Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$25 - $49 / hr50 - 249
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SEO services firm Grove86 Group LLC was founded in 2015. The team focuses on Search Engine Optimization and Digital Strategy and is located in Edgewater, New Jersey.
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$1,000+$25 - $49 / hrFreelancerLucan, Ireland
Services provided
KW Solutions is a web design agency. They are located in Lucan, Ireland. Their team provides Web Design and E-Commerce Development.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$50 - $99 / hr2 - 9Richmond, VA
Services provided
The Styles Agency, a web design company, is headquartered in Richmond, Virginia. The team focuses on Web Design and Pay Per Click.
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$1,000+< $25 / hr2 - 9Indore, India
Services provided
In Indore, India, Digital Landmark is a small social media marketing firm. The team focuses on Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
Web Techne Private Limited, a small Digital Strategy company, is based in New Delhi, India. The team focuses on Digital Strategy and Pay Per Click.
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$10,000+$25 - $49 / hr2 - 9Kaunas, Lithuania
Services provided
Yes / No Media is a social media marketing company established in 2017. The company provides Social Media Marketing and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9Panama City, Panama
Services provided
SEO company Web 4 Panama is based in Panama City, Panama. They focus on Search Engine Optimization and Video Production and were founded in 2012.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$150 - $199 / hr2 - 9Auckland, New Zealand
Services provided
Insight Online is a SEO services firm. They are based in Auckland, New Zealand and have small team of experts. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Issaquah, WA
Services provided
Founded in 2013, MarketSense is a pay per click agency. The firm provides Pay Per Click and Search Engine Optimization, and is small.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+Undisclosed10 - 49Dnipro, Ukraine
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Smart Provide Digital is a social media marketing agency. The Dnipro, Ukraine-based agency was established in 2020. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49
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The ABA Agency is a SEO agency. Founded in 2015, the firm is in Dubai, United Arab Emirates and Kampala, Uganda. Their services include Search Engine Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Launched in 2022, MVP Media is a branding agency. The team specializes in Branding and Content Marketing.
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$1,000+$50 - $99 / hr50 - 249
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TSORBIT LLC is an Advertising company. The Sheridan, Wyoming-based team provides Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
In London, England, Particular Agency is an user experience design agency. Established in 2022, the team focuses on UX/UI Design and Branding.
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$5,000+$100 - $149 / hr50 - 249Princeton, NJ
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NetElixir is a SEO company. Their team is headquartered in Princeton, New Jersey and Hyderabad, India and focuses on Search Engine Optimization and Pay Per Click.
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$10,000+$100 - $149 / hr10 - 49Mount Waverley, Australia
Services provided
Established in 2018, BLANK THEORY is a small Mount Waverley, Australia-based web design company. Their services include Web Design and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9Wichita, KS
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Wichita Advertising Agency is an Advertising company in Wichita, Kansas. They specialize in Advertising and Pay Per Click and were founded in 2016.
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$5,000+$100 - $149 / hr2 - 9Brookline, MA
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Located in Brookline, Massachusetts, Boston SEO Geeks is a SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
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DigeeMed, a social media marketing company, is in Dubai, United Arab Emirates and Gurugram, India. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Hyderabad, India
Services provided
See all 1 projectsRatnam Solutions Pvt ltd specializes in enhancing social media presence by boosting followers and engagement through strategic planning and authentic content. The reviews highlight their success in transforming a client's digital landscape, focusing on creating meaningful engagement. Their holistic approach and commitment to innovation are noted as key strengths, reinforcing clients' credibility and positioning them as authorities in their respective fields.
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$1,000+< $25 / hr10 - 49Kochi, India
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Skymines Digital Marketing Consultancy is a Digital Strategy company. Their small team of employees is in Kochi, India. Their team focuses on Digital Strategy and Mobile & App Marketing.
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$1,000+< $25 / hr10 - 49
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Algonetix Technologies, a social media marketing company, focus on Social Media Marketing and Search Engine Optimization. They were founded in 2017.
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UndisclosedUndisclosed10 - 49Melbourne, Australia
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PPC company Web Marketing Experts was established in 2006. The team specializes in Pay Per Click and Search Engine Optimization.
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Undisclosed$25 - $49 / hr10 - 49Beirut, Lebanon
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Y TripleB Marketing is a pay per click agency. They were launched in 2018, and their services include Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Delhi, India
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In Delhi, India and Delhi, India, MarketinGlue Technologies - Digital Marketing Company is a small social media marketing agency. Their services include Social Media Marketing and Pay Per Click.
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$5,000+$25 - $49 / hr10 - 49
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Streamline Media is a PPC company. Launched in 2022, the company is based in Târgu Mureș, Romania. Their team focuses on Pay Per Click and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Košice, Slovakia
Services provided
IMPROVE is a website development firm. They specialize in Web Development and Custom Software Development and were founded in 2008. The agency is based in Košice, Slovakia.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Headquartered in Ahmedabad, India, Tornado Software Pvt. Ltd. Is a web design company. Established in 2012, the team specializes in Web Design and Web Development.
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$1,000+< $25 / hr2 - 9Petaling Jaya, Malaysia
Services provided
See all 1 projectsMFMY SEO Service Malaysia offers comprehensive digital marketing services, including SEO and e-commerce website development, with a focus on enhancing online visibility and presence. The reviews highlight the company's effective project management and impressive results, such as improved Google SERP rankings and increased sales. Clients appreciate the value for cost and the strategic alignment with their business goals.
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$1,000+$100 - $149 / hr2 - 9
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Bold-X is a Digital Strategy company. They were founded in 2019, and their services include Digital Strategy and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Delhi, India
Services provided
Growthype Private Limited offers a comprehensive suite of services, including website development, social media management, and most notably, PPC and paid search strategies, with a focus on Google Ads. The reviews highlight their innovative approach, effective teamwork, and ability to deliver substantial growth and cost-effective marketing solutions, which have resulted in significantly improved outcomes for their clients.
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$1,000+$25 - $49 / hr2 - 9Elx, Spain
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Berzerk, a SEO services firm, is in Elx, Spain. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249
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The Web Bench offers professional website development services, including digital presentations and job application websites. Reviews highlight their open communication, genuine desire to help, and attention to client feedback. Clients reported satisfaction with the timely delivery and effective project management.
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$5,000+< $25 / hr50 - 249Noida, India
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Macreel Infosoft Pvt. Ltd. Is a web development company. They are based in Noida, India. Their team provides Web Development and Custom Software Development.
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$5,000+$100 - $149 / hr10 - 49Lucan, Ireland
Services provided
Legacy Communications, a SEO company, offers Search Engine Optimization and Pay Per Click. The company is headquartered in Lucan, Ireland.
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$5,000+Undisclosed10 - 49Vilnius, Lithuania
Services provided
Based in Vilnius, Lithuania, Blazer Agency is an Advertising company. Their services include Advertising and Marketing Strategy.
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$5,000+$25 - $49 / hr50 - 249
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See all 2 projectsBattersea Web Expert offers comprehensive internet marketing services, including PPC and Google Ads, with a focus on lead generation and website traffic. Reviews indicate that the company delivers timely, result-oriented campaigns, significantly increasing customer satisfaction and leveraging innovative techniques for optimal results. Clients appreciate their professional expertise and strategic approach.
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$1,000+< $25 / hr2 - 9Dhaka, Bangladesh
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Launched in 2023, NH Noushad is a SEO services firm and pay per click agency. Based in Dhaka, Bangladesh, the team offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
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See all 1 projectsTripearlsoft Private Limited offers web development and digital marketing services, including Pay Per Click (PPC) and Google Ads management. Reviews highlight their creative design capabilities, timely delivery, and excellent communication, making them a reliable choice for cost-effective and high-quality digital marketing solutions.
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$1,000+$25 - $49 / hr10 - 49
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Established in 2016, GUERILLA MAGIC FIVE SRL is a web design company. The company focuses on Web Design and Pay Per Click, and is small.
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$1,000+$50 - $99 / hr2 - 9Sandton, South Africa
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Founded in 2015, Launch Digital is a small Conversion Optimization company. Their services include Conversion Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9New York, NY
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Dignotion is a PPC company. Their small team is in New York, New York and focuses on Pay Per Click and Social Media Marketing. The firm was established in 2013.
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$1,000+$100 - $149 / hr2 - 9Seattle, WA
Services provided
Howle Creative, a web design company, was established in 2016. Located in Seattle, Washington, the team specializes in Web Design and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Huntersville, NC
Services provided
PPC company Quantifi Marketing is located in Huntersville, North Carolina. The team focuses on Pay Per Click and Digital Strategy.
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$1,000+Undisclosed2 - 9Aventura, FL
Services provided
ECommerceGuy is a Digital Strategy company. The firm is located in Aventura, Florida. Their services include Digital Strategy and Other Digital Marketing.
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$1,000+$150 - $199 / hr2 - 9West Perth, Australia
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See all 1 projectsPathfinder Marketing offers PPC services, focusing on Google Ads, Microsoft, and Facebook platforms to enhance market presence and online sales. Reviews highlight their commitment to business growth through carefully crafted ads and effective tracking, demonstrating early success and strong client communication.
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$5,000+$150 - $199 / hr2 - 9Calgary, Canada
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Markatects Corp. Is a Digital Strategy company. Established in 2017, their team specializes in Digital Strategy and Pay Per Click.
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$1,000+Undisclosed2 - 9Nashville, TN
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PPC agency Concinnity Digital was founded in 2018. Based in Nashville, Tennessee, the team offers Pay Per Click and Search Engine Optimization.
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$5,000+$200 - $300 / hr2 - 9ตำบล บางแก้ว, Thailand
Services provided
Pixelio is a media planning & buying company established in 2016. The firm offers Media Planning & Buying and Pay Per Click.
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$1,000+$200 - $300 / hr10 - 49Auckland, New Zealand
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IDigital is a social media marketing agency founded in 2016. The agency focuses on Social Media Marketing and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.