Tallinn, Estonia
Services provided
Mission Driven Marketing is a small pay per click agency. Founded in 2019, the team provides Pay Per Click and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9
Services provided
See all 1 projectsCTR Meta Agency specializes in providing paid advertising services, as evidenced by their collaboration with Hair Spa LA. Reviews highlight their effectiveness in implementing new strategies that significantly reduce cost per click and enhance click-through rates. Clients report substantial revenue growth, with one testimonial noting a 100% improvement in results within four weeks and a notable return on ad spend for retargeting and prospecting campaigns.
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$5,000+$150 - $199 / hr2 - 9Arlington, VA
Services provided
Spiral Marketing is a social media marketing agency. They provide Social Media Marketing and Pay Per Click and were founded in 2015. The agency is in Arlington, Virginia.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$50 - $99 / hr2 - 9Coquitlam, Canada
Services provided
Headquartered in Coquitlam, Canada, Discovery Kitchen is a small social media marketing company. The team provides Social Media Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hr10 - 49Singapore, Singapore
Services provided
See all 1 projectsVue Tech Pte Ltd offers comprehensive digital marketing services, including SEO and paid advertising campaigns. Clients have reported significant business growth and impressive ROI, with over 800% achieved in marketing initiatives. The company is praised for its effective workflow and successful track record, although they could improve response times to inquiries.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$5,000+$50 - $99 / hr10 - 49Miami, FL
Services provided
Edbrig is a branding company. Based in Miami, Florida, the firm offers Branding and Pay Per Click.
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$1,000+Undisclosed2 - 9Amriswil, Switzerland
Services provided
YEP Digital Marketing, a PPC company, is located in Amriswil, Switzerland. They provide Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Buenos Aires, Argentina, Argentina
Services provided
Dicore digital is a Buenos Aires, Argentina, Argentina-based pay per click agency. They provide Pay Per Click and Web Design.
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$1,000+$25 - $49 / hr2 - 9Lagos, Nigeria
Services provided
SalesBank is a small Lagos, Nigeria-based social media marketing company. Their services include Social Media Marketing and Pay Per Click.
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$50,000+Undisclosed50 - 249Tel Aviv-Yafo, Israel
Services provided
Midsize PPC company dentsu Israel, is headquartered in Tel Aviv-Yafo, Israel. The team offers Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Westerville, OH
Services provided
Upward Digital Marketing Group is a Westerville, Ohio-based web design agency. They focus on Web Design and Search Engine Optimization and were launched in 2018.
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$1,000+$200 - $300 / hr2 - 9Orem, UT
Services provided
RevAmp is a social media marketing company and pay per click company. Founded in 2020, their team provides Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr10 - 49
Services provided
See all 1 projectsSEO-Studio specializes in enhancing website traffic and improving keyword rankings for businesses. Reviews consistently highlight their professional approach, effective communication, and significant improvements in search engine rankings. Clients particularly commend their expertise and the impressive performance of their team members.
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$5,000+$100 - $149 / hr2 - 9
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EVE Milano, a SEO company, is in Como, Italy. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Deep Footprints Digital is a Cambridge, England-based pay per click agency. They specialize in Pay Per Click and Email Marketing.
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$5,000+Undisclosed10 - 49Edgartown, MA
Services provided
Third Door Media, a Marketing Strategy company, is located in Edgartown, Massachusetts. Launched in 2016, the team focuses on Marketing Strategy and Event Marketing.
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$1,000+< $25 / hr50 - 249
Services provided
See all 1 projectsWebsite Aspire offers comprehensive e-commerce website development services, specializing in SEO-friendly solutions utilizing platforms like Shopify. Clients consistently commend their customer-centric approach, effective project management, and the ability to deliver measurable outcomes such as increased website traffic, improved conversion rates, and enhanced user experience.
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$5,000+$200 - $300 / hr10 - 49Santa Monica, CA
Services provided
I Think an Idea is a small SEO agency launched in 2009. Their services include Search Engine Optimization and Digital Strategy.
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$10,000+$150 - $199 / hr50 - 249Glendale, CA
Services provided
Founded in 2002, The Search Agency is a midsize PPC company. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr50 - 249Melbourne, Australia
Services provided
Webcentral is a PPC agency. The team specializes in Pay Per Click and Web Design, and the agency is based in Melbourne, Australia.
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$1,000+$25 - $49 / hr10 - 49Abu Dhabi, United Arab Emirates
Services provided
Hello Pixels, a web development company, specializes in Web Development and Search Engine Optimization. The agency is located in Abu Dhabi, United Arab Emirates and دبي, United Arab Emirates.
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$1,000+$100 - $149 / hr2 - 9Littleton, CO
Services provided
PPC agency Mass Division LLC was established in 2018. Located in Littleton, Colorado, the team provides Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Lake Mary, FL
Services provided
Tonic Enterprises is a Content Marketing company in Lake Mary, Florida. They offer Content Marketing and Pay Per Click and were launched in 2014.
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$1,000+$100 - $149 / hr2 - 9Edmonton, Canada
Services provided
Established in 2012, [at] Marketing is a social media marketing agency. The small team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Istanbul, Türkiye
Services provided
See all 1 projects212 Medya offers comprehensive digital marketing services, including social media management, advertising management, and email design. Clients consistently highlight the company’s effectiveness in achieving significant engagement rates and expanding market reach, evidenced by impressive conversion rates and increased potential customer data. Overall feedback underscores their responsiveness and ability to meet diverse marketing needs efficiently.
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Undisclosed$100 - $149 / hr10 - 49Killamarsh, England
Services provided
Fenti Marketing is a Marketing Strategy company. The team is headquartered in Killamarsh, England, and their services include Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed2 - 9Berwick, Australia
Services provided
Think Local Digital is a pay per click company. They are headquartered in Berwick, Australia and have small team. Their team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
HighValue Digital is a PPC company. Their small team of employees is headquartered in Phoenix, Arizona. Their team provides Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Headquartered in Summit, Illinois and Kharkiv, Ukraine, All 4 You Agency is a social media marketing company. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Imagine Designs & Marketing is a Calgary, Canada-based web design company. Established in 2010, the team specializes in Web Design and Search Engine Optimization.
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$5,000+Undisclosed10 - 49Manteca, CA
Services provided
See all 14 projectsSocial Cali provides comprehensive digital marketing services, including website development, SEO, and PPC (Google Ads). Client reviews consistently highlight their effectiveness in generating leads, increasing online traffic, and delivering excellent ROI. Themes of responsiveness, transparency in pricing, and strong project management are prevalent across the feedback, indicating a reliable and professional service provider.
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$5,000+Undisclosed2 - 9Cebu City, Philippines
Services provided
See all 1 projectsZELDIGITAL offers comprehensive digital marketing services, specializing in PPC, Google Ads, and paid search. Reviews consistently highlight their expertise in cost-efficient campaign management, resulting in substantial sales growth and improved ROI. Clients praise their professionalism, responsiveness, and data-driven approach, with a focus on continuous optimization and client-centric service.
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UndisclosedUndisclosed2 - 9Culver City, CA
Services provided
Pay per click agency z is headquartered in Culver City, California. They focus on Pay Per Click and Search Engine Optimization and were established in 2024.
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$1,000+$100 - $149 / hr2 - 9Cluj-Napoca, Romania
Services provided
DAFE Digital is a PPC agency. Founded in 2023, the agency is located in Cluj-Napoca, Romania. Their team provides Pay Per Click and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Advertising company REVV Agency is based in Gaal, Austria. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Can-Do Digital Marketing Ltd, a pay per click company, was established in 2023. The company provides Pay Per Click and Social Media Marketing, and is small.
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$1,000+$25 - $49 / hr2 - 9
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UAB 2066 is a pay per click agency. Established in 2017, the team specializes in Pay Per Click and Digital Strategy. The company is located in Kaunas, Lithuania.
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$1,000+$25 - $49 / hr2 - 9Miami, FL
Services provided
Launched in 2019, PPC Agency Miami is a pay per click agency. The team focuses on Pay Per Click and Advertising.
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$1,000+$25 - $49 / hr10 - 49București, Romania
Services provided
ALLSoft Agency is a pay per click company. Launched in 2020, the agency is located in București, Romania. Their team focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9Grenoble, France
Services provided
Established in 2006, Soyculto is a small CXH, Argentina-based UX design agency. Their services include UX/UI Design and Content Marketing.
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$5,000+$150 - $199 / hr10 - 49Guadalajara, Mexico
Services provided
See all 2 projectsAMZ Advisers specialize in Amazon advertising and management services, including refreshing listings and managing ad campaigns. The overall feedback is overwhelmingly negative, with 100% of reviewers citing issues such as ignored budgets, ineffective ads, and delayed deliverables, indicating significant areas for improvement in their digital advertising services.
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UndisclosedUndisclosed250 - 999Hamburg, Germany
Services provided
Performance Media Deutschland GmbH is a media planning & buying company headquartered in Hamburg, Germany. Their services include Media Planning & Buying and Pay Per Click.
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$1,000+Undisclosed2 - 9
Services provided
Jay Street Media, a pay per click agency, was founded in 2026. The small team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr50 - 249Portsmouth, England
Services provided
Vertical Leap is a Portsmouth, England-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr50 - 249Folkestone, England
Services provided
Sleeping Giant Media is a midsize PPC company in Folkestone, England. Their services include Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr50 - 249Cheshire, England
Services provided
Click Consult (Part of Ceuta Group), a midsize SEO agency, is in Cheshire, England and Manchester, England. Their services include Search Engine Optimization and Pay Per Click.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.