Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed2 - 9Baulkham Hills, Australia
Services provided
Don Hesh is a PPC company. Located in Baulkham Hills, Australia, their team focuses on Pay Per Click and Ecommerce Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Avenor, a PPC company, was founded in 2020. In NOIDA, India, the team offers Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+< $25 / hr2 - 9Peterborough, England
Services provided
Store Stride is a Peterborough, England-based pay per click company. Their services include Pay Per Click and Ecommerce Marketing.
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$1,000+$25 - $49 / hr2 - 9A Coruña, Spain
Services provided
See all 1 projectsAlways Blue provides services including SEO, focusing on enhancing local and national positioning through optimized content and web architecture. Overall, clients highlight the company's strong involvement and effective project management. While measurable outcomes are still emerging, initial improvements in positioning have been noted.
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$5,000+$50 - $99 / hr50 - 249Tønsberg, Norway
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Multimedia Nordic AS is an UX agency. Based in Tønsberg, Norway, the company was founded in 2018. Their services include UX/UI Design and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49
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No Website is a social media marketing agency. In Los Angeles, California and London, England, the firm was established in 2014. Their team provides Social Media Marketing and Email Marketing.
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$1,000+$200 - $300 / hr10 - 49Surry Hills, Australia
Services provided
In Surry Hills, Australia, Yoghurt Digital is a SEO services firm. Established in 2014, the team offers Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed50 - 249Montréal, Canada
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Located in Montréal, Canada, LinkNow Media is a SEO agency. Established in 2009, the team specializes in Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hrFreelancerClearwater, FL
Services provided
Online Presence Manager, Inc. Is a SEO agency. They offer Search Engine Optimization and Pay Per Click and are headquartered in Clearwater, Florida.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$5,000+$100 - $149 / hr2 - 9Edmonton, Canada
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SEO company One Scarlett Marketing is headquartered in Edmonton, Canada and Fort Saskatchewan, Canada. They specialize in Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9Worsley, England
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Minus 5 Media is an Other Digital Marketing company headquartered in Worsley, England. They focus on Other Digital Marketing and Pay Per Click and were established in 2019.
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UndisclosedUndisclosedFreelancerGodalming, England
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Website 4 Trades is a Godalming, England-based web design agency. They focus on Web Design and Pay Per Click and were launched in 2021.
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$1,000+$100 - $149 / hr2 - 9Geesthacht, Germany
Services provided
Elirius, a social media marketing agency, offer Social Media Marketing and Search Engine Optimization. They were founded in 2020.
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$1,000+$50 - $99 / hr10 - 49Poznań, Poland
Services provided
See all 3 projectssemguru specializes in enhancing online presence through PPC and paid search services, including Google Ads and SEO. Client reviews highlight their expertise in optimizing campaigns for increased traffic and sales, along with excellent project management and communication. They are praised for their attention to detail and ability to deliver high-quality results that align with client objectives.
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$1,000+$100 - $149 / hr10 - 49Guildford, England
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Launched in 2008, Air Social is a small social media marketing company based in Guildford, England. Their team offers Social Media Marketing and Pay Per Click.
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$1,000+Undisclosed10 - 49New York, NY
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AOK Marketing, a SEO company, is based in New York, New York and Toronto, Canada. Launched in 1999, the team offers Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Essendon, Australia
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Video Outcomes is a social media marketing firm. The team focuses on Social Media Marketing and Search Engine Optimization, and the agency is headquartered in Essendon, Australia.
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$1,000+$100 - $149 / hr2 - 9München, Germany
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Thomas Weber Digital Marketing is a München, Germany-based Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Bangkok, Thailand
Services provided
See all 1 projectsStars Commerce offers services in website development, online ordering systems, and PPC campaigns, notably through Google Ads. Their reviews highlight efficient project management and on-time delivery, with clients appreciating their cultural fit and value for cost. However, there are suggestions for improvement in their Google Ads execution.
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$1,000+$100 - $149 / hr10 - 49
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Marketing Strategy company Fluid Marketplaces was founded in 2009. The team focuses on Marketing Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249
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See all 3 projectsSmartProvide offers comprehensive services including website development, design creation, and Google Ads management. Their reviews highlight a strong alignment with client goals and needs, particularly in PPC and paid search services. The overall feedback emphasizes SmartProvide's personal approach, timely communication, and high-quality deliverables, making them a reliable partner for digital marketing projects.
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$1,000+$50 - $99 / hrFreelancerLos Angeles, CA
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1993 Designs is a web design company located in Los Angeles, California. They provide Web Design and Pay Per Click and were established in 2020.
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$100,000+Undisclosed50 - 249New York, NY
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Jump 450 Media is a social media marketing agency. The team focuses on Social Media Marketing and Pay Per Click and is in New York, New York.
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$1,000+$50 - $99 / hr2 - 9Katowice, Poland
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Silence! - digital marketing agency is a SEO services firm established in 2006. The firm provides Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9North Miami Beach, FL
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Advertising Dudes Inc., a Conversion Optimization company, was founded in 2019. The team focuses on Conversion Optimization and Graphic Design and is in North Miami Beach, Florida.
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$1,000+$50 - $99 / hr10 - 49London, England
Services provided
Bell Digital Marketing & Creative, a small SEO company, is located in London, England and Paris, France. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancerSurat, India
Services provided
Small pay per click agency Move2soft, is in Surat, India. Their services include Pay Per Click and Ecommerce Marketing.
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$5,000+$150 - $199 / hr50 - 249Downey, CA
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Midsize Advertising company Float Media House, is in Downey, California. Their services include Advertising and Media Planning & Buying.
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$5,000+< $25 / hr10 - 49
Services provided
Established in 2018, KeyMouse IT Services Pvt. Ltd. Is a social media marketing company. The firm focuses on Social Media Marketing and Content Marketing, and is small.
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$1,000+$25 - $49 / hr2 - 9Ipswich, England
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Web design company Red Rocket Web Design Ltd was launched in 2016. Headquartered in Ipswich, England, the team focuses on Web Design and Graphic Design.
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$1,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
Efficient E Solutions is a Performance Marketing company. Located in Lahore, Pakistan, the company offers Performance Marketing and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9Indore, India
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Stupid Creation is a PPC agency. Launched in 2020, the agency specializes in Pay Per Click and Conversion Optimization.
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$5,000+$50 - $99 / hr2 - 9
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Analytics 4 specializes in providing consulting services that help businesses, particularly those entering the Polish market, communicate their offerings effectively. The reviews indicate that clients appreciate their precise, punctual, and professional project management, emphasizing good value for cost. Clients consistently note the company's impressive preparation and professionalism, with no areas for improvement highlighted.
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$1,000+$50 - $99 / hr10 - 49Pune, India
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Ads On Technologies is an Ecommerce Marketing company. Headquartered in Pune, India, their small team offers Ecommerce Marketing and Search Engine Optimization. The agency was launched in 2019.
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$5,000+$25 - $49 / hr50 - 249New Delhi, India
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Magetrue Solutions Pvt Ltd. Is a web design company established in 2017. The company offers Web Design and Web Development.
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$1,000+$25 - $49 / hr50 - 249
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SEO company UDMIDEAS PPC Agency was launched in 2008. The team provides Search Engine Optimization and Digital Strategy.
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$1,000+$200 - $300 / hr10 - 49Christchurch, New Zealand
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In Christchurch, New Zealand, Traction Marketing is a SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$100 - $149 / hr50 - 249Leeds, England
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Stickyeyes is a midsize SEO company in Leeds, England and London , England. Their services include Search Engine Optimization and Content Marketing.
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$1,000+< $25 / hr250 - 999Gurugram, India
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See all 1 projectsAdvology Solution offers digital marketing services, including site optimization and social media management. Reviews highlight their professionalism, solution-oriented approach, and transparency in work and cost. Clients have experienced increased site visitors, enhanced CTR, and overall growth due to their expertise and effective communication.
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$1,000+Undisclosed10 - 49Bellevue, WA
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Established in 2015, IntellaSphere, Inc is a Content Marketing company. Their team provides Content Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
Advertiro, a pay per click agency, is in Lahore, Pakistan. The team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr50 - 249
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Launched in 2009, Divine Orb is a SEO services firm. The midsize team specializes in Search Engine Optimization and Social Media Marketing.
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Undisclosed$50 - $99 / hr10 - 49Logan, UT
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Kite Media, a SEO services firm, is based in Logan, Utah. They offer Search Engine Optimization and Web Design.
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UndisclosedUndisclosed250 - 999McKinney, TX
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FieldRoutes is a web design agency established in 2012. Their team specializes in Web Design and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249
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Cyberweb Hotels is a Digital Strategy company. Their midsize team is headquartered in Wesley Chapel, Florida and focuses on Digital Strategy and Pay Per Click. The agency was founded in 1994.
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$1,000+$25 - $49 / hr10 - 49
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See all 5 projectsDigital Folks is a web design and development company known for delivering high-quality projects on time, emphasizing strong project management and responsiveness. Reviews indicate a 100% positive feedback rate, highlighting their value for money and alignment with client objectives. Clients consistently appreciate their responsibility and proactive communication.
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$5,000+$100 - $149 / hr2 - 9Salt Lake City, UT
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Aces Media, a small Digital Strategy company, is headquartered in Salt Lake City, Utah. The team specializes in Digital Strategy and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Skyrocket Media Corp. Is a small PPC agency. Founded in 2009, the team specializes in Pay Per Click and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9Bath, PA
Services provided
SEO agency D Koder Marketing is headquartered in Bath, Pennsylvania. They focus on Search Engine Optimization and Pay Per Click and were founded in 2015.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Hearth Marketing, a SEO agency, was established in 2017. The agency focuses on Search Engine Optimization and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.