Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$100 - $149 / hr2 - 9København, Denmark
Services provided
Launched in 2019, Plutonic Media is a pay per click company. The firm focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Irvine, CA
Services provided
Vulcan Media Group is a PPC agency. Their small team is in Irvine, California. Their services include Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+< $25 / hr10 - 49Jaipur, India
Services provided
See all 3 projectsHIcentrik offers a range of digital marketing services, including website development, search engine optimization (SEO), and online lead generation. Reviews highlight their expertise in these areas, noting significant improvements in online presence, traffic, and engagement. Clients consistently commend HIcentrik for their excellent project management, proactive communication, and professional yet friendly approach.
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$1,000+$100 - $149 / hr10 - 49Mequon, WI
Services provided
Social media marketing firm Vertz Marketing is in Mequon, Wisconsin and Milwaukee, Wisconsin. Their services include Social Media Marketing and Digital Strategy.
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$10,000+$100 - $149 / hr10 - 49East Brisbane, Australia
Services provided
Bear Marketing is a graphic design agency in East Brisbane, Australia. Their services include Graphic Design and Video Production.
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$1,000+$25 - $49 / hr10 - 49
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NShine Technologies is a SEO company. The Austin, Texas-based team offers Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Albuquerque, NM
Services provided
WSI Web Enhancers is a small SEO agency in Albuquerque, New Mexico. The team provides Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+< $25 / hr50 - 249
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SEO company Codiea is based in Bahawalpur, Pakistan. Established in 2019, the team offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Mangaldan, Philippines
Services provided
Falconia Digital Marketing is a web design company established in 2020. Their services include Web Design and Web Development.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$5,000+$25 - $49 / hrFreelancerCluj-Napoca, Romania
Services provided
Cittago s.r.l., a pay per click agency, offers Pay Per Click and AI Agents. The company is headquartered in Cluj-Napoca, Romania.
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Undisclosed$25 - $49 / hr2 - 9
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The Search Equation, a small social media marketing company, is headquartered in Swindon, England. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsMade Public Marketing specializes in creating visually appealing and search engine-optimized websites. Customer reviews highlight their prompt communication, effective project management, and ability to deliver high-quality results in a timely manner. Clients commend their alignment with company values and their capacity to exceed expectations, including providing unexpected yet effective print materials.
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$10,000+$200 - $300 / hr50 - 249
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See all 1 projectsAmerican web nerds is a web development company that has been critically reviewed, with negative feedback comprising 100% of the review content. Clients highlight significant issues, such as project delays, poor communication, and unprofessional behavior, leading to incomplete deliverables and unmet project goals. Reviewers explicitly advise against engaging with this company due to their inefficiency and failure to process refunds.
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$10,000+$100 - $149 / hr2 - 9Pleasanton, CA
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BOFUlab is a Pleasanton, California-based PPC company. The team provides Pay Per Click and Search Engine Optimization.
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$5,000+$300+ / hr2 - 9Corpus Christi, TX
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Located in Corpus Christi, Texas, Andie Media is a video production agency. Founded in 2021, the team focuses on Video Production and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Leeds, England
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Pure Agency is a branding firm established in 1998. The small team provides Branding and Public Relations.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
High Horse offers services including PPC campaigns, digital profile building, and social media marketing, with a focus on platforms like Google Ads. Client reviews highlight their strong project management, timely delivery, and exceptional transparency. While they excel in campaign execution and providing insights, some clients noted room for improvement in social media content creation.
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$5,000+$50 - $99 / hr2 - 9Madrid, Spain
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Pay per click company LITEN LEMON was founded in 2019. The small team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249London, England
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Jellyfish Online Marketing, an user experience design agency, is in London, England and Reigate, England. Launched in 2005, the team specializes in UX/UI Design and Branding.
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$5,000+$100 - $149 / hr50 - 249Montreal, Canada
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Mediative is a Digital Strategy company. They are headquartered in Montreal, Canada and Toronto, Canada and have midsize team. They offer Digital Strategy and Email Marketing.
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$10,000+$150 - $199 / hr50 - 249Cleveland, OH
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Digital Strategy company Fathom is based in Cleveland, Ohio. Established in 1997, the team provides Digital Strategy and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9East Perth, Australia
Services provided
Steep Digital is an East Perth, Australia-based SEO services firm. They offer Search Engine Optimization and Pay Per Click and were launched in 2014.
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$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
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See all 2 projectsWEB-MACHINE offers services in Google Ads, PPC campaigns, SEO, and related digital marketing strategies. Reviews highlight their expertise in significantly increasing conversions and lowering acquisition costs, with a strong emphasis on excellent client communication and adaptable project management. The company is praised for delivering impressive results and treating clients with a high level of professionalism.
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$1,000+Undisclosed50 - 249Clearwater, FL
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Located in Clearwater, Florida, Progressive Dental Marketing is a midsize web development firm. Their services include Web Development and Corporate Photography.
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$1,000+< $25 / hr10 - 49
Services provided
DG Digital is a public relations company. Founded in 2014, the company focuses on Public Relations and Event Marketing.
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$5,000+$50 - $99 / hr10 - 49
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See all 1 projectsVerve Innovation offers a range of services, including PPC and Google Ads management, aimed at increasing online traffic and sales. Reviews highlight their technical expertise and professional project management, with clients reporting significant improvements in sales and search engine rankings. Verve Innovation's ability to meet deadlines and deliver measurable results is consistently praised.
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$5,000+$100 - $149 / hr2 - 9Miami Beach, FL
Services provided
See all 1 projectsKarma Snack Miami Web Marketing Company offers services such as product marketing, website creation, prototyping, and securing investors. Reviews indicate significant dissatisfaction, citing undelivered promises, lack of professionalism, and poor project management. Clients specifically noted issues with communication and unfulfilled contractual obligations, leading to a distrust in the company's claimed credentials and capabilities.
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$5,000+$100 - $149 / hr10 - 49Houston, TX
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Forthea Digital Marketing is a SEO agency. They are headquartered in Houston, Texas, and their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Tampa, FL
Services provided
DirectiveGroup is a Digital Strategy company. Established in 2007, the team focuses on Digital Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49London, England
Services provided
Atom42 is a pay per click company. Founded in 2007, their team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Manchester, England
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Fluid Digital is a small Manchester, England-based e-commerce development firm. The team offers E-Commerce Development and Pay Per Click.
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Undisclosed$50 - $99 / hr10 - 49Huntington Beach, CA
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SEO agency Creactive Inc. Is based in Huntington Beach, California and San Antonio, Texas. Founded in 2015, the team offers Search Engine Optimization and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Oslo, Norway
Services provided
Headquartered in Oslo, Norway and Bergen, Norway, Synlighet AS is a SEO company. The team specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Greenville, SC
Services provided
Based in Greenville, South Carolina, Engenius is a small PPC company. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Oshkosh, WI
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E-Power Marketing Inc. Is a small Content Marketing company. Founded in 1998, the team offers Content Marketing and Pay Per Click.
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$5,000+$300+ / hr10 - 49Edina, MN
Services provided
Founded in 2002, Vertical Rail is a small Advertising company in Edina, Minnesota. Their team provides Advertising and Marketing Strategy.
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$5,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
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Digital Strategy company ROXTAR Online Marketing BV is headquartered in Amsterdam, Netherlands. They offer Digital Strategy and Conversion Optimization.
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$1,000+$100 - $149 / hr10 - 49Eden Prairie, MN
Services provided
Launched in 2012, JurisPage is a small Eden Prairie, Minnesota-based SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
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Cómon Agency, a SEO company, was founded in 2018. They offers Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Irvine, CA
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Web Design Studio Pro is a web design agency based in Irvine, California. The team focuses on Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Allschwil, Switzerland
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GRAAAF is a small SEO company located in Allschwil, Switzerland. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9Viana do Castelo, Portugal
Services provided
Happyfact is a Digital Strategy company. Founded in 2018, the company offers Digital Strategy and Blockchain Marketing.
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$1,000+$50 - $99 / hr2 - 9Mooroolbark, Australia
Services provided
Sky High Digital is a branding firm established in 2018. The team specializes in Branding and Digital Strategy and is in Mooroolbark, Australia.
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$5,000+$100 - $149 / hr10 - 49New York, NY
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Mason Interactive is a social media marketing agency located in New York, New York. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Hayden, ID
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JEBCommerce, LLC is an Affiliate Marketing company. The Hayden, Idaho-based agency was founded in 2004. Their team specializes in Affiliate Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsRed Herring Digital is a social media advertising agency that manages Facebook and Instagram campaigns. However, feedback from their clients indicates a significant underperformance, with concerns over limited resources and lack of strategic engagement. Notably, 100% of the reviews emphasize poor communication and transparency issues, affecting overall client satisfaction and raising concerns about account ownership and data handling practices.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
See all 1 projectsXLR Media offers expertise in Facebook ad performance analysis, creative ad development, and consulting services aimed at enhancing paid media strategies. Reviews highlight their professionalism, clear communication, and effective collaboration. Clients appreciate XLR Media's deep involvement in both media buying and creative processes, resulting in actionable advertising plans and demonstrable progress.
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$5,000+$50 - $99 / hr2 - 9Philadelphia, PA
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A-Designo, a pay per click agency, focus on Pay Per Click and Web Design. They were launched in 2019.
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$1,000+$50 - $99 / hr2 - 9Kyiv, Ukraine
Services provided
PerfMetriX, a Conversion Optimization company, was launched in 2017. They specializes in Conversion Optimization and Pay Per Click.
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Undisclosed< $25 / hr2 - 9Santa Rosa, CA
Services provided
Book Writing Professional is a small branding firm. They provide Branding and Pay Per Click and were founded in 2022.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.