Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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In Virginia Beach, Virginia, Best Pest SEO is a small PPC company and SEO services firm. The team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Las Condes, Chile
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Mundo MD is a pay per click company and SEO agency. They are headquartered in Las Condes, Chile and have small team. They provide Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed2 - 9Liverpool , England
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Edible SEO, a PPC company and SEO services firm, is in Liverpool , England. They provide Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Irvine, CA
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Based in Irvine, California, YoYoFuMedia is a small pay per click agency and SEO company. The team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Ramos Mejía, Argentina
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EMarketingPro is a PPC company and SEO company. Their small team is headquartered in Ramos Mejía, Argentina. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Katy, TX
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ROCKETZILLA MEDIA is a small pay per click company and SEO services firm based in Katy, Texas. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Teays Valley, WV
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CIS Internet is a small pay per click agency and web design agency established in 1997. Their team offers Pay Per Click and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$25 - $49 / hr2 - 9Bengaluru, India
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DJ (digital Journey ) Tech Sol , a pay per click company, was established in 2017. They focuses on Pay Per Click and Web Design.
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UndisclosedUndisclosed2 - 9Noida, India
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Headquartered in Noida, India, Digital Web Traffic is a small SEO services firm and pay per click company. The team specializes in Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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UndisclosedUndisclosed2 - 9
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Small SEO services firm and PPC agency Trillium Marketing Agency, is headquartered in. The team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Karachi, Pakistan
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Launched in 2021, AMZ Sparks is a branding company and pay per click company. Their team specializes in Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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PPC agency Online Marketing Gurus UAE was founded in 2012. The company provides Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Sydney, Australia
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Social media marketing firm and pay per click company CliqueSolution was launched in 2015. Based in Sydney, Australia, the team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9London, England
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FTD Digital is a pay per click agency. They were launched in 2012 and provide Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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MakeMeViral is a London, England-based social media marketing agency and PPC company. The team specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Image Advantage is a social media marketing company and pay per click agency launched in 2004. Their team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Launched in 2009, Vitruvian Advertising is a social media marketing agency and PPC company. Headquartered in Chicago, Illinois, the team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Chicago, IL
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CareMarketer is a social media marketing agency and PPC agency. The team is based in Chicago, Illinois, and their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Houston, TX
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Based in Houston, Texas, Spotter Advertising LLC is a social media marketing firm and PPC agency. Launched in 2018, the team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Founded in 2018, Tandem Advertising LLC is a social media marketing company and pay per click company. The company specializes in Social Media Marketing and Pay Per Click, and is small.
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Undisclosed$150 - $199 / hr2 - 9New York, NY
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Launched in 2016, Click Digital Advertising, LLC is a small social media marketing company and PPC agency. Their team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9New York, NY
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Established in 2015, ELITE PPC is a PPC company. The team offers Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9New York, NY
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NYC SEM is a social media marketing company and PPC company. The New York, New York-based team focuses on Social Media Marketing and Pay Per Click.
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$5,000+$25 - $49 / hr2 - 9Bengaluru, India
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Launched in 2014, Optimus PPC is a social media marketing firm and pay per click agency. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bahawalpur, Pakistan
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In Bahawalpur, Pakistan, Fast Digital 360 is a small social media marketing firm and PPC company. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Lahore, Pakistan
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Umer Khan is a small social media marketing firm and pay per click agency in Lahore, Pakistan. The team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Hannover, Germany
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Pay per click company Digital Hub Hannover GmbH was founded in 2018. The company provides Pay Per Click and Affiliate Marketing.
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UndisclosedUndisclosed2 - 9Richmond Hill, Canada
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AMZ Bliss is a SEO services firm and PPC company located in Richmond Hill, Canada. They focus on Search Engine Optimization and Pay Per Click and were established in 2022.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Prime Target Digital is a small Toronto, Canada-based social media marketing agency and pay per click company. The team specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Mississauga, Canada
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Located in Mississauga, Canada, eCommerce Wing is a small PPC agency. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Huntley, IL
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SEO Windy City is a Huntley, Illinois-based SEO company and pay per click company. They offer Search Engine Optimization and Pay Per Click and were launched in 2002.
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UndisclosedUndisclosed2 - 9Kalamazoo, MI
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Young Spider SEO and Digital Marketing is a Kalamazoo, Michigan-based SEO services firm and PPC agency. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Target Kings is a pay per click company. In , their team specializes in Pay Per Click and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9Penampang, Malaysia
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Established in 2015, CLARINI ONLINE MARKETING SDN. BHD. Is a small Penampang, Malaysia-based SEO agency and pay per click agency. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9
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Tayyab M | Local SEO Consultant & Gmb Optimzation In Lahore, Pakistan is a SEO agency and pay per click agency headquartered in. The team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9
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SEO Marketing Company is a SEO company and pay per click company launched in 2005. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9
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Surfside Agency is a PPC agency. They were established in 2024, and their services include Pay Per Click and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
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Vesper Marketing is a small Philadelphia, Pennsylvania-based SEO agency and pay per click agency. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Newmarket, Canada
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Calvary Marketing, a SEO agency and PPC agency, was founded in 2000. They provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Blue Hands Digital is a small pay per click agency. The team offers Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9København, Denmark
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Sandbech, a small SEO services firm and pay per click company, is located in København, Denmark. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Headquartered in Richmond, Virginia, Tiny House Marketing is a social media marketing agency and PPC agency. Launched in 2020, the team specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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SproutUp Digital, a small PPC agency, is in Charlotte, North Carolina. Their services include Pay Per Click and Content Marketing.
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UndisclosedUndisclosed2 - 9Austin, TX
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Steve Ward Media, LLC is a small social media marketing firm and pay per click company founded in 2018. Their team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Redmond, OR
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Founded in 2012, Radiant PPC is a small pay per click agency. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Highlight is a small social media marketing firm and pay per click company located in Newtown, Pennsylvania. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Warszawa, Poland
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Black Media ADX is a Warszawa, Poland-based pay per click company. They provide Pay Per Click and Advertising and were launched in 2020.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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Phoenix SEO Clinic is a SEO agency and PPC agency. They are based in Phoenix, Arizona and have small team. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Local Growth Strategies is a small Nevada-based branding agency and PPC agency. The team specializes in Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Alfred Digital Marketing is a SEO agency and pay per click agency. Their small team is located in Las Vegas, Nevada. Their services include Search Engine Optimization and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.