Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed10 - 49San Diego, CA
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Established in 2020, ZillaMetrics is a pay per click company. The small team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49
Services provided
Digital Marketing Agency, SEO, PPC, Social Media, Middlesex, UK is a graphic design company in Ashford, England. The team provides Graphic Design and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$50 - $99 / hr10 - 49
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GoWebla Technologies is a small Brandon, Florida-based PPC company. The team offers Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Chennai, India
Services provided
W3Squad Digital Marketing Chennai is a small Content Marketing company launched in 2019. Their services include Content Marketing and Pay Per Click.
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$10,000+$300+ / hr10 - 49Westminster, CO
Services provided
Business JetPack, a Digital Strategy company, was established in 2013. The company offers Digital Strategy and Conversion Optimization.
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$1,000+$50 - $99 / hr10 - 49Bengaluru, India
Services provided
Branding firm Eduvancity Business Solutions was established in 2020. The team provides Branding and Search Engine Optimization and is located in Bengaluru, India.
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$1,000+$25 - $49 / hr10 - 49Nairobi, Kenya
Services provided
Digital Africa Agency is a branding firm. Launched in 2019, the team focuses on Branding and Public Relations.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$5,000+$50 - $99 / hr10 - 49دبي, United Arab Emirates
Services provided
Located in دبي, United Arab Emirates, Brand Platforms is a SEO agency. They offer Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Mumbai, India
Services provided
EWEBAC | SEO Company in Mumbai is a SEO agency. Their small team of employees is in Mumbai, India. Their team provides Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+$25 - $49 / hr10 - 49دبي, United Arab Emirates
Services provided
Social media marketing firm Digital Orks is based in دبي, United Arab Emirates. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49
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91 Ninjas is a social media marketing company based in Singapore, Singapore. They focus on Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hr10 - 49Bengaluru, India
Services provided
Cronbay Technologies is a social media marketing firm. They are located in Bengaluru, India and have small team. They specialize in Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Toronto, Canada
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3DM Digital Marketing Agency is a Toronto, Canada-based Content Marketing company. The team specializes in Content Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr10 - 49
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MarketingMantra is a SEO services firm. The firm is headquartered in Toronto, Canada. Their team specializes in Search Engine Optimization and Content Marketing.
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$10,000+$200 - $300 / hr10 - 49Los Angeles, CA
Services provided
Headquartered in Los Angeles, California, Intrepid Digital LLC is a SEO agency. They offer Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Waterloo, Canada
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Black Octopus Agency is a social media marketing firm. They specialize in Social Media Marketing and Search Engine Optimization and are in Waterloo, Canada.
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$1,000+$25 - $49 / hr10 - 49Simi Valley, CA
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Bruce Clay India is a SEO services firm. Based in Gurgaon, India and Simi Valley, California, their small team offers Search Engine Optimization and Pay Per Click. The firm was established in 2009.
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$1,000+Undisclosed10 - 49Szczecin, Poland
Services provided
Contentation is a social media marketing firm. The team specializes in Social Media Marketing and Content Marketing, and the firm is headquartered in Szczecin, Poland and Warszawa, Poland.
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UndisclosedUndisclosed10 - 49Kolkata, India
Services provided
Myndroot is a branding firm. The agency is located in Kolkata, India. Their team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Sarasota, FL
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Advida is a small media planning and buying agency launched in 2010. Their team provides Media Planning & Buying and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49
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Apotheca Marketing is a SEO services firm. Located in Lithia, Florida, the firm was launched in 2015. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Cairo, Egypt
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ADMS agency is a Content Marketing company. Founded in 2013, the company is based in Cairo, Egypt. Their services include Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
Young Caesar, an Advertising company, was launched in 2011. The small team offers Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Dnipro, Ukraine
Services provided
BLENDER is a pay per click company. They provide Pay Per Click and Social Media Marketing and are based in Dnipro, Ukraine.
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Undisclosed$150 - $199 / hr10 - 49Auckland, New Zealand
Services provided
Digital Refinery is a SEO company. The agency is based in Auckland, New Zealand. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed10 - 49Denver, CO
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Denver Digital, a SEO services firm, is based in Denver, Colorado. The team focuses on Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr10 - 49Irvine, CA
Services provided
Luminous Tec is a mobile app development company. Established in 2006, the team focuses on Mobile App Development and E-Commerce Development. The firm is located in Irvine, California.
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$1,000+$50 - $99 / hr10 - 49
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Headquartered in Athelstone, Australia, Enhance Marketing is an Email Marketing company. Launched in 2022, the team focuses on Email Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Ramat Gan, Israel
Services provided
Based in Ramat Gan, Israel, Razi Interactive is a small web design company. The team provides Web Design and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Stockholm, Sweden
Services provided
Established in 2017, SEMIO is a Conversion Optimization company. The team specializes in Conversion Optimization and Digital Strategy.
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$1,000+$200 - $300 / hr2 - 9Melbourne, FL
Services provided
PPC company Next Level Digital Media is in Melbourne, Florida. They specialize in Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Zagreb, Croatia
Services provided
Launched in 2014, IGNIS is a small PPC company. Their team provides Pay Per Click and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Sydney, Australia
Services provided
Established in 2011, Evosion is a SEO company. Their team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
See all 1 projectsPrism Digital Marketing Agency specializes in e-commerce platform development and digital marketing services. Reviews highlight their expertise, responsiveness, and dedication, which have significantly boosted client sales and user engagement. Clients particularly appreciate their in-depth knowledge and effective project management.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Custom software development firm Cognisun Infotech Pvt. Ltd. Was established in 2007. The small team specializes in Custom Software Development and UX/UI Design.
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$1,000+$50 - $99 / hr2 - 9Paignton, England
Services provided
Located in Paignton, England, SuperHub is a Digital Strategy company. Founded in 2020, the team provides Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
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Digoxi Digital Marketing Agency, a pay per click company, was established in 2021. The team offers Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Based in Lagos, Nigeria, PG MediaHub is a small social media marketing company. The team offers Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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Founded in 2023, Revv Digital is a small branding company. Their services include Branding and Search Engine Optimization.
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$5,000+$50 - $99 / hr50 - 249
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See all 1 projectsSEO Company Experts offers a range of SEO services including keyword research, on-page and technical optimization, content creation, backlink acquisition, and local SEO. Reviews highlight their effective communication, timely delivery, and customized strategies, indicating a positive impact on website visibility, organic traffic, and conversions. Clients appreciate their expertise, innovative approach, and commitment to ethical SEO practices.
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UndisclosedUndisclosed2 - 9London, England
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Based in London, England, Thrive On Digital is a small PPC company. The team provides Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Lahore, Pakistan
Services provided
Launched in 2019, Digi Network is a branding company. The small team provides Branding and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49Wallan, Australia
Services provided
GigaGrowth Digital provides website development services and excels in communication and customer-centric approaches. Reviews highlight their ability to keep clients informed at every project stage and underscore their impressive commitment to client satisfaction. Overall, GigaGrowth Digital is commended for its professionalism and effective project execution.
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$1,000+$25 - $49 / hr10 - 49Hyderabad, India
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Kreya Branding Solutions is a branding company. The Hyderabad, India-based team specializes in Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Digital Elixir is a small SEO agency founded in 2007. Their team specializes in Search Engine Optimization and Social Media Marketing.
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Undisclosed$150 - $199 / hr10 - 49Blisworth, England
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Loop Digital Marketing Ltd is a SEO company. Launched in 2014, their team provides Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Toronto, Canada
Services provided
See all 1 projectsPROPELLER SEO Toronto offers a range of services including website development and optimization, SEO, PPC advertising, and content marketing. Reviews highlight their expertise in increasing website traffic, improving search engine rankings, and delivering a high ROI. Clients commend their law firm marketing specialization, results-oriented approach, and exceptional project management.
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
See all 1 projectsSavior Marketing is a digital marketing agency offering services such as SEO, website maintenance, and Google Ads management. Their reviews indicate overall dissatisfaction, with significant issues related to poor communication, inadequate project management, and lack of accountability. Approximately 100% of reviewers expressed negative feedback, particularly concerning serious problems with website security and difficulties regaining control of business assets.
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Undisclosed$25 - $49 / hr50 - 249New Delhi, India
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See all 1 projectsGodigiworld offers digital marketing services, including SEO and SMO campaigns. Clients have reported high satisfaction with their work, noting impressive project handling and significant improvements in search engine rankings. The overall feedback highlights Godigiworld's professionalism, effectiveness, and exceptional client communication.
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$1,000+UndisclosedFreelancer
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Peak District SEO is a SEO services firm. The agency is located in Matlock, Derbyshire DE4 2GQ, England. Their team focuses on Search Engine Optimization and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.