Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+Undisclosed10 - 49London, England
Services provided
Established in 2019, Estate Jet is a SEO agency. Their team provides Search Engine Optimization and Pay Per Click.
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$50,000+Undisclosed250 - 999London, England
Services provided
M+C Saatchi Performance is an Advertising company. Launched in 2006, the company is in London, England and Singapore, Singapore. Their team provides Advertising and Media Planning & Buying.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$25 - $49 / hr2 - 9Chennai, India
Services provided
See all 2 projectsWebRaaja offers comprehensive SEO, web design, and digital marketing services tailored to enhance online visibility and lead generation. Clients consistently praise their professionalism, responsiveness, and ability to deliver measurable improvements in traffic, customer engagement, and overall business growth. Their tailored approach and expertise in industry-specific strategies set them apart from competitors.
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$1,000+$150 - $199 / hr2 - 9Mere, England
Services provided
Carousel Projects, a small SEO services firm, is located in Mere, England. The team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Merrick, NY
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Slaterock Automation is a Wilmington, Delaware-based SEO services firm. Their services include Search Engine Optimization and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Auckland, New Zealand
Services provided
Headquartered in Auckland, New Zealand, Adcelerate LTD Digital Marketing Agency is a SEO agency. They offer Search Engine Optimization and Conversion Optimization and were founded in 2012.
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$5,000+$50 - $99 / hr10 - 49Mississauga, Canada
Services provided
Digital Strategy company Website Management Services was founded in 1996. The team focuses on Digital Strategy and Social Media Marketing and is based in Mississauga, Canada.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$50,000+$150 - $199 / hr2 - 9New York, NY
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Web design company Good Agency is based in New York, New York. Their services include Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Boulder, CO
Services provided
Content Marketing company Think Better Marketing is in Boulder, Colorado. Their services include Content Marketing and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+$25 - $49 / hr10 - 49Katowice, Poland
Services provided
4 PEOPLE Sp. Z o.o. Is a SEO services firm. Founded in 2005, their team specializes in Search Engine Optimization and Social Media Marketing.
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Undisclosed$100 - $149 / hr10 - 49Reston, VA
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Boost Local is a branding firm launched in 2023. The team specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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CoreExponent/ CoreXponent specializes in innovative strategies, data-driven approaches, and robust client management in digital marketing. Overall, their clients report disciplined project management, successful outcomes such as increased sales revenue and customer base, and appreciate the company's alignment in values and excellent value for cost.
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$1,000+< $25 / hr10 - 49Rewa, India
Services provided
See all 1 projectsAMITKK - Digital Marketing Agency in Delhi, India offers SEO services and website development, specializing in improving organic traffic and search rankings. Reviews highlight their effective project management, timely delivery, and the positive impact on search engine rankings, with one client noting significant keyword ranking improvements and fast-track work.
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$1,000+< $25 / hr10 - 49Karachi, Pakistan
Services provided
See all 1 projectsViralAd offers comprehensive branding, corporate identity development, and marketing strategies, including animated video creation. The overall feedback highlights their creative execution, passionate approach, and effective project management, resulting in measurable customer growth. Clients highly appreciate ViralAd's dedication to exceeding requirements, with no significant areas identified for improvement.
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$5,000+$25 - $49 / hr10 - 49Valongo, Portugal
Services provided
See all 1 projectsMrWedo Digital Marketing Agency offers website rebuilding and SEO improvement services, demonstrating exceptional planning, rigor, and transparency. Reviews highlight their ability to absorb client information and dedication to delivering the best value, resulting in significant positive impacts such as more than 5,000 keywords indexed in six months.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
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Infunotion is a Digital Strategy company. Their small team of employees is located in Mumbai, India. Their team offers Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Lucknow, India
Services provided
Founded in 2020, My Brand Managers is a social media marketing firm. In Lucknow, India, the team offers Social Media Marketing and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9Denver, CO
Services provided
Mavericks Marketing is a Marketing Strategy company. The Denver, Colorado-based team focuses on Marketing Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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UPLIFY Agency is a pay per click company. Located in Chaiky, Ukraine, the agency was launched in 2019. Their team specializes in Pay Per Click and Web Development.
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$1,000+< $25 / hr250 - 999Chandigarh, India
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Bhartitech is a Conversion Optimization company established in 2015. Their team offers Conversion Optimization and Search Engine Optimization.
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$50,000+$100 - $149 / hr50 - 249Madrid, Spain
Services provided
Established in 2004, t2ó, Full Service Sales & Marketing Consultancy for Ecommerce Hispanic Brands is a media planning & buying company. The team offers Media Planning & Buying and Digital
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$5,000+Undisclosed2 - 9
Services provided
Imaginaire is a branding agency. Headquartered in , the company was launched in 2014. Their services include Branding and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Rishon LeTsiyon, Israel
Services provided
Masa Media SEO is a small Rishon LeTsiyon, Israel-based SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Ha Noi, Vietnam
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Small SEO agency VietMoz, is headquartered in Ha Noi, Vietnam. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9San Diego, CA
Services provided
See all 1 projectsFelik Agency specializes in AR/VR development and marketing solutions, demonstrated through their innovative approaches to engaging target audiences. Reviews highlight their professional project management, exceptional communication, and ability to exceed client expectations, making them a commendable choice for collaborative endeavors. Felik Agency's dedication and expertise are consistently praised, reflecting positively on their ability to deliver high-quality results.
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$1,000+$200 - $300 / hr50 - 249
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Launched in 2021, Caviar Media is a midsize Lahore, Pakistan-based PPC company. Their services include Pay Per Click and Graphic Design.
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UndisclosedUndisclosed10 - 49Bari, Italy
Services provided
Chimera, an Email Marketing company, specializes in Email Marketing and Pay Per Click. The agency is in Bari, Italy.
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$1,000+< $25 / hr10 - 49Gurugram, India
Services provided
Launched in 2014, Whisskers Marketing is a small SEO agency. Their team offers Search Engine Optimization and Content Marketing.
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$1,000+Undisclosed10 - 49Virginia Beach, VA
Services provided
Rival Digital, a PPC company, was launched in 2020. The firm focuses on Pay Per Click and Search Engine Optimization, and is small.
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$1,000+$100 - $149 / hr10 - 49Minneapolis, MN
Services provided
Social media marketing company Roofer Marketers was established in 2018. The small team offers Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49
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TechWizers, a SEO company, was launched in 2015. In Lucknow, India, the team focuses on Search Engine Optimization and Ecommerce Marketing.
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$5,000+$50 - $99 / hr2 - 9Edinburgh , Scotland
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Quantum IT Digital Ltd is an e-commerce development company. The firm is headquartered in Edinburgh , Scotland. Their team specializes in E-Commerce Development and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9St. Catharines, Canada
Services provided
Mac Mar is a pay per click agency. They were founded in 2019 and specialize in Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Ottawa, Canada
Services provided
Reason 2 Design is an Email Marketing company established in 2014. The team specializes in Email Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Lancaster, NY
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Surdej Web Solutions LLC is a PPC agency. Headquartered in Lancaster, New York, the agency specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
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Krazy Low LLC offers services in social media marketing, paid ads, and email campaigns. Clients report effective PPC management and commend their prompt and attentive service, noting significant growth and lead generation. Overall, Krazy Low LLC is recommended for their structured workflow, detailed reporting, and successful digital marketing campaigns, particularly in Google Ads and paid search.
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Undisclosed$100 - $149 / hr2 - 9Liverpool, England
Services provided
Revenue Growth Agency is a Liverpool, England-based Digital Strategy company. They offer Digital Strategy and Social Media Marketing.
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$5,000+Undisclosed2 - 9Pune, India
Services provided
Lemontree Media Works is a pay per click agency. In Pune, India, the team specializes in Pay Per Click and UX/UI Design.
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$1,000+$50 - $99 / hr2 - 9Bogotá, Colombia
Services provided
Small social media marketing company Marketing Empresarial, is headquartered in Bogotá, Colombia. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Fort Wayne, IN
Services provided
ST Digital, a small Advertising company, is headquartered in Fort Wayne, Indiana and Indianapolis, Indiana. The team provides Advertising and Marketing Strategy.
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$1,000+Undisclosed2 - 9Nairobi, Kenya
Services provided
Monicah Mugo Films is an Advertising company. They are based in Nairobi, Kenya. Their team provides Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Eagle, ID
Services provided
Social Pickle Media is a Digital Strategy company. Their team is headquartered in Eagle, Idaho. The firm specializes in Digital Strategy and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9Akola, India
Services provided
See all 1 projectsDesignMounts offers website design and development, SEO, Google page ranking, and digital marketing services. The feedback highlights their professionalism, creative talent, and technical skills, noting successful project management and high-quality deliverables. Clients appreciate their ability to understand and implement brand vision effectively, resulting in visually appealing and functional websites.
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$5,000+$25 - $49 / hr10 - 49
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Launching Experts is a social media marketing agency. They are in Dallas, Texas and have small team. They focus on Social Media Marketing and Search Engine Optimization.
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$5,000+< $25 / hr50 - 249Nagpur, India
Services provided
Inforadient Technologies, a midsize web design agency, is based in Nagpur, India. Their services include Web Design and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Ahmedabad, India
Services provided
See all 1 projectsDivine SEO Services provides keyword ranking, organic search optimization, and website traffic enhancement services. Reviews highlight the company's ability to deliver timely results, understand client needs, and offer good value for cost, leading to measurable business growth. Clients appreciate their budget-friendly approach and reliable project management.
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$1,000+< $25 / hr10 - 49Toronto, Canada
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DMAT is a Digital Strategy company. They are headquartered in Toronto, Canada, and their services include Digital Strategy and Social Media Marketing.
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$5,000+$50 - $99 / hr50 - 249
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Located in Lahore, Pakistan, Beta Web Solutions is a SEO agency. They provide Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Katowice, Poland
Services provided
See all 2 projectsAgencja Interaktywna Webleaders® provides services in SEO, Google Ads management, and social media management. The reviews highlight their exceptional project management, communication, and the expertise of their young and experienced team. Clients appreciate their high-quality service and notable results, especially in PPC and paid search campaigns.
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$1,000+$50 - $99 / hr2 - 9Perth, Australia
Services provided
SEO services firm AdTuna is based in Perth, Australia. They offer Search Engine Optimization and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.