Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosedFreelancerEdinburgh, Scotland
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Trinity Heriot is a pay per click agency. The team is in Edinburgh, Scotland, and their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249Pohreby, Ukraine
Services provided
Based in Pohreby, Ukraine, Olshansky and partners is a midsize UX design company. Their services include UX/UI Design and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$25 - $49 / hr50 - 249Hyderabad, India
Services provided
Founded in 2012, Infinity Reach - The Digital Marketing Agency is a pay per click company. The team provides Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancerMesquite, TX
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SEO Rank Me Now, a SEO services firm, is located in Mesquite, Texas. They offer Search Engine Optimization and Pay Per Click and were founded in 2004.
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$5,000+< $25 / hr50 - 249Noida, India
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Pay per click agency Virtual Staffing Agency was founded in 2017. The midsize team offers Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249New Delhi, India
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Established in 2016, Nextraone is a midsize New Delhi, India-based Digital Strategy company. Their services include Digital Strategy and Graphic Design.
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$5,000+$25 - $49 / hr50 - 249New York, NY
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Headquartered in New York, New York, Gensoft SEO Company USA is a social media marketing company. Established in 2008, the team provides Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$25 - $49 / hr50 - 249Madurai, India
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Adinn Digial - Digital Marketing Agency, a SEO agency, was founded in 2002. The firm provides Search Engine Optimization and Pay Per Click, and is midsize.
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$250,000+$300+ / hr50 - 249Glenview, IL
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Digital Analyst Team, a Digital Strategy company, is headquartered in Glenview, Illinois. Launched in 2018, the team provides Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+$25 - $49 / hr50 - 249
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Founded in 2017, yellow inbox is a SEO services firm. The midsize team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249
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Established in 2022, 1Rank SEO is a midsize SEO company. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Chennai, India
Services provided
SEO Analyzers Pvt Ltd is a SEO company. Established in 2000, the team specializes in Search Engine Optimization and Pay Per Click.
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$10,000+$25 - $49 / hr50 - 249
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Headquartered in Sector 74, Sahibzada Ajit Singh Nagar, India, SeoRaft is a midsize social media marketing agency. The team provides Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr50 - 249Mumbai, India
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Branding firm OktoBuzz specializes in Branding and Social Media Marketing. They are located in Mumbai, India and Mumbai, India.
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$1,000+< $25 / hr50 - 249
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Digital Strategy company DigiVend Technologies is based in Noida, India. They focus on Digital Strategy and Email Marketing.
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$1,000+$25 - $49 / hr50 - 249
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Redeonsoft is a SEO agency. They provide Search Engine Optimization and Pay Per Click and are in Karachi, Pakistan.
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$1,000+$25 - $49 / hr50 - 249Noida, India
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Best Digital Marketing In India is a Noida, India-based social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr50 - 249
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Established in 2010, CodeAndDesignGroup is a midsize SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Tel Aviv-Yafo, Israel
Services provided
See all 2 projectsSeo Top provides comprehensive SEO services, including keyword research, competitor analysis, on-site optimization, and content creation, as well as website and web application development. The overall feedback highlights their professionalism, effective project management, and significant improvements in site traffic and search rankings. Clients appreciate their thorough communication and strategic approach, though some desire more creative input.
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$1,000+$100 - $149 / hr2 - 9Miami, FL
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Kreativa Group is a small Miami, Florida-based PPC company. Their services include Pay Per Click and Web Design.
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$5,000+$200 - $300 / hr10 - 49
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Aker Ink is a PR company. Headquartered in Scottsdale, Arizona, the agency provides Public Relations and Marketing Strategy.
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$1,000+< $25 / hr10 - 49London, England
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Established in 2015, bant.io is a small Email Marketing company. Their team offers Email Marketing and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Vancouver, Canada
Services provided
See all 1 projectsiias vancouver is a digital advertising company providing Pay-Per-Click Advertising and SEO services. However, their customer satisfaction appears to be low, with significant issues in quality control and deliverables, leading to 100% negative feedback in this instance. The company struggled with project management and relevance in their PPC and SEM strategies, resulting in a lack of trust from the client.
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$1,000+$100 - $149 / hr2 - 9Lenexa, KS
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KCV Strategic is a Lenexa, Kansas-based Marketing Strategy company. Their services include Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Mumbai, India
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IDigitize, a SEO company, was launched in 2016. Located in Mumbai, India, the team offers Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Bethesda, MD
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BoBella Brands, a branding firm, was launched in 2014. The small team provides Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Belleville, IL
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HY-Viz Marketing is a web design company. Based in Belleville, Illinois, the team specializes in Web Design and Advertising.
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$1,000+$50 - $99 / hr2 - 9Kingsburg, CA
Services provided
In Kingsburg, California, JP Solutions, LLC is a web design agency. Founded in 2014, the team offers Web Design and Mobile App Development.
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$1,000+$50 - $99 / hr2 - 9Antalya, Türkiye
Services provided
Çağlar Uğur - Digital Marketing, a Digital Strategy company, was established in 2013. The firm specializes in Digital Strategy and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Craiova, Romania
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Located in Craiova, Romania, ITONWEB Media is a small SEO services firm. The team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Karachi, Pakistan
Services provided
Tamatos specializes in web design and development, particularly in creating and updating WordPress sites. Overall feedback from clients highlights their professional communication, effective project management, and the notable increase in website traffic and leads following project completion. Clients also appreciate their willingness to provide guidance on content updates.
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$5,000+$50 - $99 / hr10 - 49Glasgow , Scotland
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ClickBoost is a small Advertising company. They provide Advertising and Pay Per Click and were launched in 2018.
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$10,000+$50 - $99 / hr50 - 249Agia Paraskevi, Greece
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Advertising company DOPE Studio is in Agia Paraskevi, Greece and Athina, Greece. The team focuses on Advertising and Media Planning & Buying.
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Undisclosed$50 - $99 / hr10 - 49
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See all 1 projectsAGENTIE SEO PROFESIONALA WEBXTATIC is a company that provides SEO and Google Ads services, with a focus on Pay-Per-Click Advertising. However, feedback reveals a consistent lack of measurable success, with no significant improvement in keyword rankings, organic traffic, or conversions, and failed to meet guaranteed performance targets. The project management approach lacked transparency and accountability, resulting in unsatisfactory client experiences.
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UndisclosedUndisclosed10 - 49
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See all 1 projectsSEO Tech Experts LLC offers specialized services in SEO with a focus on enhancing organic growth strategies. The reviews highlight their collaborative and dedicated approach, leading to a significant 330% sales increase in 18 months. Clients appreciate their strong work ethic and precise timeline management, making them a reliable partner for businesses aiming to boost their online presence.
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$1,000+$25 - $49 / hr10 - 49Amman, Jordan
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Smart media is a social media marketing firm located in Amman, Jordan. Their services include Social Media Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9
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Starting Point Digital Marketing is a small social media marketing agency. They specialize in Social Media Marketing and Email Marketing and were founded in 2021.
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$1,000+$50 - $99 / hr50 - 249
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See all 5 projectsTrycyfer is a company offering digital marketing and social media management services, yet their reviews consistently highlight dissatisfaction with their performance and business practices. Clients report unmet promises, ineffective campaigns, and significant financial losses, characterizing Trycyfer as untrustworthy and lacking in expertise. Overall, the feedback suggests a need for substantial improvement in service delivery and customer communication.
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$10,000+$100 - $149 / hr10 - 49Clarkston, MI
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Aqaba Technologies is a SEO services firm. Launched in 2004, their team offers Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr10 - 49Vancouver, WA
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Digital Strategy company Techna Digital Marketing was launched in 2011. Based in Vancouver, Washington, the team specializes in Digital Strategy and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Melbourne, Australia
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Growth Digital Marketing Agency is a pay per click agency. Based in Melbourne, Australia, the agency was established in 2015. Their team provides Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Sydney, Australia
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DEFIANT DIGITAL is a small SEO services firm founded in 2019. Their services include Search Engine Optimization and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49cambridge, England
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Grow Business is an Ecommerce Marketing company. They focus on Ecommerce Marketing and Search Engine Optimization and were founded in 2024.
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$1,000+Undisclosed50 - 249Dubai, United Arab Emirates
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See all 1 projectsMamba Marketing specializes in enhancing lead generation, providing comprehensive services such as social advertising, PPC, website, app, and funnel development. Reviews highlight the company's impressive ability to significantly increase lead volume and conversion rates. Clients commend Mamba Marketing for their exceptional communication and dedicated team, contributing to a seamless workflow.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsAC Marketing specializes in paid advertising and social media management, as evidenced by their work with Azzuro Plumbing. Reviews highlight their consistent and effective approach, resulting in significant sales increases and record-breaking numbers. Clients appreciate their responsiveness and reliable project management, making AC Marketing a trustworthy partner for marketing needs.
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$1,000+$150 - $199 / hr2 - 9Berlin, Germany
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UberSEM, a Digital Strategy company, was launched in 2016. The agency specializes in Digital Strategy and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Buenos Aires, Argentina
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Founded in 2011, PuzzleMkt, a small PPC agency, is based in Buenos Aires, Argentina. Their services include Pay Per Click and Web Design.
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$1,000+$100 - $149 / hr2 - 9Altamonte Springs, FL
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Adsrate Marketing Services is a pay per click company. The Altamonte Springs, Florida-based company was established in 2017. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Costa Creative is a small Advertising company based in Athens, Georgia. The team focuses on Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Tucson, AZ
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King Marketing is a social media marketing firm. Based in Tucson, Arizona, their team provides Social Media Marketing and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.