Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$10,000+$100 - $149 / hr50 - 249Pietrasanta, Italy
Services provided
Booster Box is a Digital Strategy company. The Pietrasanta, Italy-based company focuses on Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hrFreelancerKajang, Malaysia
Services provided
Dzk Media Sdn Bhd is a pay per click company. The company is in Kajang, Malaysia. Their services include Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$50 - $99 / hr50 - 249Santa Ana, CA
Services provided
Located in Santa Ana, California, BrandRep is a SEO agency. They specialize in Search Engine Optimization and Pay Per Click and were established in 2009.
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$50,000+$100 - $149 / hr50 - 249Hong Kong, Hong Kong
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SEO agency The Egg is located in Hong Kong, Hong Kong and Singapore, Singapore. They focus on Search Engine Optimization and Pay Per Click and were established in 1998.
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UndisclosedUndisclosed50 - 249Durgapur, India
Services provided
Technext Technosoft Pvt Ltd is a social media marketing agency based in Durgapur, India. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed1,000 - 9,999Warszawa, Poland
Services provided
FleishmanHillard is a Marketing Strategy company founded in 1946. The team offers Marketing Strategy and Social Media Marketing and is in Warszawa, Poland.
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$1,000+Undisclosed50 - 249Ciudad de México, Mexico
Services provided
Dinametra is a social media marketing agency. Launched in 2022, the agency is based in Ciudad de México, Mexico. Their team offers Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed50 - 249
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PPC AGENCY NETWORK is a PPC agency. Their midsize team of employees is in London, England. Their team specializes in Pay Per Click and Branding.
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$1,000+< $25 / hr50 - 249New Delhi, India
Services provided
InstaServ India Pvt. Ltd is a midsize PPC company headquartered in New Delhi, India. Their services include Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed50 - 249Chandigarh, India
Services provided
Launched in 2008, The Growth Box, a midsize Digital Strategy company, is headquartered in Chandigarh, India and Chandigarh, India. Their team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Noida, India
Services provided
PPC Expert India is a midsize PPC agency headquartered in Noida, India. Their services include Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed50 - 249Cairo, Egypt
Services provided
Dottopia is a SEO agency. They are in Cairo, Egypt and Ras Al-Khaimah, United Arab Emirates and have midsize team. They focus on Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr50 - 249
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Bulldoze Marketing is a PPC agency. Founded in 2020, the company is headquartered in Newport Beach, California. Their team focuses on Pay Per Click and Advertising.
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UndisclosedUndisclosed50 - 249Cape Coral, FL
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Affinitiv Advertising is a midsize Cape Coral, Florida-based pay per click company. The team focuses on Pay Per Click and Advertising.
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UndisclosedUndisclosed50 - 249Toronto, Canada
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Narcity Media Group is a video production company. Based in Toronto, Canada, the firm was established in 2013. Their team provides Video Production and Pay Per Click.
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UndisclosedUndisclosed1,000 - 9,999New York, NY
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FreeWheel is a Content Marketing company launched in 2007. The agency specializes in Content Marketing and Mobile & App Marketing, and is large.
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UndisclosedUndisclosed50 - 249Mechanicsburg, PA
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Launched in 2012, B2 Direct is a pay per click company. The agency offers Pay Per Click and Advertising.
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UndisclosedUndisclosed50 - 249Las Vegas, NV
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Bloomclicks Digital Advertising is a PPC company. Headquartered in Las Vegas, Nevada, the team provides Pay Per Click and Email Marketing.
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$1,000+$50 - $99 / hr1,000 - 9,999
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Based in Raleigh, North Carolina, Rooftop Talks, LLC is a large social media marketing agency. The team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249Wayne, NJ
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Launched in 2013, Aptimized is a PPC agency. Their team focuses on Pay Per Click and ERP consulting and SI.
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UndisclosedUndisclosed1,000 - 9,999Warszawa, Poland
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RTB House is an AI company. Their large team of employees is located in Warszawa, Poland and Sao Paulo, Brazil. Their team provides Artificial Intelligence and Branding.
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UndisclosedUndisclosed1,000 - 9,999
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Marketing.com is a large Advertising company headquartered in Eureka, Missouri. The team provides Advertising and Social Media Marketing.
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$1,000+Undisclosed1,000 - 9,999Allentown, PA
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Lauer Media Company, a PR company, is based in Allentown, Pennsylvania. Their services include Public Relations and Search Engine Optimization.
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$10,000+$100 - $149 / hr1,000 - 9,999Plano, TX
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Launched in 2019, MIU Medical Billing is a social media marketing firm. The agency specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed50 - 249Pune, India
Services provided
Digital ROI is a pay per click agency. They were launched in 2018 and provide Pay Per Click and Digital Strategy.
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UndisclosedUndisclosed50 - 249Edina, MN
Services provided
CAMP Digital is a SEO services firm headquartered in Edina, Minnesota. They offer Search Engine Optimization and Pay Per Click and were established in 2018.
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$1,000+$150 - $199 / hr50 - 249
Services provided
W3teck Solutions is a social media marketing agency. Based in Jaipur, India, the firm offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed1,000 - 9,999
Services provided
Dhanam Technologies W.L.L is a Digital Strategy company. They provide Digital Strategy and Search Engine Optimization and are headquartered in Manama, Bahrain and Manama, Bahrain.
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$1,000+$25 - $49 / hr1,000 - 9,999
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Launched in 2015, International SEO Services ™, a large social media marketing company, is headquartered in. Their team provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed1,000 - 9,999Danvers, MA
Services provided
Advertising company DemandScience is headquartered in Danvers, Massachusetts. They focus on Advertising and Marketing Strategy and were established in 2012.
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$5,000+$25 - $49 / hr50 - 249Lemesos, Cyprus
Services provided
IGamingSEO is a SEO company. The company is located in Lemesos, Cyprus. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr1,000 - 9,999Kanpur, India
Services provided
DigiBhandaar is a Kanpur, India-based social media marketing firm. They specialize in Social Media Marketing and Content Marketing.
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$25,000+UndisclosedFreelancerSalford, England
Services provided
In Salford, England, Sterk Digital is a PPC company. Their services include Pay Per Click and Conversion Optimization.
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$1,000+< $25 / hrFreelancerAnkara, Türkiye
Services provided
Serdar Keser is a PPC company. The firm is headquartered in Ankara, Türkiye. Their services include Pay Per Click and Conversion Optimization.
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$10,000+Undisclosed50 - 249
Services provided
Thrive Digital is a midsize PPC company. They focus on Pay Per Click and Social Media Marketing and were established in 2011.
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$1,000+$100 - $149 / hrFreelancerSherwood Park, Canada
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Cue2Convert is a PPC agency. In Sherwood Park, Canada, the firm was established in 2019. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Quito, Ecuador
Services provided
Intelligenta Studio is a SEO company. They are headquartered in Quito, Ecuador and have small team. They provide Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr250 - 999Sheridan, WY
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Vehom is a SEO company. The Sheridan, Wyoming-based firm was founded in 2002. Their services include Search Engine Optimization and Pay Per Click.
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$50,000+Undisclosed10 - 49Jersey City, NJ
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QRY is a media planning and buying agency founded in 2016. The firm specializes in Media Planning & Buying and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Sheridan, WY
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DGR TechLabs is a pay per click agency. They focus on Pay Per Click and Search Engine Optimization and were launched in 2018.
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$1,000+$50 - $99 / hr50 - 249
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See all 1 projectsKrinfud Digitals specializes in crafting marketing strategies and executing digital campaigns. Reviews highlight their impressive quality of work, punctuality, and effective communication. Clients appreciate their young and approachable team, noting progress in their marketing objectives.
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UndisclosedUndisclosed10 - 49
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In Abu Dhabi, United Arab Emirates, Future Vision for Computer System and Network LLC is a small Advertising company. Their services include Advertising and Social Media Marketing.
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$25,000+$25 - $49 / hr2 - 9Margao, India
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Intuio Software Labs Private Limited is an app development firm located in Margao, India and Margao, India. They focus on Mobile App Development and Web Development.
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$5,000+Undisclosed2 - 9Scholar Green, England
Services provided
Real Agency is a branding agency. In Scholar Green, England, the company was founded in 2018. Their team specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9București, Romania
Services provided
Marketiu is a Digital Strategy company in București, Romania. Founded in 2016, the team specializes in Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Glen Carbon, IL
Services provided
Smart Digital is a SEO company. They were established in 2020 and offer Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49
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Nextin Services specializes in website design and Pay Per Click (PPC) services, including Google CPC. They are praised for their excellent work within budget and friendly, timely project management. Clients recommend them for their proven experience and ability to enhance sales through customized solutions.
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$1,000+$200 - $300 / hr10 - 49Mumbai, India
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Launched in 2010, Parashift Technologies, a small branding company, is based in Mumbai, India. Their team offers Branding and Marketing Strategy.
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Undisclosed$25 - $49 / hr2 - 9Modi'in-Maccabim-Re'ut, Israel
Services provided
Press Campus is a PPC agency established in 2019. The small team offers Pay Per Click and Mobile & App Marketing.
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$1,000+$50 - $99 / hr2 - 9Brezovici, Slovenia
Services provided
DOT357, a pay per click agency, was founded in 2012. The agency offers Pay Per Click and Social Media Marketing, and is small.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.