Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$25 - $49 / hr10 - 49Montevideo, Uruguay
Services provided
ROI Marketing is a PPC agency. The small Montevideo, Uruguay-based team offers Pay Per Click and Advertising. The firm was launched in 2013.
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$1,000+$100 - $149 / hr10 - 49Hong Kong, Hong Kong
Services provided
XMAN HONG KONG LIMITED, a PPC company, was founded in 2021. Based in Hong Kong, Hong Kong, the team focuses on Pay Per Click and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed10 - 49
Services provided
ARP SOFTTECH, a SEO company, was established in 2019. The company offers Search Engine Optimization and Pay Per Click, and is small.
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$5,000+$50 - $99 / hr10 - 49
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Selling Page is a PPC company in Cypress, California and Richardson, Texas. Founded in 2014, the team provides Pay Per Click and Conversion Optimization.
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$1,000+< $25 / hr10 - 49
Services provided
SEO company Digital Business Partner is headquartered in Chennai, India. Launched in 2014, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Services provided
8K Digital, a SEO services firm, is headquartered in Kyiv, Ukraine. They offer Search Engine Optimization and Pay Per Click and were established in 2016.
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UndisclosedUndisclosed10 - 49Bethesda, MD
Services provided
Summit Chase is a Bethesda, Maryland-based PPC company. Their services include Pay Per Click and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$10,000+$150 - $199 / hr2 - 9Holland, OH
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Everwild is a branding company based in Holland, Ohio. They offer Branding and Digital Strategy.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
See all 1 projectsLofty Minds Marketing Agency offers a range of services, including PPC advertising, SEO, and social media marketing. Clients praise the agency for its effective marketing strategies and excellent communication, leading to increased inquiries and conversions. The agency's dedication and commitment to delivering high-quality results are consistently highlighted across reviews.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Ask Digital Inc offers services including PPC, SEO, content marketing, email marketing, social media marketing, and website design. Reviews highlight their professionalism, attention to detail, and impressive results, notably a significant increase in website visitors and conversion rates. Their expertise in paid search, especially through Google Ads, has been particularly commended.
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$10,000+< $25 / hr2 - 9
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Social media marketing company Tempatkita Software is in. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
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Located in Jaipur, India and Jaipur, India, Satish Tech Innovations is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Kaunas, Lithuania
Services provided
Addad is a SEO agency. Their team is based in Kaunas, Lithuania. The company offers Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
See all 1 projectsWeboon Technologies offers a range of services, including digital marketing, social media marketing, SEO, and website development. Overall feedback highlights their effective project management, timely delivery, and excellent teamwork. Clients appreciate the value for cost, though some suggest the addition of video graphic services.
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$5,000+$150 - $199 / hr2 - 9Austin, TX
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RefreshWeb, a Digital Strategy company, was launched in 2002. The team offers Digital Strategy and Content Marketing and is headquartered in Austin, Texas.
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$1,000+$100 - $149 / hr2 - 9Ottawa, Canada
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EnvisionUP is a SEO company. They are located in Ottawa, Canada and have small team of experts. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Armadale, Australia
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Live SEO Service is a PPC agency. Located in Armadale, Australia, the agency provides Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Columbus, OH
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Two Wheels Marketing LLC is a small Digital Strategy company headquartered in Columbus, Ohio. Their services include Digital Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
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Launched in 2016, First Element Inc. Is a small Jacksonville, Florida-based PPC company. Their team offers Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Englewood, CO
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The Great Online, a social media marketing agency, is based in Englewood, Colorado. They provide Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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Grow+ is a London, England-based Content Marketing company. They provide Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Keyport, NJ
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JSMT Media is a web design agency. They focus on Web Design and Search Engine Optimization and were founded in 2014.
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$1,000+$200 - $300 / hr2 - 9Palm Harbor, FL
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Visual Realm is a SEO agency. They are in Palm Harbor, Florida, and their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
Services provided
Gotoclient is a Barcelona, Spain-based Content Marketing company. Their services include Content Marketing and Pay Per Click.
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Undisclosed$100 - $149 / hr2 - 9Wilmington, NC
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WordwrightWeb, a SEO services firm, was established in 1987. Headquartered in Wilmington, North Carolina, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Johannesburg, South Africa
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Optimus01 Online, a small Conversion Optimization company, is in Johannesburg, South Africa. The team provides Conversion Optimization and Pay Per Click.
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Undisclosed$100 - $149 / hr2 - 9Montréal, Canada
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Pay per click company WebCie is located in Montréal, Canada. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
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Ranking Hunters is a SEO company headquartered in Ahmedabad, India and Ahmedabad, India. Launched in 2019, the team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9
Services provided
Found SEO & Digital Marketing, a small SEO agency, is based in Papamoa, New Zealand. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr2 - 9New Delhi, India
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Aanha Services is a pay per click company. The team is in New Delhi, India, and their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Watkinsville, GA
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Website Genii is a SEO services firm. Launched in 2016, the team provides Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9North Sydney, Australia
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Tradies Go is a SEO agency. Established in 2011, the company is headquartered in North Sydney, Australia. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+< $25 / hr10 - 49Lahore, Pakistan
Services provided
DIGIMINDS SMC-PRIVATE LIMITED is a social media marketing agency. They provide Social Media Marketing and Email Marketing and are in Lahore, Pakistan.
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$1,000+$200 - $300 / hr10 - 49South Toowoomba, Australia
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Founded in 2015, Digital Darts is an Email Marketing company. In South Toowoomba, Australia, the team specializes in Email Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9
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See all 1 projectsMy Digital Solutions offers services in brand identity creation, website development, social media management, and SEO. The reviews highlight their ability to deliver projects on time, their effective communication, and their problem-solving capabilities. Clients appreciate the company's budget-friendly pricing, ease of collaboration, and overall satisfaction with the outcomes.
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$1,000+Undisclosed10 - 49Brighton and Hove, England
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Mr Digital is an e-commerce development firm. They were founded in 2016, and their services include E-Commerce Development and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49Nicosia, Cyprus
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Avocadots, a branding firm, is headquartered in Nicosia, Cyprus. Their services include Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Vijayawada, India
Services provided
See all 3 projectsDigital Exponents provides web design and digital marketing services, including SEO, PPC, social media optimization, and content marketing. Reviews highlight their strong project management, consistent communication, and impressive outcomes, with clients noting significant business growth and high satisfaction levels. Their commitment and expertise in delivering tailored strategies are consistently praised.
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$1,000+$50 - $99 / hr2 - 9Denver, CO
Services provided
See all 2 projectsMedia Saga Social SEO offers SEO, social media management, website development, and digital marketing services. The overall feedback from clients highlights their effectiveness in improving online presence, exceptional customer care, and dedication to achieving results. Clients have reported significant improvements in social media engagement, website performance, and business growth due to their services.
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UndisclosedUndisclosed10 - 49Jeddah, Saudi Arabia
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SPEEDFORCE DIGITAL is a small Jeddah, Saudi Arabia-based web development firm. The team specializes in Web Development and Mobile App Development.
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$10,000+$25 - $49 / hr2 - 9Downey, CA
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Dzino Web Development is a SEO company based in Downey, California. Their services include Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr10 - 49
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Tech Artisans, a SEO services firm, is located in Pinedale, Wyoming. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
Services provided
Established in 2016, visattechnolab is a website development company. Their services include Web Development and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Miami, FL
Services provided
Mono Branding offers services in website creation, logo design, and branding, demonstrating a commitment to understanding client needs and delivering professional results. Reviews highlight their effective project management, timely delivery, and strong communication skills, with clients praising their ability to enhance brand visibility and customer engagement. The team's dedication to making each brand shine is a recurring theme in the feedback.
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$1,000+< $25 / hr2 - 9Tanger, Morocco
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See all 1 projectsDigital Spread Digital Spread specializes in social media marketing, providing targeted campaigns, creative design, and data analysis for improving online presence. Reviews underscore their effective communication and team collaboration, highlighting their success in achieving significant reach and conversion rates. Clients appreciate their detailed strategy meetings and commitment to understanding project goals.
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$5,000+$25 - $49 / hr10 - 49Tiranë, Albania
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Located in Tiranë, Albania, Xpert Marketing is a branding firm. Their services include Branding and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49Petrie Terrace, Australia
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Based in Petrie Terrace, Australia, Excite Media is a web design agency. Their services include Web Design and Content Marketing.
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$1,000+$25 - $49 / hr50 - 249Ajax, Canada
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Sistexpert is a SEO services firm. Their team is in Ajax, Canada. The agency offers Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Philadelphia, PA
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See all 3 projectsRank Me Locally is an SEO and digital marketing agency. Reviews indicate widespread dissatisfaction among clients, with concerns over poor service quality, unfulfilled promises, and misleading communication practices. Notably, 100% of reviewers reported issues with deliverables and communication, and both emphasized the failure to achieve expected SEO results. Additionally, refund disputes were mentioned, highlighting a significant area for improvement.
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$1,000+$25 - $49 / hr10 - 49Leeds, England
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Content Marketing company Blueclaw was established in 2007. In Leeds, England and York, England, the team provides Content Marketing and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.