Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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$1,000+$50 - $99 / hr2 - 9Fareham, England
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Rebellion Marketing, a Content Marketing company, was established in 2018. The team focuses on Content Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Patna, India
Services provided
CDS - Patna is a Digital Strategy company. Located in Patna, India and Raxaul, India, the firm was founded in 2015. Their team specializes in Digital Strategy and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$100 - $149 / hr2 - 9Delhi, India
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Founded in 2022, Digital Theka , a small SEO company, is in Delhi, India. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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XYZ Lab is a social media marketing firm located in Singapore, Singapore. They offer Social Media Marketing and Ecommerce Marketing and were established in 2018.
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$1,000+< $25 / hr2 - 9
Services provided
Hashtag Digital Marketing Academy Dehradun is a SEO services firm. They are in Dehradun, India and have small team of experts. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9
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Intellekt is a North Wollongong, Australia-based Digital Strategy company. They offer Digital Strategy and Content Marketing.
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UndisclosedUndisclosed2 - 9Christchurch, New Zealand
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Digital Presence is a Content Marketing company founded in 2020. The team provides Content Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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UndisclosedUndisclosed2 - 9Hyderabad, India
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Digital Marketing Agency in Hyderabad - Foinix Digital Services, a social media marketing firm, is based in Hyderabad, India. The team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Bydgoszcz, Poland
Services provided
SITAB, a social media marketing agency, was founded in 2010. The team specializes in Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$1,000+$25 - $49 / hr2 - 9Bratislava, Slovakia
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In Bratislava, Slovakia, Tricks is a small SEO services firm. The team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Moviéndote is a social media marketing agency. The Sant Quirze del Vallès, Spain-based firm was launched in 2010. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Ottawa, Canada
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SOAP Media Inc., a Conversion Optimization company, is located in Ottawa, Canada. They provide Conversion Optimization and Advertising.
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$1,000+< $25 / hr10 - 49Hyderabad, India
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Xplore New is a Hyderabad, India-based Digital Strategy company. The team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Albany, NY
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Overit, a Content Marketing company, is in Albany, New York. Launched in 1993, the team specializes in Content Marketing and Pay Per Click.
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$1,000+< $25 / hr10 - 49Balua, India
Services provided
Kashi Digital Agency Pvt. Ltd. Is a small Advertising company founded in 2014. Their services include Advertising and Pay Per Click.
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$1,000+< $25 / hr10 - 49
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Founded in 2020, Web Search Media is a small SEO services firm. Their services include Search Engine Optimization and Web Design.
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$1,000+< $25 / hr10 - 49
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Branding firm Webducts was founded in 2021. The company focuses on Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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BYAAK Digital is a SEO services firm. They are headquartered in Birgunj, Nepal. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49
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See all 18 projectsSwiftPropel is a proficient digital marketing agency specializing in Pay-Per-Click advertising and comprehensive digital marketing strategies. With a remarkable client satisfaction rate, they consistently deliver measurable outcomes such as enhanced lead generation, reduced cost per acquisition, and improved ad performance. Approximately 100% of reviews commend their exceptional communication, timely project execution, and strategic PPC management, solidifying their reputation as an expert in digital advertising and paid media solutions.
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$10,000+$150 - $199 / hr10 - 49Windsor, England
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ConversionWorks, a Conversion Optimization company, was established in 1999. The company specializes in Conversion Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Omaha, NE
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SEO services firm Intertwine Interactive is in Omaha, Nebraska. The team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$150 - $199 / hr10 - 49
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WRD is a SEO company headquartered in Godalming, England. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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Launched in 2008, Adzzup is a PPC agency. The team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Long Beach, CA
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Aegis Marketing Solutions, a PPC company, is located in Long Beach, California. The team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49
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Pay per click company BuzzHustle Digital Marketing is based in McKinne, Texas. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Bogotá, Colombia
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Pay per click company Oveja Negra Agencia de Marketing Digital is in Bogotá, Colombia. They offer Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Kyiv, Ukraine
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Founded in 2009, SEOquick is a SEO services firm. Their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
Services provided
Local PagePop is a small SEO agency established in 2015. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
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Launched in 2021, 9 WAYS Technology is a branding agency. The small team focuses on Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49Pune, India
Services provided
BITS Private Limited is a Marketing Strategy company launched in 1992. Their team provides Marketing Strategy and Email Marketing.
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UndisclosedUndisclosed10 - 49Thornaby, England
Services provided
Sayu is a SEO company. They are located in Thornaby, England and have small team of experts. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
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PIM team is a social media marketing company launched in 2018. The firm offers Social Media Marketing and Pay Per Click, and is small.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
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Established in 2019, SearchBoost360 is a SEO company. The team specializes in Search Engine Optimization and Pay Per Click and is located in Las Vegas, Nevada.
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$5,000+$25 - $49 / hr10 - 49
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SparkTraffic.com, a social media marketing agency, was launched in 2008. Headquartered in Barcelona, Spain, the team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49North Miami, FL
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SEO agency First Firms offers Search Engine Optimization and Pay Per Click. They were launched in 2001.
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UndisclosedUndisclosed10 - 49
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Established in 2024, Sellercentral.me - Amazon SEO Agency is a small Dubai, United Arab Emirates-based pay per click agency. Their team focuses on Pay Per Click and Account-Based Marketing.
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$1,000+$50 - $99 / hr10 - 49New York, NY
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Ads Initiatorz is a PPC agency. The New York, New York-based agency was founded in 2018. Their team specializes in Pay Per Click and Ecommerce Marketing.
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UndisclosedUndisclosed10 - 49El Segundo, CA
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PK4 Media is a small El Segundo, California-based Advertising company. The team provides Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Tiburon, CA
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Tiburon Media Group, a PPC company, was launched in 2023. The team specializes in Pay Per Click and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Long Beach, CA
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Established in 2017, PerformMedia.com, Inc. Is a social media marketing firm. The team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Fort Worth, TX
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Small social media marketing agency Astoria Company, is based in Fort Worth, Texas. Their services include Social Media Marketing and Pay Per Click.
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$10,000+$50 - $99 / hr10 - 49Puerto de la Cruz, Spain
Services provided
Launched in 2008, Optimanova Solutions is a PPC agency. The team provides Pay Per Click and Content Marketing.
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$1,000+< $25 / hr10 - 49San Salvador, El Salvador
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LATAM LeadGen is a social media marketing company. They are headquartered in San Salvador, El Salvador. Their team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Cheshire, CT
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Small social media marketing company Momentum Marketing, is based in Cheshire, Connecticut. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Milano, Italy
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Kiliagon (formerly Xingu) is a small SEO services firm launched in 2018. Their team provides Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed10 - 49Logan, UT
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Skale Strategy is a branding firm. Their small team is headquartered in Logan, Utah. Their services include Branding and Conversion Optimization.
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$1,000+< $25 / hr10 - 49
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Rapid Digital X is a SEO services firm headquartered in Ahmedabad, India. They offer Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Vacoas-Phoenix, Mauritius
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Lean Search, a SEO company, was established in 2019. The firm focuses on Search Engine Optimization and Pay Per Click, and is small.
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UndisclosedUndisclosed10 - 49Lucknow, India
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Suman Marketing Solutions-SMS is a SEO services firm founded in 2024. The agency offers Search Engine Optimization and Pay Per Click, and is small.
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Undisclosed$50 - $99 / hr10 - 49St. Petersburg, FL
Services provided
PPC agency My Web Concepts is based in St. Petersburg, Florida and Las Vegas, Nevada. They specialize in Pay Per Click and Search Engine Optimization.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.019.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35/40.019.6/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.7/40.019.6/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.7/40.018.4/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
32.8/40.016.6/20 Reviews9.2/10 Clients & Experience6.9/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.7/40.018/20 Reviews10/10 Clients & Experience4.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.6/40.017.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
32.5/40.017.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.