Top PPC Companies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. Overall, 75% of the reviews highlight their strong communication, timely delivery, and effective management of online ad campaigns. However, 25% of the feedback points to issues with project execution and client communication, indicating room for improvement in their service consistency.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and search engine marketing. The company has earned positive feedback for its proactive approach, personalized services, and seamless integration with client teams. Impressively, 88% of reviewers commend their communication and strategic guidance. However, a few negative reviews (12%) highlight challenges with larger budgets and project delivery.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) services, offering expertise in Google Ads, paid media, and search engine marketing. Across multiple reviews, 100% of clients praised ATRA’s transparency, responsiveness, and commitment to delivering measurable results, with clients reporting significant improvements in web traffic, conversions, and cost-efficiency. Their strategic insights into PPC have consistently exceeded expectations, demonstrating expertise in optimizing campaigns and enhancing lead quality.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
Services provided
Outwork Media is a small Dublin, Ireland-based Content Marketing company. Their services include Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
Rein Group LLC is a small graphic design agency founded in 2015. Their team provides Graphic Design and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
PPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and paid media campaigns. They are praised for their exceptional project management, strategic insights, and ability to integrate seamlessly with clients' teams. Over 90% of reviewers highlight their positive impact on ROI and brand awareness, with many appreciating their culture fit and proactive communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$25 - $49 / hr2 - 9Vila Nova de Gaia, Portugal
Services provided
Abia Digital is an Advertising company. They are located in Vila Nova de Gaia, Portugal. Their team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Dallas, TX
Services provided
Grant and Labels Marketing is a Content Marketing company. Their small team is in Dallas, Texas and offers Content Marketing and Graphic Design. The company was established in 2016.
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$1,000+$100 - $149 / hr2 - 9Mesa, AZ
Services provided
JCan & Co. Is a small Digital Strategy company. Founded in 2020, the team focuses on Digital Strategy and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Frimley, England
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Established in 2020, Piping Hot Digital Ltd is an Email Marketing company. Their team offers Email Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Oakville, Canada
Services provided
Web design company Zivko.ca was launched in 2019. In Oakville, Canada, the team specializes in Web Design and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, managing online ad campaigns, and optimizing paid search strategies. Reviews consistently highlight their expertise in PPC, with over 90% of clients noting significant improvements in conversion rates and cost efficiencies. The company is praised for its strategic, data-driven approach and exceptional project management, making them a collaborative and responsive partner.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 84 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads. They have garnered high praise for their effective strategies, with 100% of reviews highlighting improvements in lead quality, cost efficiency, and brand visibility. Clients consistently commend their transparent communication and strategic alignment with business goals.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Paid Search, and online ad campaigns. The company has consistently received positive feedback, with clients praising their timely project delivery and client-first approach. Approximately 100% of reviewers highlight their responsiveness and ability to enhance digital marketing strategies, while a small percentage suggested minor improvements in specific areas.
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$25,000+$200 - $300 / hr2 - 9
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Fortissimo, a SEO agency, is in. They focus on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Thane, India
Services provided
VVCR, a pay per click company, was launched in 2020. The team offers Pay Per Click and IT managed services and is located in Thane, India.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in PPC, SEO, and Google Ads to enhance online visibility and generate high-quality leads. Across the reviews, 100% of clients report satisfaction with their performance, noting their effective communication and strategic insights. The agency is praised for its partnership approach, transparency, and consistently meeting objectives, leading to improved traffic, search rankings, and client conversion.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click (PPC) Advertising, Google Ads, and search engine marketing. The agency has received overwhelmingly positive feedback, with approximately 100% of reviewers praising its expertise, project management, and ability to increase conversions and optimize cost per click. Clients particularly appreciate its proactive approach and detailed reporting, highlighting a strong partnership ethos.
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$1,000+$50 - $99 / hr2 - 9Gorey, Ireland
Services provided
Founded in 2019, Above Design Digital Agency, a small PPC agency, is based in Gorey, Ireland. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Founded in 2019, MRKT Collective Agency, a small social media marketing agency, is headquartered in Toronto, Canada. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Novate Designs is a branding company. The Ibadan, Nigeria-based company was launched in 2017. Their team offers Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Jaipur, India
Services provided
TheSiteTraffic is a small branding firm. They provide Branding and Marketing Strategy and were founded in 2019.
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UndisclosedUndisclosed2 - 9Franklin, TN
Services provided
SKAT Marketing is a small Marketing Strategy company founded in 2020. Their services include Marketing Strategy and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Bradford West Gwillimbury, Canada
Services provided
Dental Marketing Heroes is a pay per click agency. The Bradford West Gwillimbury, Canada-based firm focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Lagos, Nigeria
Services provided
Headquartered in Lagos, Nigeria, Techgism is a small Content Marketing company. The team specializes in Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Reykjavík, Iceland
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Datera is a social media marketing firm. The Reykjavík, Iceland-based agency was established in 2015. Their team offers Social Media Marketing and Digital Strategy.
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$10,000+$25 - $49 / hr2 - 9Bengaluru, India
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Success Stars Consulting LLP is a social media marketing company. Their team is headquartered in Bengaluru, India. The firm focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Bournemouth, England
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The Srch Agency is a small SEO company in Bournemouth, England. The team provides Search Engine Optimization and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
Launched in 2015, Beyond360 Digital is a Digital Strategy company. In Ahmedabad, India, the team offers Digital Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
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SEO services firm W3developers Digital Media Agency is located in New Delhi, India. Launched in 2009, the team focuses on Search Engine Optimization and Digital Strategy.
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$1,000+< $25 / hr2 - 9Chennai, India
Services provided
Growth Coven is a SEO services firm established in 2020. The company specializes in Search Engine Optimization and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Addis Ababa, Ethiopia
Services provided
Based in Addis Ababa, Ethiopia, Aligoo is a Conversion Optimization company. Established in 2020, the team offers Conversion Optimization and Digital Strategy.
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UndisclosedUndisclosed2 - 9Manchester, England
Services provided
Local Rank Booster is a small SEO company. They provide Search Engine Optimization and Pay Per Click and were founded in 2020.
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$1,000+$25 - $49 / hr2 - 9Karachi, Pakistan
Services provided
Mobile & App Marketing company NODZ Technologies focuses on Mobile & App Marketing and Pay Per Click. They are headquartered in Karachi, Pakistan.
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$1,000+$50 - $99 / hr2 - 9Warszawa, Poland
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Content Marketing company Force of Web was launched in 2018. The team offers Content Marketing and Digital Strategy and is in Warszawa, Poland.
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$1,000+$25 - $49 / hr2 - 9Colorado Springs, CO
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Small Street Marketing, a Digital Strategy company, offers Digital Strategy and Pay Per Click. The agency is located in Colorado Springs, Colorado.
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$1,000+< $25 / hr2 - 9Gurugram, India
Services provided
Grey Hatch is an UX company. They are based in Gurugram, India, and their services include UX/UI Design and Digital Strategy.
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$1,000+Undisclosed2 - 9Las Vegas, NV
Services provided
Launched in 2019, VIR Marketing is a small branding company based in Las Vegas, Nevada. Their team focuses on Branding and Content Marketing.
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$1,000+< $25 / hr2 - 9Warszawa, Poland
Services provided
E-lions, a SEO services firm, is headquartered in Warszawa, Poland. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Chandigarh, India
Services provided
Sprintrise is a small Chandigarh, India-based SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Jaipur, India
Services provided
SEO agency Seo Compant.Tech was founded in 2020. The company focuses on Search Engine Optimization and Pay Per Click, and is small.
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$1,000+$100 - $149 / hr2 - 9
Services provided
INCO Media is an Advertising company. They are headquartered in Agadir, Morocco. Their team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Richmond Hill, Canada
Services provided
Advery Solutions is a social media marketing firm. They were launched in 2017 and focus on Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
SKM Digital Solutions is a Content Marketing company founded in 2019. The firm specializes in Content Marketing and Mobile & App Marketing.
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$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Navamargh is a pay per click company. The team provides Pay Per Click and Search Engine Optimization and is headquartered in Toronto, Canada.
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$1,000+< $25 / hr2 - 9Thrissur, India
Services provided
Launched in 2020, FoxHog Media Private Limited is a SEO agency. In Thrissur, India, the team offers Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Castle Hill, Australia
Services provided
Creativus Design is a small Digital Strategy company founded in 2019. Their team focuses on Digital Strategy and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Gurugram, India
Services provided
Interactive Ants is a SEO services firm. Their team is in Gurugram, India and offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
SEO services firm Ready2code Web Solutions Pvt. Ltd was established in 2017. The small team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9Whepstead, England
Services provided
Social media marketing company Social Reach Marketing was launched in 2017. The team focuses on Social Media Marketing and Pay Per Click.
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$1,000+Undisclosed2 - 9Los Angeles, CA
Services provided
Digital Concept Marketing is a small Los Angeles, California-based branding firm. The team offers Branding and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9San Juan, Puerto Rico
Services provided
Launched in 2021, Tríptico is an Advertising company. The small team provides Advertising and Marketing Strategy.
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$5,000+$25 - $49 / hr2 - 9Delhi, India
Services provided
Launched in 2019, RANKINSIDE.COM is a small Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Chandler, AZ
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Sunlight SEO, a small social media marketing agency, is based in Chandler, Arizona. Their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Asaba, Nigeria
Services provided
Launched in 2020, Rite Click Digital | Digital Marketing Agency is a SEO agency. The agency focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Massa, Italy
Services provided
New Media One is a SEO company. They were launched in 2018, and their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9La Mesa, CA
Services provided
Located in La Mesa, California, All Systems Go Marketing is a small SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Nodaros SRL is a pay per click agency. The Argentina-based firm was launched in 2020. Their team offers Pay Per Click and Digital Strategy.
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$5,000+$50 - $99 / hr2 - 9Zagreb, Croatia
Services provided
Arctic DMA is a social media marketing company. The Zagreb, Croatia-based team specializes in Social Media Marketing and Pay Per Click.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.8/40.020/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
35.8/40.019.2/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
35.6/40.019.6/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49
Ability to deliver
35.5/40.020/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35.2/40.020/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
35.1/40.019.6/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
34.9/40.019.4/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.7/40.020/20 Reviews9.6/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
34.3/40.019.4/20 Reviews9.8/10 Clients & Experience5.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Pay Per Click -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.1/40.019.6/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
33.3/40.016.8/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
33.2/40.018.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33/40.017.4/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
34.3/40.018.6/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.2/40.020/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32.6/40.017/20 Reviews10/10 Clients & Experience5.6/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.7/40.017.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
32.3/40.017.2/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
32.3/40.017.4/20 Reviews9.6/10 Clients & Experience5.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.