Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
SEO agency T and T Web Design was launched in 2005. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed10 - 49Lagos, Nigeria
Services provided
See all 1 projectsKong Marketing Agency specializes in customer acquisition, paid conversion, and brand awareness through digital advertising, particularly using Facebook and Google Ads. Reviews highlight their effectiveness in achieving significant app downloads and user engagement, with particular praise for their understanding of clients' business models. Clients suggest potential improvement in reducing consultation costs.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$5,000+$50 - $99 / hr10 - 49Vancouver, Canada
Services provided
Soulpepper is a pay per click agency. They were founded in 1998 and provide Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Leeds, England
Services provided
Visibilis, a small SEO company, is headquartered in Leeds, England. The team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49New Delhi, India
Services provided
Vintage IT India is a SEO company. The New Delhi, India-based firm was founded in 2011. Their team offers Search Engine Optimization and Pay Per Click.
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Undisclosed$150 - $199 / hr10 - 49
Services provided
Harper Digital is a pay per click agency founded in 2016. Based in Auckland, New Zealand and Sydney, Australia, the team provides Pay Per Click and Digital Strategy.
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$5,000+$50 - $99 / hr10 - 49London, England
Services provided
Webtopia is a small London, England-based social media marketing firm. Their services include Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$100 - $149 / hr10 - 49Denver, CO
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ContextWest B2B Marketing Agency is a SEO company. They provide Search Engine Optimization and Pay Per Click and were founded in 2013. The agency is located in Denver, Colorado.
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UndisclosedUndisclosed10 - 49Bethlehem, PA
Services provided
FunnelKake is a PPC company. They were founded in 2016 and offer Pay Per Click and Conversion Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed10 - 49Nea Ionia, Greece
Services provided
Neat & Proper Performance Digital Agency is a SEO agency. They offer Search Engine Optimization and Pay Per Click and were founded in 2017. The agency is in Nea Ionia, Greece.
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$1,000+$100 - $149 / hr10 - 49Vancouver, Canada
Services provided
Ollo Metrics, a PPC agency, was founded in 2018. The firm focuses on Pay Per Click and Social Media Marketing, and is small.
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$10,000+Undisclosed10 - 49Oakleigh, Australia
Services provided
LeapFrogger, a PPC agency, was launched in 2016. The agency offers Pay Per Click and Search Engine Optimization, and is small.
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$10,000+$100 - $149 / hr10 - 49Walnut, CA
Services provided
Jetfuel.agency is a small Email Marketing company based in Walnut, California. Their services include Email Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Hounslow, England
Services provided
MagnifyLab, a PPC agency, was launched in 2015. The small team provides Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Singapore
Services provided
Small SEO services firm Thrive SEO, is headquartered in Singapore. The team offers Search Engine Optimization and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Bakersfield, CA
Services provided
Established in 2018, YOUR SEO SHOP, a small social media marketing company, is based in Bakersfield, California. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Charlotte, NC
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Digimatiq Marketing, Inc is a SEO services firm established in 2014. The firm provides Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49South Melbourne, Australia
Services provided
Founded in 2020, Digital Oasis is a social media marketing firm. Based in South Melbourne, Australia, the team provides Social Media Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Singapore
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AdKings Agency is a pay per click agency based in Singapore and Dubai, United Arab Emirates. Launched in 2019, the team offers Pay Per Click and Digital Strategy.
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$5,000+$200 - $300 / hr10 - 49London, England
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Located in London, England, OUTloud is a social media marketing agency. Their services include Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr10 - 49
Services provided
SEO Rank Up offers comprehensive SEO services including keyword research, competitor analysis, on-site changes, and content creation aimed at generating leads and improving search engine rankings. Reviews highlight their professionalism, expertise, and effective communication, leading to increased traffic and visibility for clients' websites. Clients appreciate their diligent approach and consistent follow-through in project execution.
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Undisclosed< $25 / hr10 - 49Boston, MA
Services provided
Websource specializes in rebuilding websites, incorporating special conditions, and extensive coding. The reviews highlight their professionalism, excellent communication, and high skill levels, leading to brilliant outcomes. Clients are highly satisfied with their work, noting no areas for improvement.
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$50,000+$50 - $99 / hr10 - 49Nuneaton, England
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Profitcrew Ltd is a PPC company. The Nuneaton, England-based team specializes in Pay Per Click and Content Marketing.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Todays is a pay per click company. The team is in New York, New York, and their services include Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Austin, TX
Services provided
Click Traces LLC is a SEO agency. The Austin, Texas-based firm was founded in 2021. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
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Small SEO services firm LeadStream Agency, is located in Montreal, Canada. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Pay per click company Digital Marketing Agency Melbourne – Best SEO Company in Melbourne Australia is in Braeside, Australia. They focus on Pay Per Click and Social Media Marketing.
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Undisclosed$150 - $199 / hr10 - 49Christchurch, New Zealand
Services provided
Empire9 Limited is a PPC company. Launched in 2014, their team offers Pay Per Click and Social Media Marketing.
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Undisclosed$100 - $149 / hr10 - 49Holland, MI
Services provided
Marketing Strategy company Madroit Marketing was founded in 2016. The agency focuses on Marketing Strategy and Search Engine Optimization, and is small.
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$1,000+Undisclosed10 - 49
Services provided
School Saarthi, a branding agency, is located in Noida, India. The team offers Branding and Pay Per Click.
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$1,000+Undisclosed10 - 49Montréal, Canada
Services provided
Fidelitix, an Advertising company, is in Montréal, Canada. They focus on Advertising and Pay Per Click and were founded in 2015.
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$1,000+$25 - $49 / hr10 - 49Bengaluru, India
Services provided
Infiniti7 is a custom software development company. They are in Bengaluru, India and have small team. They specialize in Custom Software Development and Enterprise App Modernization.
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$1,000+Undisclosed10 - 49Dubai, United Arab Emirates
Services provided
Imperial Dunes LLC is a Dubai, United Arab Emirates-based Content Marketing company. Established in 2016, the team offers Content Marketing and Digital Strategy.
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$1,000+< $25 / hr10 - 49Rawalpindi, Pakistan
Services provided
Lightning IT Solution is a web development company. Founded in 2019, the company is located in Rawalpindi, Pakistan. Their team provides Web Development and Social Media Marketing.
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$10,000+$150 - $199 / hr50 - 249Manchester, England
Services provided
ActiveWin Media is a social media marketing firm. Launched in 2013, the team focuses on Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hrFreelancerDallas, TX
Services provided
The Local BZ is a pay per click agency located in Dallas, Texas. They offer Pay Per Click and Digital Strategy and were established in 2019.
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UndisclosedUndisclosedFreelancerKöln, Germany
Services provided
Small pay per click company Siegers Media, is located in Köln, Germany. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
Services provided
See all 1 projectsMediaofficers offers website development services, focusing on creating optimized, user-friendly websites that enhance online presence and increase sales. Overall feedback highlights their exceptional project management, timely delivery, and strong customer service. Clients appreciate their responsiveness, effective communication, and dedication to achieving measurable outcomes like increased traffic and higher search engine rankings.
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$5,000+$150 - $199 / hr10 - 49Newcastle, Australia
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Launched in 1999, Redback Solutions is a small Newcastle, Australia-based SEO company. Their services include Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Opfikon, Switzerland
Services provided
Digital Marketing Switzerland is a small Advertising company. Launched in 2019, the team offers Advertising and Web Design.
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$1,000+$50 - $99 / hr2 - 9
Services provided
ZeroToGrowth Agency is an Advertising company. The Bucharest, Romania-based company was founded in 2016. Their services include Advertising and Email Marketing.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
Aumcore Digital Marketing Agency is a Digital Strategy company based in New York, New York and Kuala Lumpur, Malaysia. The team offers Digital Strategy and Search Engine Optimization.
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Undisclosed$50 - $99 / hr2 - 9Marousi, Greece
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Lacom Advertising is a web design agency based in Marousi, Greece. The team provides Web Design and Content Marketing.
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$5,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
CZAR GROUP TECHNOLOGIES is an e-commerce development firm. The small Ahmedabad, India-based team specializes in E-Commerce Development and Social Media Marketing. The agency was founded in 2010.
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$1,000+$100 - $149 / hr10 - 49Hooton, England
Services provided
Fly High Media, a social media marketing agency, is headquartered in Hooton, England and Manchester, England. Launched in 2015, the team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Port of Spain, Trinidad and Tobago
Services provided
Digital Strategy company Quoviz Consulting Ltd specializes in Digital Strategy and Social Media Marketing. They are headquartered in Port of Spain, Trinidad and Tobago.
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UndisclosedUndisclosed2 - 9
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SEO services firm Path-Media is headquartered in Atlanta, Georgia. They offer Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Lahore, Pakistan
Services provided
Intelligent Solutions Tech is a SEO agency founded in 2017. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Ljubljana, Slovenia
Services provided
Blue Amber Digital is a small PPC company located in Ljubljana, Slovenia. The team offers Pay Per Click and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Pro-Marketing is a pay per click agency. Founded in 2018, the agency is located in Kyiv, Ukraine. Their team specializes in Pay Per Click and Ecommerce Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.