Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$10,000+$150 - $199 / hr2 - 9Cannock, England
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Conversion Optimization and PPC agency A L Roberts Digital was launched in 2015. The team offers Conversion Optimization and Pay Per Click and is headquartered in Cannock, England.
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$5,000+$100 - $149 / hr2 - 9Overland Park, KS
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SEOMike Consulting is a SEO services firm and PPC company. Headquartered in Overland Park, Kansas, their team specializes in Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$5,000+$100 - $149 / hr2 - 9San Jose, CA
Services provided
Red Fin Marketing is a Digital Strategy and PPC company launched in 2012. Their services include Digital Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Vilnius, Lithuania
Services provided
Adclick, JSC is an Advertising and pay per click agency headquartered in Vilnius, Lithuania. Launched in 2008, the team provides Advertising and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Sofia, Bulgaria
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In Sofia, Bulgaria, EasyAds is a small Marketing Strategy and PPC agency. Their services include Marketing Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Small Advertising and pay per click agency Mopatech, is based in Riga, Latvia. The team provides Advertising and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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Advia is a PPC agency and SEO company. They are located in Brisbane, Australia, and their services include Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$25 - $49 / hr2 - 9Hamburg, Germany
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UrbanDivision is a small PPC company. Established in 1999, the team provides Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Harestua, Norway
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Powersearch AS is a pay per click company. The team specializes in Pay Per Click and Search Engine Optimization, and the firm is based in Harestua, Norway.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed2 - 9Cape Town, South Africa
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Located in Cape Town, South Africa, Just Do Digital is a small pay per click agency and SEO services firm. The team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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RozNix is a Business Consulting and pay per click company. Launched in 2016, the team focuses on Business Consulting and Pay Per Click. The firm is in Toronto, Canada.
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UndisclosedUndisclosed2 - 9
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Small Advertising and pay per click agency Industrial Clicks PPC, is headquartered in Simsbury, Connecticut. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bozeman, MT
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Tadpull is a PPC company and SEO company. Located in Bozeman, Montana, their team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Springfield, NJ
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Digital Insider, LLC., a small pay per click agency and SEO services firm, is in Springfield, New Jersey. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Madison, MS
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VentureMedia360, a pay per click company and web design company, is headquartered in Madison, Mississippi. The team offers Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9Lincoln, NE
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Based in Lincoln, Nebraska, Blue Panda is a small PPC company. The team specializes in Pay Per Click and Advertising.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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Small PPC agency and SEO company Milagro Media Inc., is in Albuquerque, New Mexico. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9West Bend, WI
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6 Degrees Social is a PPC company located in West Bend, Wisconsin. Launched in 2017, the team specializes in Pay Per Click and Digital Strategy.
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UndisclosedUndisclosed2 - 9Auderghem, Belgium
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Instaon, a Digital Strategy and pay per click agency, provide Digital Strategy and Pay Per Click. They were founded in 2018.
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UndisclosedUndisclosed2 - 9Hoboken, NJ
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The Elixir Haus is a small Hoboken, New Jersey-based pay per click agency and SEO company. The team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Provo, UT
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Infuseo is a PPC company and SEO company located in Provo, Utah. The team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Mechanicsburg, PA
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Mechanicsburg SEO, a pay per click company and SEO company, was launched in 2014. The firm focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Ridgewood, NJ
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Reclaim Digital is a pay per click company and SEO services firm. Their small team is based in Ridgewood, New Jersey. Their team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Full Circle SEM, a pay per click company and SEO company, was established in 2010. The small team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Tamarac, FL
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Ignite Fame, a pay per click company, is based in Tamarac, Florida. Established in 2015, the team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Austin, TX
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High 5 Promotions is a PPC agency and SEO company. They are based in Austin, Texas and have small team of experts. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Online by Andrew, a small pay per click company, is based in Fort Lauderdale, Florida. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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In Monterrey, Mexico, One startup is a small pay per click agency and web design company. Their services include Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9North Brunswick Township, NJ
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AB Generation Group, LLC is a pay per click company and SEO services firm. They offer Pay Per Click and Search Engine Optimization and are in North Brunswick Township, New Jersey.
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UndisclosedUndisclosed2 - 9
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Pelfrey Enterprises Internet Services is a small DEARBORN, Michigan-based pay per click agency and SEO services firm. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
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Local Marketing Managers is a PPC agency and SEO company. They are based in Fort Lauderdale, Florida and have small team. Their team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
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Galos Tech Inc. Is a small Email Marketing and pay per click agency located in Fort Lauderdale, Florida. The team provides Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Andrei Traian Oancea, a small PPC agency and web development firm, is in. Their services include Pay Per Click and Web Development.
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UndisclosedUndisclosed2 - 9
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WAZ Marketing is a pay per click company and SEO company. The agency is headquartered in Rosario, Argentina. Their team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Mega Services is an Email Marketing and PPC company. They are located in Los Angeles, California and have small team. Their team provides Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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SEOwhiz, a small PPC company and SEO company, is headquartered in Delray Beach, Florida. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Calabasas, CA
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China DR Solutions Inc is a small pay per click agency and SEO company located in Calabasas, California. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Delray Beach, FL
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LTDSEO is a small PPC company and SEO services firm located in Delray Beach, Florida. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Carpinteria, CA
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JBS Partners is a small pay per click company and SEO agency headquartered in Carpinteria, California. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Jersey City, NJ
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Founded in 2010, Electricbot is a pay per click company and SEO agency. The small team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9West Orange, NJ
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NJ Mobile Fusion, a PPC company and SEO agency, specializes in Pay Per Click and Search Engine Optimization. The agency is in West Orange, New Jersey.
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UndisclosedUndisclosed2 - 9Birmingham, MI
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Deft Legal Marketing Co is a PPC company and SEO agency. They were established in 2014 and focus on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Montclair, NJ
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Launched in 2016, Lifecycle SEO is a PPC agency and SEO services firm. The small team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Tempe, AZ
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Site Traffic Control is a PPC agency. The agency is located in Tempe, Arizona. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Lahore, Pakistan
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Destiny SEO is a small Lahore, Pakistan-based PPC agency and SEO agency. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Jetpack is an Advertising and pay per click company headquartered in Los Angeles, California. They specialize in Advertising and Pay Per Click and were launched in 2009.
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UndisclosedUndisclosed2 - 9Goiânia , Brazil
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Cerrado Propaganda is a small Goiânia , Brazil-based PPC agency. Their services include Pay Per Click and Advertising.
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UndisclosedUndisclosed2 - 9Goiânia, Brazil
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RedCake Agência Digital is a Goiânia, Brazil-based PPC company. Founded in 2014, the team provides Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9Dublin 8, Ireland
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Dreamdigital.ie is a PPC agency and SEO company. Their small team is based in Dublin 8, Ireland. Their team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Santiago, Chile
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PosicionamientoBuscadores.cl, a pay per click company and SEO services firm, was founded in 2006. The company provides Pay Per Click and Search Engine Optimization, and is small.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.