Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
Established in 2017, Conversions 360 is a PPC agency. The team offers Pay Per Click and Social Media Marketing and is located in Los Angeles, California.
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Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Services provided
ProfitDigi - Digital Marketing Agency is a PPC company. Headquartered in Birmingham, England, their small team provides Pay Per Click and Conversion Optimization. The agency was established in 2020.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+< $25 / hr2 - 9Skopje, North Macedonia
Services provided
Itrixon is an Other Digital Marketing company. The Skopje, North Macedonia-based firm offers Other Digital Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
Sircol Digital, a small pay per click agency, is based in London, England. The team specializes in Pay Per Click and Social Media Marketing.
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$1,000+$200 - $300 / hr2 - 9Shenzhen Shi, China
Services provided
8Digital provides comprehensive services in SEO and PPC, including managing ad spend and optimizing accounts for platforms like Google Ads. The overall feedback from clients highlights 8Digital's expertise in improving search rankings, conversions, and reducing customer acquisition costs. Clients appreciate their global team and smooth project management, particularly their ability to effectively communicate across time zones.
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$1,000+< $25 / hr2 - 9Kolkata, India
Services provided
Think Optimizer is a pay per click agency. Their team is headquartered in Kolkata, India. The agency provides Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Warszawa, Poland
Services provided
Neemblee is a PPC agency established in 2019. Their team offers Pay Per Click and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$150 - $199 / hr2 - 9Adelaide, Australia
Services provided
Martins Digital Marketing is a SEO services firm. The Adelaide, Australia-based company was established in 2021. Their team focuses on Search Engine Optimization and Pay Per Click.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Team 4 Ecom Growth, a small pay per click company, is in Ahmedabad, India. The team specializes in Pay Per Click and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$5,000+$150 - $199 / hr2 - 9
Services provided
Founded in 2021, Spill Water Marketing, LLC is a small Cleveland, Ohio-based PPC company. Their team offers Pay Per Click and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9Poznań, Poland
Services provided
Launched in 2018, Quality Score is a PPC company. Based in Poznań, Poland, the team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
Services provided
Founded in 2021, Expogrow is a pay per click company. Their team specializes in Pay Per Click and Web Design.
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$1,000+$25 - $49 / hr2 - 9Vaughan, Canada
Services provided
Eskore digitals is a PPC agency. Their team is headquartered in Vaughan, Canada and specializes in Pay Per Click and Advertising.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Sociallitics is a PPC agency. Their small team of employees is headquartered in Mumbai, India. Their team provides Pay Per Click and Social Media Marketing.
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$5,000+$200 - $300 / hr2 - 9
Services provided
Madbold is a New York, New York-based pay per click company. They provide Pay Per Click and Social Media Marketing and were founded in 2021.
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$1,000+$50 - $99 / hr2 - 9Wrocław, Poland
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AdLizards, a social media marketing agency, was established in 2020. The small team specializes in Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Qusek.co, a small pay per click company, is headquartered in Ciudad de México, Mexico. Their services include Pay Per Click and Email Marketing.
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$1,000+< $25 / hr2 - 9Piliyandala, Sri Lanka
Services provided
Aurora 365, a pay per click company, was founded in 2024. The company offers Pay Per Click and Branding, and is small.
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$1,000+$50 - $99 / hr2 - 9Leeds, England
Services provided
Neon Grid Ltd is a pay per click agency. Headquartered in Leeds, England and Boynton Beach, Florida, the agency offers Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Medifost is a PPC company. Launched in 2023, the agency is in Ahmedabad, India. Their team offers Pay Per Click and Web Design.
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$5,000+$150 - $199 / hr2 - 9Orlando, FL
Services provided
Established in 2007, Roundbox Creative is a small Digital Strategy company. Their team offers Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Tacoma, WA
Services provided
See all 2 projectsRelevant Marketing Solutions offers SEO services and brand uplifting, focusing on increasing quality leads and organic traffic through optimized content and competitive keyword targeting. Clients commend the company for its effective project management, timely delivery, and ability to enhance online visibility, noting impressive results and professional communication without any suggested areas for improvement.
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$1,000+$25 - $49 / hr10 - 49Fenton, MO
Services provided
Commerce Rev is a small PPC agency located in Fenton, Missouri. The team offers Pay Per Click and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Ottawa, Canada
Services provided
WEBSHARK, a web design company, is headquartered in Ottawa, Canada and Ottawa, Canada. Their services include Web Design and Search Engine Optimization.
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$1,000+$150 - $199 / hr10 - 49Barangaroo, Australia
Services provided
Reef Digital Agency is a Digital Strategy company. Founded in 2011, the agency is headquartered in Barangaroo, Australia. Their services include Digital Strategy and Pay Per Click.
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Undisclosed< $25 / hr10 - 49Noida, India
Services provided
Indian SEO Agency is a Noida, India-based SEO services firm. They provide Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9San Diego, CA
Services provided
Interactiv Digital Agency, a pay per click company, was established in 2016. The firm offers Pay Per Click and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9Kennett Square, PA
Services provided
Marketing Practicality is a small SEO services firm established in 2008. Their team provides Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
MOHBILITY is a pay per click company launched in 2015. The small team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Based in Haryana, India, Seo Experts In India is an Advertising company. They provide Advertising and Search Engine Optimization and were founded in 2023.
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$1,000+$25 - $49 / hr10 - 49Ghaziabad, India
Services provided
SEO company TrueMediaTech was established in 2015. The team provides Search Engine Optimization and Pay Per Click and is based in Ghaziabad, India.
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$1,000+$50 - $99 / hr2 - 9South Elgin, IL
Services provided
Social media marketing firm Tag Marketing is located in South Elgin, Illinois. Established in 2001, the team offers Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Morrisville, PA
Services provided
Planet 8 Digital is a SEO services firm. In Morrisville, Pennsylvania, the agency was launched in 2015. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Gurugram, India
Services provided
See all 1 projectsThe Digital Brands offers services such as organic traffic growth, keyword ranking, and content marketing. Clients appreciate their effective project management, timely delivery, and thorough website audits. The firm is recognized for its professional approach and consistent communication, although some suggest the inclusion of face-to-face meetings for improved collaboration.
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Undisclosed$100 - $149 / hr2 - 9
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Established in 2021, Ambitive Digitalagentur is a small Digital Strategy company in Erfurt, Germany and Gotha, Germany. Their team offers Digital Strategy and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Cleveland, OH
Services provided
Established in 2012, Acclaim Communications LLC is a small Advertising company based in Cleveland, Ohio. Their team specializes in Advertising and Public Relations.
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$1,000+< $25 / hr10 - 49Ghaziabad, India
Services provided
MR Digital Solution specializes in web design, digital marketing, and development services, offering custom solutions with advanced features and a focus on user interface. The overall feedback highlights their effective project management, professionalism, and commitment to delivering high-quality products on time. Clients appreciate their exceptional communication, support, and value for cost, though some noted minor language barriers.
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$1,000+$50 - $99 / hr10 - 49London, England
Services provided
The Brains is a Content Marketing company headquartered in London, England and Sofia, Bulgaria. They focus on Content Marketing and Pay Per Click and were founded in 2015.
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$5,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
One3 Utopia is a social media marketing agency. They provide Social Media Marketing and Content Marketing and were launched in 2022. The firm is in Ahmedabad, India.
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$5,000+$150 - $199 / hr10 - 49Richmond, Australia
Services provided
Located in Richmond, Australia, nimbl Digital is a small SEO agency. The team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Indore, India
Services provided
WebSeeder Technologies provides website development, social media marketing, and branding services. Reviews highlight their exceptional service quality, timely delivery, and user-friendly designs. Clients appreciate their creativity, particularly in logo design, and the strategic approach to social media management, which has effectively enhanced brand engagement. WebSeeder Technologies is noted for their professionalism and dedication to client success.
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$5,000+$100 - $149 / hr2 - 9Leeds, England
Services provided
Founded in 2014, Vantage Agency Ltd is a small Leeds, England-based SEO services firm. Their team offers Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9Beechville, Canada
Services provided
Red Ear Media Inc. Is a web design company located in Beechville, Canada. The team focuses on Web Design and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Hackensack, NJ
Services provided
Organical - The SEO Experts, a SEO agency, was established in 1994. They provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Coeur d'Alene, ID
Services provided
Located in Coeur d'Alene, Idaho, Giant Donut Marketing is a small pay per click company. The team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Glen Carbon, IL
Services provided
Vinnie Mac Restoration Marketing, a small PPC company, is headquartered in Glen Carbon, Illinois. Their services include Pay Per Click and Web Design.
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$1,000+$50 - $99 / hr2 - 9Shrewsbury, England
Services provided
Launched in 2022, GrowRoom, a small SEO agency, is based in Shrewsbury, England. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Białystok, Poland
Services provided
BRANDSTYLE is a SEO agency. In Białystok, Poland, the firm specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Neo Psichiko, Greece
Services provided
Digilex is a SEO company founded in 2021. The company offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Hitchin, England
Services provided
FATGURU LTD is a SEO agency. They focus on Search Engine Optimization and Pay Per Click and are based in Hitchin, England.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.