Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Webcelerate provides PPC services with a focus on increasing online sales, as evidenced by their successful project with an auto spare parts online store. Clients appreciate their excellent customer service and partnership approach, leading to a significant 40% sales increase. The company is noted for offering good value and timely delivery within the client's budget.
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$1,000+$50 - $99 / hrFreelancerLongmont, CO
Services provided
My Web Dev Girl is a PPC company headquartered in Longmont, Colorado. Established in 2016, the team focuses on Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$10,000+$25 - $49 / hr10 - 49
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Pay per click company Nexevolve specializes in Pay Per Click and Web Development. They are located in Parramatta, Australia.
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$1,000+< $25 / hr10 - 49
Services provided
AMVISIBLE is a Digital Strategy company launched in 2020. The team offers Digital Strategy and Pay Per Click and is located in Sofia, Bulgaria.
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$10,000+$150 - $199 / hr2 - 9San Jose, CA
Services provided
Established in 2013, AIG MARKETER is a PPC agency. The team offers Pay Per Click and Digital Strategy and is based in San Jose, California.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Launched in 2018, Aone Web Expert is a social media marketing agency. Their team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Aurora, CO
Services provided
Circv is a branding agency. Located in Aurora, Colorado and Aurora, Colorado, their team specializes in Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$5,000+$100 - $149 / hrFreelancerWauwatosa, WI
Services provided
Ads By Justin, a pay per click company, is based in Wauwatosa, Wisconsin. Their services include Pay Per Click and Conversion Optimization.
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$1,000+< $25 / hr10 - 49Zouk Mosbeh, Lebanon
Services provided
Launched in 2022, Dcentrify, a small branding company, is headquartered in Zouk Mosbeh, Lebanon. Their services include Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+$50 - $99 / hr2 - 9
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Tilious is a small England-based SEO agency. The team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Walnut Creek, CA
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Four15 Digital is a pay per click company. The company is headquartered in Walnut Creek, California. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$200 - $300 / hr2 - 9Melbourne, Australia
Services provided
Sea Salt Marketing is a PPC company. The Melbourne, Australia-based firm provides Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Cornellà de Llobregat, Spain
Services provided
DXmedia is a pay per click agency. Their team is in Cornellà de Llobregat, Spain. The agency focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Bristol, England
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Nivo Digital is a PPC agency. The small Bristol, England-based team offers Pay Per Click and Web Design. The agency was established in 2017.
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$1,000+$50 - $99 / hr2 - 9Wrocław, Poland
Services provided
Divloy, a pay per click company, was established in 2019. The team offers Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Small PPC company Adsclique Media, is headquartered in Cape Coral, Florida. The team focuses on Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Gloucester, England
Services provided
Cakecrumbs is a PPC company. Based in Gloucester, England, their small team offers Pay Per Click and Web Design. The company was founded in 2017.
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$10,000+$50 - $99 / hr2 - 9
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SEO services firm Yoo Digital is based in Istanbul, Türkiye. Launched in 2022, the team offers Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Los Angeles, CA
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SlicedBread Agency, a pay per click agency, was founded in 2014. The small team focuses on Pay Per Click and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49Vancouver, Canada
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Think Profits.com Inc., a SEO agency, is in Vancouver, Canada. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr10 - 49Baar, Switzerland
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Online Marketing AG is a pay per click company. The small Baar, Switzerland-based team provides Pay Per Click and Search Engine Optimization. The firm was founded in 2010.
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$5,000+$50 - $99 / hr10 - 49Ahmedabad, India
Services provided
GR imagine, a small branding company, is located in Ahmedabad, India and Ahmedabad, India. The team focuses on Branding and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Zagreb, Croatia
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PPC company ETARGET is in Zagreb, Croatia. Launched in 2002, the team offers Pay Per Click and Marketing Strategy.
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$5,000+$50 - $99 / hr10 - 49București, Romania
Services provided
Web Ventures is a social media marketing agency headquartered in București, Romania. The team provides Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49
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Geek Dental Marketing is a pay per click agency established in 2015. Their team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Tualatin, OR
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AdSearch is a Tualatin, Oregon-based Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49København, Denmark
Services provided
InboundCPH A/S, a SEO services firm, was founded in 2008. The small team specializes in Search Engine Optimization and Digital Strategy.
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$5,000+$150 - $199 / hr10 - 49London, England
Services provided
Verkeer is a SEO services firm launched in 2013. The team specializes in Search Engine Optimization and Pay Per Click and is in London, England.
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$5,000+$150 - $199 / hr10 - 49Perth, Australia
Services provided
Founded in 2007, Glide Agency is a small social media marketing firm. Their services include Social Media Marketing and Pay Per Click.
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$25,000+$100 - $149 / hr10 - 49
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Established in 2015, Inbound Marketing Agency is a small Mount Hawthorn , Australia-based PPC agency. Their team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Westport, CT
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LS Media is a PPC company. They are headquartered in Westport, Connecticut and have small team. Their team specializes in Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed10 - 49Louisville, KY
Services provided
High10 Digital is a PPC agency. The firm is headquartered in Louisville, Kentucky. Their services include Pay Per Click and Search Engine Optimization.
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Undisclosed$150 - $199 / hr10 - 49Provo, UT
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Sebo Marketing is a SEO services firm headquartered in Provo, Utah. Their services include Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr10 - 49Brno-střed, Czech Republic
Services provided
Agentura Foxy.cz, s.r.o. Is a PPC company founded in 2014. In Brno-střed, Czech Republic, the team offers Pay Per Click and Digital Strategy.
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$10,000+Undisclosed10 - 49İSTANBUL, Türkiye
Services provided
Established in 2006, Destex Digital is a small Conversion Optimization company. Their team specializes in Conversion Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Hyderabad, India
Services provided
FMIM is a small PPC company. They offer Pay Per Click and Search Engine Optimization and were launched in 2014.
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$5,000+$50 - $99 / hr10 - 49
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Public Image is a small Novi Sad, Serbia-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49
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Entelech, a SEO company, was founded in 2018. The team provides Search Engine Optimization and Pay Per Click and is in Sydney, Australia and London, England.
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UndisclosedUndisclosed10 - 49South Melbourne, Australia
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Digital Deluxe is a Marketing Strategy company. Launched in 2015, the team provides Marketing Strategy and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
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Digital Brains Tech is a Content Marketing company. They are based in Morden, Canada, and their services include Content Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr50 - 249
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See all 1 projectsAmazonGlobalPublishing offers services in editing, formatting, layout, and book cover design. Overall feedback highlights their professional and responsive project management, timely delivery, and good value for cost. However, there is a suggestion for improvement in design efficiency, though the final results were satisfactory.
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UndisclosedUndisclosed50 - 249
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SEO Rank Smart (My Domain) is a midsize SEO agency. They offer Search Engine Optimization and Pay Per Click and were established in 2004.
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$10,000+$150 - $199 / hr1,000 - 9,999London, England
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OLIVER, an UX company, was launched in 2004. Headquartered in London, England and New York, New York, the team specializes in UX/UI Design and Branding.
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$5,000+$100 - $149 / hr1,000 - 9,999Vancouver, Canada
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WSI Marketing Vancouver is an Advertising company established in 1995. The agency specializes in Advertising and Email Marketing.
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$1,000+$50 - $99 / hrFreelancer
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Sachi Studio, a small social media marketing firm and PPC company, is located in Rockville, Maryland. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Budapest, Hungary
Services provided
Click2Digital is a PPC agency. The agency is located in London, England and Budapest, Hungary. Their team offers Pay Per Click and Marketing Strategy.
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UndisclosedUndisclosed1,000 - 9,999Winnipeg, Canada
Services provided
We Simplify the Internet (WSI) is a Marketing Strategy company. They were launched in 1995, and their services include Marketing Strategy and Mobile App Development.
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$5,000+Undisclosed50 - 249Raleigh, NC
Services provided
ROI Revolution is a PPC company in Raleigh, North Carolina. Established in 2002, the team offers Pay Per Click and Search Engine Optimization.
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$50,000+$200 - $300 / hr50 - 249New York, NY
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Other Digital Marketing company factor-a – part of Dept is in New York, New York and London, England. They focus on Other Digital Marketing and Pay Per Click.
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$1,000+< $25 / hr10,000+
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Headquartered in gaegadf, Croatia, Sahil Awasthi is a Logo company. Launched in 2007, the team provides Logo and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.