Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$5,000+$100 - $149 / hr2 - 9Glasgow , Scotland
Services provided
See all 1 projectsThe Munro Agency offers services including PPC advertising, website design and development, and SEO. Reviews highlight their expertise in Paid Search and Google Ads, with clients praising the agency for their significant contribution to business growth, exceptional project management, and effective lead generation. The agency is frequently noted for delivering outcomes that exceed expectations.
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$1,000+$25 - $49 / hr10 - 49Manchester, England
Services provided
SEO services firm seomcr.com was launched in 2015. Based in Manchester, England, the team focuses on Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Destiny Marketing Solutions is a SEO services firm established in 2016. Their team provides Search Engine Optimization and Pay Per Click.
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Undisclosed$100 - $149 / hr10 - 49Acero, England
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Converted is an Acero, England-based Conversion Optimization company. They specialize in Conversion Optimization and Search Engine Optimization and were established in 2004.
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$5,000+$100 - $149 / hr10 - 49Altamonte Springs, FL
Services provided
ROAR! Internet Marketing is a Digital Strategy company. The agency is located in Altamonte Springs, Florida. Their services include Digital Strategy and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49
Services provided
AU Digital Marketing, a pay per click company, was founded in 2017. The small team provides Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Milwaukee, WI
Services provided
Brew City Marketing, a SEO agency, was established in 2009. The small team focuses on Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$10,000+$100 - $149 / hr10 - 49Etterbeek, Belgium
Services provided
Founded in 2013, Clicktrust is an Advertising company. The small team specializes in Advertising and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Dortmund, Germany
Services provided
Optimerch GmbH is a PPC company. Headquartered in Dortmund, Germany, the team specializes in Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+< $25 / hr10 - 49
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Located in Melbourne, Australia, Elephant in the Boardroom is a SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49New York, NY
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Maison MRKT is a small New York, New York-based Email Marketing company. Their services include Email Marketing and Pay Per Click.
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Undisclosed< $25 / hr10 - 49
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Based in Australia and India, Austral Tech Connect is a small SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$100 - $149 / hr10 - 49Vilnius, Lithuania
Services provided
Cynosure DI is a Digital Strategy company. Their small team is in Vilnius, Lithuania and Riyadh, Saudi Arabia. Their services include Digital Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Vancouver, WA
Services provided
City Ranked Media, Inc. Is a SEO services firm. Located in Vancouver, Washington, the agency was launched in 2011. Their team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Tirana, Albania
Services provided
Manoolia is a PPC company founded in 2014. The agency offers Pay Per Click and Search Engine Optimization, and is small.
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UndisclosedUndisclosed10 - 49Bratislava, Slovakia
Services provided
Kremsa Digital is a Digital Strategy company. Their team is in Bratislava, Slovakia. The agency provides Digital Strategy and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Budapest, Hungary
Services provided
IWebMa Analytical Marketing is a small Budapest, Hungary-based PPC company. The team focuses on Pay Per Click and Ecommerce Marketing.
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$5,000+$100 - $149 / hr10 - 49Brescia, Italy
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Evoluzione is an user experience design agency. They offer UX/UI Design and Pay Per Click and were launched in 1999. The company is based in Brescia, Italy.
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$5,000+$100 - $149 / hr10 - 49London, England
Services provided
Digitvibez digital marketing agency is a small SEO agency headquartered in London, England. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Riyadh, Saudi Arabia
Services provided
Digital Lionne is a social media marketing agency. The Riyadh, Saudi Arabia-based company specializes in Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49New Delhi, India
Services provided
Thriving Cybernetics is a New Delhi, India-based SEO agency. They provide Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Houston, TX
Services provided
On Demand Marketing Concepts is a SEO services firm headquartered in Houston, Texas. They specialize in Search Engine Optimization and Pay Per Click and were established in 2017.
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$1,000+$50 - $99 / hr10 - 49Colombo, Sri Lanka
Services provided
Leaap Media, a social media marketing company, was established in 2021. Headquartered in Colombo, Sri Lanka, the team provides Social Media Marketing and Pay Per Click.
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Undisclosed< $25 / hr10 - 49Lahore, Pakistan
Services provided
The Digital Lord, a pay per click company, specialize in Pay Per Click and Ecommerce Marketing. They were established in 2019.
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$25,000+Undisclosed10 - 49Amsterdam, Netherlands
Services provided
OHM is an Amsterdam, Netherlands-based Mobile & App Marketing company. Their services include Mobile & App Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Lehi, UT
Services provided
Leadgenix LLC is a SEO company. Established in 2018, the team specializes in Search Engine Optimization and Pay Per Click. The company is headquartered in Lehi, Utah.
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UndisclosedUndisclosed10 - 49Glasgow, Scotland
Services provided
Established in 2010, Boyd Digital is a social media marketing company. The company focuses on Social Media Marketing and Search Engine Optimization, and is small.
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$1,000+$25 - $49 / hr10 - 49
Services provided
S4AMZ OU is a Varna, Bulgaria-based Advertising company. They focus on Advertising and Pay Per Click and were established in 2018.
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UndisclosedUndisclosed10 - 49
Services provided
Social media marketing agency Growscape Marketing is located in Kalyan, India. The team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hr10 - 49Chennai, India
Services provided
D for Digital Marketing is a social media marketing agency. They are located in Chennai, India and have small team. They provide Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Dallas, TX
Services provided
SimpliAd is a pay per click agency founded in 2019. The company provides Pay Per Click and Advertising, and is small.
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$1,000+$50 - $99 / hr10 - 49
Services provided
SaleHackers is a SEO agency. Their team is in New York , New York and specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Melbourne, Australia
Services provided
Law Marketing Team is a SEO services firm. They were established in 2020 and offer Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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SEO services firm Best Digital Marketing Services Company- SEO & PPC is based in Sahibzada Ajit Singh Nagar, India. They specialize in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Established in 2023, Insurance Inbound is a SEO company. The small team offers Search Engine Optimization and Pay Per Click.
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$5,000+Undisclosed10 - 49Chester, England
Services provided
Social media marketing company SCROll STOP MEDIA GROUP was established in 2017. The company specializes in Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49
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Nexa Elite is a Content Marketing company. The McMinnville, Oregon-based agency was established in 2023. Their services include Content Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Mississauga, Canada
Services provided
SEO company 4th Line Marketing is based in Mississauga, Canada. They specialize in Search Engine Optimization and Pay Per Click and were launched in 2020.
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$1,000+Undisclosed2 - 9Nairobi, Kenya
Services provided
Dellyna Limited specializes in managing PPC campaigns across platforms like Facebook, Instagram, and Google Ads to generate leads and increase brand awareness. Clients commend Dellyna Limited for delivering impressive results efficiently, highlighting their excellent communication and strategic execution, which align well with client needs and budgets. The company is praised for its timely delivery and the ease with which complex concepts are explained.
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UndisclosedUndisclosed2 - 9
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KG Leads is a SEO company. They were launched in 2021, and their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Educert Global is a Mobile & App Marketing company. The team focuses on Mobile & App Marketing and Pay Per Click and is based in Lucknow, India.
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$5,000+$100 - $149 / hr2 - 9Penkridge, England
Services provided
Humanoid, a video production company, was established in 2009. Based in Penkridge, England and Birmingham, England, the team offers Video Production and Advertising.
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UndisclosedUndisclosedFreelancer
Services provided
Purple Sheep Marketing is a small PPC agency located in London, England. The team specializes in Pay Per Click and Digital Strategy.
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$250,000+$300+ / hr10,000+
Services provided
Digital Strategy company FOO Company was established in 1900. In Shithole, French Guiana, the team focuses on Digital Strategy and IT strategy consulting.
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$1,000+< $25 / hr2 - 9Bengaluru, India
Services provided
Digital Infinizy - Best Website Design and Development, Digital Marketing, SEO Company in Bangalore is an Other Digital Marketing company. Their services include Other Digital Marketing.
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$1,000+< $25 / hr50 - 249Roorkee, India
Services provided
Sarojson Digital, a PPC agency, is headquartered in Roorkee, India. The team focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$50 - $99 / hrFreelancerNashville, TN
Services provided
Villwood Digital is a pay per click agency. Founded in 2018, their team specializes in Pay Per Click and Advertising.
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$1,000+$50 - $99 / hrFreelancerCornforth, England
Services provided
SEO company and PPC agency Shane Parkins is based in Cornforth, England. They offer Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancerTempe, AZ
Services provided
The PPC Doctor is a small Tempe, Arizona-based PPC company. The team specializes in Pay Per Click and Digital Strategy.
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UndisclosedUndisclosedFreelancer
Services provided
HNS Advertising is an Advertising and PPC company. Their team is located in and provides Advertising and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.