Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$100 - $149 / hr10 - 49Glenview, IL
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Small SEO services firm Simple SEO Group, is in Glenview, Illinois. The team focuses on Search Engine Optimization and Pay Per Click.
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$10,000+Undisclosed10 - 49Berlin, Germany
Services provided
Paranoid Internet, a Digital Strategy company, focus on Digital Strategy and Email Marketing. They were launched in 2013.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed10 - 49McLean, VA
Services provided
W2 Communications, a small Email Marketing company, is in McLean, Virginia. Their services include Email Marketing and Public Relations.
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$1,000+< $25 / hr10 - 49Ho Chi Minh, Vietnam
Services provided
THIENTU Media is a SEO services firm based in Ho Chi Minh, Vietnam. They focus on Search Engine Optimization and Content Marketing.
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$1,000+$100 - $149 / hr10 - 49Markham, Canada
Services provided
WSI / Comandix Marketing Inc. Is a small SEO services firm. They offer Search Engine Optimization and Pay Per Click and were launched in 1999.
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$1,000+$100 - $149 / hr10 - 49Mount Pleasant, SC
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JustLegal Marketing LLC is a Mount Pleasant, South Carolina-based SEO company. They focus on Search Engine Optimization and Social Media Marketing and were founded in 2014.
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$5,000+Undisclosed10 - 49Victoria, Canada
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Metamend is a Digital Strategy company located in Victoria, Canada. The team specializes in Digital Strategy and Conversion Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+Undisclosed10 - 49Buenos Aires, Argentina
Services provided
Imactions is a small SEO services firm launched in 2012. Their services include Search Engine Optimization and Digital Strategy.
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$1,000+< $25 / hr10 - 49South Dumdum, India
Services provided
RabbitLoader is an Other Digital Marketing company. They focus on Other Digital Marketing and Search Engine Optimization and were established in 2020.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$5,000+$100 - $149 / hr10 - 49Ahmedabad, India
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NFlow Technologies Pvt Ltd is a small social media marketing company located in Ahmedabad, India and Porbandar, India. Their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49
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Simplify Digital Growth is a Content Marketing company. Launched in 2019, the agency is based in Barcelona, Spain. Their team offers Content Marketing and Conversion Optimization.
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$1,000+$100 - $149 / hr2 - 9Nashville, TN
Services provided
See all 1 projectsMattnoz offers a range of services including branding, website creation, and product sales support, with a specific focus on PPC and Google Ads campaigns. Reviews indicate high client satisfaction due to their deep business knowledge, effective project management, and ability to achieve measurable success, such as significant online sales growth.
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$1,000+$100 - $149 / hr2 - 9Fort Worth, TX
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Icepick Web Design & SEO is a small SEO services firm founded in 2015. Their services include Search Engine Optimization and Web Design.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
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Artemis Ward is a branding firm established in 2014. The team offers Branding and Digital Strategy.
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$1,000+< $25 / hr10 - 49Noida, India
Services provided
Naira Infotech - Best Software Company In Noida is an application development firm. Launched in 2019, their team offers Mobile App Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49Topanga, CA
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Website development company How Creative was launched in 1987. The team offers Web Development and Business Consulting and is in Topanga, California and Topanga, California.
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$5,000+$25 - $49 / hr2 - 9Danbury, CT
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Electricians Digital is a small web development company in Danbury, Connecticut. Their services include Web Development and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Sofia, Bulgaria
Services provided
Founded in 2017, GoOnline, a small Ecommerce Marketing company, is based in Sofia, Bulgaria and Sofia, Bulgaria. Their team provides Ecommerce Marketing and Pay Per Click.
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Undisclosed$25 - $49 / hr2 - 9
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See all 1 projectsEnjoy Ads Studio specializes in website creation, delivering simple yet aesthetically pleasing designs. Clients commend the company's responsiveness, timely delivery, and openness to client ideas. The overall feedback suggests a highly satisfactory service experience.
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$1,000+< $25 / hrFreelancerChattogram, Bangladesh
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Mirror Digital Marketing Agency is a social media marketing firm. Their team is based in Chattogram, Bangladesh. The firm provides Social Media Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9
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4rd Marketing is a pay per click company. Their small team of employees is in Atlanta, Georgia. Their team focuses on Pay Per Click and Digital Strategy.
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$1,000+Undisclosed2 - 9Toronto, Canada
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District 7 Digital is a small web design company headquartered in Toronto, Canada. The team provides Web Design and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9Melbourne, Australia
Services provided
Business Wilderness is a Content Marketing company. The Melbourne, Australia-based firm specializes in Content Marketing and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Edmonton, Canada
Services provided
Search Beast SEO is a SEO services firm headquartered in Edmonton, Canada. The team offers Search Engine Optimization and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Singapore, Singapore
Services provided
NightOwlSEO, a small SEO company, is headquartered in Singapore, Singapore. The team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Birmingham, England
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Siren Search is a PPC company. They specialize in Pay Per Click and Digital Strategy and are headquartered in Birmingham, England.
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$1,000+< $25 / hr2 - 9Kolkata, India
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Selenova Technologies is an UX design company. The small Kolkata, India-based team provides UX/UI Design and Mobile App Development. The agency was launched in 2013.
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$1,000+Undisclosed2 - 9Warwick, RI
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PSG Media Solutions, a PPC agency, was founded in 2014. The firm specializes in Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Chennai, India
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Founded in 2014, Init SEO is a small Chennai, India-based branding firm. Their services include Branding and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9Lynchburg, VA
Services provided
Be Famous Media is a pay per click company. They are in Lynchburg, Virginia, and their services include Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Indianapolis, IN
Services provided
Oppilo Marketing is a small Digital Strategy company headquartered in Indianapolis, Indiana. Their services include Digital Strategy and Pay Per Click.
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$10,000+$50 - $99 / hr2 - 9Bielefeld, Germany
Services provided
Perfecttraffic is an Advertising company based in Bielefeld, Germany and Bielefeld, Germany. They offer Advertising and Marketing Strategy and were established in 2016.
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UndisclosedUndisclosed2 - 9Orlando, FL
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The Florida Web Authority is a pay per click agency. They are headquartered in Orlando, Florida and have small team of experts. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed2 - 9
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Established in 2012, Click Reign Internet Media is a Conversion Optimization company. Their team provides Conversion Optimization and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Crystal Clear SEO is a SEO services firm. They are located in Springfield, Missouri and have small team. Their team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Providence, RI
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Small branding firm LeadsForward, is located in Providence, Rhode Island. The team focuses on Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Winston, GA
Services provided
PR firm All Contractor Marketing focuses on Public Relations and Pay Per Click. They are based in Winston, Georgia.
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$5,000+Undisclosed2 - 9Youngstown, OH
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Launched in 2019, BigPoop is a small web design company. Their team specializes in Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Long Beach, CA
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Exact Latitude is a SEO services firm. The Long Beach, California-based agency specializes in Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9Rockford, MI
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Established in 2015, 616 Marketing Group is a web design company. Their services include Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Pay per click agency Click Elements was established in 2011. The agency provides Pay Per Click and Search Engine Optimization.
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$5,000+$200 - $300 / hr2 - 9Humble, TX
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ArmaVita Digital, LLC is a SEO company. Established in 2012, the agency offers Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9Maidenhead , England
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Predictable Marketing, a Conversion Optimization company, was launched in 2017. Located in Maidenhead , England, the team specializes in Conversion Optimization and Event Marketing.
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$5,000+$50 - $99 / hr2 - 9Sandiacre, England
Services provided
Imaginaire Digital is a Digital Strategy company. Established in 2014, the team provides Digital Strategy and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Lubbock, TX
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Speedsquare is a small web development firm founded in 2019. Their services include Web Development and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9Temecula, CA
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PPC company Just A Web Company, Inc. Was founded in 2011. The small team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Lahore, Pakistan
Services provided
Located in Lahore, Pakistan, Digital Media Line is a small e-commerce development company. The team offers E-Commerce Development and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Santa Rosa, CA
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Currier Marketing is a SEO company established in 2010. The team focuses on Search Engine Optimization and Pay Per Click and is headquartered in Santa Rosa, California.
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$5,000+$50 - $99 / hr2 - 9Chico, CA
Services provided
Method Marketing is a Digital Strategy company. Founded in 2016, the team provides Digital Strategy and Pay Per Click.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
EmpowerD Tech is a SEO company. The small Ahmedabad, India-based team focuses on Search Engine Optimization and Social Media Marketing. The agency was founded in 2019.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.