Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$50 - $99 / hr10 - 49Noida, India
Services provided
Founded in 2023, Ranking Rapid is a Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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Undisclosed$100 - $149 / hr2 - 9Boca Raton, FL
Services provided
Based in Boca Raton, Florida, The Media Artistry is a small web design company. The team provides Web Design and Web Development.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$5,000+$50 - $99 / hr50 - 249
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See all 4 projectsAd Astra Media specializes in advertising services, including PPC management and Google Ads, to help clients attract more customers and increase sales. Reviews consistently highlight the company's professionalism, timely delivery, and ability to generate significant results for clients. Clients appreciate the good value for cost and the effective communication provided by the Ad Astra Media team.
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$75,000+Undisclosed50 - 249Phoenix, AZ
Services provided
ZOG Digital, a midsize SEO agency, is located in Phoenix, Arizona and New York, New York. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$200 - $300 / hr2 - 9Kentwood, MI
Services provided
SuccessAmp LLC is a small SEO agency founded in 2008. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Services provided
Web design company Magma Rank is located in Los Angeles, California. They focus on Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Singapore, Singapore
Services provided
Web Delegate Pte Ltd offers services in Pay Per Click (PPC), SEO, and Google Ads. Across their reviews, clients consistently praise their professionalism, effective communication, and impactful results, such as significant increases in organic traffic, keyword rankings, and sales revenue. The firm is noted for its clear strategies, responsiveness, and deep market understanding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+Undisclosed10 - 49Dubai, United Arab Emirates
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Launched in 2016, GPS Marketing Agency is a small Dubai, United Arab Emirates-based social media marketing company. Their team specializes in Social Media Marketing and Branding.
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$1,000+$25 - $49 / hr50 - 249دبي, United Arab Emirates
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See all 1 projectsMcCollins Media provides comprehensive digital marketing services, including target group identification, media strategy development, and content creation for campaigns. The reviews highlight their expertise in digital media, smooth communication, and adherence to deadlines, resulting in significant improvements in ad impressions and response rates. Clients appreciate their methodical approach and updated industry knowledge.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$5,000+$50 - $99 / hr10 - 49The Woodlands, TX
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Brisk Ventures LLC is a web development company founded in 2022. The firm provides Web Development and E-Commerce Development.
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$1,000+$100 - $149 / hr10 - 49Omaha, NE
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Social media marketing company WP Expert Services specializes in Social Media Marketing and Search Engine Optimization. They were launched in 2001.
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$1,000+< $25 / hr50 - 249Sahibzada Ajit Singh Nagar, India
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Application development firm Orem Technologies was launched in 2013. The team provides Mobile App Development and E-Commerce Development and is in Sahibzada Ajit Singh Nagar, India.
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$1,000+Undisclosed10 - 49Korinthos, Greece
Services provided
Tourix Services is a Market Research company established in 2009. The team specializes in Market Research and Marketing Strategy and is headquartered in Korinthos, Greece and Volos, Greece.
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UndisclosedUndisclosed50 - 249
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Marketplace Pros is a branding company. Their midsize team of employees is located in Sioux Falls, South Dakota. Their team specializes in Branding and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Whitby, Canada
Services provided
Zubo Marketing is a social media marketing agency. The team focuses on Social Media Marketing and Search Engine Optimization and is based in Whitby, Canada.
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$1,000+$25 - $49 / hr10 - 49Doha, Qatar
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See all 3 projectsNuance Digital offers services in digital marketing, including PPC, SEO, and content marketing. Reviews highlight their effective use of data analytics to improve strategies, leading to a significant increase in website traffic. Clients appreciate their analytical approach and timely project management but suggest enhancing the clarity of performance reports.
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$5,000+$150 - $199 / hr10 - 49Nashville, TN
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MediaTree Marketing & Advertising is a branding agency. Their small team of employees is in Nashville, Tennessee. Their team focuses on Branding and Public Relations.
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$250,000+Undisclosed10 - 49New York, NY
Services provided
Fortress Brand is a New York, New York-based Advertising company. They offer Advertising and Search Engine Optimization and were launched in 2012.
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$5,000+$100 - $149 / hr10 - 49Neptune Beach, FL
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Create Studios Agency is a small Content Marketing company located in Neptune Beach, Florida. Their services include Content Marketing and Web Design.
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$5,000+$50 - $99 / hr10 - 49Bogotá, Colombia
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Headquartered in Bogotá, Colombia, Digital57 is a small Content Marketing company. The team focuses on Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Manchester, England
Services provided
In Manchester, England and Waterbeach, England, Move Marketing is an Advertising company. Founded in 2016, the team offers Advertising and Branding.
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$1,000+< $25 / hr10 - 49Hyderabad, India
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Uppercut Creative Solutions Pvt Ltd is an Advertising company. They are located in Hyderabad, India, and their services include Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Chadstone, Australia
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Sharp Instincts is a Mobile & App Marketing company founded in 2016. Headquartered in Chadstone, Australia, the team provides Mobile & App Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Hendra, Australia
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Launched in 1995, SOHO Media Group is an Advertising company. Based in Hendra, Australia and Atlanta, Georgia, the team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Tirurangadi, India
Services provided
Headquartered in Tirurangadi, India, Betaedito is a small Advertising company. Their services include Advertising and Branding.
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$1,000+< $25 / hr10 - 49Faridabad, India
Services provided
Webmatriks Technology is a Digital Strategy company in Faridabad, India and Faridabad, India. The team provides Digital Strategy and Content Marketing.
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$1,000+Undisclosed10 - 49Carlsbad, CA
Services provided
Digital Strategy company Social Supply Co. Focuses on Digital Strategy and Social Media Marketing. They were launched in 2014.
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$1,000+< $25 / hr10 - 49Delhi, India
Services provided
OMG INDIA is a small social media marketing agency founded in 2013. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed250 - 999High Point, NC
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See all 1 projectsHearst Dms is an agency that offers web design and maintenance services. However, based on their reviews, they have failed to meet client expectations, with 100% of the feedback being negative. Common themes include unmet deliverables, poor website quality, and difficulties in contract resolution. Clients have expressed dissatisfaction with project management and communication, citing unprofessionalism and lack of follow-through on promises.
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$1,000+$50 - $99 / hrFreelancerNewcastle, Australia
Services provided
Digital Hunter (Australia), a small pay per click company, is based in Newcastle, Australia. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
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Established in 2011, Curious Technolabs is a SEO services firm. Their services include Search Engine Optimization and Mobile App Development.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projects1Percent Agency specializes in PPC, CPC, Paid Search, and digital marketing services, including Google Ads. The overall feedback highlights their professionalism, timely delivery, and effective strategies yielding significant ROI. Clients appreciate their energetic support and clear reporting, indicating a strong alignment with business goals and values.
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$1,000+$25 - $49 / hr2 - 9Vilnius, Lithuania
Services provided
UPdigital is a small pay per click agency. They offer Pay Per Click and Social Media Marketing and were founded in 2019.
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$1,000+$50 - $99 / hr2 - 9Helsinki, Finland
Services provided
MGS Management is a pay per click agency. The Helsinki, Finland-based company focuses on Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Hisar, India
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Daniel Advertisement Pvt Ltd is a SEO company. They are located in Hisar, India and have small team. They provide Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Kolkata, India
Services provided
In Kolkata, India, DOT SKALE is a small PPC company. Their services include Pay Per Click and Social Media Marketing.
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$10,000+Undisclosed2 - 9Marbella, Spain
Services provided
Launched in 2022, Admiral Studio is a PPC company. The team focuses on Pay Per Click and Digital Strategy and is based in Marbella, Spain.
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Undisclosed$25 - $49 / hr2 - 9Sibiu, Romania
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Oldman Digital, a pay per click company, is in Sibiu, Romania. Founded in 2019, the team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Pueblo Libre, Peru
Services provided
Marco Gamero, a pay per click agency, is in Pueblo Libre, Peru. Their services include Pay Per Click and Digital Strategy.
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$5,000+$50 - $99 / hr2 - 9Winterswijk, Netherlands
Services provided
Launched in 2021, Privace is a SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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Undisclosed$200 - $300 / hr2 - 9London, England
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B2B Hackers, a SEO company, was founded in 2022. The firm focuses on Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Lucknow, India
Services provided
MacVista is a Lucknow, India-based SEO company. They focus on Search Engine Optimization and Pay Per Click and were founded in 2015.
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$10,000+Undisclosed2 - 9Manly, Australia
Services provided
Black Shark Digital is a PPC company located in Manly, Australia. They offer Pay Per Click and Digital Strategy and were established in 2020.
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Undisclosed$50 - $99 / hr2 - 9Manchester, England
Services provided
Shaw Digital is a SEO agency launched in 2020. The team provides Search Engine Optimization and Pay Per Click and is in Manchester, England.
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UndisclosedUndisclosed2 - 9Macquarie Park, Australia
Services provided
AdScream, a SEO services firm, is based in Macquarie Park, Australia. They provide Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Islamabad, Pakistan
Services provided
Thrive Hash is a small Islamabad, Pakistan-based SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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Undisclosed$50 - $99 / hr2 - 9
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Adapt. Online is an Advertising company. Founded in 2021, the team specializes in Advertising and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Roi Room Inc is a small SEO agency established in 2020. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Tallinn, Estonia
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Webtailor is a small SEO services firm headquartered in Tallinn, Estonia. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Dallas, TX
Services provided
See all 2 projectsDallas SEO Dogs offers services including PPC, Local SEO, Web Design, and Google Ads management. The overall feedback highlights their effective communication, timely delivery, and notable improvements in Google rankings and lead generation. Clients appreciate the expertise and responsiveness of the team, contributing to successful project outcomes.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.